Izibalo nokuhlolaI-Social Media & Influencer Marketing

Ungayifaka Kanjani Ukulandelela Komkhankaso We-Google Analytics kuHootsuite

Izolo simemezele lokho DK New Media yaqanjwa ngokuthi a I-Hootsuite Isixazululo Uzakwethu. Sonke besisebenzisa i- I-Hootsuite Pro landisa iminyaka embalwa futhi ngithande izici eziqhubekayo kanye nokuvumelana nezimo ebihlinzeka ithimba lethu. Futhi… kuyingxenye yezindleko zezinjini eziningi zokushicilela umphakathi.

Besilokhu siphusha wonke amakhasimende ethu ukuthi asebenzise ngokugcwele ukulandelela umkhankaso lapho ethumela izixhumanisi zawo I-Hootsuite. Abantu abaningi bacabanga ukuthi badinga ukubhala ngesandla leyo mibuzo ye-URL - kodwa I-Hootsuite empeleni inikeza isikhombimsebenzisi esihle kakhulu sokufaka ulwazi oludingekayo lokulandela umkhankaso.
umkhankaso we-hootsuite

Uchungechunge lwemibuzo yomkhankaso lwakhiwe ngamapharamitha angu-5:

  1. Umthombo womkhankaso (utm_source) – ipharamitha edingekayo. Sebenzisa i-utm_source ukuze uhlonze injini yokusesha, igama lencwadi yezindaba, noma omunye umthombo. Isibonelo: utm_source=google
  2. Umkhankaso Omaphakathi (utm_medium) – ipharamitha edingekayo. Sebenzisa i-utm_medium ukukhomba indlela efana ne-imeyili noma izindleko zokuchofoza ngakunye. Isibonelo: utm_medium = cpc
  3. Isikhathi somkhankaso (utm_term) – ipharamitha ozikhethela yona. Isetshenziselwa ukusesha okukhokhelwayo. Sebenzisa i-utm_term ukuze uqaphele amagama angukhiye alesi sikhangiso.
    Isibonelo: utm_term=running+shoes
  4. Okuqukethwe komkhankaso (utm_content) – ipharamitha ozikhethela yona. Isetshenziselwa ukuhlola kwe-A/B nezikhangiso eziqondiswe kokuqukethwe. Sebenzisa i-utm_content ukuze uhlukanise izikhangiso noma izixhumanisi ezikhomba ku-URL efanayo. Izibonelo: utm_content=logolink or utm_content=textlink
  5. Igama lomkhankaso (utm_campaign) – ipharamitha ozikhethela yona. Isetshenziselwa ukuhlaziya igama elingukhiye. Sebenzisa i-utm_campaign ukuhlonza ukunyuswa komkhiqizo othile noma umkhankaso wamasu. Isibonelo: utm_campaign=spring_sale

Nakhu ukuvala lapho simise khona i-URL ukuthi sibe nayo Ukulandelela umkhankaso we-Google Analytics. Uma ukhetha ibhokisi ozikhethela lona, ​​ungalenza lihlale lingeza ukulandelela umkhankaso kuwo wonke ama-URL. Akuwona umqondo omubi lowo… futhi ungakufaka ku-radar yamasayithi angaphandle othumela kuwo i-traffic yokudlulisela okuningi.


I-url yokulandelela umkhankaso we-hootsuite

Uma ufaka i-URL yakho endaweni yesixhumanisi, uzobona igiya ongalichofoza ukuze uwise phansi izinkambu ezithuthukisiwe ukuze ungeze ukulandelela umkhankaso. Okunye kokusethwa ngaphambilini sekuvele kuyi-Google Analytics. Uma usebenzisa enye iwebhu analytics iplatifomu, ungangeza kalula okusethiwe kwakho lapha, futhi!

Sizokwabelana ngamathiphu namasu amaningi lapha okuthi ungazuza kanjani ngokugcwele I-Hootsuite Pro ngamasu akho ezokuxhumana ezinkampani. Ukudalula: Sizobe futhi sabelana ngezixhumanisi eziphethwe uma sithumela lezi zihloko.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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