I-Marketing InfographicsEzimayelana Nomphakathi

Okuthunyelwe Okufika Esikhathini Esibekiwe Ngezindlela Zokumaketha Ezinomthelela Kumahhotela

Yebo... uma ungabonanga isimo sakamuva phakathi kokukhuphuka komgqugquzeli wenkundla yezokuxhumana u-Elle Darby noPaul Stenson, umnikazi we-White Moose Café yaseDublin kanye neCharleville Lodge. Nini Elle Darby wanquma ukuya eholidini, wafinyelela emahhotela amaningana angaba nentshisekelo yokuhlala kuwo ukuze abone ukuthi angakwazi yini ukuhlinzeka ngendawo yokuhlala ukuze abonakale emphakathini esebenzisa izethameli zakhe zenkundla yezokuxhumana.

Akekho ocela amasenti ami amabili, kodwa ngifuna ukukunikeza. Ngikholwa ukuthi kukhona okuthathwa ngakho bobabili uNksz Darby noMnu. Stenson:

  • KuMnu. Stenson - UNksz Darby uphatheke kabi ukuthi akaziwa ngomsebenzi awufeza ku-inthanethi kumakhasimende akhe. Ngiyavuma - abantu abavamisile ukuthola ukubaluleka komsebenzi nalokho abahlinzeki bokuqukethwe abakutholayo. Futhi ngokuvamile abantu ababoni ubude besikhathi nomzamo okwadingeka ngempela ukuze kufinyelelwe noma yiliphi izinga lethonya. UMnu. Stenson wayengadingi ukuphumela obala futhi ahlasele uNksz Darby.
  • OkaNksz Darby - Bengazi futhi ngaba umngane nabanikazi bezihambi eziningana. Kungumsebenzi ongenakubonga lapho usebenza khona izinsuku ezingu-7 ngeviki futhi ulindeleke ukuthi unikeze isevisi yezinkanyezi ezi-5 kulokho kwesinye isikhathi okuyimali engenayo yezinkanyezi ezingu-0. Cabanga usebenza iminyaka ukuze uthole indawo yamaphupho akho ukuze ucelwe ngokuphindaphindiwe abantu abafuna Ukuhweba ukusebenza kanzima ukuze kuvezwe. Nakuba uqaphela ukuthi baye babukela phansi kakhulu inani ongabanikeza lona, ​​ngikholwa ukuthi ungase ubukele phansi umzamo abawuthathile ukuze bakhe igunya labo nokwethembeka embonini yabo eqhudelana kakhulu.

UMnu. Stenson ubonakala eliphindaphinda kabili ithuba lokuhlala ezihlokweni, i-invoyisi uNksz Darby ngokuchayeka kwemithombo yezindaba ku- $6.5 million. O, futhi usethule umugqa wezingubo futhi.

Angikholwa ukuthi lesi yisimo lapho ukwethembeka kwethonya lenkundla yezokuxhumana kudlalwa noma ngabe kuyimboni ethembekile noma cha. Lokhu kungamaqembu amabili nje angaboni inani lomnikelo womunye nomunye. Njengomuntu okhuthazayo kanye nomuntu webhizinisi, ngiyamisa futhi ngiphonselwe ukusebenzelana okufana nalokhu. Impendulo yami ayiyona into ehlukile, kodwa iyaqhubeka nokusiza isithunzi sami. Nakhu…

Cha ngiyabonga.

Yebo ... yilokho. Akukho mizwa ebuhlungu, awekho ama-invoyisi, akukho ukuvezwa esidlangalaleni, akukho ukuhlaselwa amaqhawe obulungisa bezenhlalo… impendulo elula nje, enesizotha.

Sekushiwo lokho, futhi angiveli ezihlokweni ze-114 emazweni angama-20.

Ukuthatha kwami ​​lokhu ukuthi uNksz Darby noMnu. Stenson bangase bafune ukuphuma futhi bayogubha ndawonye, ​​bobabili bathole okungaphezu kokubaluleka kwabo emphakathini ngenxa yemizamo yabo. Sesikushilo lokho, angiqiniseki ukuthi noma yiliphi iqembu likhiqize uzwela, inhlonipho, noma ukutuseka okungenzeka ukuthi licabanga ukuthi lenzile. Ukwahlulela isimo ngokubheka emuva, njengoba ngenza, kuhlala kulula ngakho-ke angigxeki noma yiliphi iqembu... nginikeza impendulo ethile yabagqugquzeli namahhotela angase azithole esezimeni ezifanayo.

Amahhotela Nokumaketha Kwe-Influencer

Izibalo zicace bha ukuthi ukukhangisa kwe-influencer kungasebenza kahle kumahhotela. I-Rhythm One ithole ukuthi ku-$1 ngayinye esetshenziswe ekukhangiseni kwabathonya, u-$2.26 yenani lemidiya elizuziwe libuyiswe. Ngokuqhubeka nokusekela okunikezwayo kukaNksz. Davis, u-63% wabathengi base-Europe bathola ukuthi imibono ethunyelwe ku-inthanethi nezincomo bekungamafomethi amabili asetshenziswa kakhulu uma kuziwa ngendawo yokuhlala emahhotela[/inkinobho]

Indlela yami yomuntu siqu yokumaketha kwabathonya ihluke kakhulu kuneningi, kodwa ingisindisa ezimeni ezingenhla. I-pitch yami ezinkampanini yilena - ake ngibeke izwi lapho bese sibona ukuthi kusebenza kanjani. Ngamahhotela, lokho kuhluke ngokuthi ukuhlala kwakho bekuyizindleko zehhotela. Mhlawumbe bekungase kwenziwe isivumelwano lapho uNksz Darby ethembisa ukukhokhela indawo yokuhlala - kodwa wayefuna ukubazisa ukuthi unamandla embonini yabo. Khona-ke ubengase anikeze isaphulelo noma imbuyiselo ngokusekelwe empendulweni. Okuthile okufana nokuthi,

“Umphakathi engiwusungule eminyakeni edlule usabela kahle ezibuyekezweni zami futhi abaningi babo bazovakashela eduze kwendawo yakho yokuhlala. Uma uthanda, ngingathanda ukubhala ngokuhlala kwami ​​futhi uma kukwakhela ibhizinisi elengeziwe mhlawumbe singaxhumanisa inani elehlisiwe noma lamahhala esikhathini esizayo. UGoodness uyazi ukuthi ngihlala ngizimisele ngokuhlala eDublin!”

Akunzima nhlobo, akunjalo? Akukho monakalo, akukho okubi… inkontileka yokuqala ebeka okulindelekile futhi ecela impendulo. Futhi "Cha, ngiyabonga." iyimpendulo efaneleke ngokuphelele.

Ihhotela Liyikala Kanjani I-ROI Yokumaketha Kwe-Influencer?

Lokhu infographic kusuka IYurophu wenza umsebenzi wobungcweti wokusiza Abakhangisi Bamahhotela baqonde imbuyiselo, inqubo, kanye nendlela yokukala umthelela wokumaketha kwabanamandla. UMnu. Stenson angase afune ukubheka! Ngemuva kokuthi uNksz Darby ethumele, ubengalinda amasonto ambalwa futhi aqhathanise imiphumela neminye imizamo yokumaketha abeyikhokhela, ebhekisisa:

  • ukuzibophezela - inani lokuthandwa, amazwana, nezimpendulo nomgqugquzeli.
  • Igciwane – okuqukethwe kwabelwane kangaki futhi kwaphinde kwathunyelwa.
  • Abalandeli - ukukhula noma ukushesha kwenani labalandeli ngemuva kokushiwo.
  • Umsebenzi - amanani okuhlala ngokuhamba kwesikhathi.
  • Traffic – traffic kuwebhusayithi yehhotela.
  • Finyelela – bangaki abantu sebebonke ababone okuthunyelwe.

Ukudalula: Angitholanga lutho ngokwabelana ngale infographic enhle evela e-Europe! Futhi angikaze ngixhumane noNkz. Darby noma noMnu. Stenson.

Ukumakethwa Kwehhotela Elinomthelela

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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