Abasebenzi be-Enterprise Brands kanye neBhajethi Yezenhlalo
I-Wildfire ne-Ad Age muva nje zenze i- Ucwaningo ebuza ngaphezulu kwama-500 ukumaketha kwamabhizinisi abaphathi nabaphathi mayelana nendlela yabo yokukhangisa kwezenhlalo. Bafunde ukuthi yimiphi imikhiqizo ehamba phambili nephumelela kakhulu abayenzayo ukubandakanya izethameli, kanye nokuthi yini labo abalwa nomphakathi abakwenzayo.
Inkundla yezokuxhumana ayiseyona inketho yebhizinisi, kubalulekile ukugcina nokuvikela ubuqotho bomkhiqizo wakho ku-inthanethi. Kusukela kusevisi yamakhasimende kuya ekuthengisweni, ungathola yonke imboni ku-inthanethi - icwaninga ukuthenga kwayo okulandelayo nokusabalalisa igama ekugcineni. Umlilo Wendle uveza lawa maphuzu avelele:
- Izinkampani ezingama-45% ezinemali engenayo engaphezu kuka- $ 1 billion zinabasebenzi abangaphezu kwama-50 abazinikele ezinkundleni zokuxhumana.
- Ukumaketha, i-PR, kanye nokuhlangenwe nakho kwamakhasimende amaqembu aphezulu abambe iqhaza kwezenhlalo, kepha imithelela yenhlalo ifinyelela kumaqembu ayi-10 kulo lonke ibhizinisi.
- Izinkampani ezingama-68% zilindele ukukhuphula imali esetshenziswayo kumjikelezo wesabelomali olandelayo, okukhombisa ukuthi iqhaza lomphakathi kule nhlanganisela yezentengiso liyaziwa futhi libekwa eqhulwini.