Kusebenza Kanjani Ukukhangisa? Yini Eyenza Abantu Bathenge?

Kusebenza Kanjani Ukukhangisa?

Ngenkathi ngicwaninga ngesihloko se ukukhangisa, Kwenzeka nge-infographic on Ukuthi Ukukhangisa Kusenza Sithenge Kanjani. I-infographic engezansi ivula ngombono wokuthi izinkampani zicebile futhi zinenqwaba yemali futhi bayisebenzisela ukuphatha izethameli zabo ezihluphekayo. Ngicabanga ukuthi lowo ngumbono ophazamisayo, oneshwa, futhi ongalindelekile.

Umbono wokuqala wokuthi izinkampani ezicebile kuphela ezikhangisayo uwumbono oyinqaba. Inkampani yethu ayicebile futhi, empeleni, ibe nokulahlekelwa kweminyaka embalwa - nokho sisakhangisa. Ukukhangisa, ikakhulukazi ngamashaneli edijithali, kuyathengeka kakhulu. Ungafaka u-$100 kunoma iyiphi injini yezokuxhumana noma yokusesha ekhokha ngokuchofoza ngakunye (PPC) akhawunti bese ucindezela izikhangiso ezithile eziqondiswe kakhulu ukushayela ukuqwashisa ngebhizinisi lakho.

Izimo zengqondo ngebhizinisi azihambelani kahle nezibalo zangempela emhlabeni wezokuxhumana. Mayelana ne-a Ikota yawo wonke amabhizinisi ayahluleka eminyakeni emibili yokuqala ngokusho kwezifundo eziningi. Ngenkathi Abantu bakholelwa ukuthi inkampani emaphakathi yenza inzuzo engama-36%, isilinganiso semali yenzuzo yekota yakamuva bekungu-7.5% kanti imajini yenzuzo ephakathi ibe ngu-6.5%.

Uhlu luka-Angie, ngokwesibonelo, luqhubeke nokusebenza ngokulahleka ngenkathi lusebenzisa amaRandi ayizigidi ezingama-80 ekumaketheni - ingxenye enkulu yalokho iya kuzikhangiso zethelevishini ozibona kaningi kuthelevishini. Ngenkathi inkampani yomphakathi ekhulisa ikota yemali ngaphezulu kwekota, akunjalo Ocebileyo. Hhayi nje ukuthi abacebile, kepha futhi abakhangisi ukwenza amakhasimende abo azizwe Ocebileyo. U-Angie uhlinzeka ngesevisi yokuvikela amakhasimende ezinsiza zasekhaya ekuphucweni inqwaba yabahlinzeki abanomthunzi laphaya.

Ukukhangisa kusebenza emazingeni ahlukene; akulula njengokuzama ukuthola umuntu ukuthi athenge okuthile. Kule minyaka eyishumi edlule yokuqukethwe, ukusesha, nokumaketha komphakathi, ngikholwa ukuthi izinkampani ziya ngokuya ziba bukhali eqinisweni lokuthi ukukhangisa kudinga ukujula kakhulu kunokukhohlisa ukungavikeleki kwabathengi. Ukukhangisa okuhlosiwe kubathengi abafana nezithameli zakho kukhulisa inzuzo ngokuthola nokugcina amakhasimende amahle.

Kungani Usebenzisa Ukukhangisa?

Isisekelo sakho konke ukukhangisa ukumane kube ukuqwashisa. Ukuqwashisa kuyathandeka ezinkampanini ngezizathu ezimbalwa:

  • Finyelela - Ukwakha ukufunwa komkhiqizo wakho, imikhiqizo noma insiza, kufanele ukwazi ukufinyelela izethameli ezintsha. Lezo zilaleli sezivele zikhona kumawebhusayithi, usesho, imithombo yezokuxhumana, umsakazo, ithelevishini nakwezinye izindlela zokuxhumana. Ukufinyelela lezo zilaleli, izinkampani ezitshale imali futhi zabathola zinikela ngokukhangisa.
  • ukubona - Mhlawumbe abantu sebevele bayayazi imikhiqizo nezinsizakalo zakho kepha abanakho ukubona okuhle ngomkhiqizo wakho. Ukuphikisana nemibono yomkhiqizo engalungile, kwesinye isikhathi kuyadingeka (noma kubucayi) ukuthi imikhiqizo izotshala imali ekukhangiseni.
  • Sales - Ukuthengisa ngokushayela ngokukhangisa kungasebenza, kepha ngingakuphonsa inselelo ukuthi ubone ukukhangisa kwendabuko kanye nedigital isonto lonke bese ubona ukuthi kugxile kangakanani kuncishiswa futhi yokuthengisa. Ngokubona kwami, kunciphile. Kaningi kunalokho, sithola ukuthi ngenkathi ukuthengisa kungakhuphuka, izinkampani ezithembele kukho isikhathi eside zingehlisa umkhiqizo wazo.

Kusebenza Kanjani Ukukhangisa?

Amabhizinisi kanye nabathengi ngokufanayo babheke ukuthuthukisa izinga lempilo nokusebenza kahle kwamabhizinisi abo. Nakuba ingxenye encane yabantu ingase ibe nokungazethembi ukukhangisa okuzuza kukho, ngikholwa ukuthi lokho kuncane. Ngokubona kwami, iningi lama-network marketing kanye nama-multilevel marketing amabhizinisi asebenza kule nkundla. Ingabe uke wamenywa kweminye yale micimbi? Kuyimikhosi emikhulu yabantu abajabulile abagibele inkundla bethenjiswa amasheke amakhulu, amaholide, ngisho nezimoto ukunxenxa izivakashi ukuthi zitshale imali futhi ziqale ukuzidayisela. I-Vemma, i-MLM yesiphuzo samandla, yayikhona ivale okwesikhashana njengohlelo lwephiramidi.

Nakuba lokho kudlulele, akuyona inkambiso. Buka isikhangiso esijwayelekile se-Apple futhi ngeke ubone ukwehliswa futhi uthole izikimu ezicebile ezisheshayo. Esikhundleni salokho, uzobuka izindaba zabantu abadalula ubuhlakani babo bangaphakathi besebenzisa amadivayisi we-Apple nesoftware njengamathuluzi. Qaphela Ukukhangisa kukaCoca-Cola futhi uzobona ukugxila emicimbini nasezindaweni abakhangisa kuzo, ukuzama ukwakha ukuqwashisa ngomkhiqizo lapho izinkumbulo ezijabulisayo zenzeka khona. Kamuva nje, kuye kwadingeka futhi basebenze ekuboneni iziphuzo ezinoshukela nezingozi zempilo ezivela.

Okunye ukukhangisa kusebenza ngokugqugquzela ukonga imali (izaphulelo), kepha kunezizathu eziningi zokuthi kungani ukukhangisa kusebenza:

  • Izindawo eziseduze - Kwesinye isikhathi ukukhangisa kuyadingeka ukuhlinzeka izethameli zezifunda ngeqiniso lokuthi unendawo eseduze. Mhlawumbe ufuna i-pizza yesitayela se-NY eduzane, ngakho-ke i-pizzeria yendawo ikhangisa ngemibandela esekwe endaweni kusesho noma ihlose intshisekelo ku-pizza ngaphakathi kwendawo engaphakathi kwendawo yokudlela yabo.
  • Umbhidlango - Abathengi abaningi bayabhekisisa amabhizinisi agxile ekusimameni, ukwehluka, nasekubandakanyeni komphakathi. Ukukhangisa kungadlala indima enkulu ekulungiseni umbono wenhlangano engenathemba, enkulu ibe yilowo onikeza izibonelelo nemifundaze yokusiza imiphakathi yasendaweni. ISalesforce isanda kwamukela isikole sendawo e-Indianapolis, ukunikela ngama- $ 50,000 emishinini yokubasiza.
  • Ucwaningo - Uyaphi uma ucwaninga iholide lakho elilandelayo, ukuthenga kwakho imoto okulandelayo, umshwalense wakho, noma ezinye izindleko ezinkulu? Ukukhangisa okuqukethwe okufundisayo ukusiza ukufundisa abathengi namabhizinisi kuqhume eminyakeni yamuva. Ngenkathi inhloso ukwakha ukwethenjwa negunya ngokunikeza ucwaningo oludingekayo, akuhlali kuyinjongo yokugcina yokuthenga. Izikhathi eziningi inikezela ngocwaningo oluyinhloko nolwesibili olwabiwe kabanzi. Imvamisa ngibona izikhangiso eziphathelene nokuqukethwe ezingaba nentshisekelo kubangani bami bese ngikuthumela zona.
  • Emotion - Ukuxoxa izindaba kugxume kwaqhamuka ezindleleni eziningi zokukhangisa ngoba akugcini ngokuxhumeka ngokomzwelo nezethameli, kuphinde kukhiqizwe ukuhola umbukeli noma umfundi ngendaba. Abanye bangacabanga ngalokhu njengokukhohlisa, kepha lokho akuhlukanisi nesikhangiso esisebenzayo esivusa imizwa.
  • Ukukholisa - Kusetshenziswa imizwa, ukukhangisa kuvame ukukholisa. UDkt Robert Cialdini ichaza imigomo eyisithupha yendawo yonke yokuthonya eye yafakazelwa ngokwesayensi ukukholisa izethameli zokukhangisa - ukuphindaphinda, ukusweleka, igunya, ukungaguquguquki, ukuthanda nokuvumelana.

Futhi Masingakhohlwa

Uma umgomo omubi wokukhangisa bekuwukukhuthaza ukuthengisa, iningi alisebenzi nhlobo. Ukube ukukhangisa bekukubi futhi kunobuqili, besiyogijima sonke siye kwaMcdonald ukuze sichithe isikhathi nomndeni kanye nebhokisi le-McNuggets! Ukukhangisa kuyabiza futhi, ezikhathini eziningi, kuwukushintsha imibono nokwandisa ukuqwashisa. Ukukhangisa, njengamanye amasu amaningi okuthengisa, kuyisu lesikhathi eside elinobungozi obuthile obuhambisana nakho.

Ukukhangisa Kusenza Sithenge Kanjani?

Angibuzi amaqhinga abhalwe kule infographic, ngibuza isisusa. Ukukhangisa akukho lapho ukukhohlisa noma ukwesabisa umuntu ukuthi athenge. Ukukhangisa kufanele kuthonye umuzwa ukuze kutholakale umphumela omkhulu - kepha lokho akusho ukuthi kungukukhohlisa… kusho ukuthi kuyafaneleka. Mhlawumbe bengingazizwa ngikhululeke ngokwengeziwe uma isihloko bekungukuthi Ukukhangisa Kusishukumisela Kanjani Ukuthenga. Angikaze ngibone isikhangiso esangiphoqa ukuthi ngichofoze, kepha ngibonile ezinye izikhangiso ezithinte ngqo izidingo zami engizichofozile.

Ngakho-ke esikhundleni salokho, abakhangisi benze i-arsenal evivinywa neyiqiniso yamasu ahlukene ahloselwe ukunakwa ngabathengi. Noma singazi ngaso sonke isikhathi, lawa macebo wonke asebenza kahle kakhulu.

Nayi i-infographic engigxeka kuyo I-WebFX.

Kusebenza Kanjani Ukukhangisa

2 Amazwana

  1. 1

    Ngiyabonga uDouglas.
    Ngicabanga ukuthi ingxenye ebaluleke kakhulu yezikhangiso isisusa sayo. Uma ikhasimende lingenaso isisusa sokuthenga i-smth sinezinketho ezimbili. Noma dala isisusa (isibonelo esihle se-iPhone) noma usikhohlwe.

  2. 2

    Kucatshangwe kahle kakhulu. Lapho abantu becabanga ngokukhangisa bavame ukukhohlwa ngezinto ezimbalwa. Okokuqala, ibhizinisi elincane. Amabhizinisi amancane, ikakhulukazi ekuqaleni, awanalo “uphawu”. Lokho abakudinga ngempela yikhono lokufinyelela enanini eliphakeme labantu ngezindleko eziphansi kakhulu. Kuphela ngemuva kokuba ukuhweba kwangempela kwenzeka lapho umkhiqizo ungasungulwa. Abakudinga ngempela yikhono nje lokutshela abantu ukuthi iminyango yabo ivulekile futhi bakulungele ukwenza ibhizinisi.
    Into yesibili engicabanga ukuthi abantu abaningi bayakhohlwa ngayo ukuthi izangoma zokukhangisa nezinkampani zokukhangisa zibeka amanani azo. Izintengo azibekiwe ngokuhambisana ngqo nalokho okudingwa yibhizinisi elincane. Ngingazimisela ukubheja ukuthi iningi lezakhiwo zamanani zivele zakhiwe ngomoya omncane. Uma izinkampani zokukhangisa nezindlela zokukhangisa zinakekela amaklayenti azo, zizoqinisekisa ukuthi ukukhangisa ezikunikezayo kufanelekile futhi okubaluleke kakhulu ukuthi ibhizinisi elikhangisayo lenza imali eningi ngakho-ke kubiza ukukhangisa.

    ngoba nje umkhangisi wokukhangisa ufinyelela kubantu abayizigidi okungeyona neze inkomba yokuthi labo bangabantu abalungile, ukuthi labo bantu bakulungele ukuthenga umkhiqizo noma insizakalo, noma ukuthi banesifiso nomkhiqizo noma insizakalo. Zonke izinkundla eziqhamuka ezinkampanini zokukhangisa yilezo ezizokuvezela i-XY noma i-Z. Abalokothi bathi sizoqinisekisa ukuthi siqhubela abantu emnyango wakho. kuyangijabulisa lapho besho izinto ezinjengokuthi “azikho iziqinisekiso ekukhangiseni.” Impendulo yami kuleso sitatimende ibilokhu ithi, “kunesiqinisekiso esisodwa ekukhangiseni futhi lokho ukuthi uzothatha imali yami. Noma ngabe lokhu onakho kuyangisebenzela noma cha, uzothatha imali yami. ”

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.