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Izindlela Ezi-4 Zokufunda Komshini Kuthuthukisa Ukumakethwa Kwemidiya Yezenhlalo

Njengoba abantu abaningi behileleka ezinkundleni zokuxhumana eziku-inthanethi nsuku zonke, izinkundla zokuxhumana seziyingxenye ebalulekile yamasu okuthengisa amabhizinisi azo zonke izinhlobo.

Bekunabasebenzisi be-inthanethi abayizigidi eziyizinkulungwane ezingama-4.388 emhlabeni wonke ngonyaka ka-2019, futhi abangama-79% babo bebengabasebenzisi bezenhlalo abasebenzayo.

Global State of Digital Report

Uma isetshenziswa ngobuchule, ukumaketha kwenkundla yezokuxhumana kungaba nomthelela emalini engenayo yenkampani, ekuzibandakanyeni nasekuqwashiseni, kodwa ukuba senkundleni yezokuxhumana akusho ukusebenzisa konke izinkundla zokuxhumana ezigcinelwe amabhizinisi. Okubaluleke kakhulu indlela osebenzisa ngayo iziteshi zomphakathi, futhi yilapho amathuba angase embulwe ngokufunda ngomshini.

Sidlula ekuqhumeni kwedatha, kodwa le datha ayinamsebenzi ngaphandle kokuthi ihlaziywe. Ukufunda ngomshini kwenza kube nokwenzeka ukuhlaziya amasethi edatha angenamkhawulo futhi uthole amaphethini afihliwe ngemva kwawo. Ngokuvamile kufakwa ngosizo lwe- abeluleki bokufunda ngomshini, lobu buchwepheshe buthuthukisa indlela idatha eguqulwa ngayo ibe ulwazi futhi yenze amabhizinisi enze izibikezelo ezinembile nezinqumo ezisekelwe eqinisweni. 

Lezi akuzona zonke izinzuzo, ngakho-ke ake sibhekisise ezinye izici zebhizinisi ezingathuthukiswa ngokufunda komshini.

1. Ukuqapha Komkhiqizo / Ukulalela Komphakathi

Impumelelo yebhizinisi namuhla inqunywa izici ezimbalwa, futhi mhlawumbe enye yazo enomthelela omkhulu isithunzi ku-inthanethi. Ngokuvumelana ne inhlolovo Yokubuyekeza Abathengi Bendawo, 82% wabathengi bahlola ukubuyekezwa okuku-inthanethi kwamabhizinisi, ngokufunda ngakunye izibuyekezo eziyi-10 ngokwesilinganiso ngaphambi kokwethemba ibhizinisi. Lokhu kufakazela ukuthi ukukhangisa okuhle kubalulekile ezinkampanini, yingakho abaphathi kudingeka bathole indlela yokuphatha isithunzi sebhizinisi ngempumelelo.

Ukuqapha umkhiqizo kuyisixazululo esiphelele, okuwukusesha kwanoma yikuphi okushiwo uphawu kuyo yonke imithombo etholakalayo, okuhlanganisa inkundla yezokuxhumana, izinkundla, amabhulogi, ukubuyekezwa kwe-inthanethi, nezindatshana. Ukuvumela amabhizinisi ukuthi abone izinkinga ngaphambi kokuba akhule abe yizinkinga futhi asabele ngesikhathi, ukuqapha umkhiqizo nakho kunikeza abaphathi ukuqonda okuphelele kwababukeli abaqondiswe kubo, futhi ngaleyo ndlela kube nomthelela ekwenzeni izinqumo ezingcono.

Ukuthi Ukufunda Ngomshini Kusiza Kanjani Ukuqapha Imikhiqizo / Ukulalela Komphakathi

Njengesisekelo sokuhlaziya okubikezelwayo, ukufunda ngomshini kunomthelela ekuqondeni okuphelele kwabenzi bezinqumo kuzo zonke izinqubo ezenzeka ezinkampanini zabo, ukuze izinqumo zabo zithonywe idatha futhi ziqondiswe kumakhasimende, futhi ngaleyo ndlela zisebenze kangcono.

Manje cabanga ngakho konke okushiwo ngebhizinisi lakho okutholakala ku-inthanethi—kuyoba okungaki kwakho? Amakhulu? Izinkulungwane? Ukuwaqoqa nokuwahlaziya ngesandla akuyona inselele, kuyilapho ukufunda ngomshini kusheshisa inqubo futhi kunikeza isibuyekezo esinemininingwane eminingi yomkhiqizo.

Ngaphandle kwalapho amakhasimende angajabule akuthinta ngokuqondile ngocingo noma nge-imeyili, indlela eshesha kakhulu yokuwathola nokubasiza ukuhlaziya imizwelo—isethi yama-algorithms okufunda komshini ahlola umbono womphakathi mayelana nebhizinisi lakho. Ikakhulukazi, okukhulunywa ngakho ngemikhiqizo kuhlunga ngomongo omubi noma omuhle ukuze ibhizinisi lakho lisabele ngokushesha ezimeni ezingathinta umkhiqizo wakho. Ukusebenzisa ukufunda ngomshini kuvumela amabhizinisi ukuthi alandelele imibono yamakhasimende kungakhathaliseki ukuthi ibhalwe ngaluphi ulimi, okwandisa indawo yokuqapha.

2. Ucwaningo Lwezethameli Eziqondiwe

Iphrofayili eku-inthanethi ingase isho izinto eziningi, njengeminyaka yomnikazi wayo, ubulili, indawo, umsebenzi, izinto azithandayo, imali engenayo, imikhuba yokuthenga, nokunye, okwenza inkundla yezokuxhumana ibe umthombo ongapheli wamabhizinisi ukuqoqa idatha mayelana namakhasimende abo kanye nabantu abafuna ukuhlanganyela. Ngakho-ke, abaphathi bezentengiso bathola ithuba lokufunda ngabalaleli babo, okuhlanganisa nendlela umkhiqizo noma amasevisi enkampani asetshenziswa ngayo. Lokhu kusiza inqubo yokuthola amaphutha omkhiqizo futhi kuveza izindlela umkhiqizo ongathuthukiswa ngazo.

Lokhu kungasetshenziswa nasebudlelwaneni be-B2B: ngokusekelwe kumibandela efana nosayizi wenkampani, imali engenayo yonyaka, kanye nenani labasebenzi, amakhasimende e-B2B ahlukaniswa ngamaqembu, ukuze umthengisi angadingi ukuthola okulingana konke. isixazululo kodwa uqondise izigaba ezahlukene usebenzisa indlela efanele iqembu elithile. 

Ukuthi Ukufunda Ngomshini Kusiza Kanjani Ukuqondisa Izithameli Ucwaningo

Ochwepheshe bezokumaketha banenani elikhulu ledatha okufanele babhekane nalo—eqoqwe emithonjeni eminingi, ingase ibonakale ingapheli uma kukhulunywa ngephrofayela yekhasimende nokuhlaziya izethameli. Ngokuthumela ukufunda ngomshini, izinkampani zenza lula inqubo yokuhlaziya iziteshi ezihlukahlukene futhi zikhiphe ulwazi olubalulekile kuzo. Ngale ndlela, abasebenzi bakho bangasebenzisa idatha esenziwe ngomumo ukuze bathembele kuyo lapho behlukanisa amakhasimende.

Futhi, ama-algorithms okufunda komshini angadalula amaphethini okuziphatha alokhu noma lelo qembu lamakhasimende, anikeze izinkampani ithuba lokwenza izibikezelo ezinembe kakhudlwana futhi zisebenzise lezo ngokuzuzisa kwazo amasu. 

3. Ukuqashelwa Kwesithombe Nevidiyo 

Ngo-2020, ukuqashelwa kwesithombe nevidiyo kuza njengobuchwepheshe obusafufusa obudingekayo kuzo zonke izinkampani ezifuna ukuba nomphetho wokuncintisana. Inkundla yezokuxhumana, ikakhulukazi amanethiwekhi afana ne-Facebook ne-Instagram, ihlinzeka ngenani elingenamkhawulo lezithombe namavidiyo athunyelwa amakhasimende akho angaba khona nsuku zonke, uma kungeyona yonke iminithi. 

Okokuqala, ukuqashelwa kwezithombe kuvumela izinkampani ukuthi zikhombe imikhiqizo eyintandokazi yabasebenzisi. Uma lolu lwazi lucatshangelwa, uzokwazi ukukhomba ngempumelelo imikhankaso yakho yokumaketha ukuze udayise futhi udayise uma umuntu esevele esebenzisa umkhiqizo wakho, futhi umkhuthaze ukuthi awuzame ngentengo ekhangayo uma esebenzisa umkhiqizo wezimbangi. . Futhi, ubuchwepheshe bunomthelela ekuqondeni izethameli zakho ozihlosile, njengoba ngezinye izikhathi izithombe zingase zitshele okuningi ngeholo lomuntu, indawo kanye nezinto azithandayo kunephrofayili engagcwaliswanga kahle. 

Enye indlela amabhizinisi angazuza ngayo ekubonweni kwezithombe namavidiyo ukuthola izindlela ezintsha zokusetshenziswa komkhiqizo wabo. I-inthanethi namuhla igcwele izithombe namavidiyo abantu abenza ucwaningo futhi abenza izinto ezingajwayelekile besebenzisa imikhiqizo ejwayeleke kakhulu ngendlela entsha ngokuphelele—ngakho kungani ungayisebenzisi? 

Ukuthi Ukufunda Ngomshini Kusiza Kanjani Ukubonwa Kwesithombe Nevidiyo

Ukufunda ngomshini kuyingxenye ebalulekile yokuqashelwa kwesithombe nevidiyo, okusekelwe ekuqeqeshweni okuqhubekayo okungenzeka kuphela ngokusebenzisa ama-algorithms alungile nokwenza isistimu ikhumbule amaphethini. 

Noma kunjalo, izithombe namavidiyo abonakala ewusizo kuqala adinga ukutholwa phakathi kwenqwaba yolwazi olutholakala ezinkundleni zokuxhumana, futhi yilapho ukufunda ngomshini kusiza umgomo ocishe ungenzeki uma wenziwa mathupha. Kuthuthukiswe ngobuchwepheshe bokufunda komshini obuthuthukile, ukuqashelwa kwesithombe kungase kukhuthaze amabhizinisi afinyelele ezingeni elisha ngokuphelele lokukhomba, okuhlinzeka ngemininingwane eyingqayizivele mayelana namakhasimende nendlela asebenzisa ngayo imikhiqizo.

4. Ukukhonjwa Kwekhasimende Nokwesekwa Nge-Chatbots

Abantu abaningi ngokwengeziwe namuhla babona ukuthumela imiyalezo njengendlela elula kakhulu yokuxhumana nabantu, okunikeza izinkampani amathuba amasha okuxhumana namakhasimende. Ngokukhula kwezingxoxo ezijwayelekile kanye nezinhlelo zokusebenza zokuxoxa ezifana ne-WhatsApp ne-Facebook Messenger, ama-chatbots aseba ithuluzi eliphumelelayo lokuthengisa—acubungula ulwazi lwazo zonke izinhlobo futhi angasebenza ekuphenduleni izicelo ezihlukahlukene: kusukela emibuzweni evamile kuye emisebenzini ehlanganisa inani lezinto eziguquguqukayo.

Ngokungafani nezixhumanisi ezijwayelekile zokuzulazula namakhasi ewebhu, ama-chatbot anikeza abasebenzisi ikhono lokusesha nokuhlola besebenzisa inethiwekhi yokuxhumana nomphakathi noma uhlelo lokusebenza lokuthumela imiyalezo abaluthandayo. Futhi nakuba ukumaketha kwedijithali okuvamile kuvame ukusebenzisa izithombe, umbhalo, nevidiyo, ama-bots enza kube lula ngemikhiqizo ukuxhuma kukhasimende ngalinye ngokuqondile futhi yakhe ingxoxo yomuntu siqu efana nomuntu.

Ama-Chatbots Akhuthazwa Ngokufunda Ngomshini

Ama-chatbot amaningi asebenzisa ama-algorithms okufunda komshini. Uma i-chatbot igxile emsebenzini, noma kunjalo, ingasebenzisa ukuhlelwa kwe-neuro-linguistic kanye nemithetho ukuze ilethe izimpendulo ezihlelekile zezicelo ezijwayelekile ngaphandle kokudinga umshini wokufunda ukuze isekele amakhono ayo ayisisekelo. 

Ngesikhathi esifanayo, kukhona ama-chatbots abikezelwayo aqhutshwa yidatha-asebenza njengabasizi abahlakaniphile, afunda ekuhambeni ukunikeza izimpendulo ezifanele nezincomo, futhi abanye bangakwazi nokulingisa imizwa. Ama-chatbot aqhutshwa yidatha anikwa amandla ukufunda komshini, njengoba ehlala eqeqeshwa, eguquka futhi ehlaziya okuthandwa ngabasebenzisi. Ngokuhlangene, lawa maqiniso enza ukusebenzisana kwabasebenzisi nebhizinisi kube okomuntu siqu kakhulu: ukubuza imibuzo, ukuhlinzeka ngolwazi olufanele, ukuzwelana, nokuncokola, ama-chatbots akhanga lokho okungenakufinyelelwa ezikhangisweni ezivamile. 

Ngama-chatbot ahlakaniphile, amabhizinisi angasiza inani elingenamkhawulo lamakhasimende noma kuphi nanoma nini. Ukonga imali nesikhathi nokuthuthukisa ulwazi lwamakhasimende, ama-chatbots aba enye yezindawo ze-AI ezinenzuzo kakhulu ongatshala kuzo amabhizinisi namabhizinisi aphakathi nendawo.

U-Andrey Koptelov

U-Andrey Koptelov ungumhlaziyi we-Innovation kwa-Itransition, inkampani yangokwezifiso yokuthuthukisa isofthiwe enekomkhulu e-Denver. Ngolwazi olujulile ku-IT, ubhala ngobuchwepheshe obusha obuphazamisayo nokwenziwa kwezinto ezintsha ku-IoT, ubuhlakani bokwenziwa, nokufunda komshini.

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