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I-Mobile Commerce (M-Commerce) Izibalo Nokucatshangelwa Kwedizayini Yeselula yango-2023

Ngenkathi abeluleki abaningi nabathengisi bedijithali behlala edeskini elinamamonitha amakhulu nezinkundla zokubuka ezinkulu, sivamise ukukhohlwa ukuthi amakhasimende amaningi angaba khona abuka, acwaninge, futhi aqhathanise imikhiqizo namasevisi asuka kumakhalekhukhwini.

Yini i-M-Commerce?

Kubalulekile ukuqaphela lokho Ukuhweba nge-M akugcini ngokuthenga nokuthenga kumakhalekhukhwini. I-M-commerce ihlanganisa imisebenzi eminingi, kuhlanganise:

  1. Ukuthenga Ngeselula: Abasebenzisi bangaphequlula futhi bathenge imikhiqizo noma amasevisi ngezinhlelo zokusebenza zeselula noma amawebhusayithi enziwe ngeselula. Lokhu kuhlanganisa ukusesha imikhiqizo, ukuqhathanisa izintengo, ukufunda izibuyekezo, nokuqedela inqubo yokuthenga usebenzisa idivayisi yeselula.
  2. Izinkokhelo Zamaselula: I-M-commerce ivumela abasebenzisi ukuthi benze izinkokhelo eziphephile ngokusebenzisa amadivaysi abo eselula. Lokhu kuhlanganisa izikhwama zamaselula, izinkokhelo ezingathintwa kusetshenziswa i-Near Field Communication (I-NFC), izinhlelo zokusebenza zebhange leselula, nezinye izixazululo zokukhokha ngeselula.
  3. I-Mobile Banking: Abasebenzisi bangafinyelela kuma-akhawunti abo asebhange, badlulise izimali, bakhokhe izikweletu, bahlole amabhalansi, futhi benze imisebenzi yasebhange ehlukahlukene ngezinhlelo zokusebenza zamabhange eselula.
  4. Indawo yombukiso: Abasebenzisi bavakashela isitolo esiphathekayo ukuze bahlole imikhiqizo mathupha bese besebenzisa idivayisi yeselula ukuze bathole imikhiqizo, baqhathanise izintengo, bafunde izibuyekezo, noma bathenge ku-inthanethi kwabanye abathengisi besengaphakathi esitolo.
  5. I-Mobile Marketing: Abakhangisi namabhizinisi basebenzisa i-m-commerce ukuze bafinyelele futhi bahlanganyele nezithameli zabo ngokukhangisa ngeselula, Isevisi Yomlayezo Omfishane (SMS) ukumaketha, izinhlelo zokusebenza zeselula, izaziso zohlelo lokusebenza, nokumaketha okusekelwe endaweni.
  6. Amathikithi Eselula: I-M-commerce ivumela abasebenzisi ukuthi bathenge futhi bagcine amathikithi emicimbi, amamuvi, izindiza, noma ezokuthutha zomphakathi kumadivayisi abo eselula, okuqeda isidingo samathikithi aphathekayo.

Ukuziphatha kwe-M-Commerce

Ukuziphatha komsebenzisi weselula, usayizi wesikrini, ukusebenzisana komsebenzisi, nesivinini kudlala indima ekuhwebeni kwe-m. Ukuklama ulwazi lomsebenzisi (UX) okulungiselelwe amadivayisi eselula kudinga ukucatshangwa nokuzivumelanisa nezimo ukuze kubhekelelwe izici ezihlukile zezikrini ezincane kanye nemikhawulo, ukusebenzisana okusekelwe kokuthintwa, indawo yomsebenzisi, nokusebenzisana komsebenzisi. Nawu umehluko obalulekile ekwakhiweni komsebenzisi kwamadivayisi eselula uma kuqhathaniswa namadeskithophu noma amakhompyutha aphathekayo:

  • Usayizi Wesikrini Nezindlu Ezithengiswayo: Izikrini zeselula zincane kakhulu kunezikrini zedeskithophu noma zekhompuyutha ephathekayo. Abaklami kufanele babeke kuqala okuqukethwe futhi balungise izakhiwo ukuze zilingane nesikhala esilinganiselwe sesikrini. Lokhu ngokuvamile kuhilela ukusetshenziswa umklamo osabelayo noma oguquguqukayo amasu okuqinisekisa isikhombimsebenzisi somsebenzisi (UI) izici nokuqukethwe kulinganiswa ngokufanele futhi kuhlelwa osayizi abahlukahlukene besikrini.
  • Ukusebenzisana Okusekelwe Ekuthinteni: Ngokungafani namadeskithophu noma amakhompyutha aphathekayo athembele kokokufaka kwegundane noma kwe-trackpad, amadivaysi eselula asebenzisa ukusebenzisana okusekelwe kokuthintwa. Abaklami kufanele bacabangele usayizi nesikhala sezinto ezisebenzisanayo (izinkinobho, izixhumanisi, amamenyu) ukuze bafakele ukuthinta kweminwe ngokunembile. Ukunikeza okuqondiwe okwanele kokuthinta kanye nokuzulazula okunethezekile ngaphandle kokuthintwa ngephutha kubalulekile ukuze uthole ulwazi lomsebenzisi weselula olubushelelezi. Imfono-enobungane i-interface iphinde ibe nomthelela ekulinganisweni kokusesha.
  • Ukuthinta kanye ne-Microinteractions: Izixhumanisi zeselula ngokuvamile zihlanganisa ukuthinta (ukuswayipha, ukuncinza, ukuthepha) kanye nokusebenzisana okuncane ukuze kuthuthukiswe ukusebenzisana komsebenzisi nokunikeza impendulo. Abaklami kufanele bacabange ukuthinta okunembile nokutholakalayo okuhambisana nezimiso zenkundla futhi baqinisekise ukuthi ukusebenzisana okuncane kunikeza impendulo enengqondo ezenzweni zabasebenzisi.
  • Ukuskrola Okuqondile: Abasebenzisi beselula bathembela kakhulu ekuskroleni okuqondile ukuze kufakwe okuqukethwe kuzikrini ezincane. Abaklami kufanele bahlele okuqukethwe ukuze kube lula ukuskrola okulula nokunembile, okuqinisekisa ukuthi ulwazi olubalulekile nezenzo kuhlala kufinyeleleka kalula kuwo wonke umqulu.
  • Ukuzulazula Okwenziwa Lula: Ngenxa yesikhala esilinganiselwe sesikrini, ukuxhumana kweselula ngokuvamile kudinga ukuzulazula okwenziwe lula uma kuqhathaniswa nozakwabo bedeskithophu. Abaklami bavamise ukusebenzisa amamenyu e-hamburger, izigaba ezigoqekayo, noma ukuzulazula okunethebhu ukuze wonge isikhala futhi ubeke phambili izinketho ezibalulekile zokuzulazula. Umgomo uwukunikeza ulwazi lokuzulazula olulula futhi olunembile oluvumela abasebenzisi ukuthi bathole ulwazi futhi benze izenzo ngempumelelo.
  • Okuhlangenwe nakho Kokuqukethwe Nokugxilwe Emsebenzini: Amadivayisi eselula asetshenziswa kaningi kuzimo ezahlukahlukene kanye nezimo lapho usendleleni. Idizayini yeselula ivamise ukugcizelela ukuletha ukuzizwisa okusheshayo nokugxile emsebenzini, okuvumela abasebenzisi ukuthi bafeze imigomo ethile ngempumelelo. Kubandakanya ukunciphisa imfuhlumfuhlu, ukunciphisa iziphazamiso, nokwethula ulwazi olufanele noma izenzo kusengaphambili ukuze kuhlangatshezwane nezidingo zabasebenzisi ngokushesha.
  • Ukusebenza Nezikhathi Zokulayisha: Amanethiwekhi eselula angahamba kancane futhi angathembeki kancane kunoxhumo olugxilile lwe-broadband, kuyilapho abasebenzisi beselula belindele okuphezulu kumawebhusayithi alayisha ngokushesha. Balindele ukufinyelela okusheshayo kulwazi lomkhiqizo, ukuzulazula okungenazihibe, nokuphequlula okushelelayo. Idizayini yeselula kufanele ithuthukise ukusebenza nezikhathi zokulayisha ukuze kuqinisekiswe ukuzizwisa okushelelayo nokushesha. Uma isayithi lithatha isikhathi eside kakhulu ukulayisha, abasebenzisi bazokhungatheka futhi balahle isayithi, okuholela ekuhlangenwe nakho okungalungile komsebenzisi, izinqola zokuthenga ezilahliwe, kanye namazinga aphansi okuguqulwa. Isivinini sesayithi esisheshayo sithuthukisa ukwaneliseka komsebenzisi, ukuzibandakanya, nolwazi oluphelele, okwandisa amathuba okuguqulwa nokuphinda ukuvakasha.
  • Usesho Lweselula: Izinjini zokusesha ezifana ne-Google zibheka isivinini sesayithi njengento esezingeni lemiphumela yosesho lweselula. Amasayithi alayisha ngokushesha asezingeni eliphezulu emiphumeleni yenjini yokusesha, okuholela ekwandeni kokubonakala nethrafikhi yezinto eziphilayo. Ukuthuthukisa isivinini sesayithi kungathuthukisa iselula
    SEO ukusebenza nokuheha amakhasimende amaningi angaba khona.
  • I-Mobile-Focused Consumer Behaviour: Abasebenzisi beselula banokunaka okufushane futhi bazibandakanya ekuphequluleni okusheshayo nasekuthatheni izinqumo. Balindele ukufinyelela okusheshayo olwazini nokusebenzisana okungenazihibe. Amasayithi alayisha kancane avimbela lokhu kuziphatha okugxile kumakhalekhukhwini futhi kungaholela emathubeni aphuthelwe okuguqulwa nokuthengisa.

Ukuthuthukisa ulwazi lomsebenzisi weselula kubalulekile ukuze kuhlangatshezwane nokulindelwe ngamakhasimende, ukukhulisa ukuguqulwa, nokuhlala unokuncintisana endaweni yezohwebo yamaselula ethuthukayo. Izinto eziphezulu ezinomthelela ekusebenzeni kwe-m-commerce yilezi:

Izibalo ze-M-Commerce zango-2023

Uhwebo lweselula luguqule ukuziphatha ngokuvumela abathengi ukuthi bacwaninge, bathenge, futhi bathenge ngamadivaysi abo eselula. Ihlanganisa inhlobonhlobo yemisebenzi, kusukela ekusesheni ku-inthanethi nokuphequlula kuye kokwenziwayo nezinkokhelo, konke kufinyeleleka usohambeni.

Imishini ephathwayo isiphenduke inkundla ekhethwayo yabathengi abaningi, enezinhlelo zokusebenza ezizinikele namawebhusayithi asebenziseka kalula anikeza ulwazi olungenazihibe. Nazi ezinye izibalo ezibalulekile ezivela ReadyCloud ngezansi:

  • Ukuthengiswa kwe-m-commerce yase-US kubikezelwa ukuthi kuzofinyelela ku- $ 710 billion ngo-2025.
  • I-M-commerce ikhiqiza ama-41% okuthengiswa kwe-e-commerce.
  • U-60% wokusesha ku-inthanethi uvela kumadivayisi eselula.
  • Ama-Smartphones enza u-69% wokuvakasha kwewebhusayithi ye-e-commerce.
  • Uhlelo lokusebenza lwe-Walmart lubone izikhathi zabasebenzisi eziyizigidi eziyizinkulungwane ezingama-25 ngo-2021.
  • Abathengi base-US bachithe amahora ayizigidi eziyizinkulungwane eziyi-100 bethenga izinhlelo zokusebenza ze-Android ngo-2021.
  • U-49% wabasebenzisi beselula baqhathanisa amanani kumafoni abo.
  • Kukhona abathengi beselula abayizigidi eziyi-178 e-US kuphela.
  • U-24% wezingosi eziyisigidi eziphezulu ezidume kakhulu azihambisani neselula.
  • Uhhafu wabathengi be-m-commerce balande uhlelo lokusebenza lokuthenga ngaphambi kwesizini yamaholide.
  • Ama-85% athi ancamela izinhlelo zokusebenza zokuthenga kumawebhusayithi e-e-commerce eselula.
  • I-Walmart idlule i-Amazon njengohlelo lokusebenza lokuthenga oludume kakhulu.
  • Izinga elijwayelekile lokuguqulwa kwe-m-commerce ngu-2%.
  • Inani le-oda elimaphakathi (I-AOV) kuselula ngu-$112.29.
  • Izinkokhelo ze-wallet zamaselula zenza u-49% wemisebenzi yomhlaba.
  • Ukuthengiswa kwezentengiselwano zamaselula ngokusebenzisa inkundla yezokuxhumana kuzodlula u-$100 billion ngo-2023.
  • Izikhwama zamaselula ziyaduma futhi zizobalelwa ku-53% wokuthenga ngo-2025.
  • Ukuhweba kwezenhlalo (ikakhulukazi kumadivayisi eselula) kukhule ngokushesha kunalokho obekulindelwe ochwepheshe bezimboni, ngokukhula konyaka ngama-37.9%.

Njengoba i-m-commerce iqhubeka nokudlondlobala, amabhizinisi kufanele azivumelanise nezimfuno zabathengi bamaselula futhi asebenzise amathuba anikezwa yile ndawo eguqukayo.

Izibalo ze-M-Commerce zango-2023 nangaphezulu (Infographic)

Nayi i-infographic ephelele:

izibalo zezentengiselwano ezihambayo zango-2023
Source: ReadyCloud

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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