Izindlela Eziyisi-7 I-DAM Elungile Engathuthukisa Ukusebenza Komkhiqizo Wakho

I-Aprimo Digital Asset Management yamabhrendi

Uma kuziwa ekugcineni nokuhlela okuqukethwe, kunezixazululo ezimbalwa lapho—cabanga izinhlelo zokuphatha okuqukethwe (CMS) noma izinsiza zokubamba ifayela (njengeDropbox). Ukuphathwa kwefa ye-Digital (DAM) isebenza ngokuhambisana nalezi zinhlobo zezixazululo—kodwa ithatha indlela ehlukile kokuqukethwe. 

Izinketho ezifana neBhokisi, iDropbox, i-Google Drayivu, i-Sharepoint, njll.., empeleni zisebenza njengendawo yokupaka elula yokugcina, isimo sokuphela amafa; azisekeli zonke izinqubo ezikhuphukayo ezingena ekudaleni, ekubuyekezeni, nasekuphatheni lezo zimpahla. 

Mayelana I-DAM vs CMS - zingamasistimu ahlukene enza imisebenzi ehluke kakhulu ezinhlanganweni zokuthengisa. Nakuba i-CMS ikusiza ukuthi uphathe okuqukethwe kwewebhusayithi yakho nezinye izinto zedijithali ezifana namabhulogi, amakhasi okufika, nama-microsites, i-DAM, ngakolunye uhlangothi, ithuthukisiwe ukuze ilawule ukudalwa kokuqukethwe, ukuphatha, kanye nokulethwa kuwo wonke umjikelezo wempilo wokuqukethwe nakubo bonke. iziteshi. Ama-DAM aphinde asekele izinhlobo eziningi zempahla, okuhlanganisa ividiyo, i-3D, umsindo, nezinhlobo zokuqukethwe okuvelayo, asebenza njengomthombo onamandla, owodwa weqiniso wakho konke okuqukethwe komkhiqizo wakho kulo lonke uhambo lwamakhasimende.

I-Aprimo - Ukuphathwa Kwempahla Yedijithali

1. Ungalisebenzisa Kanjani I-DAM Ukuze Wamukele Amasu Okuqukethwe Kwemojuli

Nge-DAM njengenqolobane yakho emaphakathi, uvumela ukulawula okuphelele kokuqukethwe kwakho, okuhlanganisa ukuba lula kokuxuba nokufanisa izimpahla zokuqukethwe kuzo zonke izinhlobo, izimakethe, izifunda, iziteshi, nokuningi. Ukuhlukanisa okuqukethwe kube okuncanyana, okusebenziseka kabusha okuyimodulayo - kube amabhulokhi wokuqukethwe, amasethi, kanye nolwazi - kunikeza amaqembu amandla kanye nezimo zokusebenzisa okuqukethwe okugunyaziwe ngokuphumelelayo nangokuguquguqukayo okwengeziwe ukuletha okuqukethwe okuhehayo, okubalulekile, nokuqondene nomuntu ngokushesha kunoma yiziphi iziteshi amakhasimende abo. baphakathi.

Ngenkathi usebenzisa i- isu lokuqukethwe le-modular izokwandisa nakanjani inani lezinto zokuqukethwe ngaphakathi kwe-DAM, kunezindlela zokuthuthukisa imethadatha, njengefa lemethadatha, ezingasiza ukwenza lula nokwenza ngokuzenzakalelayo ezinye izici zokuqukethwe okubusayo.

Kubalulekile ukuqaphela ukuthi i-DAM ingadlala indima ebalulekile kumasu okuqukethwe kwemojuli ngokusekela okuqukethwe okuhlobene nobungozi kanye nokulawulwa kokuthobelana, okufana nokuzihlangula, ukudalulwa, izimpawu zokuthengisa, njll. Ama-DAM angaphinda alawule okuqukethwe ukuze asekele imithetho emayelana nokusebenziseka, isibonelo, indlela okuqukethwe kufanele noma akufanele kusetshenziswe noma kuhlanganiswe izethameli ezithile, iziteshi, noma izifunda.

Okokugcina, inzuzo enkulu yokuba konke okuqukethwe kwemojula kubekwe endaweni eyodwa ngaphakathi kwe-DAM ukuthi kuzokuvumela ukuthi uqonde ukuthi okuqukethwe kusetshenziswa futhi kuphi futhi kuphi, kukunikeza imininingwane ephathekayo ekusebenzeni kokuqukethwe, yikuphi okuqukethwe okusebenze kangcono kakhulu emsebenzini othile, uma okuqukethwe kudinga ukushintshwa noma ukuhoxiswa, nokunye okuningi.  

2. Indlela i-DAM evumela ngayo ukwenza kube ngokwakho okuqukethwe okungcono

Esikhathini samanje sedijithali, okuqukethwe yingxoxo amabhrendi ababa nayo namakhasimende abo. Thina, njengamakhasimende, sikhetha umkhiqizo ngokusekelwe kokuhlangenwe nakho kwethu ngalolo hlobo lomkhiqizo: ukuthi lusazi kahle kangakanani, ukuthi lusenza sizizwe kanjani, aluguquguquki kangakanani uma sisebenzisana nalo, nokuthi lufaneleka futhi luhambisana kanjani nezimpilo zethu. 

Kodwa ukuletha lokho kuzizwisa kwamakhasimende komuntu siqu kukho konke ukuxhumana akulula futhi kungathatha izinsiza ezibalulekile nesikhathi. Kulapho uhlelo lwesisekelo olufana no-Aprimo lungena khona. 

Ukwenza kube ngokwakho okuphumelelayo kuqala ngokukhiqiza okuphumelelayo kobuciko kanye nesu lokuqukethwe ukusekela ukwenza kube ngokwakho ngezinga. I-Aprimo ayisebenzi nje kuphela njengomgogodla wakho konke ukusebenza kokuqukethwe kwakho, ukuphatha nokuhlela zonke izici ezakha isipiliyoni sokuqukethwe ngakunye, kodwa iphinde inike amandla amasu afana nokuqukethwe okumodulayo, lapho amaqembu okudala nokuqukethwe angakha, athole, ahlanganyele ngokushesha futhi kalula. , yabelana, futhi usebenzise kabusha okuqukethwe ukuze ukhulise ulwazi lwekhasimende nokwenza kube ngokwakho futhi uqhubekisele phambili ukusebenza kahle okukhulu. 

Isici sokwenza kube ngokwakho okuqukethwe okuhlakaniphile kwe-Aprimo sikwenza ukwazi ukuthumela ngokuzenzakalelayo omaka abathuthukiswe imethadatha ezinjinini zokwenza kube ngokwakho ezingase zifanise okuqukethwe nomuntu olungile, oqondiwe. Ngezixhumi ze-Salesforce ne-Aprimo, unikwa amandla okuxhumana namakhasimende akho kuzo zonke iziteshi, ukwenza kube ngokwakho ngobuhlakani, nokuba nokuqukethwe kanye nekhasimende lakho liqhube inqubo yokumaketha okuqukethwe. Futhi izici ezifana amathokheni Ngaphakathi brand izifanekiso ingagcwalisa ngokuzenzakalela ulwazi oluqondene nekhasimende, njengolwazi lokuxhumana, ukuze kuthuthukiswe ukwenza kube ngokwakho nokudala ukuzizwisa okungcono kwekhasimende.

I-Aprimo - Ukwenza kube ngokwakho okuqukethwe kokuphathwa kwempahla yedijithali

3. Ungalisebenzisa Kanjani IDAM Ukuze Uqinisekise Ukuthotshelwa Kokungangeni Komoya

Izinkampani ziyadala kakhulu kokuqukethwe kanye nokuphatha ubungozi obuhambisana nalokho okuqukethwe kuyinqubo eyinkimbinkimbi. Ngaphandle kwe-DAM, okuqukethwe nokugeleza komsebenzi kuvame ukufakwa eminyangweni namathuluzi ahlukene, okwengeza ubunkimbinkimbi obungadingekile kanye nengozi engaholela ezinhlawulo ezinkulu ezivela emigwaqweni elawulayo. Ukwenza lula lokho kunikezwa kanye nezindawo zokuxhuma kungonga isikhathi nemali futhi kukhuphule isivinini sokumaketha.

Ukumboza zonke izisekelo, ikakhulukazi lezo ezisezimbonini ezilawulwa kakhulu nezikhethekile ezifana isayensi yokuphila noma izinsiza zezezimali, udinga umthombo owodwa weqiniso ukuze uthuthukise kokubili ukubuyekezwa kokuthobela imithetho nokuphathwa kokudalulwa, ukuqinisekiswa kobufakazi, nokuphatha kangcono zonke izimpahla zedijithali. Phela, okuqukethwe kwakho kuhle kuphela ngendlela okulandelelwa ngayo, ukuphathwa, ukubuyekezwa, nokugcinwa kahle.

Ngokuhlanganisa amandla ka-Aprimo kanye ukuhambisana nezixazululo zezobuchwepheshe, izinhlangano zingaletha inqubo ephelele, esukela ekupheleni ezivumela ukuba zifinyelele ukulandeleka kokuqukethwe okudingekile ukuze ziphendule imibuzo yokulawula, zehlise ingcuphe yezinhlawulo ezibizayo, futhi zivikele isithunzi somkhiqizo wazo—sonke kuyilapho ziletha okukhethekile. isipiliyoni kanye nokunciphisa isikhathi sokumaketha.

4. I-DAM Isiza Kanjani Ukungaguquguquki Komkhiqizo Kuzo zonke Izilimi Nezifunda

Akwanele ukuvele ulethe okuqukethwe kubhrendi, okuthobelanayo. Imikhiqizo futhi idinga ukwenza isiqiniseko sokuthi okuqukethwe okulungile kwabelwana ngayo nomthengi ofanele - ingxenye ebalulekile - isipiliyoni esihle somkhiqizo.

Lokho kusho ukuthi amabhrendi kudingeka aqinisekise ukuthi kusetshenziswa izimpahla ezifanele emkhankasweni ngamunye nasesiteshini, ikakhulukazi uma kuxutshwa okuqukethwe ezilimini nasezifundeni ezahlukene. Yilapho izixazululo ezifana nemihlahlandlela yomkhiqizo, inthanethi yomkhiqizo, nezifanekiso zomkhiqizo zisiza khona. Lezi zici zivumela wonke amaqembu, angaphakathi nangaphandle (ama-ejensi wokucabanga noma ozakwethu), ukuthi alande kalula futhi ngokushesha yonke imihlahlandlela yemilayezo egunyaziwe, amalogo, amafonti, izimpahla, nokunye ngezixhumanisi eziqondile ku-DAM yakho ukuze zisetshenziswe kuyo yonke indawo. iziteshi, izifunda, nezilimi. Lokho kusho ukuthi impahla yase-US ingashintshwa kalula futhi ngokushesha futhi ilethwe emakethe yase-UK ngaphandle kokudinga ukwesekwa okwengeziwe.

Isibonelo, ake ucabange uqeda umkhankaso wokuqwashisa e-US ophumelele kakhulu, futhi abakhangisi besifunda abambalwa manje bafuna ukwenza umkhankaso ofanayo. Ngokusebenzisa i-DAM yakho, ungenza zonke izici zalowo mkhankaso zifinyeleleke kulawo maqembu wazi ukuthi izifanekiso, okuqukethwe, idizayini, ilogo, imifanekiso, ividiyo, nokunye kugunyaziwe, kuhambisana nesikhathi, futhi kuthobela ngokugcwele. 

I-Aprimo - Ukuphathwa Kwempahla Yedijithali - Izinkombandlela Zomkhiqizo

5. I-DAM Iwasiza Kanjani Amaqembu Akho Ahlakaniphile

I-DAM yakho ayigcini nje ngokusiza ngokuvumelana komkhiqizo kuzo zonke izimakethe ezihlukene, kodwa ingasiza futhi ukugwema izithiyo zobuciko ngokubuyisela isikhathi emaqenjini akho obuciko nokuklama ukuze agxile kumaphrojekthi yenani eliphezulu.

Nge-DAM, amaqembu ahlakaniphile angakwazi ukudala ngokushesha futhi kalula, ukuphatha, futhi alethe okuqukethwe ngelabhulali yonke yezimpahla zemodular ezigunyazwe zonke, kubhrendi, futhi ezithobelayo. Bangakwazi futhi ukudala izifanekiso zomkhiqizo zabasebenzisi abangaqambi ukuze benze okwasendaweni okuqukethwe ukuze kusetshenziswe ezimakethe ezahlukene. Isixazululo esifana ne-Aprimo singasebenzisa nokusebenza okuzenzakalelayo okushayelwa yi-AI ukuze kuqondise ukuhamba komsebenzi kokudala, ukusebenzisana, ukubuyekezwa, nokugunyazwa ukuze lawo maqembu akwazi ukugxilisa ithalente lawo nesikhathi ekudaleni okuqukethwe okusebenza kahle kakhulu esikalini esikhundleni sokucindezelwa yimisebenzi evamile.

Umphumela wakho konke lokho ukuqondanisa komnyango nenkampani yonke ngomthombo owodwa weqiniso, izikhathi zomjikelezo omfushane, kanye nokubonakala kwesikhathi sangempela kokuqukethwe okwenziwayo kanye buyela emzamweni (I-ROE) ukuze senze izinqumo ezinolwazi kakhulu uma kuziwa ekuletheni ukuzizwisa komuntu siqu okulindelwe ngamakhasimende.

I-Aprimo - Ukuphathwa Kwempahla Yedijithali - Buyela Emzamweni (ROE)

6. Ungayisetha kanjani i-DAM yakho kuma-ejensi, ozakwethu besiteshi, abasabalalisi, kanye nabanye ababambiqhaza beqembu lesithathu

Njengoba sekushiwo, esikhundleni samanqolobane wokuqukethwe ane-siled kanye nokugeleza komsebenzi kuzo zonke izinhlelo zokusebenza ezihlukene, i-Aprimo iqondisa yonke inqubo yokudala okuqukethwe, kusukela ekudalweni nasekubuyekezweni kuya ekusabalaliseni nasekuphelelweni kwesikhathi—konke endaweni eyodwa. Futhi yenza ukunakekelwa kokuqukethwe kwakho kube lula, okukuvumela ukuthi uthole kalula, ubeke esikhundleni, noma ubeke kungobo yomlando okuqukethwe, futhi ugweme izimpinda zempahla efanayo.

Lokho kusho ukuthi ayisekho i-Dropbox ne-Google Drayivu—ngisho noma kuziwa ekusebenzisaneni nababambe iqhaza ababalulekile ngaphandle kwenhlangano yakho. Nge-DAM, unganikeza ama-ejensi angaphandle nabasabalalisi ukufinyelela okulawulwayo ezimpahleni abazidingayo, futhi wabelane ngokuqukethwe okusha okulayishwe i-ejensi eyodwa nenye ukuze kusetshenziswe kabusha ngokushesha okuqukethwe.

Izici ezifana Inethiwekhi yomphakathi yokulethwa kokuqukethwe (CDN) izixhumanisi zisho ukuthi awuqinisekisi kuphela ukuthi kusetshenziswa inguqulo yakamuva kuphela yokuqukethwe kwakho, kodwa futhi uyazuza ezikhathini ezisheshayo zokulayisha nezinguqulo ezibuyekeziwe ngokuzenzakalelayo zezimpahla zakho nomaphi lapho zisetshenziswa khona, njengaku-CMS yakho.

Ungakwazi futhi ukugcina ukuvumelana komkhiqizo kalula ngokunikeza imihlahlandlela yomkhiqizo, izifanekiso, nezimpahla ezigunyaziwe ukuze ama-ejensi aphinde asebenzise okuqukethwe ngokushesha, ngezici ezifana nezinketho zokulanda ezihlukene nezitshalo ezizenzakalelayo ezisetshenziswa eziteshini zomphakathi ezihlukene.

I-Aprimo - Ukuphathwa Kwempahla Yedijithali - Inethiwekhi Yokulethwa Kokuqukethwe

7. Indlela I-DAM Elungile Ivumela Ngayo Ukusebenza Kokuqukethwe Kwe-CMS-Agnostic

Akuwona wonke ama-DAM adalwe alingana. Yize kunezinkundla ze-CMS ezihlinzeka nge-DAM, imane nje iyingxenye eyodwa yesixazululo esikhudlwana- mhlawumbe nesixazululo sebhawodi elivela ekutholweni kwakamuva. Lawa ma-DAM eplathifomu asebenza njengamakhosombe alula ezimpahleni zokugcina futhi awanikezi amandla, ukushesha, nokuguquguquka okudingekayo ukuze kusebenze ngempumelelo ngaphakathi kwe-ecosystem exubile ethuthuka ngokuqhubekayo.

Ezweni lanamuhla ledijithali eliyinkimbinkimbi, akunakwenzeka ngamabhrendi ukuba afane ngokugcwele nomthengisi oyedwa kuso sonke isitaki samashaneli awo wonke. Ngakho-ke, lapho ukhetha i-DAM, kufanele ubheke isixazululo esiyi-CMS-agnostic futhi esingasebenza njengenjini yakho yokuqukethwe yendawo yonke ngokuhlanganisa kuzo zonke izixazululo eziningi ezansi nomfula. Nge-DAM yohlobo oluhle kakhulu, ungakwazi ukufakazela inhlangano yakho esikhathini esizayo ngokukhululeka ukuze ukhulise ibhizinisi lakho libe iziteshi ezintsha, ngokuhlanganisa okunwebekayo nokuvulekile. 

I-DAM yakho kufanele ikwazi ukuhlinzeka ngezidingo zeziteshi zonke kuwo wonke ama-CMS, ama-CMS amaningi ngokuhambisana, kanye nanoma yiluphi uhlobo lwesiteshi nokucushwa kwe-ecosystem. Iba yileyo njini yokuqukethwe yendawo yonke, engancikile kunoma yiziphi izinguquko ozenzayo ku-CMS yakho ezansi nomgwaqo. Esikhundleni sokuthembela kusethi ekhawulelayo yamathuluzi avame "ukukhuluma" kuphela, i-DAM ezimele, eyakhelwe phezu kwesakhiwo sokuqukethwe esihlanganisekayo, ikunikeza amandla okusebenza kalula ngaphakathi kwe-ecosystem ehlukahlukene ukuze ukwazi ukusheshisa isikhathi sokumaketha nokuguqulwa. , futhi ulawule indlela oyiyisa phambili umkhiqizo wakho.

Isivivinyo samahhala se-Aprimo DAM

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.