Ungakuvula Kanjani Ukulandelela Okuzenzakalelayo kwe-Google Analytics UTM ku-Salesforce Marketing Cloud

I-SFMC - Ifu Lokumaketha: Lungiselela i-Google Analytics yokulandelela ngokuchofoza okuzenzakalelayo ngamapharamitha e-UTM

Ngokuzenzakalelayo, iSalesforce Marketing Cloud (I-SFMC) ayihlanganisiwe ne-Google Analytics ukuze ifakwe Okuguquguqukayo kochungechunge lwemibuzo yokulandelela i-UTM kusixhumanisi ngasinye. Amadokhumenti ekuhlanganisweni kwe-Google Analytics ngokuvamile akhomba lapho IGoogle Analytics 360 ukuhlanganiswa... ungase ufune ukubheka lokhu uma ngempela ufuna ukuyisa izibalo zakho ezingeni elilandelayo njengoba ikuvumela ukuthi uxhume ukusebenzelana kwesayithi lekhasimende kusuka ku-Analytics 360 uye emibikweni yakho Yefu Lokumaketha.

Ukuze uthole ukuhlanganiswa okuyisisekelo Kokulandelela Umkhankaso we-Google Analytics, noma kunjalo, kulula ukufaka ngokuzenzakalelayo ipharamitha yakho ngayinye ye-UTM kuso sonke isixhumanisi esiphumayo ku-imeyili ye-Salesforce Marketing Cloud. Ngokuyisisekelo kunezici ezi-3:

  1. Imingcele yokulandelela isixhumanisi se-akhawunti yonke ekusethweni kwe-akhawunti.
  2. Amapharamitha Esixhumanisi Engeziwe Kumakhi We-imeyili ongakwazi ukuwalungiselela ngokuzithandela amapharamitha e-UTM.
  3. Izixhumanisi Zamathrekhi zinikwe amandla kwiwizadi ethi Thumela I-imeyili.

Ukulandelelwa kwesixhumanisi se-Google Analytics ku-SFMC Business Unit Level

Ngizama ukugwema izinyathelo ezengeziwe ngesikhathi sokuthumela ngoba uma usufe umkhankaso, akukho ukujikela emuva. Ukuthumela umkhankaso we-imeyili bese ukhumbula ukuthi awuzange unikwe amandla ukulandelela umkhankaso kubuhlungu kakhulu, ngakho ngikhuthaza amapharamitha ayisisekelo e-UTM ukuthi alandelelwe ngokuzenzakalelayo kuleveli ye-akhawunti ngaphakathi kwe-SFMC.

Ukwenza lokhu, umlawuli we-akhawunti yakho uzozulazula aye Ekumiseni I-akhawunti yakho (inketho phezulu kwesokudla ngaphansi kwegama lakho lomsebenzisi):

  • Zulalela ku Isethaphu > Ukuphatha > Ukuphathwa Kwedatha > Ukuphathwa Kwepharamitha
  • Lokho kuvula ikhasi lezilungiselelo lapho ungalungiselela khona eyakho Isixhumi se-Web Analytics

i-sfmc google analytics web analytics isixhumi

Ngokuzenzakalelayo, i amapharamitha asethiwe kanje ekulandeleleni kwangaphakathi kwemikhankaso:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Isincomo sami ukuthi lokhu kubuyekezelwe ku:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

QAPHELA: Sibonile lapho iyunithi yezinhlamvu yokushintsha ihluka khona kuwo wonke amaklayenti. Ungase ufise ukuqinisekisa amayunithi ezinhlamvu akho ngosekelo lwe-Marketing Cloud. Futhi, kunjalo, kufanele uthumele kuhlu lwangempela lokuhlola futhi uqinisekise ukuthi amakhodi e-UTM afakiwe.

Lokhu kwengeza okulandelayo:

  • utm_ umkhankaso isethelwe I-SFMC
  • utm_medium isethelwe imeyili
  • utm_source isethwe ngokuguquguqukayo kweyakho Igama lohlu
  • okuqukethwe isethwe ngokuguquguqukayo kweyakho Igama le-imeyili
  • utm_term is ngokuzithandela setha usebenzisa isibaluli se-imeyili esengeziwe esivela kumakhi wakho we-imeyili

Londoloza izilungiselelo zakho futhi ipharamitha izongezwa kuleyo akhawunti.

Ibuyekeza isibaluli sakho se-imeyili esengeziwe

Ngifihle idatha yeleveli ye-akhawunti kulesi sithombe-skrini, kodwa uyabona ukuthi manje sengingakwazi ukulungisa ipharamitha yesibaluli se-imeyili eyengeziwe ukuze ngimise utm_term inketho. Ngingahle ngifune ukusebenzisa lokhu ngezigaba eziyisisekelo ze-imeyili yami njenge-upsell, ukuthengisa okuphambene, ukugcinwa, izindaba, indlela yokwenza, njll.

i-imeyili umakhi we-utm term eyengeziwe isibaluli se-imeyili

Landelela Izixhumanisi Uma Uthumela nge-SFMC

Ngephutha, Ukuchofoza kwethrekhi inikwe amandla uma ithunyelwa nge-SFMC futhi ngingancoma ukuthi ungalokothi ukhubaze leyo nketho. Uma wenza kanjalo, akususi nje ukulandela kwakho kwe-UTM, kususa konke ukulandelela umkhankaso kwangaphakathi kwalokho kuthunyelwa ngaphakathi kwe-Marketing Cloud.

Landelela ukuchofoza ku-Salesforce Marketing Cloud

Yilokho-ke… kusukela manje kuqhubeke noma nini lapho ama-imeyili ethunyelwa ngaleyo akhawunti, kufanele I-Google Analytics UTM Tracking querystring ingezwe ukuze ukwazi ukubona imiphumela yokumaketha kwakho kwe-imeyili ngaphakathi kwe-akhawunti yakho ye-Google Analytics.

Usizo Lwefu Lezokumaketha le-Salesforce: Phatha Amapharamitha

Uma inkampani yakho idinga ukuqaliswa noma usizo lokuhlanganiswa ne-Salesforce Marketing Cloud (noma ezinye izinsizakalo ezihlobene ne-Salesforce), sicela ucele usizo ngokusebenzisa Highbridge. Ukudalula: Nginguzakwethu ku Highbridge.