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Izindlela ezingama-21 Zokwakha Nokukhulisa Uhlu Lwakho Lwe-imeyili

Besisebenzela ukukhulisa Martech Zone uhlu lwe-imeyili ngemuva kokuluhlanza lwababhalisile abayizinkulungwane ezimbalwa ababengenamsebenzi. Lapho usuneminyaka eyishumi usebenzisa ukushicilelwa okufana nalokhu... ikakhulukazi ku-a B2B izethameli, akuvamile ukuthi amakheli e-imeyili amaningi ashiywe njengoba abasebenzi beshiya inkampani eyodwa baye kwelandelayo.

Sinolaka ekutholeni amakheli e-imeyili. Ngasikhathi sinye, siphinde sinikeze i-imeyili yokwamukela esheshayo esetha okulindelekile kwiphepha lethu lezindaba futhi ikhuthaze abamukeli ukuthi baphume uma bekholelwa ukuthi akuyona eyabo. Umphumela uba ukuthi uhlu lwethu luyakhula futhi lubandakanya kakhulu kunangaphambili. Lokhu, sekusisizile ukuthi sifinyelele amabhokisi okungenayo amaningi futhi sizuze izivakashi eziningi ezibuyayo kusayithi.

  1. Lungiselela Lonke Ikhasi Njengekhasi Lokufikela: Cabangela wonke amakhasi kuwebhusayithi yakho njengekhasi lokubikezela elingase libe khona. Lokhu kuhlanganisa ukuhlanganisa indlela yokukhetha ukungena kuwebhusayithi yakho yonkana, efinyeleleka kudeskithophu kanye nezinkundla zeselula. Ngokwenza kanjalo, uqinisekisa ukuthi kungakhathaliseki ukuthi isivakashi sifika kuphi, sinethuba lokubhalisa.
  2. Sebenzisa Okunikezwayo Kokuqukethwe Kokungena: Nikeza ngokuqukethwe okubalulekile nokubalulekile njengesikhuthazo sokubhalisa. Isikhuthazo kufanele sihambisane nebhrendi noma isevisi yakho ukuze kuncishiswe izikhalazo zogaxekile futhi kwandise isithakazelo sangempela phakathi kwababhalisile.
  3. Hlanganisa Amafomu Okungena Kusayithi Lakho Lonkana: Shumeka amafomu okungena e-imeyili ezigabeni ezahlukahlukene zesayithi lakho, njengama-athikili ombhali wendatshana, imibono ye-PR, noma amafomu okubuza amakhasimende. Leli su lisebenza ezinhlobonhlobo zezivakashi ezivakashela isayithi lakho, libaguqule babe abangaba ngababhalisi.
  4. Faka Izingcingo Zeqhinga Ezenziwe: Qondisa izivakashi kulokho okumele kwenze ngokulandelayo. Ama-CTA asebenzayo acacisa isenzo, achaze ukubaluleka kwaso, futhi enze inqubo ibe lula, athuthukisa kakhulu amanani okubhaliselwe.
  5. Faka Ubufakazi Bomphakathi Kukhophi: Sebenzisa izilinganiso nezibuyekezo kukhophi yakho ukuze wakhe ukwethenjwa. Ukwethenjwa kuyisihluthulelo sokukholisa izivakashi ukuthi zibhalise, njengoba kuveza ukwethembeka.
  6. Thwebula Ama-imeyili Ezindaweni Ezingokoqobo: Sebenzisa izindawo ezibonakalayo njengezitolo, imicimbi, noma amakhefi ukuze uqoqe amakheli e-imeyili ngemvume yomuntu ngamunye. Le ndlela ivala igebe phakathi kokusebenzelana okuku-inthanethi nokungaxhunyiwe ku-inthanethi.
  7. Sebenzisa Amavidiyo Achazayo: Amavidiyo achazayo angaba yithuluzi elisebenza kahle kakhulu lokudlulisa ulwazi oluyinkimbinkimbi ngokuhehayo, okungase kuholele emazingeni aphezulu okubhaliselwe.
  8. Nikeza Ukuthuthukiswa Kokuqukethwe: Nikeza ngokuqukethwe okwengeziwe, okubalulekile kubasebenzisi ababandakanyekayo ngezinto zakho. Leli qhinga linganxenxa abasebenzisi abanentshisekelo ukuthi bangene ukuze bathole okwengeziwe.
  9. I-Harness Impendulo Yokubhaliselwe: Sebenzisa impendulo yekhasimende njengethuba lokubhalisa abasebenzisi ohlwini lwakho, uguqule ukusebenzelana kwabo kube ubudlelwano besikhathi eside.
  10. Dala amavidiyo anesango nge-Wistia: Sebenzisa amathuluzi afana Wistia ukuhlanganisa okuqukethwe kwevidiyo nokukhiqizwa okuholayo, okuhlinzeka ngokuqukethwe okusesangweni okudinga ukubhalisa ukuze kufinyelelwe.
  11. Hlaziya futhi usebenzise ithrafikhi yesayithi: Qonda futhi usebenzise amaphethini wethrafikhi yewebhusayithi yakho ukuze ubeke imiyalo yokungena, okwandisa amathuba okubhalisa.
  12. Sebenzisa Ikhophi Egxile Enzuzweni: Shift ukugxila kusukela kuzici uye kuzinzuzo kukhophi yakho. Ukugqamisa izinzuzo kuthinta kakhulu kwabangase babhalisele, kubanxenxa ukuthi bakhethe ukungena.
  13. Nika amandla Okuthunyelwe Okulandekayo: Ukunikeza izinguqulo ezilandekayo zokuqukethwe kwakho kungakhanga abasebenzisi abakhetha amakhophi aphathekayo, ngaleyo ndlela kwandise isisekelo sakho sababhalisile.
  14. Qoqa ama-imeyili avela kwababeka amazwana: Xhumana nabantu ababeka amazwana ngokuqukethwe kwakho futhi ubakhuthaze ukuthi babhalise, ngaleyo ndlela wakhe umphakathi wabalandeli abanentshisekelo.
  15. Sebenzisa amafomu e-Pop-Up yenhloso yokuphuma: Sebenzisa ubuchwepheshe benhloso yokuphuma ukwethula ithuba lokugcina ezivakashini ezishiya isayithi lakho, uthwebule labo okungenzeka bahambe ngaphandle kokubhalisa.
  16. Sekela Imincintiswano Efanelekile: Hlela imiqhudelwano efanele izethameli oziqondise. Lokhu akugcini nje ngokunyusa ukuzibandakanya kodwa futhi kuqoqa ababhalisile abafanelekile.
  17. Thuthukisa Isivinini Sewebhusayithi: Amawebhusayithi asheshayo ahlinzeka ngolwazi lomsebenzisi olungcono, okuholela ekuhlanganyeleni okuphezulu kanye nokubhaliselwe okwengeziwe.
  18. Yenza ukuhlolwa kwe-A/B: Hlola njalo izici ezihlukene zenqubo yakho yokubhalisa ukuze uthole amasu asebenza kahle kakhulu, okungenzeka aphinde kabili izinga lakho lokungena.
  19. Sebenzisa i-Slideshare ku-Traffic: Yabelana ngobuchule bakho ezinkundleni ezifana ne-Slideshare futhi uqondise izibukeli zibuyele kuwebhusayithi yakho ngezixhumanisi ezibekwe ngendlela efanelekile phakathi kwezethulo zakho.
  20. Sebenzisa Amakhadi Wokuhola we-Twitter: Sebenzisa amakhadi aholayo akhangayo ku-Twitter ukuze ugqame kokuphakelayo kwe-Twitter okushesha futhi udonse ukunaka kwabangabhalisile.
  21. Xhumana ne-Quora: Ukuphendula imibuzo ezinkundleni ezifana ne-Quora kungasungula igunya lakho futhi kudonsele abantu abanentshisekelo kusayithi lakho ukuze bathole ulwazi olwengeziwe kanye nokubhaliselwe okungaba khona.
Isizukulwane Esihola ku-inthanethi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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