Ungamkhetha Kanjani Umhlinzeki Wensizakalo ye-imeyili

khetha i-esp

Kuleli sonto ngihlangane nenkampani ebicabanga ukuyeka umhlinzeki wabo we-imeyili nokwakha uhlelo lwabo lwe-imeyili ngaphakathi. Ukube wangibuza eminyakeni eyishumi edlule ukuthi ngabe lowo bekungumbono omuhle yini, bengizothi cha. Kodwa-ke, izikhathi sezishintshile, futhi ubuchwepheshe bama-ESPs kulula kakhulu ukubusebenzisa uma wazi ukuthi wenzani. Kungakho sithuthukise i-CircuPress.

Yini eguquke nabahlinzeki bezinsizakalo ze-imeyili?

Ushintsho olukhulu ngama-ESP lube sekuhanjisweni. Empeleni akuwona ama-ESP aguqukile, ngama-ISPs. Ochwepheshe bokuhlinzekwa nge-imeyili kuma-ESP amakhulu babejwayele ukuxhumana ngqo nabahlinzeki bezinsizakalo ze-Intanethi ukuxazulula inkinga nokuqinisekisa ukulethwa okuhle. Ngokuhamba kwesikhathi, noma kunjalo, ama-ISPs avale lawo mahhovisi futhi aphendukela kuma-algorithms ukuqapha idumela lomthumeli, ukuhlaziya okuqukethwe, ukuvimba noma ukwamukela i-imeyili, nokukuhambisa kumafolda e-SPAM noma ebhokisini lokungenayo.

Khumbula ukuthi ukulethwa akusho ukungena ebhokisini lokungenayo! Ama-imeyili wakho ayi-100% angahle aye ku-Junk Folder, futhi lokho kulingana nokuhanjiswa okungu-100%. Ukuthi usebenzisa i-ESP noma akunikezi ithuba elingcono lokufinyelela ebhokisini lokungenayo uma wazi ukuthi wenzani. Sisebenzisa 250ok ukuqapha ukubekwa kwethu kwebhokisi lokungenayo nedumela.

Kunezici eziqondayo ukuthi Abahlinzeki Besevisi Ye-imeyili unikele ngokuthi ungafisi ukwenza kabusha okwangaphakathi, noma kunjalo. Kuzofanele uhlolisise izindleko zentuthuko kuzindleko zensizakalo ye-imeyili. Ngokubona kwami ​​siqu, lapho uqala ukuthumela amakhulu ezinkulungwane zama-imeyili ngenyanga, ungahle uthande ukubheka ukwakha isixazululo sakho.

  • Speed - Uma uthumela izigidi zama-imeyili ngosuku, ukuthuthukisa ingqalasizinda yenkampani efana nayo I-Salesforce ExactTarget mhlawumbe ngeke ize ibe nengqondo. Bangakwazi ukukhipha izigidigidi zama-imeyili ngaphandle kokucwayiza iso.
  • ubuchwepheshe - Uma ungenabo abasebenzi be-savvy noma udinga ukubanjwa ngesandla okuningi ngokwakhiwa nokwenziwa kwamasu akho wokumaketha nge-imeyili, awufuni nakancane ukwakha isisombululo sakho. Ungahle ufune ukusebenza nenkampani enkulu efana UDelivra ohlinzeka ngamakhasimende amnandi kakhulu.
  • Ukuphathwa kweBounce - Ukulethwa kwe-imeyili akulula njengokuthumela i-imeyili. Kunenqwaba ye izizathu zokuthi kungani ama-imeyili ehlaselwa futhi kufanele wakhe futhi uphathe inqubo yokunquma ukuthi uyithumela kabusha i-imeyili noma uzikhiphe ohlwini lomamukeli we-imeyili.
  • Ukuthotshelwa komthetho kwe-SPAM - Bangu imithetho ehlukene emhlabeni jikelele elawula ukusetshenziswa kwe-imeyili ukucela ukuhweba. Ukuqinisekisa ukuthi uyathobela kungakongela izinhlungu eziningi zekhanda.
  • Design - Ngabe udinga okwenziwe ngaphambilini isabele izifanekiso ze-imeyli noma imiklamo? Noma udinga ukuhudula bese uphonsa ukwakhiwa? Noma udinga ukuhlanganiswa kokuqukethwe okuthuthukile nokwenziwe ngokwezifiso ku-imeyili yakho? Uzofuna ukuqinisekisa ukuthi i-ESP yakho inamathuluzi namakhono owadingayo ukwenza ngezifiso nokuthumela ama-imeyili kahle.
  • Ukubhalisa Kwababhalisile - Okuncamelayo kokuqukethwe, amafomu okubhalisela, nezikhungo ezingabhaliswanga kuyisihluthulelo sokuthola nokwenza i-imeyili eyenzelwe ababhalisile.
  • API - Ngabe ufuna ukuphatha ababhalisile, uhlu, i-contnet, nemikhankaso engaphandle kwe-ESP? Ukuqina API kubalulekile.
  • Ukuhlanganiswa Kwesithathu - Mhlawumbe ufuna ukuhlanganiswa okungekho eshalofini ohlelweni lwakho lokuphathwa kokuqukethwe (I-CircuPress inalokhu nge-WordPress), ipulatifomu yokuphathwa kobudlelwano beKhasimende, ipulatifomu ye-E-Commerce noma olunye uhlelo.
  • Ukubika - amazinga wokuchofoza, A / B ukuhlolwa, ukugcinwa kohlu, ukulandelwa kokuguqulwa, neminye imibiko eqinile ebika ngokuphelele ngayo amamethrikhi we-imeyili izokusiza ekwandiseni inani lohlelo lwakho lokuthengisa nge-imeyili. Qiniseka ukuthi uhlaziya futhi uqhathanisa izici ze-ESP ngayinye.

Futhi-ke, amanani entengo ayisihluthulelo! Asiboni mehluko omkhulu kakhulu kuzici phakathi kwabahlinzeki abaningi be-imeyili abaphezulu emakethe uma kuqhathaniswa nama-ESPs amancane. Uma unganciphisa izici ezingenhla ezibucayi enhlanganweni yakho, ngicabanga ukuthi ukuthenga ngentengo kunengqondo. Futhi uma uthumela izigidi zama-imeyili, kungahle kube nengqondo ukuhlanganisa nomuntu wesithathu onjengaye I-Sendgrid, noma wakhe uhlelo lwakho.

Ungamkhetha Kanjani Umhlinzeki Wensizakalo ye-imeyili

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