Sinesikhathi esimangalisayo sokusebenza neklayenti elingukhiye Closet52, i isitolo sezingubo eziku-inthanethi esazimaka futhi sakhela inkampani yemfashini esungulwe neyaziwayo eNew York kusukela phansi. Ubuholi babo buhlala busebenza nathi emibonweni yokuhlanganyela yomkhankaso noma isu elilandelayo esilenzayo. Njengengxenye yokuqaliswa kwazo, satshalaliswa Klaviyo ngoba I-Shopify Plus. I-Klaviyo iyiplathifomu yokumaketha eyaziwayo enokuhlanganiswa okuqinile kwa-Shopify kanye nezinhlelo zokusebenza eziningi ze-Shopify.
Isici engisithanda kakhulu kimina yibo A / B ukuhlolwa e klaviyo. Ungakwazi ukuthuthukisa izinguqulo ezahlukene ze-imeyili, futhi u-Klaviyo uzothumela amasampula, alinde impendulo, bese ethumela ababhalisile abasele inguqulo ewinile - konke ngokuzenzakalelayo.
Iklayenti lethu libhalisela ama-imeyili emfashini embonini futhi laqhubeka nokuphawula ukuthi liwathande kangakanani amanye ama-imeyili ngombukiso wesilayidi wezithombe zomkhiqizo. Babuze ukuthi singakwenza yini lokho futhi ngavuma futhi ngakha umkhankaso ngokuhlolwa kwe-A/B lapho sithumele khona inguqulo eyodwa enopopayi wemikhiqizo engu-4, nenye enesithombe esisodwa, esihle, esimile. Umkhankaso owokuqhunyiswa kwezibhamu ukudayiswa kwezingubo zabo zokuwa njengoba beletha imigqa emisha yomkhiqizo.
Inguqulo A: I-GIF Egqwayizayo
Inguqulo B: Isithombe Esimile
Ikhredithi yesithombe iya kubantu abanamakhono ku Zeelum.
Amasampula omkhankaso asasebenza njengamanje, kodwa kusobala ukuthi i-imeyili enesithombe esigqwayizayo isidlula kude isithombe esimile… cishe isilinganiso esivulekile esingu-7%.... kodwa kuyamangaza Izikhathi ezi-3 kunezinga lokuchofoza (CTR)! Ngicabanga ukuthi iqiniso lokuthi i-GIF epopayi ibeke izitayela ezimbalwa ezihlukene phambi kwababhalisile kuholele ezivakashini eziningi kakhulu.
Uyenza kanjani i-GIF epopayi usebenzisa i-Photoshop
Angiyena noma yiluphi uhlobo lochwepheshe nge-Photoshop. Eqinisweni, izikhathi kuphela engivame ukuzisebenzisa I-Photoshop ye-Adobe Creative Cloud ukususa ingemuva kanye nokwendlalela izithombe, njengokubeka isithombe-skrini phezu kwekhompuyutha ephathekayo noma idivayisi yeselula. Kodwa-ke, ngimbe ku-inthanethi futhi ngathola ukuthi ngenza kanjani upopayi. I-interface yomsebenzisi yalokhu ayilula kakhulu, kodwa phakathi nemizuzu engu-20 futhi ngemva kokufunda ezinye izifundo, ngikwazile ukuyikhipha.
Ilungiselela izithombe zethu zomthombo:
- Ubukhulu - Ama-GIF opopayi angaba makhulu impela, ngakho ngenze isiqiniseko sokuthi ngimisa ubukhulu befayela lami le-photoshop ukuze lifane ncamashi nobubanzi besifanekiso se-imeyili esibanzi esingu-600px.
- Ukucindezela - Izithombe zethu zangempela bezinokucaca okuphezulu nosayizi wefayela ophakeme kakhulu, ngakho ngawashintsha futhi ngawacindezela ngawo Kraken kuma-JPG anosayizi wefayela omncane kakhulu.
- Izinguquko - Nakuba ungase ulingeke ukwengeza izithombe ezinyakazayo ishumi nambili (isb. ukuguquka okufiphalayo) phakathi kwamafreyimu, okwengeza usayizi omningi kufayela lakho ukuze ngigweme ukwenza lokho.
Ukwakha izithombe ku-Photoshop:
- Dala ifayela elisha ngobukhulu obufana nobukhulu obufanayo obubeka kusifanekiso sakho se-imeyili.
- Khetha Iwindi > Umugqa wesikhathi ukuze unike amandla ukubuka komugqa wesikhathi kusisekelo se-Photoshop.
- Engeza ngayinye isithombe njengesendlalelo esisha ngaphakathi kwe-Photoshop.
- Chofoza Dala i-Frame Animaendaweni yomugqa wesikhathi.
- Ngakwesokudla kwesifunda somugqa wesikhathi, khetha imenyu ye-hamburger bese ukhetha Yenza Ozimele Ngezendlalelo.
- Ngaphakathi kwesifunda somugqa wesikhathi, ungakwazi hudula amafreyimu ngohlelo ongathanda ukuthi izithombe zivele kuzo.
- Chofoza ifremu ngayinye lapho ithi 0 sec, bese ukhetha isikhathi ongathanda ukuthi lolo hlaka lubonise ngaso. Ngikhethile 2.0 amasekhondi uzimele ngamunye.
- Kokudonsela phansi ngezansi kozimele, khetha Forever ukuqinisekisa ukuthi ukugqwayiza kuyahamba ngokuqhubekayo.
- Chofoza Dlala Inkinobho ukuze uhlole kuqala ukugqwayiza kwakho.
- Chofoza Ifayela > Khipha > Londoloza Iwebhu (Ifa).
- Khetha GIF kusukela kuzinketho ezingaphezulu kwesokunxele sesikrini sokuthekelisa.
- Uma izithombe zakho zingabonakali, susa ukumaka Transparency inketho.
- Chofoza Londoloza futhi uthumele ifayela lakho.
Yilokho kuphela! Manje usune-GIF yopopayi ongayilayisha endaweni yakho ye-imeyili.
Ukudalula: Ikhishi52 uyiklayenti lenkampani yami, Highbridge. Ngisebenzisa izixhumanisi ezihambisanayo kuso sonke lesi sihloko I-Adobe, Klaviyo, Kraken, Futhi Thenga.
