Ungalinganisa Kanjani Ukusebenzelana Kwakho Komphakathi Okuku-inthanethi Ngokuphumelelayo

ubulinganisa kanjani ubudlelwano bomphakathi online

Amazinga ayisihluthulelo ukukala ukusebenza kwanoma yisiphi isici sokumaketha kwakho okuku-inthanethi, kufaka phakathi ubudlelwane bomphakathi. Ngezansi kunamaqoqo wamazinga amabili embonini, i-AMEC ne-PRSA). Ngokwami, ngikholelwa ukuthi ochwepheshe be-PR kufanele futhi basebenzise amamethrikhi okusesha we-organic, ngokuhlanganisa ubukhona bomvelo nobenhlalo kokukodwa isabelo sezwi maqondana nabancintisana nabo.

Isimemezelo seBarcelona Semigomo Yokulinganisa Ubudlelwano Bomphakathi

Izimiso zeBarcelona zasungulwa ngo-2010 Engqungqutheleni Yesibili YaseYurophu Yokukala, eyayihlelwe yi I-AMEC, i-International Association for the Measurement and Evaluation of Communications.

  • Ukubaluleka kokumiswa kwemigomo nokukalwa
  • Ukukala umphumela emiphumeleni kuncanyelwa ukukala imiphumela
  • Umphumela emiphumeleni yebhizinisi ungalinganiswa futhi kufanele ulinganiswe lapho kungenzeka khona
  • Isilinganiso semidiya sidinga ubuningi nekhwalithi
  • Ukulinganisa inani lokukhangisa akulona inani lobudlelwano bomphakathi
  • Imithombo yezokuxhumana ingalinganiswa futhi kufanele ikalwe
  • Ukungafihli izinto nokuziphindaphinda kuyisisekelo sesilinganiso somsindo

I-Public Relations Society of America Standard Metrics (I-PRSA)

  1. ukuzibophezela - Kukala inani eliphelele labantu ababambe iqhaza ngento ethile (ngokuthandwa, ngamazwana, ngamasheya, ngokubukwa, njll)
  2. Okuvelile - ilinganisa ukuthi bangaki abantu ababuke into
  3. izinto - ilinganisa noma yikuphi okuqukethwe okuvela ekuqaleni njengemidiya yedijithali
  4. Ukusho - ilinganisa ukuthi zingaki izinto ezibhekisa umkhiqizo, inhlangano, umkhiqizo, njll
  5. Finyelela - ilinganisa ukuthi bangaki abantu abakwazile ukubuka into

Isihloko sokulinganisa siyimpikiswano eqhubekayo ngaphakathi embonini nakwezemfundo, futhi siyisihloko esiyinhloko ngaphakathi Uhlelo lwe-Strategic Public Relations master lukaGeorge Washington University lwezifundo. Ngenkathi imihlahlandlela evezwe yiziphathimandla ezaziwayo inikezela ngohlaka olujwayelekile lokukhomba ukuthi yini okufanele ilinganiswe, imboni kusamele imise indinganiso ecacile yokuthi SIZIhumusha kanjani futhi sizilinganise kanjani lezi zilinganiso ukuthola umphumela ne-ROI. Itimu eyodwa icacile, noma kunjalo: isilinganiso sithuthuka ngokwengeziwe, futhi ukuzibandakanya kwezethameli nokuphendula kuthwala isisindo esikhulu.

Ungakala Kanjani Ukuphumelela kwe-PR ku-inthanethi

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