Ungayilinganisa Kanjani Imbuyiselo Ekutshalweni Kwezimali Zokuxhumana
Sixoxe ngezinselelo ze ukulinganisa izinkundla zokuxhumana i-ROI esikhathini esedlule - neminye imikhawulo yalokho ongakukala futhi ukuthi kunomthelela kangakanani ukumaketha ezokuxhum kungaba njalo. Lokho akusho abanye yomsebenzi wezokuxhumana wezenhlalo awunakulinganiswa ngokunemba, noma kunjalo.
Nasi isibonelo esilula… i-CEO yenkampani yama-tweets kuma-athikili obuholi bokucabanga, inkomba yenkampani, kanye nezincomo zabasebenzi online abenza umsebenzi omuhle. Lawo ma-tweets afundwa futhi abiwe ngabasebenzi, amathemba, ngisho namakhasimende. Ngokuhamba kwesikhathi, abasebenzi banelisekile ngokwengeziwe futhi bafundisiwe ekuqondisweni kwenkampani, amathemba akhula ngokwethemba i-CEO futhi avale ngokushesha, futhi amakhasimende akwazi ukusebenzisa ulwazi olwabiwe ukwenza umsebenzi ongcono futhi athole imiphumela engcono nenkampani usizo. Yini i- buyela kutshalomali ngokubamba iqhaza kwe-CEO ku-Twitter? Akulula kangako ukuphendula, akunjalo?
Ukukubonisa ukuthi ungalandelela kanjani ukubuya kokutshalwa kwemali kwemikhankaso yakho yemidiya yokuxhumana nabantu bese usebenzisa lolo lwazi ukukhulisa i-ROI yakho, ngidale i-infographic ediliza izinyathelo odinga ukuzithatha ukufeza lezi zinhloso. UNeil Patel, i-QuickSprout
UNeil unikeza indlela ehlukile yokulinganisa ngokunembile umthelela oqondile wemizamo yakho yokumaketha ezokuxhum:
- Setha izinhloso zokuguqula
- ithrekhi ukuguqulwa
- Nika inani lemali ekuguqulweni ngakunye
- Linganisa izinzuzo eziphelele ngesiteshi
- Nquma inani izindleko
- Hlaziya imiphumela nokuthuthuka.
Kukhona ukushiyeka okuncane kuleli qhinga futhi nokuthi kusebenza izindleko ezihleliwe emizamweni kodwa akuvumeli ukubuya okuguqukayo kutshalo-mali. Uma ulinganisa le-ROI ngenyanga yokuqala yokusebenzisa imithombo yezokuxhumana, umzamo ulungisiwe kepha imbuyiselo ingaba yi- $ 0. Faka isicelo somzamo ofanayo phakathi nenyanga futhi ukhulise izithameli zakho, okuchaza nokwandisa ukufinyelela kwakho kuzokwandisa ukubuya kwakho. Ngokufana ne-akhawunti yomhlalaphansi inentshisekelo ehlanganayo, kanjalo nemizamo yakho yezokuxhumana!