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Uyithutha Kanjani Imicimbi Isuka I-Universal Analytics iye ku-Google Analytics 4

Angizethembi kakhulu ku-Google Analytics 4 naphezu kokuthi i-buzz idluliswa ithimba le-Google Analytics. Izinkampani zisebenzise izigidi zamadola ukuze zithuthukise futhi zihlanganise amasayithi azo, izinkundla, imikhankaso, imicimbi, nenye idatha yokulinganisa ngaphakathi kwe-Universal Analytics kuphela ukuze zithole ukuthi ayisebenzi ngokuzenzekelayo ngaphakathi kwe-Google Analytics 4. Imicimbi ayihlukile...

Kuyadumaza ukuthi i-Google iyaqhubeka nokuphromotha umnqamulajuqu wokufuduka, ngaphandle kokuhlinzeka nganoma yiziphi izindlela zokwenza ukufuduka ngokuzenzakalela. Amakhasimende ethu awazange enze isabelomali salo msebenzi, ngakho-ke yizindleko ezengeziwe zokufuduka, ukuqeqeshwa, nokuxazulula izinkinga.

Sekushiwo lokho, yilapho umphakathi ungena khona wenze umehluko. Njengeyami inkampani yokuguqula idijithali isebenza ukuthuthela amakhasimende ethu, sizokwabelana ngomsebenzi lapha Martech Zone. Njengenjwayelo, zizwe ukhululekile ukuphawula, ukusilungisa, noma ukusinikeza isixazululo esingcono uma ungakholwa ukuthi sishaya into ecokeme… siyafunda, futhi!

Imicimbi ye-Universal Analytics Versus Google Analytics 4 Events

Wonke umqondo wezenzakalo ushintshile phakathi kwe-Universal Analytics (UA) ngokumelene ne-Google Analytics 4 (GA4). Ku-Universal Analytics, umcimbi bekuyirekhodi okwenziwa ngesandla obekumele licushwe kusayithi lakho, kanye nolwazi lwadluliselwa ku-Google Analytics. Kukhona 4 okuguquguqukayo:

  • Isigaba Somcimbi - Okuguquguqukayo okudingekayo okufanele kuphasiswe. Isb. Ifomu
  • Isenzo Somcimbi - Okuguquguqukayo okudingekayo okufanele kuphasiswe. Isb. Kuthunyelwe
  • Ilebula Lomcimbi - Okuguquguqukayo ongakukhetha okungadluliswa. Isb. /landingpage/demorequest
  • Inani Lomcimbi – Okuguquguqukayo ongakukhetha okungadluliswa ngevelu yomcimbi. Isb. 77

I-Google Analytics 4 ithatha okuningi kokubuka kwedatha-agnostic yezenzakalo… okusho ukuthi kukhona kokubili imicimbi echazwe ngohlelo kanye nemicimbi ongayingeza futhi uzenze ngendlela oyifisayo. I-Google Analytics 4 ize inikeze nezincomo mayelana nokuthi lezi zenzakalo kufanele zibe yini. Wonke adlulisa idatha ngefomethi efanayo:

  • Igama lomcimbi - Okuguquguqukayo okudingekayo okufanele kuphasiswe. Isb. khiqiza_ukuhola
  • Amapharamitha - Amapharamitha amathathu ongawakhetha (ipharamitha_x, ipharamitha_y, ipharamitha_z) ongadlula. Uma uzenza ngendlela oyifisayo lezi, kufanele zengezwe njengobukhulu bangokwezifiso esimweni sakho se-GA4. Uvunyelwe kufika kubukhulu obungokwezifiso obunomcimbi ongu-50. Ungagcina nezingasetshenzisiwe futhi. (Uma usebenzisa i-Analytics 360, umkhawulo ngu-125).
  • Inani, Imali – Inani ozikhethela lona kanye nemali okukalwa ngayo. Isb. 77, USD

Ngakho… ukuqaliswa okufanele kwemicimbi ku-Google Analytics 4 ukuhlela kusenesikhathi futhi uhlanganise izimiso zakho zokuqamba amagama ukuze ungaphelelwa ubukhulu bangokwezifiso. Kusho futhi ukuthi kunjalo ayinconywa ukuthutha imicimbi yakho ekhona. Kufanele uphathe ukusetshenziswa kwe-Google Analytics 4 njengenkundla entsha. Nazi izinyathelo engingancoma ukuthi uzithathe:

Isinyathelo 1: Nika amandla I-Google Analytics 4 Isilinganiso Esithuthukisiwe

Into eyodwa okufanele uyikhumbule njengoba usebenzisa i-Google Analytics 4 ukuthi okunye ukumaka obekufanele sikusebenzise mathupha esikhathini esedlule se-UA kungavulwa ngokuzenzakalelayo ku-GA4. Ku Umlawuli > Indawo > Ukusakazwa kwedatha > [Ukusakaza kwakho], ungakwazi ukunika amandla imicimbi yokuskrola, imicimbi yokuchofoza okuphumayo, imicimbi yosesho lwesayithi, ukusebenzisana kwamafomu, ukubandakanyeka kwevidiyo, nokulandwa kwamafayela!

Imicimbi ye-ga4 ethuthukisiwe

Isinyathelo sesi-2: Bhala Imicimbi Yakho Yezibalo Zomhlaba Wonke Emicimbini Enconyiwe ye-GA4

Khipha imicimbi yakho yamanje isuka ku-Universal Analytics uyiyise kusipredishithi bese ubuyekeza mathupha imicimbi enconyiwe esuka ku-GA4 ofuna ukuyithuthela kuyo. Lokhu kuzonciphisa isidingo sokusebenzisa ubukhulu bangokwezifiso ekusebenziseni kwakho. I-Google incoma imicimbi elandelayo kuzo zonke izakhiwo:

Indawo Qalisa Nini
ad_impression umsebenzisi ubona okuvelayo kwesikhangiso, okohlelo lokusebenza kuphela
zuza_imali_engokoqobo umsebenzisi uthola imali ebonakalayo (izinhlamvu zemali, amagugu, amathokheni, njll.)
joyina_iqembu umsebenzisi ujoyina iqembu ukuze alinganise ukuduma kweqembu ngalinye
login umsebenzisi ungena
ukuthenga umsebenzisi uqedela ukuthenga
ukubuyiselwa kwemali umsebenzisi uthola imbuyiselo
search umsebenzisi usesha okuqukethwe kwakho
khetha_okuqukethwe umsebenzisi ukhetha okuqukethwe
share umsebenzisi wabelana ngokuqukethwe
bhalisela umsebenzisi uyabhalisa ukuze alinganise ukuduma kwendlela ngayinye yokubhalisa
sebenzisa_imali_engokoqobo umsebenzisi usebenzisa imali ebonakalayo (izinhlamvu zemali, amagugu, amathokheni, njll.)
okokufundisa_qala umsebenzisi uqala okokufundisa
okokufundisa_kuqedile umsebenzisi uqedela okokufundisa

Ngokuthengiswa kwe-e-commerce nokuthengiswa kwe-inthanethi, le micimbi izogcwala ngokuzenzakalelayo i- Umbiko wokuthengwa kwe-Ecommerce.

Indawo Qalisa Nini
engeza_imininingwane_yenkokhelo umsebenzisi uthumela imininingwane yakhe yokukhokha
add_shipping_info umsebenzisi uthumela imininingwane yakhe yokuthumela
Engeza ekalishini umsebenzisi wengeza izinto ekalishini
add_to_wishlist umsebenzisi wengeza izinto kuhlu lwezifiso
qala_ukuphuma umsebenzisi uqala ukuphuma
khiqiza_ukuhola umsebenzisi uhambisa ifomu noma isicelo solwazi
ukuthenga umsebenzisi uqedela ukuthenga
ukubuyiselwa kwemali umsebenzisi uthola imbuyiselo
khipha_ekalishini umsebenzisi ususa izinto ekalishini
khetha_into umsebenzisi ukhetha into ohlwini
khetha_ukuphromotha umsebenzisi ukhetha iphromoshini
buka_inqola umsebenzisi ubuka ikalishi lakhe
buka_into umsebenzisi ubuka into
buka_uhlu_lwezinto umsebenzisi ubona uhlu lwezinto/iminikelo
buka_ukuphromotha umsebenzisi ubona iphromoshini

Isinyathelo sesi-3: Engeza Ubukhulu Obungokwezifiso Bemicimbi Yakho Yangokwezifiso Esetshenziswa Njengezibangeli

Imicimbi engahambisani nezehlakalo ezizenzakalelayo ku-GA4 isengaboniswa njengepharamitha emibikweni. Nokho, uma ufuna ukuthi ipharamitha icuphe into efana ne- Ukuguqulwa, kuzodingeka ukuthi usethe ubukhulu bangokwezifiso. Lokhu kufezwa ku I-GA4 > Lungiselela > Izincazelo ngokwezifiso > Dala incazelo yangokwezifiso:

ubukhulu bangokwezifiso

Isibonelo salokhu kungenzeka siqapha i-chat bot ukuthi ichofozwe vula. Yisho ubukhulu bakho, setha Ububanzi njengomcimbi, nikeza incazelo, bese ukhetha ipharamitha noma indawo ohlwini... noma faka igama lepharamitha noma indawo ozoyiqoqa ngokuzayo.

Isinyathelo sesi-4: Sebenzisa Isiphathi Somaka se-Google Bese Wengeza Imicimbi ye-GA4

Uma ungakakwenzi lokho, uzofuna ngokuphelele ukukusebenzisa Isiphathi Somaka we-Google ukuze uphathe bonke omaka nemicimbi oyiqophayo njengamanje usebenzisa i-Universal Analytics. Isiphathi Somaka sikuvumela ukuthi uqalise imicimbi ngaphandle komthungo ngaphandle kokufaka ikhodi imicimbi kusayithi lakho lonke... okubalulekile njengoba uthuthela imicimbi ku-GA4.

Nge-GA4, ungakwazi ukwengeza imicimbi ethile ofuna ukuyiqopha kusayithi lakho lonkana. Njengesibonelo, sine-trigger yeklayenti esiyakhe lapho othile ehambisa a I-Hubspot Ifomu ku-Universal Analytics. Sikwazile ukwenza kabusha leso sizathu esiqondile ukuze siphinde siqophe Umcimbi we-GA4 khiqiza_ukuhola, sidlulise i-GUID yefomu le-Hubspot esingakwazi ukuyilandelela kamuva egameni lefomu.

umcimbi we-ga4

Esinyathelweni sesi-2, wenze imephu yonke imicimbi yakho emidala emicimbini ye-GA4 kusipredishithi. Kunoma yimiphi imicimbi engathwetshulwa ngokuzenzakalelayo kusetshenziswa isilinganiso esithuthukisiwe, uzofuna ukudala Amathegi Omcimbi we-GA4 kugama ngalinye Lemicimbi oyikhethile bese udlulisa amapharamitha ongawakhetha, inani, kanye nemali. Ngobukhulu bangokwezifiso obungezile kusinyathelo sesi-3, uzofuna ukudala imicimbi yangokwezifiso ye-GA4 ngegama lomcimbi elifanayo.

Qiniseka ukuthi uhlola ukucushwa Kwesiphathi Somaka se-Google bese udubula mathupha usebenzisa ithuluzi lokubuka kuqala ukuze uqinisekise ukuthi idatha ithunyelwa ngendlela efanele ku-GA 4. I-GA4, njenge-Universal Analytics, ayihlali ifika ngesikhathi sangempela ekuqoqweni kwayo kwedatha.

Udinga Usizo Ngokuthuthela Ku-Google Analytics 4?

Buka Ividiyo Yokufundisa Ngokuthuthela Imicimbi ye-UA iye ku-GA4

Ngifuna ukukumemeza I-Analytics mania, onikeze uhambo oluhle lokuthuthela imicimbi ye-UA iye ku-GA4. Yilapho ngifunde khona iningi lalolu lwazi… kufanelekile ukubukela futhi ngiyaqiniseka ukuthi isifundo sakhe sizokunikeza lonke ukuqeqeshwa okudingayo:

Okunye ukumemeza ukuthi I-Flint Analytics. U-Tim Flint uzinike isikhathi sokubuyekeza lesi sihloko futhi wanikeza impendulo kanye nencazelo yokuthi imicimbi yangokwezifiso ingabikwa yini noma cha uma iqhathaniswa nokusetyenziswa njengesibangeli.

Douglas Karr

Douglas Karr ungumsunguli we Martech Zone kanye nochwepheshe owaziwayo wezinguquko zedijithali. UDoug uyi Isikhulumi Somphakathi Esisemqoka. Ungu-VP nomsunguli we Highbridge, inkampani egxile ekusizeni izinkampani zamabhizinisi ukuba ziguqule ngokwamanani futhi zikhulise ubuchwepheshe bazo bokutshala imali besebenzisa ubuchwepheshe beSalesforce. Usungule izindlela zokumaketha ezidijithali namasu womkhiqizo I-Dell Technologies, GoDaddy, Salesforce, Ama-Webtrends, Futhi I-SmartFOCUS. UDouglas futhi ungumbhali we Ukubhuloga Kwebhizinisi KwamaDummies futhi co-umbhali we Incwadi Engcono Yezebhizinisi.

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