Izibalo nokuhlolaUkukhangisa OkuqukethweI-imeyili Marketing & AutomationUkumakethwa Kwamaselula NethebulethiSesha MarketingI-Social Media & Influencer Marketing

Ungahlela Kanjani Iwebhusayithi Yakho Entsha

Sike saba khona... isayithi lakho lidinga ukuvuselelwa. Kungenzeka ukuthi ibhizinisi lakho seliqanjwe kabusha, isayithi selidala futhi lidala, noma aliguquleli izivakashi ngendlela oyidinga ngayo nawe. Amakhasimende ethu eza kithi ukuze andise ukuguqulwa futhi ngokuvamile kufanele sithathe isinyathelo emuva futhi sithuthukise ubukhona bawo bewebhu kusukela ekufakeni uphawu kuye kokuqukethwe. Sikwenza kanjani?

Iwebhusayithi ihlukaniswe yaba amasu angu-6 abalulekile, okufanele achazwe kabanzi ukuze wazi ukuthi uvelaphi nokuthi yiziphi izinjongo zakho:

  1. Ipulatifomu - yibuphi ubuchwepheshe obusetshenziswayo, ukusingathwa, amapulatifomu, njll.
  2. Ubukhosi – ukuthi isayithi lakho lihlelwe kanjani.
  3. Okuqukethwe - yiluphi ulwazi oludinga ukwethulwa nokuthi kanjani.
  4. Abasebenzisi – ubani ofinyelela isayithi nokuthi kanjani.
  5. Izici - yiziphi izici ezidingekayo ukuze uguqule amakhasimende ngendlela efanele.
  6. Kukhuluma – uyikala kanjani impumelelo yakho noma izindawo ozithuthukisayo.

Manje sekunobukhulu obuhlukahlukene besayithi nokuthi buhlanganiswe kanjani namasu akho okuthengisa okudijithali. Isayithi elisha lihlangabezana kanjani nalawa maqhinga:

  • Brand - ukubukeka, umuzwa, imibala, amafonti, idizayini, amagama, njll. ezichaza isayithi.
  • Izingcingo ezizosebenza - yiziphi izindlela zokuguqulwa futhi abantu bazofika kanjani lapho?
  • Amakhasi okufika - abantu bazoguqula kuphi futhi inani lalokho kuguqulwa? Ingabe kukhona ukuhlanganiswa kwe-CRM noma Okuzenzakalelayo Kwezokuthengisa okudingekayo?
  • Okuqukethwe - imininingwane yencwajana, imininingwane yenkampani, abasebenzi, izithombe, izethulo, i-infographics, amaphepha amhlophe, ukukhishwa kwabezindaba, izicelo zedemo, izimo zabasebenzisi, okulandiwe, ama-webinars, amavidiyo, njll.
  • imeyili - abantu babhalisa kuphi, ukuphatha kanjani okubhaliselwe kanye nemithetho ye-SPAM.
  • Ukucinga - inkundla, ucwaningo lwamagama angukhiye, ukwakhiwa kwekhasi, izincomo zokuqukethwe, njll.
  • Social - amazwibela, izinkinobho zokwabelana nezixhumanisi zokuba khona komphakathi kufanele kuhlanganiswe futhi kukhuthazwe kusayithi lonke.

QAPHELA: Ngokubambisana okuthuthukisiwe, sebenzisa iklayenti lethu ithuluzi lokuhlela ingqondo ukwenza imephu futhi uguqule isigaba nezinqubo ukuze ugcine ubulula futhi uhlele wonke umsebenzi phakathi kokuchofoza okungu-2-3 kokungena isayithi.

Ngaphakathi kwesu ngalinye kulawa, ithini imininingwane

  • Isiza senzani njengamanje oyidingayo qhubeka nokwenza?
  • Yini isayithi yamanje engenzi lokho isayithi elisha okumele ukwenze?
  • Yini isayithi yamanje engenzi lokho kungaba kuhle ukwenza esizeni esisha?

Ngalinye lalawa masu, thuthukisa izindaba zomsebenzisi kubasebenzisi ngamunye kanye nendlela abasebenzisana ngayo nesayithi. Zihlukanise zibe okumelwe ukwenze futhi kuhle ukuzenza. Indaba yomsebenzisi iyincazelo ecebile yokuthi umsebenzisi uhlanganyela kanjani futhi ingasetshenziselwa ukuhlolwa kokwamukela. Nasi isibonelo:

Umsebenzisi uyakwazi ukungena ngemvume ngegama lomsebenzisi nephasiwedi, abhalisele isayithi, futhi athole iphasiwedi yakhe uma engaziwa. Ukubhalisa kudinga igama lomsebenzisi, igama eligcwele, ikheli le-imeyili kanye nephasiwedi eqinile (inhlanganisela yezinhlamvu ezincane, izinhlamvu ezinkulu, izinombolo nezimpawu). Ukuqinisekiswa kwe-imeyili kufanele kufakwe ukuze kuqinisekiswe ukuthi ikheli le-imeyili elivumelekile liyasetshenziswa. Umsebenzisi kufanele akwazi ukushintsha iphasiwedi yakhe nganoma yisiphi isikhathi ngaphandle kokusekelwa.

Manje sesingena ku-nitty gritty… usunemininingwane yesayithi lakho, ukuthi abasebenzisi basebenzisana kanjani nayo, kanye nezidingo zesayithi entsha kanye nezinto ozifunayo. Ukuthuthukiswa okuphindaphindayo kubalulekile - beka phambili izici nezindaba zabasebenzisi ukuze wazi ukuthi yini okufanele yenziwe kuqala ngalokho okuhle ukuba nakho. Qala ukucabanga ngemigomo nezinsiza ukuze ubeke okulindelekile kulokho okudingayo nalapho ukudinga ngaso.

  • Yokusungula isayithi lamakhasi. Ngokuvamile, sisebenzisa i-scraper ukwenza lokhu kube lula.
  • Ngekhasi ngalinye, chaza ukuthi hlobo luni lwekhasi ithempulethi izodingeka ukuze ubonise kahle ikhasi.
  • Develop ama-wireframes ukunquma izakhiwo zekhasi nokuzulazula.
  • Uma ukubalwa kwamakhasi kuzoncishiswa (ngokuvamile kuyanconywa), uzokwehliswa kuphi ukuqondisa kabusha amakhasi akhona ukuze ungaphazamisi abasebenzisi bese usesha? Imephu wonke amakhasi amanje nezindawo ezintsha.
  • Yakha okuqukethwe ukufuduka hlela ukuthola wonke amakhasi akhona ezakhiweni zekhasi elisha nge-CMS entsha. Lokhu kungaba yinqaba kakhulu… kudinga ofunda umsebenzi ukuthi akopishe futhi anamathisele. Noma kungaba isizindalwazi esiyinkimbinkimbi esibhalelwe ukungenisa ulwazi.
  • Yakha i-matrix ye abasebenzisi, iminyango, ukufinyelela nezimvume ngekhasi nangenqubo. Hlukanisa ngesidingo sokuba nokuhle ukuba nakho.

Yakha uhlelo lwakho

  • Yonke into kufanele ibe (nomthwalo wemfanelo), yini (okwenziwa ngokuningiliziwe), kanjani (ongakukhetha), nini (usuku lokuqedwa okulinganiselwe), ukuncika (uma omunye umsebenzi kufanele wenziwe kuqala), kanye nokubalulekile (okumnandi ukuba nawo). , ufuna ukuba).
  • Yazisa abasebenzisi futhi uthole isivumelwano sabo semisebenzi nezikhathi.
  • Zivumelanise nezimo ngezinsiza zesibili, ama-workaround, nokubeka kabusha izinto ezibalulekile.
  • Yiba nomphathi wephrojekthi omaphakathi olandelela, abuyekeze futhi abike nsuku zonke.
  • Yakha amabhafa phakathi kokubuyekezwa kweklayenti kanye nezinsuku zakho zokuqeda ube nesikhathi esiningi sokwenza izinguquko noma ukulungisa. Uma izici ezintsha (i-scope creep) zethulwa, qinisekisa ukuthi iklayenti liyabona ukuthi imigqa yesikhathi ingase ithinteke kanjani nokuthi yiziphi izindleko ezengeziwe ezingase zenziwe.
  • Bonisa neklayenti endaweni yesiteji bese nidlula izindaba zomsebenzisi ukuze kwamukelwe.
  • Hlanganisa analytics kuyo yonke isayithi yokulandelela umcimbi, ukuphathwa komkhankaso kanye nesilinganiso sokuguqulwa.
  • Uma sesamukelwe, beka isayithi bukhoma, qondisa kabusha ithrafikhi endala iye entsha. Bhalisa isayithi nabaphathi bewebhusayithi.
  • Thatha isifinyezo samazinga kanye analytics. Engeza inothi ku-Analytics ngosuku isayithi eyalungiswa ngalo.

Yenza uhlelo lwakho! Uma isayithi selilungile

  1. Isipele isiza samanje, isizindalwazi kanye nanoma yiziphi izimpahla ezidingekayo.
  2. Nquma a uhlelo lokuphikisana ngoba uma izinto zingahambi kahle (futhi bayokwenza).
  3. Luhlelo idethi/isikhathi 'sokuba bukhoma' sesayithi lapho abasebenzisi bathinteke kancane.
  4. Qinisekisa ukuthi abasebenzi ababalulekile yaziswa uma kukhona iwindi lapho isayithi ingase ingatholakali - kuhlanganise namakhasimende.
  5. Yiba khona uhlelo lokuxhumana endaweni yokuqinisekisa ukuthi wonke umuntu uyafinyeleleka ngocingo noma ngengxoxo.
  6. Faka isayithi elisha siphile.
  7. test izindaba zomsebenzisi aphinde.

Ukwethula isiza akusona isiphetho. Manje kufanele uqaphe izinga, abaphathi bewebhu kanye analytics ukuqinisekisa ukuthi isayithi lisebenza njengoba ubuhlelile. Bika njalo emavikini ama-2 emavikini ayisi-6 kuye kwayi-8 ngenqubekelaphambili. Yenza izinhlelo futhi ubuyekeze amaphrojekthi ngokufanele. Ngikufisela inhlanhla!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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