Ungakushicilela Kanjani Okuphakelayo Kwakho Kwebhulogi YakwaShopify Esifanekisweni Sakho Se-imeyili Se-Klaviyo

Ungakushicilela Kanjani Okuphakelayo Kwakho Kwebhulogi YakwaShopify Esifanekisweni Sakho Se-imeyili Se-Klaviyo

Siyaqhubeka nokuthuthukisa nokuthuthukisa ezethu I-Shopify Plus imizamo yokuthengisa ye-imeyili yeklayenti lemfashini isebenzisa Klaviyo. I-Klaviyo inokuhlanganiswa okuqinile ne-Shopify eyenza ithoni yezokuxhumana eziphathelene ne-e-commerce ezakhelwe ngaphambili futhi ezilungele ukuhamba.

Ngokumangalisayo, ukufaka eyakho Shopify Okuthunyelwe Kwebhulogi ku-imeyili AKUYONA eyodwa yazo, nokho! Ukwenza izinto zibe nzima nakakhulu... imibhalo yokwakha le imeyili ayiphelele futhi ayibhaliwe ngisho nokubhala umhleli wayo omusha. Ngakho, Highbridge kwadingeka simbe futhi sithole ukuthi singakwenza kanjani ngokwethu… futhi kwakungelula.

Nansi intuthuko edingekayo ukwenza lokhu kwenzeke:

  1. Okuphakelayo kwebhulogi - Okuphakelayo kwe-athomu okuhlinzekwe ngabakwaShopify akunikezeli nganoma iyiphi indlela oyifisayo futhi akufaki izithombe, ngakho-ke kufanele sakhe okuphakelayo kwe-XML ngokwezifiso.
  2. Klaviyo Data Feed - Okuphakelayo kwe-XML esakhile kudinga ukuhlanganiswa njengokuphakelayo kwedatha e-Klaviyo.
  3. Isifanekiso se-imeyili se-Klaviyo - Ngemuva kwalokho sidinga ukuhlaziya okuphakelayo kusifanekiso se-imeyili lapho izithombe nokuqukethwe kufomethwe kahle.

Yakha Okuphakelayo Kwebhulogi Ngokwezifiso Ku-Shopify

Ngikwazile ukuthola indatshana enekhodi yesibonelo ukwakha a okuphakelayo ngokwezifiso ku-Shopify ngoba I-Mailchimp futhi wenze ukuhlela okumbalwa ukuze uyihlanze. Nazi izinyathelo zokwakha a okuphakelayo kwe-RSS ngokwezifiso ku-Shopify kubhulogi yakho.

  1. Zulalela ku-yakho Online Store bese ukhetha itimu ofisa ukubeka kuyo okuphakelayo.
  2. Kumenyu ethi Izenzo, khetha Hlela ikhodi.
  3. Kumenyu ethi Amafayela, zulazulela kokuthi Izifanekiso bese uchofoza Engeza isifanekiso esisha.
  4. Kuwindi elithi Engeza isifanekiso esisha, khetha Dala isifanekiso esisha ngoba blog.

Engeza okuphakelayo kwebhulogi okuwuketshezi ku-Shopify ye-Klaviyo

  1. Khetha uhlobo lwesifanekiso se Amanzi.
  2. Ngegama lefayela, silifakile klaviyo.
  3. Kumhleli wekhodi, faka ikhodi elandelayo:

{%- layout none -%}
{%- capture feedSettings -%}
  {% assign imageSize = 'grande' %}
  {% assign articleLimit = 5 %}
  {% assign showTags = false %}
  {% assign truncateContent = true %}
  {% assign truncateAmount = 30 %}
  {% assign forceHtml = false %}
  {% assign removeCdataTags = true %}
{%- endcapture -%}
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" 
  xmlns:content="http://purl.org/rss/1.0/modules/content/"
  xmlns:media="http://search.yahoo.com/mrss/"
  >
  <channel>
    <title>{{ blog.title }}</title>
    <link>{{ canonical_url }}</link>
    <description>{{ page_description | strip_newlines }}</description>
    <lastBuildDate>{{ blog.articles.first.created_at | date: "%FT%TZ" }}</lastBuildDate>
    {%- for article in blog.articles limit:articleLimit %}
    <item>
      <title>{{ article.title }}</title>
      <link>{{ shop.url }}{{ article.url }}</link>
      <pubDate>{{ article.created_at | date: "%FT%TZ" }}</pubDate>
      <author>{{ article.author | default:shop.name }}</author>
      {%- if showTags and article.tags != blank -%}<category>{{ article.tags | join:',' }}</category>{%- endif -%}
      {%- if article.excerpt != blank %}
      <description>{{ article.excerpt | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- else %}
      <description>{{ article.content | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- endif -%}
      {%- if article.image %}
      <media:content type="image/*" url="https:{{ article.image | img_url: imageSize }}" />
      {%- endif -%}
    </item>
    {%- endfor -%}
  </channel>
</rss>

  1. Buyekeza okuguquguqukayo ngokwezifiso njengoba kudingeka. Enye inothi kulokhu ukuthi simise usayizi wesithombe kububanzi obukhulu bama-imeyili ethu, 600px ububanzi. Nali ithebula losayizi bezithombe bakwaShopify:

Shopify Igama Lesithombe Ubukhulu
ukuphakama 16px x 16px
isithonjana 32px x 32px
isithupha 50px x 50px
encane 100px x 100px
icwecwe 160px x 160px
naphakathi 240px x 240px
elikhulu 480px x 480px
omkhulu 600px x 600px
1024 X 1024 1024px x 1024px
2048 X 2048 2048px x 2048px
master Isithombe esikhulu kunazo zonke esitholakalayo

  1. Okuphakelayo kwakho manje sekuyatholakala ekhelini lebhulogi yakho futhi ucu lwemibuzo lwengezwe ukuze lubukwe. Esimeni seklayenti lethu, i-URL yokuphakelayo ithi:

https://closet52.com/blogs/fashion?view=klaviyo

  1. Okuphakelayo kwakho manje kulungele ukusetshenziswa! Uma uthanda, ungazulazulela kuyo efasiteleni lesiphequluli ukuze uqinisekise ukuthi awekho amaphutha. Sizoqinisekisa ukuthi ihlahlela kahle esinyathelweni sethu esilandelayo:

Engeza Okuphakelayo Kwebhulogi Yakho Ku-Klaviyo

Ukuze usebenzise okuphakelayo kwebhulogi yakho entsha ku Klaviyo, kufanele uyengeze njengokuphakelayo kwedatha.

  1. Zulalela ku Ukuphakelwa Kwemininingwane
  2. Khetha Engeza Okuphakelayo Kwewebhu
  3. Faka a Igama lokuphakelayo (azikho izikhala ezivunyelwe)
  4. Faka I-URL yokuphakelayo osanda kukwenza.
  5. Faka Indlela Yesicelo njenge Thola
  6. Faka Uhlobo Lokuqukethwe njenge XML

Klaviyo Engeza Shopify XML Blog Feed

  1. Chofoza Buyekeza Okuphakelayo Kwedatha.
  2. Chofoza Buka kuqala ukuze uqinisekise ukuthi okuphakelayo kugcwala ngendlela efanele.

Buka kuqala Okuphakelayo kwebhulogi yakwa-Shopify e-Klaviyo

Engeza Okuphakelayo Kwebhulogi Yakho Kusifanekiso Sakho Se-imeyili Se-Klaviyo

Manje sifuna ukwakha ibhulogi yethu ibe isifanekiso sethu se-imeyili ku Klaviyo. Ngokubona kwami, kanye nesizathu sokuthi kungani sidinga okuphakelayo ngokwezifiso, ngithanda indawo yokuqukethwe ehlukene lapho isithombe singakwesokunxele, isihloko nesiqephu singaphansi. U-Klaviyo futhi unenketho yokugoqa lokhu abe yikholomu eyodwa kudivayisi yeselula.

  1. Hudula a Hlukanisa Block kusifanekiso sakho se-imeyili.
  2. Setha ikholomu yakho yesokunxele ibe ngu- isithombe kanye nekholomu yakho yesokudla ku-a Umbhalo vimba.

I-Klaviyo Hlukanisa Ibhulokhi Yezindatshana Zokuthunyelwe Kwebhulogi yakwaShopify

  1. Ukuze uthole isithombe, khetha Isithombe Esinamandla bese usetha inani kuthi:

{{ item|lookup:'media:content'|lookup:'@url' }}

  1. Setha umbhalo we-Alt ube:

{{item.title}}

  1. Setha Ikheli Lesixhumanisi ukuze uma obhalisele i-imeyili echofoza esithombeni, kuzobaletha esihlokweni sakho.

{{item.link}}

  1. Khetha ikholomu yesokudla ukusetha okuqukethwe kwekholomu.

Isihloko Nencazelo Yebhulogi ye-Klaviyo

  1. Faka okwakho sokuqukethwe, qiniseka ukuthi ungeza isixhumanisi esihlokweni sakho bese ufaka ingcaphuno yokuthunyelwe kwakho.

<div>
<h3 style="line-height: 60%;"><a style="font-size: 14px;" href="{{ item.link }}">{{item.title}}</a></h3>
<p><span style="font-size: 12px;">{{item.description}}</span></p>
</div>

  1. Khetha Hlukanisa Izilungiselelo ithebhu.
  2. Setha ku-a 40% / 60% isakhiwo ukuze unikeze isikhala esengeziwe sombhalo.
  3. Nika amandla Stack on Mobile futhi usethe Kwesokudla Kwesobunxele.

I-Klaviyo Split Block ye-Shopify Blog Post Articles estakwe kuselula

  1. Khetha Izinketho zokubonisa ithebhu.

I-Klaviyo Hlukanisa I-block Yezinketho Zokubonisa I-Shopify Blog Post Articles

  1. Khetha Ukuphinda Okuqukethwe bese ubeka okuphakelayo okudale e-Klaviyo njengomthombo ku Phinda Ukuze inkambu:

feeds.Closet52_Blog.rss.channel.item

  1. Setha Isibizo sento as nto.
  2. Chofoza Buka kuqala futhi uhlole futhi manje usungakwazi ukubona okuthunyelwe kwebhulogi yakho. Qiniseka ukuthi uyayihlola kukho kokubili ideskithophu kanye nemodi yeselula.

Klaviyo Split Block Preview kanye test.

Futhi, kunjalo, uma udinga usizo ku Thenga nokwenza kahle Klaviyo ukuqaliswa, ungangabazi ukufinyelela kukho Highbridge.

Ukudalulwa: Nginguzakwethu ku- Highbridge futhi ngisebenzisa izixhumanisi zami eziphethwe Thenga futhi Klaviyo kulesi sihloko.