Ngabe Ukufa Konyaka Ka-2018 Kufile? Nakhu ukuthi ungayigcina kanjani

Ukudayisa Okumatasa

Izingane nezingane ezinhliziyweni zaziphatheke kabi ngokufanayo yi ukuwa kweToys 'R' Us, iqhawe lomkhakha kanye nohlu lokugcina olusele lokuthengisa olugxile kuphela kumathoyizi. Isimemezelo sokuvalwa kwesitolo sisuse lonke ithemba lokuthi isigebenga esidayisa izinto - indawo yokulangazelela abazali, umbuso wezimangaliso ezinganeni - singasindiswa.

Okudabukisa kakhulu ukuthi iToys 'R' Us ngabe usindisiwe.

Isitolo esikhulu esinamathoyizi saba yisisulu sezingibe eziningi zokuthengisa, futhi akusisodwa. UCushman noWakefield balinganisela ukuthi i-US ukuvalwa kwesitolo kuzonyuka ngama-33% ngonyaka we-2018, kuqeda izikhungo ezingaphezu kuka-12,000

Phakathi kokushona kweRadioShack, ukwehla kweJCPenney nokuthambekela kwabanye abaningi, abathengi bayagula ukuvalwa kwesitolo! izimpawu nezihloko zezindaba. Njengoba iSears, iClaire's neFoot Locker sebelungele ukukhipha ezinye izindawo, izinto azibukeki zilungile kubathengisi bezitini nodaka.

Ngokuya ngesimo, kungaheha ukucabanga ngomculo wangemuva kaDon McLean, sonke lesi sikhathi ucula, 2018 ngu unyaka okudayiswe ngawo umthengisi! Kepha ungakhali i-alamu okwamanje. Kukhona ithemba kubathengisi abazimisele ukuzivumelanisa nokwamukela izinguquko eziningi eziguquke nesipiliyoni sokuthenga sabathengi.

Ukusinda Kwamandla

Abathengisi abaningi balwela ukunqoba Umphumela we-Amazon (phakathi kwezinye izinto), kepha sekuyisikhathi sokuthi lokho kuguquke. Ngenkathi i-dot-com giant ikhombise ukuthi ingumphikisi owesabekayo ezitolo zendabuko, asikho isizathu esenza abathengisi bangakwazi ukubona amandla abo weqiniso.

Ukuze kunqotshwe ezinye zezinselelo ezinkulu zomkhakha wezitolo, abadlali bezitini nodaka kumele bazilungiselele ukukhulisa amathuba asezitolo, ukuthengisa ngempumelelo nokukhangisa izimpahla, ukugcwalisa igebe phakathi kwedijithali nokwenyama, okugcina kukhulisa inzuzo futhi kuthuthukise ulwazi lwabo lwamakhasimende.

Isikhwama semali vs. Isidingo

Le nkinga yakudala ihluphe kaningi ukuthandwa kweToys 'R' Us neSports Authority. Case in point: wake wacabanga ukuthi kungani uthenge eToys 'R' Us?

Abantu abadala baya lapho bayothenga izipho ("Demand"). I-Wallet, noma kunjalo, ine-degree elilodwa noma ngaphezulu elihlukaniswe nemvelaphi yesidingo. IWallet ayinaso isifiso sokungena esitolo - kungumsebenzi.

Amakhasimende e-Sports Authority ahlangabezana nenkinga efanayo, njengoba amakhasimende ayevamise ukuthenga ezitolo ukulungiselela isizini entsha yezemidlalo. Bese bebona amanani anyukayo futhi bakuthola kunzima ukuqhubeka.

Kukhona esinye isimo - lapho abazali abanesithukuthezi bafuna ukubulala isikhathi nezingane zabo. Lapho kungena noma yisiphi isitolo, i-Wallet ayinazo izinhlelo ezithile zokuhlukanisa nemali. Abazali bathatha ingozi noma kunjalo, benethemba lokuthi bangangena futhi baphume ngentengo ephansi.

Imindeni elindelekile iyona ehlukile. Abazali abasha ("Wallet") bajabule ukuthenga konke abakudingayo. Ukukhanya okusha kwengane kunemikhawulo yayo, noma kunjalo, ngakho-ke ungalindeli ukuthi isifiso se-splurge sizohlala isikhathi eside ngemuva kwalokhu:

  1. Isabelomali seqiwe okwesine
  2. Usanda kufika
  3. Ingane yesibili iza

Abathengisi bavame ukuphuthelwa amathuba okuhlanganisa i-Wallet engazweli neDinga elizimisele. Yize kunezikhathi lapho kungahle kubonakale kulula khona (isb: imindeni elindelwe), kungenzeka ukuletha i-Wallet ne-Demand ndawonye ngoku

  • Ukunikeza amakhasimende uhlu olucacile nolufingqiwe lwayo yonke imikhiqizo etholakala esitolo
  • Kuchazwa ukuthi ikuphi leyo mikhiqizo
  • Ukufaka amathuluzi angasiza amakhasimende ukuthi athenge ngendlela ephumelela kakhudlwana, njengamamephu noma uhlu lokuthenga lwedijithali
  • Ukulungisa ukwakheka kwesitolo ukuze kuthuthukiswe ukuthenga ezitolo wesitolo
  • Kusetshenziswa izinhlelo zezinto ezinjengokuthenga esitolo online

Ekugcineni, uma unekhasimende elingabanjwanga yizitolo eziphukile, mancane amathuba okuthi bazindele futhi baqagele ukuthenga kwabo.

Inguquko Digital

Ukuguqulwa kwedijithali kwakungahlangene nakancane nezinhlelo zangaphakathi. Kwakungenandaba ukuthi umthengisi X wayecabanga ukuthi kungumbono omuhle yini - abathengi ngicabange ukuthi kuwumqondo omuhle lowo! Bakhuthaza ushintsho lwangaphandle, lwamasiko.

Kokubili iToys 'R' Us neSports Authority banikezwe ithuba lokwamukela uguquko lwedijithali futhi bahlangana kakhulu nemiphakathi yabo yezitolo. Ekugcineni bahlulekile, kepha imiphumela ibingahluka kakhulu.

  • Umphathi Wezemidlalo: Njengomzali bengifuna ukuvakashela iwebhusayithi yenkampani, ngimemezele ezemidlalo zengane yami, iligi neqembu lami, ngithole ne-cornucopia yezincomo zezinto ezitholakalayo.
  • Amathoyizi 'R' Us: Manje nali ithuba lokwakha uhlelo lokusebenza lapho izingane zingadlulisa amehlo kuwo wonke amathoyizi, zakhe uhlu lwezifiso, bese ulidlulisela kuMama noBaba ukuze bahlunge futhi babelane ngalo (nge-imeyili, imithombo yezokuxhumana, njll.). Bekungahlinzeka ngesixazululo esilula - kepha esikhanyayo - sokuthenga sezinsuku zokuzalwa, amaholide nezinye izikhathi ezikhethekile.
  • Izisekelo Zokudla / Okunye Ukuthengiswa Kwamahhovisi: Cabanga ngohlu lwazo zonke izinto ezifanele zesikole ezikhiqiza ngokuzenzakalela ngemuva kokumemezela uhlu lwamabanga nebanga lengane. Ngokuthathwa esitolo, lesi sici besizobaluleka kakhulu kubazali abamatasa.

Imvelo Yezitolo

Abathengisi abaningana bahlulekile ukubona ukubaluleka kwemvelo yesitolo, kepha kunjalo konke kubathengi. Lapho izitolo zigugile, zingasebenzi kahle, zakhiwe kabi, kunzima ukuzulazula futhi zinabasebenzi abambalwa, amakhasimende azoya kwenye indawo, njengoba esafuna isipiliyoni sokuthenga esiyingqayizivele, kodwa esingenamthungo - kulapho umthengisi wendabuko can khulula.

Ukugcina iminyango yabo ivulekile, abathengisi kufanele bacabange kabusha isikhunta sokuqala sesitolo sezitini nodaka. Ngokwandisa amathuba esitolo, ukuba nesikhwama semali ngokuthengwa kwabo, ukuqonda abathengi babo, nokunciphisa igebe phakathi kwedijithali nokwenyama, abathengisi ngeke kudingeke bakhathazeke ngama-e-commerce giants, noma ukuvala iminyango yabo - ngoba bazoba nenzuzo eyengeziwe futhi bathuthuke isipiliyoni samakhasimende.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.