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I Ultimate Guide: Ungathengisa Kanjani ku-Amazon

Kuleli sonto, sibe nokuhle ingxoxo noRandy Stocklin ku-podcast yethu. U-Randy uchwepheshe we-e-commerce owasungula ngokuhlanganyela i-One Click Ventures, ephethe abathengisi abathathu abakhulu be-e embonini yezibuko zamehlo. Esinye isihloko esathinta ngaso ukubaluleka kokuthengisa e-Amazon.

Ngokufinyelela kwayo okumangalisayo, i-Amazon akufanele neze ichithwe njengendlela yokuthengisa nokusabalalisa noma yimiphi imikhiqizo yakho. Umthamo wabathengi base-Amazon ukudlula kude ubungozi bokungabi nobudlelwano nekhasimende lakho. I-Amazon iheha izivakashi ezingaphezu kwezigidi eziyi-150 ngenyanga.

Ukhiye ukusebenzisa imihlahlandlela enjengalena ukuze ufunde okuningi ngangokunokwenzeka, ushaye umncintiswano wakho, futhi ugweme ukuchitha imali ngamaphutha angenangqondo. Imakethe incintisana ngempela, futhi ngokwazi kwakho, uzokwazi kangcono ukunqoba lo mncintiswano. 

URon Dod, Ukuvakasha

Ukuvakasha iyi-eCommerce Search Marketing Agency, futhi bahlanganise indatshana ejulile cishe nayo yonke imininingwane oyidingayo ukuze unqume ukuthi uzothengisa kanjani ku-Amazon, izinqumo ezibalulekile okudingeka uzenze, nokuthi ungaqala kanjani. :

  1. Uhlelo Lokuthengisa lwe-Amazon - nquma ukuthi ufuna ukuba umdayisi oyedwa noma umdayisi oqeqeshiwe.
  2. Imali Yomthengisi ye-Amazon - ukugcwaliswa, ukuthunyelwa, ukuvalwa, nokudluliswa kwemali kungasetshenziswa konke lapho kuthengiswa e-Amazon.
  3. Ukugcwaliseka - Ukugcwaliseka kwe-Amazon (FBA) noma Ukugcwaliseka Kwenethiwekhi Yomthengisi (MFN) kukhona ongakhetha kukho ukuze uthole imikhiqizo yakho kusuka endaweni yokugcina izimpahla kuye emnyango.
  4. Khetha Imikhiqizo Yakho - Ungase ungafuni yonke i-inventory yakho ku-Amazon, ngakho imininingwane inikezwa ekukhetheni imikhiqizo engcono kakhulu oyifunayo.
  5. Setha Imikhiqizo Yakho - Kuyinto eyodwa ukushicilela umkhiqizo kanye nokunye ukuwenza ubonakale ekusesheni futhi uthole izindali ezinhle.

I-Amazon inikezela ngenkundla enenzuzo kulabo abafuna ukuthuthukisa iholo labo noma ukukhulisa ukuthengisa kwabo okukhona kwe-eCommerce. Izinzuzo ezingaba khona zisuka emalini encane ziye emalini eningi enamanani ayisithupha, kuye ngokuzinikela kwakho kanye nezindlela zamasu ezimakethe zase-Amazon. Izinhlobonhlobo zemikhiqizo, kusukela ezintweni ezisetshenzisiwe kuya kwezithasiselo zezempilo, ithola izethameli zayo lapha.

Iqala ku-Amazon: Eyenziwe Lula futhi Ephumelelayo

Kwabasanda kungena, indawo yokungena efinyeleleka kwe-Amazon kanye nokusetha okuqondisiwe kunenzuzo, ikakhulukazi uma kuqhathaniswa nobunzima nezindleko zokusungula izitolo ze-eCommerce zendabuko. Impumelelo incike ekuqondeni imakethe, ukukhetha umkhiqizo olungile, nokuthuthukisa idatha yomkhiqizo. Lo mhlahlandlela uhlinzeka ngemininingwane namasu okudlula izimbangi futhi ugweme amaphutha abizayo emakethe encintisana kakhulu.

Ukukhetha Uhlelo lwakho Lokuthengisa lwe-Amazon

I-Amazon yethula izinhlelo ezimbili eziyinhloko zokuthengisa: umuntu ngamunye kanye nochwepheshe.

  • Uhlelo Lomthengisi Ngamunye: Ifanele ukuhlolwa kokuqala, lolu hlelo lufaka inkokhelo engu-$0.99 ngento ngayinye ethengisiwe futhi lilungele abathengisi bevolumu ephansi. Ikhawulelwe ezicini ezifana nokulayishwa kwenqwaba nezibalo ezithuthukile.
  • Uhlelo Lomthengisi Ochwepheshe: Ngokubhaliselwe kwanyanga zonke okungu-$39.99 futhi kungekho nkokhelo yento ngayinye, lolu hlelo lunconywa kubathengisi abaqondise ukuthengisa okungaphezu kuka-40 ngenyanga. Inikeza izinzuzo ezinjengokufanelekela Ibhokisi Lokuthenga, ukulayishwa kwenqwaba, ukuhlanganiswa okuvela eceleni, namathuluzi okubika aphelele.

Ukuqonda Isakhiwo Semali Ye-Amazon

Ukuthengisa ku-Amazon kuhilela izimali ezihlukahlukene, okuhlanganisa ukuthunyelwa, ukudluliselwa, kanye nezindleko zokuvala eziguquguqukayo. Ukuze Kugcwaliseke abasebenzisi be-Amazon (FBA), izindleko ezengeziwe ziyasebenza.

  • Imali Yokuhambisa: Lezi ziyahlukahluka ngokusekelwe esigabeni somkhiqizo kanye nesevisi yokuthumela.
  • Izimali Zokudluliswa: Ikhokhiswa ngendali ngayinye, lezi zindleko ziyahluka phakathi kwemikhiqizo yemidiya nengeyona yemidiya futhi ziyahlukahluka kuzo zonke izigaba.
  • Izimali Zokuvalwa Eziguquguqukayo: Lokhu kuncike esigabeni somkhiqizo kanye nensizakalo yokuthumela.

Ukugcwaliseka Okuzuzisayo yi-Amazon (FBA)

I-FBA inikezela ngezinzuzo ezibalulekile, njengokufanelekela ukuthunyelwa kwamahhala kwezinsuku ezingu-2 kwamalungu ayinhloko kanye nokusingatha ukugcwaliseka kwe-oda nezimbuyiselo. Kodwa-ke, kubalulekile ukucabangela izinkokhelo ezengeziwe kanye nomthelela ekungeneni kwempahla kanye namamajini enzuzo.

Ukuthola Imikhiqizo Enenzuzo ye-Amazon

Ukukhetha imikhiqizo efanele kubalulekile. Amathuluzi afana ne-Google Keyword Planner kanye naMazwi Omthengisi asiza ekuhlonzeni imikhiqizo edingeka kakhulu. Cabangela isisindo, ukuqina, kanye nesidingo semakethe ukuze uqinisekise inzuzo futhi unciphise imbuyiselo.

Ukusetha Uhlu Lomkhiqizo Ophumelelayo ku-Amazon

Ukufakwa kuhlu kwemikhiqizo okusebenzayo kuyisihluthulelo sokuheha amakhasimende. Izinto okumele ugxile kuzo zihlanganisa:

  • Isihloko somkhiqizo: Izihloko ezicacile, ezichazayo zihlukanisa umkhiqizo wakho.
  • Amaphuzu Enhlamvu Nencazelo Yomkhiqizo: Gqamisa izici, izinzuzo, nezimo zokusebenzisa.
  • Imigomo Yokusesha: Sebenzisa amagama angukhiye afanelekile ukuze ubonakale kangcono.
  • Izithombe: Izithombe zekhwalithi ephezulu ezilandela imihlahlandlela ye-Amazon.

Impumelelo ku-Amazon idinga ukuqonda izinhlelo zayo zokuthengisa, ukwakheka kwemali ekhokhwayo, kanye nobunkimbinkimbi bokukhetha umkhiqizo kanye nokwenza kahle kohlu. Lo mhlahlandlela uwumephu womgwaqo wokuzulazula kulezi zici ngempumelelo, ukubeke endaweni yempumelelo endaweni yemakethe ye-Amazon eqhudelanayo.

Qala Ukuthengisa ku-Amazon

Ungathengisa Kanjani ku-Amazon
Source: Ukuvakasha

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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