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Uyiqala Kanjani Inkampani Ephumelelayo

I-SWANDV.GIFNgonyaka odlule bengisebenza ebhizinisini nabanye ozakwethu. Ukuqala ibhizinisi kube yiphrojekthi eyinselele kakhulu, ebizayo futhi edla isikhathi engake ngayenza. Ngike ngaba nobudlelwano futhi ngathengisa imikhiqizo phambilini, kepha ngikhuluma ngokuqala inkampani edinga utshalomali, abasebenzi, amaklayenti, njll. Akuyona into yokuzilibazisa - ibhizinisi langempela.

Ingxenye yonyaka odlule ibisebenza emjikelezweni wosomabhizinisi abazenzela amabhizinisi abo noma abasungule amabhizinisi abo. Nginenhlanhla yokuba nabangane abaningi kuleyo mibuthano. Ngibe nezingxoxo ezisuka enhliziyweni nabaningi babo - bonke bangikhuthaze ukuthi ngigxume.

Uliqala kanjani ibhizinisi eliphumelelayo? Khulisa imali? Yakha umkhiqizo? Thola ilayisense yakho yebhizinisi? Thola ihhovisi?

Buza usomabhizinisi ngamunye futhi uzothola impendulo ehlukile. Abanye babeluleki bethu basicindezela ukuthi sithole imemorandamu yokubekwa komkhiqizo futhi siqale ukuqoqa imali ngokusemthethweni. Lokhu bekungeyona ukungena okungabizi kakhulu ukuqala ibhizinisi! Siqale inkampani enesikweletu esilinganiselwe ne-PPM, kepha ngezansi kwawa emakethe futhi ukuqoqwa kwemali kwaqhubeka kumisiwe.

Kusukela lapho, sivele sasebenza amaphrojekthi athe xaxa ukuzikhokhela thina ngokwethu ibhizinisi. Ngokubheka emuva, anginasiqiniseko sokuthi ngabe i-PPM bekuyisinyathelo sokuqala esifanele yini. Sishaye phansi ngonyawo ngenqwaba yezikweletu ezisemthethweni futhi akukho sibonelo. Ngicabanga ukuthi uma ngingahlehlisa isikhathi, ngabe sihlanganise izinsiza zethu saqala ukuthuthuka.

Kulula kakhulu ukuchaza ibhizinisi elizungeze umkhiqizo ngesibonelo somkhiqizo. Ukuthola ukufakwa kwamabhizinisi uqobo kwakungumqondo omuhle… uma unabanikazi abangaphezu koyedwa. Uma ungakwenzi, anginasiqiniseko sokuthi uyakudinga kuze kufike lelo klayenti lokuqala. Ngokuqondene ne-PPM (leli yiphakheji elinikezwe abatshalizimali), ungakhathazeki ngalokho uze ube nomtshali zimali empeleni.

Uhlelo lwebhizinisi? Iningi labeluleki bethu lisitshele ukuthi sihlale ohlelweni lwebhizinisi futhi sisebenze, esikhundleni salokho, ekutholeni isethulo esifushane kakhulu ndawonye ebesibhekiswe kubatshalizimali bethu. Unomtshali-zimali othanda i-ROI? Pela indaba ye-ROI. Abatshalizimali abathanda ukushintsha umhlaba? Khuluma ngokuthi uzowuguqula kanjani umhlaba. Uqashe abantu abaningi? Khuluma ngokukhula komsebenzi inkampani yakho ezokwenza.

Angikhungathekile ngomgwaqo esiwuthathile, angikholwa nje ukuthi yiwona ohamba phambili. Osomabhizinisi abanenkampani ephumelelayo ngaphansi kwebhande labo banesikhathi esilula sokuqala inkampani elandelayo. Abatshalizimali basebenzela wena ngokuphelele futhi abantu bokugcina obenze abacebile babheke phambili kulelo thuba elilandelayo oliqalayo.

Impendulo emfushane ukuthi ngamunye wabantu engibaziyo uthathe indlela ehluke kakhulu yokuqala inkampani yabo. Abanye bakhe imikhiqizo futhi kwafika amakhasimende. Abanye baboleka imali emabhange. Abanye baboleke kubangani nasemndenini. Abanye bathola imali yesibonelelo. Abanye baya kubatshalizimali…

Ngicabanga ukuthi indlela enkulu kunazo zonke yokuqala inkampani ephumelelayo ukwenza indlela ozizwa ukhululekile ngayo… bese unamathela kuyo. Zama ukungavumeli abantu bangaphandle (ikakhulukazi abatshalizimali) bathonye indlela oyithathayo. Kuyisiqondiso okufanele uphumelele ukusithatha.

Yize kungekho noyedwa kubeluleki bethu ovumelana ngakho Kanjani ukukwenza, bonke bayavuma ukuthi thina kufanele kwenze… futhi ukwenze manje. Ngakho… singabantu!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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