Ukukhangisa Okuqukethwe

Isilulumagama sokubhuloga: Yini i-Permalink? I-Trackback? Slug? Ping? 20+ Imigomo Odinga Ukuyazi

Kusidlo sasemini sakamuva nabanye abakhangisi bendawo, ngibone igebe olwazini lwabo lokubhuloga kanye nobuchwepheshe obuhilelekile. Ngenxa yalokho, bengifuna ukunikeza umbono wamagama ajwayelekile ahlotshaniswa nokubhuloga.

Yini i-Analytics?

Izibalo kumongo wokubhuloga zibhekisela ekuqoqweni nasekuhlaziyweni kwedatha elandelela ukusebenza kwebhulogi. Le datha ihlanganisa amamethrikhi afana nethrafikhi yewebhusayithi, ukuziphatha komsebenzisi, amanani okuguqulwa, nokuningi. Amathuluzi ezibalo afana -Google Analytics siza ama-blogger aqonde izethameli zawo, ahlonze okuqukethwe okudumile, futhi alinganise ukuphumelela kwemizamo yabo yokumaketha. Ngokuhlaziya le mininingwane, ama-blogger angenza izinqumo eziqhutshwa idatha ukuze bathuthukise ukusebenza kwamabhulogi abo futhi bahlanganyele kangcono abafundi bawo.

Ayini ama-Backlinks?

Backlinks, noma izixhumanisi ezingenayo, ziyizixhumanisi ezisuka kumawebhusayithi angaphandle eziya kubhulogi yakho. Zibalulekile SEO, njengoba zibonisa ikhwalithi negunya lokuqukethwe kwakho. Ama-backlink ekhwalithi ephezulu angathuthukisa amazinga okusesha futhi aqhubekisele phambili ithrafikhi ephilayo kubhulogi yakho. Ukukhiqiza okuqukethwe kwekhwalithi ephezulu kungenza ibhulogi yakho ibhekiselwe kwamanye amasayithi agunyaziwe, angakhuphula izinga lebhulogi yakho ezinjinini zokusesha, kuzuze ithrafikhi yokudluliselwa kokusesha.

Yini iBlog?

Ibhulogi yiwebhusayithi noma inkundla ye-inthanethi lapho abantu noma izinhlangano zithumela njalo okuqukethwe okubhaliwe, ngokuvamile kuyijenali noma ngefomethi yesitayela sedayari. Amabhulogi anemisebenzi eminingi futhi angakwazi ukuhlanganisa izihloko ezihlukahlukene, kusukela kokuhlangenwe nakho komuntu siqu kanye nokuzilibazisa kuye emisebenzini yobungcweti. Ukubhuloga kuvumela abadali bokuqukethwe ukuthi babelane ngemibono yabo, izindaba, kanye nolwazi lwabo nezithameli zomhlaba wonke, okukwenza kube ithuluzi elibalulekile lokumaketha nokuxhumana kokuqukethwe.

Kwesinye isikhathi, igama elithi blog lichaza okwangempela iposi blog kunokuba ibhulogi ngokwayo. Isb. Ngabhala a blog mayelana nesihloko. Ibhulogi ingasetshenziswa futhi njengesenzo. Isb. I blog mayelana I-MarTech.

Iyini Ibhulogi Yebhizinisi?

A ibhulogi yebhizinisi iyibhulogi eyakhiwe futhi inakekelwe ibhizinisi noma inhlangano. Isebenza njengenkundla yenkampani ukuthi ixhumane nezithameli zayo, okuhlanganisa amakhasimende, amaklayenti, abasebenzi kanye nomphakathi jikelele. Amabhulogi ezinkampani ngokuvamile asetshenziselwa izinjongo ezihlukahlukene, okuhlanganisa:

  1. Ukumaketha kokuqukethwe: Amabhulogi ezinkampani ayingxenye eyinhloko yamasu okuthengisa okuqukethwe. Bavumela izinkampani ukuthi zenze futhi zabelane ngokuqukethwe okubalulekile, okufundisayo, nokubandakanyayo okuhlobene nemboni yabo, imikhiqizo, kanye nezinsizakalo. Lokhu okuqukethwe kungasiza ukusungula inkampani njengesiphathimandla emkhakheni wayo.
  2. Iphromoshini Yomkhiqizo: Amabhulogi ezinkampani ayithuluzi lokukhangisa umkhiqizo kanye nokuthuthukisa ukuba khona kwawo ku-inthanethi. Angasetshenziswa ukwabelana ngomgomo wenkampani, amanani, kanye nezindaba, okukhuthaza isithombe esihle somkhiqizo.
  3. Ukuhlanganyela Kwekhasimende: Amabhulogi ezinkampani ngokuvamile anikeza amakhasimende inkundla yokuxhumana nenkampani. Abafundi bangashiya imibono, babuze imibuzo, futhi banikeze impendulo, kube lula ukuxhumana okubili.
  4. Izibuyekezo zomkhiqizo kanye nezimemezelo: Amabhizinisi asebenzisa amabhulogi awo ukuze amemezele imikhiqizo emisha, izici, noma izibuyekezo, agcine amakhasimende enolwazi mayelana nentuthuko yakamuva.
  5. I-Industrial Insights: Izinkampani zingabelana ngemininingwane embonini yazo, izitayela, nokuhlaziywa kwemakethe, zizibeke njengabaholi bemicabango.
  6. I-SEO kanye ne-Traffic Generation: Amabhulogi angathuthukisa kakhulu ukubonakala kwenjini yokusesha yenkampani (SEO). Izinkampani zingaheha ithrafikhi yezinto eziphilayo ezinjinini zokusesha ngokwakha izinga eliphezulu, okuqukethwe okufanele.
  7. Isizukulwane sokuhola: Amabhulogi ezinkampani ngokuvamile athatha imikhondo (leadgen). Izinkampani zinganikela ngezinsiza ezilandekayo, njengamaphepha amhlophe noma ama-e-books, ngokushintshana ngolwazi lokuxhumana nesivakashi.
  8. Ukuxhumana Kwabasebenzi: Amanye amabhulogi ezinkampani asetshenziswa ngaphakathi ukuxhumana nabasebenzi. Lawa mabhulogi angaphakathi angabelana ngezindaba zenkampani, izibuyekezo, nezinsiza nabasebenzi.

Ibhulogi yebhizinisi iyithuluzi elihlukahlukene lokumaketha, ukufaka uphawu, ukuxhumana, nokuzibandakanya. Isiza amabhizinisi ukuthi axhumane nezithameli eziqondiswe kubo futhi afinyelele izinjongo zabo zokumaketha nezokuxhumana.

Yini i-Blogger?

I-blogger ngumuntu odala futhi ogcina ibhulogi. Ama-Blogger anomthwalo wemfanelo wokubhala, ukuhlela, nokushicilela okuqukethwe kubhulogi yawo. Bavame ukuba ne-niche ethile noma indawo yobuchwepheshe abagxile kuyo futhi bangasukela kuma-blogger athanda ukuzilibazisa abelane ngolwazi lomuntu siqu kuma-blogger angochwepheshe abakhiqiza imali ngokuba khona kwabo ku-inthanethi. Ama-Blogger adlala indima ebalulekile ekukhiqizeni okuqukethwe okuheha futhi okubandakanya abafundi.

Siyini Isigaba?

Ekubhulogini, isigaba sihlela futhi sihlanganise okuthunyelwe kwebhulogi kube izihloko noma izihloko ezithile. Izigaba zisiza ama-blogger nabafundi ukuthi bazulazule kubhulogi ngempumelelo, okwenza kube lula ukuthola okuqukethwe okufanele. Isibonelo, ibhulogi yokudla ingase ibe nezigaba ezifana nalezi Ungadliwa, Izibuyekezo zerestshurenti, Futhi Amathiphu okupheka ukuhlukanisa nokuhlela okuthunyelwe kwabo ngokohlobo lokuqukethwe kwabo.

Luyini Uhlelo Lokuphathwa Kokuqukethwe?

Uhlelo lokuphatha okuqukethwe (CMS) isofthiwe esetshenziselwa ukwakha, ukuhlela, nokuphatha okuqukethwe kwebhulogi noma iwebhusayithi. WordPress, umsamo Martech Zone iyasebenza, iyi-CMS edumile yokubhuloga. Lawa masistimu ahlinzeka ngamathuluzi nezici ezenza kube lula ukushicilela okuqukethwe, ukulawula ukusebenzisana kwabasebenzisi, nokwenza umklamo webhulogi ngendlela oyifisayo. Ama-Blogger athembele kuma-CMS ukuze alawule ukuba khona kwawo ku-inthanethi ngendlela ephumelelayo.

Ayini Amazwana?

Amazwana ayimpendulo noma izimpendulo ezishiywe abafundi kokuthunyelwe kwebhulogi. Zisebenza njengendlela yokuxhumana nezingxoxo phakathi kwama-blogger kanye nezithameli zabo. Amazwana anganikeza imininingwane ebalulekile, evumela ama-blogger ukuthi ahlanganyele nabafundi bawo, aphendule imibuzo, futhi akhuthaze umphakathi ozungeze okuqukethwe kwawo. Eminyakeni yamuva, i- izingxoxo eziphathelene namabhulogi zithuthele ezinkundleni zokuxhumana izinkundla, okwenza ukuthi ube mancane amathuba okuthi uhlanganyele ekuphawuleni ngaphakathi kwesayithi.

Kuyini Okuqukethwe?

Okuqukethwe kwebhulogi kubhekisela ezihlokweni, amakhasi, okuthunyelwe, izithombe, amavidiyo, namanye ama-blogger emidiya adakayo futhi awashicilele. Okuqukethwe okubandakanyayo nokufundisayo kuyisisekelo sebhulogi ephumelelayo, njengoba iheha futhi igcina abafundi. Okuqukethwe kwekhwalithi ephezulu kubalulekile ekwakheni igunya lebhulogi, ukukhulisa izethameli zayo, nokufeza imigomo yokumaketha.

Kuyini Ukuthembisana?

ukuzibophezela esimeni sokubhuloga isilinganiso sokuthi abafundi baxhumana kanjani nokuqukethwe. Lokhu kungahlanganisa ukushiya amazwana, ukuthanda okuthunyelwe, ukwabelana ngokuqukethwe ezinkundleni zokuxhumana, nokuchofoza izixhumanisi ezingaphakathi kwebhulogi. Ukuzibandakanya okuphezulu kubonisa izethameli ezikhuthele nezinentshisekelo, ngokuvamile umgomo oyinhloko wama-blogger nabakhangisi bokuqukethwe.

Kuyini Okuphakelayo?

An RSS (Really Simple Syndication) okuphakelayo kuwubuchwepheshe obuvumela abasebenzisi ukuthi babhalisele izibuyekezo zebhulogi futhi bathole okuqukethwe okusha ngokuzenzakalelayo noma ukuze ama-blogger athengise okuqukethwe kwawo kwamanye amasayithi ezinkampani zangaphandle. Okuphakelayo kwe-RSS kufomethwe ngayo XML, okwenza izinkundla zifunde futhi zibonise okuqukethwe kalula.

Yini i-Guest Post?

Okuthunyelwe kwesivakashi kuyibhulogi ebhalwe omunye umuntu ngaphandle kwe-blogger eyinhloko. Ngokuvamile kuwumzamo wokuhlanganyela lapho ababhali bezihambeli benikela khona ngobuchule babo noma imibono ehlukile esihlokweni esithile. Okuthunyelwe kwezihambeli kungathuthukisa ukuhlukahluka kokuqukethwe kwebhulogi, kuhehe abafundi abasha, futhi kuqinise ubudlelwano namanye ama-blogger endaweni efanayo. Okuthunyelwe kwesivakashi nakho kungashayela

ama-backlinks kwenye isayithi, inikeze igunya elithile le-SEO endaweni okuyiwa kuyo.

Kuyini Ukwenza Imali?

Ukwenza imali inqubo yokuthola imali kubhulogi. Ama-Blogger angakwazi ukwenza imali ngokuqukethwe kwawo ngezindlela ezihlukahlukene, ezihlanganisa ukukhangisa, ukumaketha kwenxusa, amaposi axhasiwe, ukuthengisa imikhiqizo noma amasevisi, nokunye. Amasu aphumelelayo okwenza imali angenza ibhulogi ibe umthombo wemali yomdali wayo.

Yini i-Niche?

I-niche ekubhulogi ibhekisela esihlokweni esithile noma indawo yesihloko ibhulogi egxile kuyo. Ngokukhetha i-niche, ama-blogger aqondisa izethameli ezithile ezinentshisekelo kuleso sihloko. Amabhulogi e-Niche athambekele ekuheheni abafundi abazinikele futhi angaphumelela kakhulu ekuzibandakanyeni nasekukhangiseni kubantu abathile. Martech ZoneI-niche ukuthengisa nobuchwepheshe obuhlobene nokumaketha.

Yini i-Permalink?

Isixhumanisi saphakade siyi-URL ehlala njalo nengaguquki exhuma kokuthunyelwe kwebhulogi okuthile. Inika amandla ukwabelana nokubhekisela kalula futhi iqinisekisa ukuthi abafundi nezinjini zokusesha bangafinyelela okuqukethwe ngokuqondile. Ama-Permalinks abalulekile ukuze kutholakale okuqukethwe kanye nokwenza kahle kwenjini yokusesha.

Iyini i-Ping?

Ifushane nge-pingback, i-ping isignali ethunyelwa kubhulogi noma iwebhusayithi ukuze ikwaziswe ngezibuyekezo noma izinguquko. Lokhu kuvame ukusetshenziselwa ukwazisa izinjini zokusesha mayelana nokuqukethwe okusha futhi kungasiza ekuthuthukiseni ukubonakala kwebhulogi emiphumeleni yosesho. Uma ushicilela kunkundla yokubhuloga evamile, izinjini zokusesha ziba ne-pinged futhi isiseshi sazo siyabuya, sithole, futhi sikhomba okuqukethwe kwakho okusha.

Yini i-Post?

Esimweni sokubhuloga, iposi iwukuba umuntu ngamunye noma indatshana ebhalwe kubhulogi. Lokhu okuthunyelwe kuvame ukuhlelwa ngokulandelana kwezikhathi, nokuqukethwe kwakamuva okuvela phezulu. Okuthunyelwe yizingcezu zokuqukethwe eziwumongo ama-blogger azishicilelayo kumabhulogi abo.

Kuyini Ukucinga Injini Yokucinga?

SEO inqubo ye ukuthuthukisa okuqukethwe kwebhulogi ukuthuthukisa ukubonakala kwayo emiphumeleni yenjini yokusesha (I-SERP). Ama-Blogger asebenzisa amasu namasu ahlukahlukene ukuze enze okuqukethwe kwawo kuhambisane nenjini yokusesha, ekugcineni ahambise ithrafikhi yezinto eziphilayo kubhulogi yawo.

Yini i-Slug?

I-slug, esimweni sokubhuloga, iyingxenye esebenziseka kalula futhi ngokuvamile emfushane ye-URL ekhomba okuthunyelwe kwebhulogi ethile. Ama-slugs ngokuvamile ahlanganisa amagama angukhiye ahlobene nokuqukethwe kokuthunyelwe, okuwenza abe lula kubafundi nezinjini zokusesha ukuwaqonda. Endabeni yalokhu okuthunyelwe kwebhulogi, i-slug blog-jargon.

Kuyini Ukwabelana Komphakathi?

Ukwabelana komphakathi kuhilela umkhuba wabafundi nama-blogger ukwabelana ngokuthunyelwe kwebhulogi ezinkundleni zokuxhumana. Kuyisu lokukhulisa ukubonakala kokuqukethwe kwebhulogi futhi kufinyelele izethameli ezibanzi. Abafundi bangabelana ngokuqukethwe okuthokozisayo, bakusakaze ezinkundleni zokuxhumana. Ukuhlanganisa izinkinobho zokwabelana zenhlalo isu elihle lokukhulisa amathuba okuthi okuqukethwe kwakho kwabiwe.

Ayini Amathegi?

Omaka bangamagama angukhiye noma imishwana esetshenziselwa ukuhlukanisa nokuhlela okuqukethwe kwebhulogi. Ama-Blogger anikeza amathegi afanelekile kokuthunyelwe kwawo, okwenza kube lula ngabafundi ukuthola okuqukethwe okuhlobene nosesho lwangaphakathi. Amathegi ahlinzeka ngendlela ephumelelayo yokuhlukanisa nokuzulazula ezinqolobaneni zebhulogi.

Iyini i-Trackback?

I-trackback iyindlela yokuxhumana phakathi kwamabhulogi lapho ibhulogi eyodwa ingazisa khona enye uma ixhumene nokukodwa kokuthunyelwe kwayo. Lokhu kuvumela inethiwekhi yokuthunyelwe kwamabhulogi axhumene, okugqugquzela ingxoxo nokuxhumana kuwo wonke amabhulogi ahlukene. Ama-trackbacks asiza ama-blogger ukwakha ubudlelwano ngaphakathi kwe-niche yabo.

Umkhondo owedlule

Ama-trackback anamandla kodwa ahlukunyezwa kakhulu abantu abasebenzisa ugaxekile kulezi zinsuku. Nansi indlela asebenza ngayo… I-blogger ifunda okuthunyelwe kwakho bese ibhala ngawe. Lapho beshicilela, ibhulogi yabo wazisiwe ibhulogi yakho ngokuthumela imininingwane ekhelini le-trackback (kufihlwe ikhodi yekhasi).

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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