Izibalo nokuhlolaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaUkunika Amandla UkuthengisaI-Social Media & Influencer Marketing

Wanga Abazondayo? Mhlawumbe Kufanele Uthande Izithandwa Zakho!

Hug Abazonda Bakho ka-Jay Baer yincwadi eyisisekelo enikeza indlela entsha nesebenzayo yokubhekana nezikhalazo zamakhasimende enkathini yedijithali. U-Jay uthi amabhizinisi adinga ukwamukela izikhalazo njengethuba lokuthuthukisa imikhiqizo yawo, izinsiza, nolwazi lwamakhasimende. U-Jay unikeza izibalo eziphoqelelayo kanye nezibonelo zomhlaba wangempela ukukhombisa ukuthi ukuziba izikhalazo kungaba nomthelela omkhulu esithunzini senkampani kanye nasemqondweni.

U-Jay uphinde anikeze ngohlaka olunezingxenye ezimbili zokubhekana nezikhalazo, olubandakanya ukuphendula kuzo zonke izikhalo ngesikhathi nangendlela eyiqiniso bese ukhipha ingxoxo ingaxhunyiwe ku-inthanethi ukuze kuxazululwe inkinga.

Sekukonke, i-Hug Your Haters iwukufunda kunoma ubani osebhizinisini ofuna ukuthuthukisa isevisi yabo yamakhasimende futhi aguqule izikhalazo zibe ngamathuba okukhula.

Hug Your Haters Keynote

Inothi eyisihluthulelo yokuvala kaJay Baer ibingenye yezinto ezinhle kakhulu engike ngazibona eSocial Media Marketing World. UJay waxoxa ngencwadi yakhe, Hug Abazonda Bakho. Isethulo sakhe sasimnandi futhi sagcona ucwaningo olumangalisayo oluvela UTom Webster kanye nethimba lakhe lokuthi ukutshalwa kwezimali ekuxazululeni izikhalo ngokushesha namasu kuzolikhulisa kanjani ibhizinisi lakho.

Isethulo sikhuluma ngezibonelo ezinhle zezinkampani eziphendula izikhalazo nokuthi zililungele kanjani ibhizinisi.

Ngingumuntu ongabazayo. Eqinisweni, ngonyaka odlule e-Social Media Marketing World ngenza isethulo lapho ngathatha khona amaphutha aphezulu ezinkampani ezinkundleni zokuxhumana futhi ngafakazela ukuthi akukho neyodwa yamaphutha eyayinomthelela omubi wesikhathi eside, omubi ezinkampanini ezizenzile.

Ku-Facebook muva nje, u-Jay wabelane ngezinto azibonile mayelana nesevisi yendiza futhi ngakhunjuzwa ngaso leso sikhathi ngale ngxoxo emangalisayo phakathi kukasomahlaya. ULouis CK futhi UConan O'Brien.

Nakuba ngimangele ngobuchwepheshe obumangalisayo obutholakala kalula ezandleni zabathengi kulezi zinsuku, futhi ngiphoxeka nsuku zonke ngesigubhu esiqhubekayo sokubhayiza kwenkampani engikubona ku-inthanethi.

Ingabe I-Apple Kufanele Yange Abazondayo?

Isibonelo esihle engingakhuluma naso mathupha i-Apple. Ngingumlandeli omkhulu we-Apple. Ngangingomunye wamacala wamantongomane owabeka i-alamu yakhe ngo-3 AM EST futhi ngathenga iqoqo lokuqala lama-Apple Watches. Angikwazi ukulinda ukuyithola ezandleni zami.

Funda ku-inthanethi futhi kune-echo ehlokomayo yama-techies, ama-blogger, nabazondayo bakwa-Apple abazonda ewashini. Bakhona yonke indawo… futhi akukho neyodwa imibono yabo ebalulekile kimi. Futhi angicabangi ukuthi imibono yabo kufanele ibe nendaba ku-Apple. Kubiza kakhulu, ukuntuleka kokuqamba okusha, izindaba zekhwalithi nesivinini… zonke izikhalazo ezivela kwabazondayo. Hey haters… isigidi esithengisiwe ngosuku futhi manje sesiyathengiswa ngemuva kukaJuni. Abazondayo bebengeke bathenge i-Apple Watch, kungani ubungabagona?

DK New Media Ishisa Abazondayo Futhi Ithanda Izithandwa Zayo

Ngonyaka odlule, ngemva kokululama onyakeni owawunesiyaluyalu, saqala ukululama. Izinkinga zethu eziningi bekuyiphutha lami. Sanweba ngaphandle kwezinsiza ezidingekayo sabe sesizikhandla ukuze sivale igebe. Kunokuba sisebenze kanzima ukuze sihlonze amakhasimende alungile, sabhekana cishe nawo wonke umuntu ecela usizo lwethu… futhi kwaba iphupho elibi. Siqede ngisho nokuklama i-infographic mayelana izinhlobo zamakhasimende ebesishisa ngazo.

Samukela umsebenzi namakhasimende amaningi abevele ahlukumeza futhi ashibhile. Abazange basibheke njengozakwethu, basibheka njengenselelo yokukhama yonke imali yokugcina. Angizange ngibange abasizondayo, sabaxosha.

Manje senza umzamo omangalisayo ekwenzeni amakhasimende ethu afaneleke kusengaphambili futhi siqinisekise ukuthi siyalingana ngokwesiko futhi sikholelwa ukuthi singaphumelela ekusebenzisaneni nawo. Umehluko ubusuku nemini. Sinonyaka wethu omuhle kunawo wonke, sandisa izinyathelo zethu, siyajabula, futhi umsebenzi esiwenzayo ungcono kakhulu kunangaphambili.

Ukuzama ukujabulisa abazondayo kwakusiqeda amandla. Futhi ngakho asisazami. Uma othile esikhuluma kabi, sivele simphendule ngokwethembeka - kungakhathaliseki ukuthi kusesidlangalaleni noma kuyimfihlo. Kwesinye isikhathi siyakhiya izimpondo, kodwa isikhathi esiningi sivele sihambe. Kudingeka sigxilise ukunaka kwethu kumakhasimende asazisayo, hhayi lawo angasoze asiqasha, asincomayo, futhi ahlala azithathele ama-potshots.

Wanga abakuzondayo? Umzamo omkhulu kakhulu. Ngithanda ukuthanda izithandwa zami. Yibo abasabalalisa izwi, bandise ukusebenzelana kwabo nathi, basitholele amakhasimende engeziwe, futhi bathokozele esibafezela.

Ingabe Abawinile Bazihlupha Ngabazondi?

Uma ngibheka ibhizinisi, ezemidlalo, ipolitiki, nanoma yimuphi omunye umholi ophumelelayo - cishe ngihlale ngibona abantu ababengabanaki abantu abazondayo futhi bezizalela impumelelo yabo. Ukwehluleka engikubonile bekungabantu abalalela wonke umuntu, abazama ukujabulisa wonke umuntu, futhi abasoze bahlangabezana nokulindelwe okungenakwenzeka okubekwe yimakethe.

Uma ngibheka izimboni ezifana neselula, ikhebuli, izinsiza, izindiza, nezinye... ngibona abathengi benza izimfuno ezingaphezu kwevelu yomkhiqizo noma isevisi abazimisele ukuyikhokhela. Futhi uma bengakutholi abakufunayo, baphonsa i-hisy ku-inthanethi ukuze umphakathi ubone. Futhi uma inkampani izama ukubahlinzeka kangcono futhi yengeze amarandi ambalwa enkokhelweni yabo, abathengi bakhipha ibheyili ukuze bathole isisombululo sezindleko eziphansi esilandelayo.

Ukuqagela kwami ​​ukuthi uma izindiza ezingu- ______ ziphatha amakhasimende azo okubi nakakhulu, zisazopakisha izindiza eziya endaweni yazo elandelayo egcwele amakhasimende asebenzise usesho lwe-inthanethi ukuze zithole inani eliphansi. Angicabangi ukuthi abaningi abazondayo abanandaba nenkampani yezindiza, bazokhononda kungakhathaliseki ukuthi bathini. Futhi iningi lezinkampani zezindiza zinamahabhu abekwe lapho kucishe kungenzeki khona ukusuka kumkhiqizo wazo noma ngabe ubunendaba.

Ufuna Uthando? Khokhele!

Ngakolunye uhlangothi, uma ngikhokhela isigaba sebhizinisi, ngithenga izimoto zikanokusho, ngisebenzisa imali ngewaranti eyandisiwe noma umshwalense, noma intwasahlobo ye-laptop ebiza kakhulu, angibonakali nginezinkinga abanye abangena kuzo. Indawo yokuphumula yabahambi yakwaDelta - isibonelo - AMAZING futhi ungathenga ukufinyelela ohambweni oluningi ngokungeziwe kancane. Ngenkathi wonke umuntu elinde umenzeli wamathikithi, ngithatha isiphuzo futhi omele i-Delta wehlisa igama lami futhi wenza isenzo sokungiqhuba. Akukho msindo, akukho ukungqubuzana… Ngawazisa futhi ngawakhokhela.

Ukukhokha okwengeziwe, ngithola isevisi enhle kakhulu, cishe azikho izikhathi zokulinda, kanye nezimpendulo ezisheshayo. Uma ngizofuna okungcono kakhulu, kufanele ngizimisele ukukukhokhela. Uma ngingakwazi ukukhokhela okungcono kakhulu, kufanele nganeliseke ngalokho okusele.

Ungangizwa kabi. Ngizokwenza umzamo oqotho wokuzama ukuguqula ikhasimende elingajabule. Ngikweleta okungenani lokho ngoba benze i-investment nathi. Kepha uma bedabukisa noma bengiphatha kabi noma abasebenzi bethu, akekho umuntu onesikhathi salokho! Ngicabanga ukuthi kukhona iphesenti elibalulekile labazondayo abaku-inthanethi okufanele izinkampani zibatshele ukuthi bazikhiphe.

UJay... uwuqedile umsebenzi wakho.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.