I-Social Media & Influencer Marketing

I-Facebook Ichithe Ingxoxo Ehloniphayo Nevulekile… futhi ngiqedile

Lokhu kube yizinyanga ezimbalwa ezinzima esizweni sakithi. Ukhetho, i-COVID-19, kanye nokubulawa okunyantisayo kukaGeorge Floyd konke kwenze isizwe sethu saguqa.

Angifuni noma ubani akholelwe ukuthi lesi sihloko se-boo-hoo. Uma sikujabulele ukuhlangana ndawonye ku-inthanethi, uyazi ukuthi ngikuphathe njengomdlalo wegazi. Kusukela ngisemncane ngihlala ekhaya elihlukaniswe inkolo nokuthambekela kwezombangazwe, ngafunda ukucwaninga, ukuvikela, nokuphikisana ngezinkolelo nemizwa yami. Bengikuthanda ukujikijela amabhomu nama-zinger ambalwa laphaya.

Nakuba ezombangazwe bezilokhu ziwumthambeka oshelelayo wengxoxo enenhlonipho ku-inthanethi noma ungaxhunyiwe ku-inthanethi, ngangihlale ngizizwa ngiphoqelekile futhi ngikhuthazwa ngisho nokwabelana ngemicabango yami ku-inthanethi. Ngangingaphansi kwenkohliso yokuthi ngiyasiza.

Ngangihlale ngicabanga social media bekuyindawo ephephile yokuba nengxoxo evulekile nabantu engingavumelani nabo. Nakuba i-Twitter iyindawo lapho engangikwazi ukwabelana khona ngeqiniso noma umcabango, i-Facebook yayiyikhaya lezinkanuko zami eziyintandokazi. Ngiyabathanda abantu futhi kuyangijabulisa ukuhlukana kwethu. Ngilijabulele ithuba lokuxoxa ngezombangazwe, ezokwelapha, ezobuchwepheshe, ezenkolo, nanoma yisiphi esinye isihloko ukuze ngiqonde abanye kangcono, ngibuze izinkolelo zami, futhi ngihlanganyele imibono yami.

Iningi lezwe lami likholelwa ezintweni ezifanayo - ukulingana ngokobuhlanga nangokobulili, ithuba lezomnotho, ukufinyelela eqophelweni eliphezulu, ukunakekelwa kwezempilo okuthengekayo, ukudubula okuncane, ukuphela kwezimpi… ukubala okumbalwa. Uma ubuka izindaba ezivela kwelinye izwe, noma kunjalo, lokho akuyona iphrofayili yemidiya… kodwa is iqiniso.

Yebo, sivame ukuhluka kakhulu endleleni esifinyelela ngayo leyo migomo, kodwa iseyimigomo efanayo. Ngiyakuqinisekisa ukuthi ngingakhipha noma yimuphi uzakwethu siyophuza, sixoxe nganoma yisiphi isihloko, futhi uzosithola sobabili sinozwela, uzwela, futhi sinenhlonipho.

Akunjalo kuFacebook.

Ezinyangeni ezimbalwa ezedlule, ngabelane ngemicabango eminingi nemibono ethile… futhi impendulo ibingeyona into ebengiyilindele.

  • Ngahlanganyela ekubulaweni okudabukisayo kothile edolobheni lakithi futhi ngisolwa ngokusebenzisa ukubulala kwakhe ukuze ngixoxele mina.
  • Ngashumayela ukungabi nodlame futhi ngabizwa ngokuthi a i-whitesplainer futhi zobandlululo.
  • Ngabelane ngezindaba zabangane bami abahlukumezekile i-lockdown futhi ngatshelwa ukuthi ngifuna ukubulala abanye.
  • Ngabelana ngemicabango yami ngokulingana kobulili futhi ngabizwa ngokuthi a umphenduli ngozakwethu engangimhlonipha futhi nganyuselwa idolobha lami.

Uma abaphathi bamanje benza okuthile engikujabulelayo - njengokudlula ukuguqulwa kwejele - ngahlaselwa ngenxa yokuba umlandeli we-MAGA. Uma ngigxeka abaphathi ngokwenza okuthile okuhlukanisayo - ngangihlaselwa ngokuba yisinxele esiqinile.

Abangane bami kwesokudla bahlasela abangani bami kwesokunxele. Abangane bami kwesokunxele bahlasela abangani bami kwesokudla. Abangane bami abangamaKristu bahlasela abangani bami abayizitabane. Abangane bami abangakholelwa kuNkulunkulu bahlasela abangane bami abangamaKristu. Abangane bami bezisebenzi bahlasela abangani bami abangabanikazi bebhizinisi. Abangane bami abangabanikazi bebhizinisi bahlasela abangani bami bezisebenzi.

Uma ngibacela ukuthi bayeke ukuhlaselana, ngabe ngisolwa ngokungasekeli i inkhulumomphendvulwano evulekile. Wonke umuntu wazizwa esekhaya ngokungihlasela phambi kwabantu. Naseceleni kwafika. Isithunywa sami sigcwele imiyalezo efuna ukuthi ngingasithatha kanjani nezinye uhlangothi lwabantu. Ngize ngafonelwa ngabangane abasondelene nabo beshintshana bengithethisa.

Ngemuva kweminyaka eminingi yokuthanda inkundla yezokuxhumana kanye nokwamukela inkhulumomphendvulwano evulekile ku-Facebook, ngiqedile. I-Facebook akuyona indawo yengxoxo evulekile. Yindawo lapho isixuku nama-algorithms asebenza kanzima ukuze akuxhaphaze futhi akudilize.

Facebook is a place where you’re berated, unfriended, accused, cussed at, name-called, and treated with contempt. The vast majority of people on Facebook don’t want respectful differences, they hate any difference. People don’t want to learn anything or be exposed to new ideas, they want to find more reasons to hate others when they think differently from you. And they absolutely love algorithms that harness the anger.

Ngaphandle kwendelelo ebabayo nentukuthelo, ukubizwa ngamagama nokungahloniphi akuqondakali. Abantu abasoze bakhuluma nawe mathupha ngendlela abakhuluma ngayo nawe ku-inthanethi.

Ukuhlukaniswa Komhlaba

Kuyaye kungikhumbuze umkhankaso weWorld’s Apart owenziwa uHeineken. Lapho abantu abavela emazweni ahlukene behlala phansi ndawonye, ​​babephathana ngenhlonipho, ngesihawu nangozwela.

Akunjalo ezinkundleni zokuxhumana. Futhi ikakhulukazi ku-Facebook. Ngesaba ukuthi ama-algorithms we-Facebook empeleni aqhuba ukwahlukana futhi awasizi ukuvula, inkhulumomphendvulwano enenhlonipho nhlobo. I-Facebook ilingana nendandatho egcwele ye-gladiator, hhayi ibha enobhiya abambalwa kuyo.

Futhi, angiyena omsulwa lapha. Sengizithole ngixolisa izikhathi eziningi ngokuhluleka ukuzibamba.

Ngikhathele. Ngiqedile. Isixuku sanqoba.

Ku-Facebook, ngizoba isibukeli esithule manje njengawo wonke umuntu, ngicubungula ngokucophelela futhi ngabelana ngokuqukethwe okugwemayo iyiphi ukuqonda izinkolelo zami. Ngizokwabelana ngezithombe zenja yami, ipuleti elimnandi, ibhourbon entsha, ngisho nobusuku obunye edolobheni. Kodwa kusukela lapha kuye phambili, angingezi amasenti ami amabili, nginikeza ukuqonda kwami, noma ukwabelana ngomcabango nganoma yini eyimpikiswano. Kubuhlungu kakhulu.

Ukungafihli kwebhizinisi

Kulungile, kuhle lokho... kodwa lokhu kuhlangene ngani nenkampani yakho nokumaketha kwakho?

Baningi abantu embonini yami abafuna ukuba amabhizinisi Okuningi obala mayelana nezinkolelo zabo kanye nezinhlelo zokupha abantu njengengxenye yesu lokumaketha lilonke. Inkolelo ukuthi abathengi bafuna ukuthi izinkampani zibeke obala ekusekeleni kwazo, noma ngabe kunempikiswano.

Nakuba ngibahlonipha labo bantu, ngenhlonipho angivumelani nabo kulokhu. Eqinisweni, ngingasho ngokungananazi ukuthi kungibize okungenani iklayenti elilodwa elifunde imibono yami ku-inthanethi. Ngenkathi izinsizakalo engizinikeze zona ziqhubekisela phambili amabhizinisi amaningana walo muntu engisebenza naye, yena waphikisana ngokuthile engikushilo ku-inthanethi futhi akaphindanga wacela izinsiza zami.

Ngaphandle uma ukholelwa ukuthi izethameli zakho ezihlosiwe ziyisixuku futhi ungasinda ekuhlaselweni kwalabo abangavumelani, ngingakugwema ngazo zonke izindleko. Abantu abayifuni inkhulumomphendvulwano evulekile ku-inthanethi, ikakhulukazi ku-Facebook.

Uma izethameli zakho zingezona isixuku, zizozela inkampani yakho, nazo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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