Umlando Wezibuyekezo Ze-algorithm ye-Google (Ibuyekezelwe u-2023)
A I-algorithm yenjini yokusesha iyisethi eyinkimbinkimbi yemithetho nezinqubo ezisetshenziswa injini yokusesha ukuthola indlela amakhasi ewebhu aboniswa ngayo emiphumeleni yosesho lapho umsebenzisi engena embuzweni. Umgomo oyinhloko we-algorithm yenjini yokusesha ukuhlinzeka abasebenzisi ngemiphumela ehambisana kakhulu nekhwalithi ephezulu ngokusekelwe emibuzweni yabo yosesho. Nakhu ukubuka kabanzi kokuthi ama-algorithms okuqala e-Google asebenza kanjani kanye nethiyori evamile ngemuva kwama-algorithms enjini yokusesha yanamuhla:
I-Google Algorithms yakuqala
- I-PageRank Algorithm (1996-1997): Abasunguli be-Google, u-Larry Page kanye no-Sergey Brin, bathuthukise i-algorithm ye-PageRank ngenkathi besengabafundi e-Stanford University. I-PageRank ihlose ukukala ukubaluleka kwamakhasi ewebhu ngokuhlaziya inombolo nekhwalithi yezixhumanisi eziwakhomba. Amakhasi anama-backlink ekhwalithi ephezulu abebhekwa njenganegunya futhi abekwe phezulu emiphumeleni yosesho. I-PageRank bekuyi-algorithm eyisisekelo ye-Google.
- I-Google's Early Algorithms: Ngasekupheleni kwawo-1990 nasekuqaleni kwawo-2000, i-Google yethula ama-algorithms ambalwa, okuhlanganisa i-Hilltop, i-Florida, ne-Boston. Lawa ma-algorithms alungisa indlela amakhasi ewebhu alinganiswa ngayo, kucatshangelwa izici ezifana nokufaneleka kokuqukethwe kanye nekhwalithi yesixhumanisi.
Ama-algorithms anamuhla:
Ama-algorithms enjini yokusesha yanamuhla, okuhlanganisa ne-Google, athuthuke kakhulu kodwa asasekelwe ezimisweni ezibalulekile:
- Okubalulekile: Umgomo oyinhloko wama-algorithm okusesha ukunikeza abasebenzisi imiphumela ehambisana kakhulu nemibuzo yabo. Ama-algorithms ahlola okuqukethwe kwamakhasi ewebhu, ikhwalithi yolwazi, nokuthi ifana kahle kangakanani nenhloso yosesho yomsebenzisi.
- Ikhwalithi nokwethembeka: Ama-algorithms esimanje agcizelela kakhulu ikhwalithi nokuthembeka kwamakhasi ewebhu. Lokhu kubandakanya ukuhlola izici ezifana nobuchule bombhali, isithunzi sewebhusayithi, kanye nokunemba kolwazi.
- Umuzwa Womsebenzisi: Ama-algorithms acabangela ulwazi lomsebenzisi (UX) izici ezifana nesivinini sokulayisha ikhasi, ubungani beselula, nokusebenziseka kwewebhusayithi. Okuhlangenwe nakho okuhle komsebenzisi kubalulekile ukuze ukale kahle emiphumeleni yosesho.
- Ukujula Kokuqukethwe Nokuhlukahluka: Ama-algorithms ahlola ukujula nenhlobonhlobo yokuqukethwe kuwebhusayithi. Amawebhusayithi ahlinzeka ngolwazi olubanzi ngesihloko avame ukuba phezulu.
- Izixhumanisi Negunya: Ngenkathi umqondo wokuqala we-PageRank usushintshile, izixhumanisi zisabalulekile. Ama-backlink ekhwalithi ephezulu avela emithonjeni egunyaziwe angakhuphula izinga lekhasi.
- Usesho lwe-Semantic: Ama-algorithms esimanje asebenzisa amasu okusesha e-semantic ukuze aqonde umongo nencazelo yamagama embuzweni. Lokhu kusiza i-algorithm inikeze imiphumela enembe kakhulu, ngisho nemibuzo eyinkimbinkimbi noma eyingxoxo.
- Ukufunda ngomshini kanye ne-AI: Izinjini eziningi zokusesha, okuhlanganisa i-Google, zisebenzisa ukufunda ngomshini kanye nobuhlakani bokwenziwa (AI) ukuthuthukisa imiphumela yosesho. Ukufunda ngomshini (ML) amamodeli ahlaziya amanani amaningi edatha ukuze enze izinguquko ngesikhathi sangempela kuwo izici zesigaba.
- Ukwenza okuthandwa nguwe: Ama-algorithms acabangela umlando wosesho lomsebenzisi, indawo, idivayisi, nokuncamelayo ukunikeza imiphumela yokusesha yomuntu siqu (I-SERP).
Kubalulekile ukuqaphela ukuthi ama-algorithms enjini yokusesha avuselelwa ngokuqhubekayo futhi acwengisiswe ukuze avumelane noshintsho lokuziphatha kwabasebenzisi, intuthuko yezobuchwepheshe, kanye nesimo esithuthukayo sewebhu. Ngenxa yalokho, SEO ochwepheshe nabanikazi bamawebhusayithi badinga ukuhlala benolwazi mayelana nezibuyekezo ze-algorithm nezinqubo ezingcono kakhulu zokugcina noma ukuthuthukisa amazinga abo emiphumeleni yosesho.
Umlando Wezinguquko Ze-algorithm Yosesho lwe-Google
Usuku | Igama | SEO Incazelo |
---|---|---|
Februwari 2009 | Vince | Kunikeze isisindo esengeziwe kumasiginali ahlobene nomkhiqizo emiphumeleni yosesho. |
June 8, 2010 | Caffeine | Isivinini sokukhomba esithuthukisiwe nobusha bemiphumela yosesho. |
February 24, 2011 | panda | Okujeziswayo kwekhwalithi ephansi nokuqukethwe okuyimpinda, okugcizelela ukubaluleka kwekhwalithi ephezulu, okuqukethwe koqobo. |
January 19, 2012 | I-Algorithm Yesakhiwo Sekhasi | Amawebhusayithi ajeziswayo anezikhangiso ezeqile ngaphezu kokugoqwa. |
April 24, 2012 | Penguin | Ugaxekile wesixhumanisi esiqondisiwe kanye nama-backlink ekhwalithi ephansi, okuholela ekugxilweni kwekhwalithi ephezulu nesakhiwo sokuxhumanisa semvelo. |
September 28, 2012 | Isizinda Esifana Naso (EMD) Buyekeza | Kwehliswe umthelela wezizinda ezifanayo ncamashi ezilinganisweni zosesho. |
August 22, 2013 | hummingbird | Ukuqonda okuthuthukisiwe kwenhloso yomsebenzisi nomongo, ukukhuthaza ukusetshenziswa kwamagama angukhiye engxoxo nawomsila omude. |
August 2012 | Pirate Update | Amawebhusayithi ahlosiwe anezinkinga zokwephulwa kwe-copyright. |
June 11, 2013 | Payday Loan Update | Imibuzo ehlosiwe kagaxekile nezimboni ezithile, njengemali mboleko yosuku lokukhokha nokugembula. |
July 24, 2014 | Ijuba | Imiphumela yosesho yendawo ethuthukisiwe futhi yagcizelela ukubaluleka kwe-SEO esekelwe endaweni. |
Ukuphindaphinda okuhlukahlukene phakathi kuka-2013 no-2015 | Phantom Update | Ikhwalithi yokuqukethwe ethintekile nezici zesipiliyoni somsebenzisi, okuholela ekushintshashintsheni kwezinga. |
October 26, 2015 | RankBrain | Sethulwe ukufunda komshini ukuze uqonde kangcono imibuzo yosesho, okuqukethwe okuklomelisa okuhlobene nokugxile kumsebenzisi. |
Mashi 8, 2017 | Fred | Okuqukethwe okuqondiwe kwekhwalithi ephansi, okusindayo, kanye nenkampani ephethwe okusindayo, okugcizelela ikhwalithi yokuqukethwe nolwazi lomsebenzisi. |
August 22, 2017 | Hawk Update | Igxile emiphumeleni yosesho yendawo, inciphisa ukuhlungwa kwamabhizinisi endawo. |
August 1, 2018 | Medic | Ithinteke kakhulu I-YMYL (Imali Yakho noma Impilo Yakho) amawebhusayithi, egcizelela kakhulu ubuchwepheshe, igunya, kanye nokwethembeka (I-EAT). |
October 22, 2019 | ISITOLO | Ukuqonda okuthuthukisiwe kolimi lwemvelo, okuqukethwe okuvuzayo okunikeza ulwazi olubalulekile noluhambisana nomxholo. |
April 21, 2015 | Mobilegeddon | Inikeze okuncamelayo amawebhusayithi asebenziseka kalula emiphumeleni yosesho yeselula, okwenza ukuthuthukiswa kweselula kubaluleke kakhulu. |
UMeyi 2021 - Juni 2021 | Amavidiyo we-Core Web | Kugxilwe esivinini sewebhusayithi, ulwazi lomsebenzisi, nokusebenza kokulayisha ikhasi, ukubeka phambili amasayithi ngokuhle Amavidiyo we-Core Web (I-CWV) amaphuzu. |
Mashi 26, 2018 | I-Mobile-First Indexing | Ishintshelwe kunkomba yeselula yokuqala, izinga lamawebhusayithi ngokusekelwe ezinguqulweni zawo zamaselula. |
Izibuyekezo ezivamile, ezingamenyezelwanga | Ukubuyekezwa Okubanzi Kwe-algorithm (Okuningi) | Izinguquko ezibanzi ezithinta amazinga kanye nemiphumela yosesho. |
December 3, 2019 | Isibuyekezo Esiyinhloko | I-Google iqinisekise isibuyekezo esibanzi se-algorithm, esinye sezibuyekezo ezinkulu eminyakeni edlule, esithinta imiphumela yosesho eyahlukahlukene. |
January 13, 2020 | Isibuyekezo Esiyinhloko | I-Google ikhiphe isibuyekezo esibanzi se-algorithm esithinta amazinga okusesha. |
January 22, 2020 | Okufakiwe Amazwibela Okudonswa | I-Google iyekile ukuphinda amakhasi ewebhu ezindaweni ezifakiwe zamazwibela ngaphakathi kohlu olujwayelekile lwekhasi 1. |
February 10, 2021 | Izinga lokudlula | I-Google yethule i-Passage Ranking yemibuzo yolimi lwesiNgisi e-United States, igxile ezingxenyeni ezithile zokuqukethwe. |
April 8, 2021 | Ukubuyekezwa Kokubuyekezwa Komkhiqizo | I-Google isebenzise isibuyekezo se-algorithm sosesho esivuza ukubuyekezwa okujulile kwemikhiqizo phezu kwezifinyezo zokuqukethwe ezincane. |
June 2, 2021 | Ukubuyekezwa Okubanzi Kwe-algorithm Ye-Core | Isixhumanisi Sosesho Lwe-Google u-Danny Sullivan umemezele isibuyekezo esibanzi se-algorithm esithinta izici ezahlukahlukene. |
June 15, 2021 | Isibuyekezo Somuzwa Wekhasi | I-Google iqinisekise ukukhishwa kwesibuyekezo Sokuzizwisa Kwekhasi, okugxile kumasiginali wesipiliyoni somsebenzisi. |
June 23, 2021 | Isibuyekezo Sogaxekile | I-Google imemezele isibuyekezo se-algorithm okuhloswe ngaso ukunciphisa okuqukethwe kwe-spammy emiphumeleni yosesho. |
June 28, 2021 | Isibuyekezo Sogaxekile Ingxenye 2 | Ingxenye yesibili yokubuyekezwa kogaxekile be-Google okuhloswe ngayo ukuthuthukisa ikhwalithi yosesho. |
July 1, 2021 | Isibuyekezo Esiyinhloko | I-Google Search Liaison imemezele Isibuyekezo Esiyinhloko sikaJulayi 2021, esithinta izici ezihlukahlukene zemiphumela yosesho. |
July 12, 2021 | Ukubuyekezwa Okubalulekile Kuqediwe | Ukukhishwa kukaJulayi 2021 Core Update kwaqedwa ngempumelelo, okuholele ezinguqukweni zamazinga. |
July 26, 2021 | Isibuyekezo se-algorithm ye-Google Link Spam | I-Google iqale isibuyekezo se-algorithm ukuze ilwe namaqhinga okuxhumanisa ogaxekile nomthelela wawo ezilinganisweni. |
November 3, 2021 | I-Google Spam Update | I-Google ikhiphe isibuyekezo sikagaxekile njengengxenye yemizamo yabo evamile yokuthuthukisa ikhwalithi yosesho. |
November 17, 2021 | Isibuyekezo Esibanzi Esibalulekile | I-Google Search Central imemezele isibuyekezo esibanzi esithinta uhla lwemiphumela yosesho. |
November 30, 2021 | Isibuyekezo Sosesho Lwendawo | I-Google imemezele Isibuyekezo Sosesho Sendawo sangoNovemba 2021, esinomthelela kumazinga wendawo. |
December 1, 2021 | Isibuyekezo Sokubuyekezwa Komkhiqizo | I-Google yethule isibuyekezo sikaDisemba 2021 sokubuyekezwa komkhiqizo, esithinta amakhasi olimi lwesiNgisi nezibuyekezo zomkhiqizo. |
February 22, 2022 | Isibuyekezo Somuzwa Wekhasi | I-Google imemezele isibuyekezo se-Page Experience, egcizelela ukusebenza kwekhasi eligxile kumsebenzisi. |
Mashi 23, 2022 | Ukuvuselelwa kwe-algorithm yomkhiqizo | I-Google ibuyekeze izinga lokubuyekezwa komkhiqizo ukuze likhombe ukubuyekezwa kwekhwalithi ephezulu, kuthuthukise uhlelo lokubuyekeza umkhiqizo. |
Kwangathi 22, 2022 | Isibuyekezo Esiyinhloko | I-Google ikhiphe isibuyekezo sika-May 2022 Core, esithinta amazinga okusesha nolwazi lomsebenzisi. |
July 27, 2022 | Ukubuyekezwa Kokubuyekezwa Komkhiqizo | I-Google ikhiphe Isibuyekezo Sokubuyekezwa Komkhiqizo kaJulayi 2022, sinikeza isiqondiso sokubuyekezwa komkhiqizo wekhwalithi ephezulu. |
August 25, 2022 | Ukubuyekezwa Kokuqukethwe Okuwusizo | I-Google yethule Isibuyekezo Sokuqukethwe Okuwusizo, esikhuthaza ukudalwa kokuqukethwe okugxile kumsebenzisi. |
September 12, 2022 | I-Core Algorithm Update | I-Google imemezele isibuyekezo esiyisisekelo se-algorithm esithinta izici ezahlukahlukene zosesho. |
September 20, 2022 | Isibuyekezo se-algorithm yokubuyekezwa komkhiqizo | I-Google iqinisekise ukukhishwa kwesibuyekezo esisha se-algorithm yokubuyekezwa komkhiqizo, ithuthukisa izinga lokubuyekezwa komkhiqizo. |
October 19, 2022 | Isibuyekezo Sogaxekile | I-Google imemezele isibuyekezo sikagaxekile esiqondise kumikhuba yokuqukethwe kogaxekile emiphumeleni yosesho. |
December 5, 2022 | Ukubuyekezwa Kokuqukethwe Okuwusizo | I-Google yethule Isibuyekezo Sokuqukethwe Okuwusizo sangoDisemba 2022, sigxile kokuqukethwe okuwusizo nokufundisayo. |
December 14, 2022 | Xhumanisa Isibuyekezo Sogaxekile | I-Google imemezele isibuyekezo sika-December 2022 Sesixhumanisi Sogaxekile, siqondise izinqubo zogaxekile zokuxhumanisa kanye nomthelela wazo ezilinganisweni. |
February 21, 2023 | Ukubuyekezwa Kokubuyekezwa Komkhiqizo | I-Google yethule Isibuyekezo Sokubuyekezwa Komkhiqizo kaFebhuwari 2023, sithuthukisa izinga lokubuyekezwa komkhiqizo nemihlahlandlela. |
Mashi 15, 2023 | Isibuyekezo Esiyinhloko | I-Google imemezele isibuyekezo esiyisisekelo se-algorithm esithinta amazinga okusesha nokufaneleka. |