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Umlando Wezibuyekezo Ze-algorithm ye-Google (Ibuyekezelwe u-2023)

A I-algorithm yenjini yokusesha iyisethi eyinkimbinkimbi yemithetho nezinqubo ezisetshenziswa injini yokusesha ukuthola indlela amakhasi ewebhu aboniswa ngayo emiphumeleni yosesho lapho umsebenzisi engena embuzweni. Umgomo oyinhloko we-algorithm yenjini yokusesha ukuhlinzeka abasebenzisi ngemiphumela ehambisana kakhulu nekhwalithi ephezulu ngokusekelwe emibuzweni yabo yosesho. Nakhu ukubuka kabanzi kokuthi ama-algorithms okuqala e-Google asebenza kanjani kanye nethiyori evamile ngemuva kwama-algorithms enjini yokusesha yanamuhla:

I-Google Algorithms yakuqala

  • I-PageRank Algorithm (1996-1997): Abasunguli be-Google, u-Larry Page kanye no-Sergey Brin, bathuthukise i-algorithm ye-PageRank ngenkathi besengabafundi e-Stanford University. I-PageRank ihlose ukukala ukubaluleka kwamakhasi ewebhu ngokuhlaziya inombolo nekhwalithi yezixhumanisi eziwakhomba. Amakhasi anama-backlink ekhwalithi ephezulu abebhekwa njenganegunya futhi abekwe phezulu emiphumeleni yosesho. I-PageRank bekuyi-algorithm eyisisekelo ye-Google.
  • I-Google's Early Algorithms: Ngasekupheleni kwawo-1990 nasekuqaleni kwawo-2000, i-Google yethula ama-algorithms ambalwa, okuhlanganisa i-Hilltop, i-Florida, ne-Boston. Lawa ma-algorithms alungisa indlela amakhasi ewebhu alinganiswa ngayo, kucatshangelwa izici ezifana nokufaneleka kokuqukethwe kanye nekhwalithi yesixhumanisi.

Ama-algorithms anamuhla:

Ama-algorithms enjini yokusesha yanamuhla, okuhlanganisa ne-Google, athuthuke kakhulu kodwa asasekelwe ezimisweni ezibalulekile:

  1. Okubalulekile: Umgomo oyinhloko wama-algorithm okusesha ukunikeza abasebenzisi imiphumela ehambisana kakhulu nemibuzo yabo. Ama-algorithms ahlola okuqukethwe kwamakhasi ewebhu, ikhwalithi yolwazi, nokuthi ifana kahle kangakanani nenhloso yosesho yomsebenzisi.
  2. Ikhwalithi nokwethembeka: Ama-algorithms esimanje agcizelela kakhulu ikhwalithi nokuthembeka kwamakhasi ewebhu. Lokhu kubandakanya ukuhlola izici ezifana nobuchule bombhali, isithunzi sewebhusayithi, kanye nokunemba kolwazi.
  3. Umuzwa Womsebenzisi: Ama-algorithms acabangela ulwazi lomsebenzisi (UX) izici ezifana nesivinini sokulayisha ikhasi, ubungani beselula, nokusebenziseka kwewebhusayithi. Okuhlangenwe nakho okuhle komsebenzisi kubalulekile ukuze ukale kahle emiphumeleni yosesho.
  4. Ukujula Kokuqukethwe Nokuhlukahluka: Ama-algorithms ahlola ukujula nenhlobonhlobo yokuqukethwe kuwebhusayithi. Amawebhusayithi ahlinzeka ngolwazi olubanzi ngesihloko avame ukuba phezulu.
  5. Izixhumanisi Negunya: Ngenkathi umqondo wokuqala we-PageRank usushintshile, izixhumanisi zisabalulekile. Ama-backlink ekhwalithi ephezulu avela emithonjeni egunyaziwe angakhuphula izinga lekhasi.
  6. Usesho lwe-Semantic: Ama-algorithms esimanje asebenzisa amasu okusesha e-semantic ukuze aqonde umongo nencazelo yamagama embuzweni. Lokhu kusiza i-algorithm inikeze imiphumela enembe kakhulu, ngisho nemibuzo eyinkimbinkimbi noma eyingxoxo.
  7. Ukufunda ngomshini kanye ne-AI: Izinjini eziningi zokusesha, okuhlanganisa i-Google, zisebenzisa ukufunda ngomshini kanye nobuhlakani bokwenziwa (AI) ukuthuthukisa imiphumela yosesho. Ukufunda ngomshini (ML) amamodeli ahlaziya amanani amaningi edatha ukuze enze izinguquko ngesikhathi sangempela kuwo izici zesigaba.
  8. Ukwenza okuthandwa nguwe: Ama-algorithms acabangela umlando wosesho lomsebenzisi, indawo, idivayisi, nokuncamelayo ukunikeza imiphumela yokusesha yomuntu siqu (I-SERP).

Kubalulekile ukuqaphela ukuthi ama-algorithms enjini yokusesha avuselelwa ngokuqhubekayo futhi acwengisiswe ukuze avumelane noshintsho lokuziphatha kwabasebenzisi, intuthuko yezobuchwepheshe, kanye nesimo esithuthukayo sewebhu. Ngenxa yalokho, SEO ochwepheshe nabanikazi bamawebhusayithi badinga ukuhlala benolwazi mayelana nezibuyekezo ze-algorithm nezinqubo ezingcono kakhulu zokugcina noma ukuthuthukisa amazinga abo emiphumeleni yosesho.

Umlando Wezinguquko Ze-algorithm Yosesho lwe-Google

UsukuIgamaSEO Incazelo
Februwari 2009VinceKunikeze isisindo esengeziwe kumasiginali ahlobene nomkhiqizo emiphumeleni yosesho.
June 8, 2010CaffeineIsivinini sokukhomba esithuthukisiwe nobusha bemiphumela yosesho.
February 24, 2011pandaOkujeziswayo kwekhwalithi ephansi nokuqukethwe okuyimpinda, okugcizelela ukubaluleka kwekhwalithi ephezulu, okuqukethwe koqobo.
January 19, 2012I-Algorithm Yesakhiwo SekhasiAmawebhusayithi ajeziswayo anezikhangiso ezeqile ngaphezu kokugoqwa.
April 24, 2012PenguinUgaxekile wesixhumanisi esiqondisiwe kanye nama-backlink ekhwalithi ephansi, okuholela ekugxilweni kwekhwalithi ephezulu nesakhiwo sokuxhumanisa semvelo.
September 28, 2012Isizinda Esifana Naso (EMD) BuyekezaKwehliswe umthelela wezizinda ezifanayo ncamashi ezilinganisweni zosesho.
August 22, 2013hummingbirdUkuqonda okuthuthukisiwe kwenhloso yomsebenzisi nomongo, ukukhuthaza ukusetshenziswa kwamagama angukhiye engxoxo nawomsila omude.
August 2012Pirate UpdateAmawebhusayithi ahlosiwe anezinkinga zokwephulwa kwe-copyright.
June 11, 2013Payday Loan UpdateImibuzo ehlosiwe kagaxekile nezimboni ezithile, njengemali mboleko yosuku lokukhokha nokugembula.
July 24, 2014IjubaImiphumela yosesho yendawo ethuthukisiwe futhi yagcizelela ukubaluleka kwe-SEO esekelwe endaweni.
Ukuphindaphinda okuhlukahlukene phakathi kuka-2013 no-2015Phantom UpdateIkhwalithi yokuqukethwe ethintekile nezici zesipiliyoni somsebenzisi, okuholela ekushintshashintsheni kwezinga.
October 26, 2015RankBrainSethulwe ukufunda komshini ukuze uqonde kangcono imibuzo yosesho, okuqukethwe okuklomelisa okuhlobene nokugxile kumsebenzisi.
Mashi 8, 2017FredOkuqukethwe okuqondiwe kwekhwalithi ephansi, okusindayo, kanye nenkampani ephethwe okusindayo, okugcizelela ikhwalithi yokuqukethwe nolwazi lomsebenzisi.
August 22, 2017Hawk UpdateIgxile emiphumeleni yosesho yendawo, inciphisa ukuhlungwa kwamabhizinisi endawo.
August 1, 2018MedicIthinteke kakhulu I-YMYL (Imali Yakho noma Impilo Yakho) amawebhusayithi, egcizelela kakhulu ubuchwepheshe, igunya, kanye nokwethembeka (I-EAT).
October 22, 2019ISITOLOUkuqonda okuthuthukisiwe kolimi lwemvelo, okuqukethwe okuvuzayo okunikeza ulwazi olubalulekile noluhambisana nomxholo.
April 21, 2015MobilegeddonInikeze okuncamelayo amawebhusayithi asebenziseka kalula emiphumeleni yosesho yeselula, okwenza ukuthuthukiswa kweselula kubaluleke kakhulu.
UMeyi 2021 - Juni 2021Amavidiyo we-Core WebKugxilwe esivinini sewebhusayithi, ulwazi lomsebenzisi, nokusebenza kokulayisha ikhasi, ukubeka phambili amasayithi ngokuhle Amavidiyo we-Core Web (I-CWV) amaphuzu.
Mashi 26, 2018I-Mobile-First IndexingIshintshelwe kunkomba yeselula yokuqala, izinga lamawebhusayithi ngokusekelwe ezinguqulweni zawo zamaselula.
Izibuyekezo ezivamile, ezingamenyezelwangaUkubuyekezwa Okubanzi Kwe-algorithm (Okuningi)Izinguquko ezibanzi ezithinta amazinga kanye nemiphumela yosesho.
December 3, 2019Isibuyekezo EsiyinhlokoI-Google iqinisekise isibuyekezo esibanzi se-algorithm, esinye sezibuyekezo ezinkulu eminyakeni edlule, esithinta imiphumela yosesho eyahlukahlukene.
January 13, 2020Isibuyekezo EsiyinhlokoI-Google ikhiphe isibuyekezo esibanzi se-algorithm esithinta amazinga okusesha.
January 22, 2020Okufakiwe Amazwibela OkudonswaI-Google iyekile ukuphinda amakhasi ewebhu ezindaweni ezifakiwe zamazwibela ngaphakathi kohlu olujwayelekile lwekhasi 1.
February 10, 2021Izinga lokudlulaI-Google yethule i-Passage Ranking yemibuzo yolimi lwesiNgisi e-United States, igxile ezingxenyeni ezithile zokuqukethwe.
April 8, 2021Ukubuyekezwa Kokubuyekezwa KomkhiqizoI-Google isebenzise isibuyekezo se-algorithm sosesho esivuza ukubuyekezwa okujulile kwemikhiqizo phezu kwezifinyezo zokuqukethwe ezincane.
June 2, 2021Ukubuyekezwa Okubanzi Kwe-algorithm Ye-CoreIsixhumanisi Sosesho Lwe-Google u-Danny Sullivan umemezele isibuyekezo esibanzi se-algorithm esithinta izici ezahlukahlukene.
June 15, 2021Isibuyekezo Somuzwa WekhasiI-Google iqinisekise ukukhishwa kwesibuyekezo Sokuzizwisa Kwekhasi, okugxile kumasiginali wesipiliyoni somsebenzisi.
June 23, 2021Isibuyekezo SogaxekileI-Google imemezele isibuyekezo se-algorithm okuhloswe ngaso ukunciphisa okuqukethwe kwe-spammy emiphumeleni yosesho.
June 28, 2021Isibuyekezo Sogaxekile Ingxenye 2Ingxenye yesibili yokubuyekezwa kogaxekile be-Google okuhloswe ngayo ukuthuthukisa ikhwalithi yosesho.
July 1, 2021Isibuyekezo EsiyinhlokoI-Google Search Liaison imemezele Isibuyekezo Esiyinhloko sikaJulayi 2021, esithinta izici ezihlukahlukene zemiphumela yosesho.
July 12, 2021Ukubuyekezwa Okubalulekile KuqediweUkukhishwa kukaJulayi 2021 Core Update kwaqedwa ngempumelelo, okuholele ezinguqukweni zamazinga.
July 26, 2021Isibuyekezo se-algorithm ye-Google Link SpamI-Google iqale isibuyekezo se-algorithm ukuze ilwe namaqhinga okuxhumanisa ogaxekile nomthelela wawo ezilinganisweni.
November 3, 2021I-Google Spam UpdateI-Google ikhiphe isibuyekezo sikagaxekile njengengxenye yemizamo yabo evamile yokuthuthukisa ikhwalithi yosesho.
November 17, 2021Isibuyekezo Esibanzi EsibalulekileI-Google Search Central imemezele isibuyekezo esibanzi esithinta uhla lwemiphumela yosesho.
November 30, 2021
Isibuyekezo Sosesho LwendawoI-Google imemezele Isibuyekezo Sosesho Sendawo sangoNovemba 2021, esinomthelela kumazinga wendawo.
December 1, 2021Isibuyekezo Sokubuyekezwa KomkhiqizoI-Google yethule isibuyekezo sikaDisemba 2021 sokubuyekezwa komkhiqizo, esithinta amakhasi olimi lwesiNgisi nezibuyekezo zomkhiqizo.
February 22, 2022Isibuyekezo Somuzwa WekhasiI-Google imemezele isibuyekezo se-Page Experience, egcizelela ukusebenza kwekhasi eligxile kumsebenzisi.
Mashi 23, 2022Ukuvuselelwa kwe-algorithm yomkhiqizoI-Google ibuyekeze izinga lokubuyekezwa komkhiqizo ukuze likhombe ukubuyekezwa kwekhwalithi ephezulu, kuthuthukise uhlelo lokubuyekeza umkhiqizo.
Kwangathi 22, 2022Isibuyekezo EsiyinhlokoI-Google ikhiphe isibuyekezo sika-May 2022 Core, esithinta amazinga okusesha nolwazi lomsebenzisi.
July 27, 2022Ukubuyekezwa Kokubuyekezwa KomkhiqizoI-Google ikhiphe Isibuyekezo Sokubuyekezwa Komkhiqizo kaJulayi 2022, sinikeza isiqondiso sokubuyekezwa komkhiqizo wekhwalithi ephezulu.
August 25, 2022Ukubuyekezwa Kokuqukethwe OkuwusizoI-Google yethule Isibuyekezo Sokuqukethwe Okuwusizo, esikhuthaza ukudalwa kokuqukethwe okugxile kumsebenzisi.
September 12, 2022I-Core Algorithm UpdateI-Google imemezele isibuyekezo esiyisisekelo se-algorithm esithinta izici ezahlukahlukene zosesho.
September 20, 2022Isibuyekezo se-algorithm yokubuyekezwa komkhiqizoI-Google iqinisekise ukukhishwa kwesibuyekezo esisha se-algorithm yokubuyekezwa komkhiqizo, ithuthukisa izinga lokubuyekezwa komkhiqizo.
October 19, 2022Isibuyekezo SogaxekileI-Google imemezele isibuyekezo sikagaxekile esiqondise kumikhuba yokuqukethwe kogaxekile emiphumeleni yosesho.
December 5, 2022Ukubuyekezwa Kokuqukethwe OkuwusizoI-Google yethule Isibuyekezo Sokuqukethwe Okuwusizo sangoDisemba 2022, sigxile kokuqukethwe okuwusizo nokufundisayo.
December 14, 2022Xhumanisa Isibuyekezo SogaxekileI-Google imemezele isibuyekezo sika-December 2022 Sesixhumanisi Sogaxekile, siqondise izinqubo zogaxekile zokuxhumanisa kanye nomthelela wazo ezilinganisweni.
February 21, 2023Ukubuyekezwa Kokubuyekezwa KomkhiqizoI-Google yethule Isibuyekezo Sokubuyekezwa Komkhiqizo kaFebhuwari 2023, sithuthukisa izinga lokubuyekezwa komkhiqizo nemihlahlandlela.
Mashi 15, 2023Isibuyekezo EsiyinhlokoI-Google imemezele isibuyekezo esiyisisekelo se-algorithm esithinta amazinga okusesha nokufaneleka.

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Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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