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I-Google Primer: Funda Amakhono Amasha Wokumaketha Amabhizinisi Amasha Nedijithali

Abanikazi bamabhizinisi nabathengisi bavame ukukhungatheka uma kuziwa ukudayiswa kwe-digital. Kunomqondo engicindezela abantu ukuthi bawuthathe njengoba becabanga ngokuthengisa nokumaketha ku-inthanethi:

  • Izohlala ishintsha - yonke inkundla iba noshintsho olukhulu njengamanje - ubuhlakani bokwenziwa, ukufunda ngomshini, ukucutshungulwa kolimi lwemvelo, into engekho ngokoqobo, okwangempela okuxubile, idatha enkulu, i-blockchain, i-bots, i-inthanethi Yezinto... yeesh. Nakuba lokho kuzwakala kuthusa, khumbula ukuthi konke lokho kuzuzisa imboni yethu. Ukuphepha kwabathengi nobumfihlo kuzothuthuka, kanjalo neziteshi namasu esingawasebenzisa ukuze sibafinyelele lapho befuna imikhiqizo namasevisi ethu.
  • Ukwamukela kusenesikhathi kunenzuzo - nakuba kuyingozi kancane, iziteshi ezintsha zokumaketha zedijithali zinikeza ithuba elihle lokuhlwitha izethameli izimbangi zakho ezingazinikezi. Ingozi, yiqiniso, ukuthi i-medium ingase ivalwe njengoba ihluleka noma itholwa. Kodwa-ke, uma ungathinta izethameli zakho ezintsha futhi uzibuyisele kusayithi lakho lapho ungathwebula khona i-imeyili noma uzifake emkhankasweni wokukhulisa izingane, khona-ke uzobona impumelelo ethile.
  • Yenza okusebenzayo - ungaxolisi ngokungakwazi ukwenza konke. Akuvamile ukuthi uthole ibhizinisi elisebenzisa zonke izindlela neziteshi. Cishe akunakwenzeka ukuthola ibhizinisi eliwazi kahle wonke futhi eliwasebenzisa wonke ngempumelelo. Uma ushayela imiphumela nge-imeyili, sebenzisa i-imeyili. Uma ushayela imiphumela ngenkundla yezokuxhumana, sebenzisa inkundla yezokuxhumana. Yenza okusebenzayo - bese uhlola futhi wengeza ezinye izindlela njengoba ushintsha futhi wakha ukusebenza kahle ngaphakathi.

Abantu bayangibuza ukuthi ngiqhubeka kanjaniโ€ฆ angifuni. Ngokushesha njengoba ngisebenzisa ulwazi futhi ngizifundisa, amapulatifomu amasha avela nsuku zonke. Kungesinye sezizathu ezenza ngikhuthaze ngokukhululekile abanye abaholi embonini yobuchwepheshe bokumaketha. Hlanganisa wonke amasayithi ethu, futhi usazofunda ingxenye encane yalokho okwenzeka embonini yethu.

Ngiqala kuphi?

Lowo umbuzo wesigidi samadola nomphakathi wethu. Umuntu uqala kuphi? Nokho, nasi isincomo esisodwa sakho โ€“ I-Google Primer.

Mayelana ne-Primer

Uhlelo lokusebenza lwe-Primer luletha izifundo ezisheshayo, ezinobukhulu obulumayo, ezingenajagoni ngezihloko zebhizinisi nezentengiso. Idizayinelwe abanikazi bamabhizinisi abadla isikhathi kanye nezingcweti ezifuna ukuvelela abafuna ukuthola amakhono amasha nokuhlala bencintisana emhlabeni wedijithali oshintsha njalo. Izifundo ze-Primer zikhethiwe futhi zidalwe ithimba elincane kwa-Google. I-Google ibambisane nochwepheshe abaphezulu bemboni ukuletha abasebenzisi bethu izihloko zakamuva nezihambisana kakhulu, amathiphu, amasu, nezifundiso.

Sesha ku-Primer amakhono owafunayo, landelela ukuqhubeka kwakho njengoba uhamba, futhi uwafunde wonke. Izigaba ezibalulekile zifaka:

  • Ukuphathwa Kwezinhlaka - Thola izindlela zokwakha ubudlelwano bokusebenza obunempilo nama-ejensi akho.
  • Ama-Analytics - Thatha izifundo ngamamethrikhi edijithali, i-Google Analytics, nokuningi.
  • Isakhiwo seBrand - Thola ukuthi ungakhetha kanjani igama lebhizinisi eliqinile, uthuthukise ubuwena bomkhiqizo wakho, nokuningi.
  • Imininingwane Yebhizinisi - Yazi izethameli zakho ngezifundo zokuhlolwa kwabasebenzisi, ucwaningo, kanye nemininingwane yamakhasimende.
  • Ukuphathwa kwebhizinisi - Thatha izifundo ngobuholi, ibhalansi yokuphila komsebenzi, ukuqasha iqembu, nokuningi.
  • Ukuhlela Lebhizinisi - Funda ukuqala ibhizinisi futhi ulimise ukuze liphumelele.
  • Ukukhangisa Okuqukethwe - Thola izifundo zokuhlela, ukudala, nokwabelana ngokuqukethwe okuphoqayo.
  • Ukuzibandakanya Kwamakhasimende - Funda indlela yokudala indaba yebhizinisi lakho futhi uthole izethameli zakho ezihlosiwe.
  • Digital Marketing - Thola ukuthi ungamaketha kanjani ibhizinisi lakho ku-inthanethi.
  • imeyili Marketing - Thola ukuthi ulwakha kanjani uhlu lwe-imeyili, sebenzisa i-imeyili ezenzakalelayo, gwema izihlungi zogaxekile, nokuningi.
  • Ukukhangisa Kwamaselula - Thola amathiphu okubandakanya izethameli zakho ezihlosiwe kumaselula azo.
  • Okuthengisa - Thatha amathiphu okwenza ukuthengisa kwakho kokuqala noma ukuthola ukuthengisa okwengeziwe.
  • Social Media - Funda ukuthi ungakha kanjani izikhangiso zomphakathi, usebenze nabagqugquzeli, nokuningi.
  • Ukuqalisa - Funda mayelana nokugebenga kokukhula, i-prototyping, i-crowdfunding, namanye amaqhinga okuqalisa.
  • Okuhlangenwe nakho komsebenzisi - Funda ngokusiza abasebenzisi ukuthi bathole okuningi kuwebhusayithi yakho, isitolo seselula, izinhlelo zokusebenza, nokuningi.
  • Marketing Video - Funda mayelana nokwenza amavidiyo aku-inthanethi asebenzisekayo, izikhangiso zevidiyo ezisebenza kanzima, nokuningi.
  • Iwebhusayithi - Thola amathiphu okudala iwebhusayithi yebhizinisi ekhanga amakhasimende.

Qalisa namuhla! Noma ngabe umusha ebhizinisini noma umakethi onesipiliyoni, uhlelo lokusebenza lunikeza izeluleko nesiqondiso esihle.

Landa i-Google Primer

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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