I-imeyili Marketing & Automation

Izinto Eziyisi-6 Ezisebenzisanayo Zokukhulisa Ukuhlanganyela Kwezokumaketha Nge-imeyili

I-imeyili nokusebenzisana kuyahambisana. Kusukela phezu Abantu abayizigidi eziyizinkulungwane ezingu-3.9 basebenzisa ama-imeyili, i-imeyili esebenzisanayo iyi-buzzword kanye nethuluzi elihle lokukhulisa amakhasimende nokuthengisa. Kulesi siqeshana, sizothola ukuthi ungasebenzisa kanjani amathuluzi okuthengisa ama-imeyili ukuze ufinyelele izinhliziyo zalabo ongase ube nabo.

Iyini I-imeyili Esebenzisanayo?

An i-imeyili esebenzisanayo inesethi yezinto ezijabulisa abasebenzisi ukuthi bazibandakanye nokuqukethwe kwe-imeyili ngokuchofoza, ukuthepha, ngokuswayipha, noma ukubukela. Izinto ezisebenzisanayo zingasukela kumapholi namavidiyo kuye kuzibali sikhathi zokubala wehla. Umqondo wonke uwukwenza i-imeyili ihehe futhi ibe mnandi kubasebenzisi, ubanike isipiliyoni esihle esihlala isikhathi eside nokuqinisekisa ukuthi amaklayenti athola isithombe esihle sokuqukethwe, ngakho-ke andisa amathuba okuguqulwa.

Ifomu lokumaketha nge-imeyili

Kungani udinga izakhi ezisebenzisanayo?

Cabanga ukuthi ibhokisi lakho lokungenayo ligcwele inqwaba yama-imeyili nsuku zonke. Ingabe uzoba nentshisekelo yokuvula nokufunda yonke i-imeyili eyodwa?

In imeyili marketing, ukuxhumana kuyizinto zonke, futhi uma kubhekwa ukuthi akuqondisiwe-kusuka kuwe kuya kumfundi wakho- kuba nzima nakakhulu ukuxhumana nekhasimende lakho njalo. Kodwa ngama-imeyili asebenzisanayo, abasebenzisi bangabandakanya engxoxweni njengoba bengaphendula futhi basabele ngaphakathi kwe-imeyili. Qiniseka ukuthi udala izinketho ezilula nezinyathelo ezimbalwa ukuze maningi amathuba okuba zikwenze.

Ukusebenzisana AMP ama-imeyili asusa isidingo sokuthi ababhalisile bachofoze baye kuwebhusayithi yakho, isitolo se-e-commerce, noma olunye uhlelo lokusebenza ukuze baqedele ukubizelwa esenzweni njengoba kungenziwa ngaphakathi kwama-imeyili ngokwawo. Ngokususa lesi sinyathelo esengeziwe, amathuba angaguquka ngokushesha futhi akudingeki ukhathazeke ngokuthi uhambo olusuka ku-imeyili luye kuwebhusayithi yakho luzohamba kanjani.

U-Aquibur Rahman, i-CEO kanye nomsunguli, Mailmodo

Ngaphezu kwalokho, ama-imeyili asebenzisanayo angakusiza uzuze Amanani avulekile aphezulu angama-73% kunama-imeyili endabuko e-HTML. Uzofakaza futhi ukusebenzelana okwengeziwe kwabasebenzisi, amanani okuguqulwa aphezulu, impendulo, kanye nesiqondiso sokudala okuqukethwe komuntu siqu. Ngakho-ke, ama-imeyili asebenzisanayo azokunikeza umkhawulo futhi athuthukise imizamo yakho yokumaketha.

I-Interactive Email Elements For Higher Engagement

  1. Okuqukethwe Kwesici Se-imeyili Esenziwe Gamified – Ubani ongathandi ukudlala imidlalo? Ungakwazi ukudlala okuqukethwe kwakho kwe-imeyili ngokufaka izimiso zokudlala ukuze uthole ukuzibandakanya okwengeziwe futhi uthole ukunaka kwakho okuzayo. Ungasebenzisa amageyimu angaphakathi kwe-imeyili njengoba ejabulisa abasebenzisi futhi ayindlela ejabulisayo yokuthuthukisa ibhizinisi lakho futhi khulisa ukuguqulwa.
    • Jika isondo
    • Imidlalo yamagama
    • kwakha
    • Amakhadi eqaqa
    • Abazingelayo
  2. Izithombe ezisebenzisanayo – Kulo mhlaba ohamba ngokushesha lapho isikhathi sokunaka sabasebenzisi sehle kakhulu, izithombe zidonsa ukunaka, futhi okubaluleke kakhulu, zinikeza umbono ohlala isikhathi eside kobhalisile. Ngaphezu kwalokho, uma izithombe zichofozeka, ziba ziheha kakhulu. Ngakho-ke uma umfundi wakho echofoza esithombeni esiku-imeyili yakho, uzoqondiswa ekhasini lokufikela lewebhusayithi yakho, lapho angahlola khona ulwazi olunikezwe esithombeni. Ungakwazi futhi ukwenza ingxenye yesithombe ichofozeke, futhi lapho umsebenzisi achofoza izithonjana noma izici zayo, uzobona ividiyo, amathiphu, noma ukugqwayiza. Ngakho-ke, izithombe zingamathuluzi amahle okufundisa ukunikeza ulwazi ngendlela ejabulisayo nesebenzisanayo.
  3. Isilinganiso sokubala isikhathi - kuyindlela enhle yokwenza izinto ngokusebenzisa ingqondo yomuntu. Sonke sihlelwe ngokwengqondo ukuthi sithathe izinyathelo ezisheshayo lapho isinqumo sizothathwa ngomzuzwana owodwa. Lesi simo sibizwa ngokuthi “Indiza noma Yilwa” indlela. Ukuzinika isikhathi esilinganiselwe kwenza kube lula kumsebenzisi ukuthi enze izinqumo ezisheshayo. Izibali zokubala zehla kokuqukethwe kwe-imeyili yakho zingasebenza njenge-catalyst yokuvusa lowo muzwa. Ngakho-ke lapho umsebenzisi ebona isibali-sikhathi sokubala, uzokhathazeka ngokuzenzakalela ngokuphuthelwa kanye nokubheka izidingo zakhe.
I-GIF Yokubala Wehla kwe-imeyili
  1. Ama-GIF nama-memes - Ama-GIF ayiziqeshana ezimfushane eziphindaphindiwe zamavidiyo avela kumamuvi, izinsipho zansuku zonke, njll. Akhangisa into yokuzijabulisa nokukhanga ama-imeyili. Uma zisetshenziswe kahle, zingakhuphula ama-imeyili akho. Yengeza ama-GIF izokwenza ama-imeyili akho asebenzisane futhi, ngesikhathi esifanayo, adonse ukunaka. Ama-GIF angaba nomthelela okabili uma uthumela imilayezo yokwamukela koxhumana nabo abasha ngoba ama-imeyili okwamukela anama-GIF anesilinganiso sokuchofoza kabili uma kuqhathaniswa nama-imeyili avamile. Lezi zinto ezijabulisayo nezisebenzisanayo zinikeza ama-imeyili akho ukuthintwa komuntu ngezikhathi zokuzenzakalela.
Meme ku-imeyili
  1. amakhalenda - Imicimbi ejabulisayo nechofozekayo ku-imeyili esebenzisanayo izokusiza ukuthi wakhe ilukuluku phakathi kwababhalisile bakho. Ukuthinta kwemfihlakalo kuyinhlanganisela eyengeziwe. Imicimbi ingaba yinoma yini kusukela ezincazelweni zomkhiqizo ezifihliwe kuya emiphumeleni ephumayo eveza ulwazi olwengeziwe njengoba abasebenzisi bezibandakanya kakhulu nayo. Amakhalenda angakusiza ukuthi uthole ukubhukha kwedemo okwengeziwe, ukubhaliswa komcimbi, njll. Ukunikeza abasebenzisi inketho yokubhukha ikholi yedemo ngaphakathi kwe-imeyili kunciphisa ukungqubuzana kwenqubo yokuhambisa njengoba kungabikho ukuqondisa kabusha. Ngakho-ke, izinga lokubhukha idemo liyakhuphuka.
Ikhalenda ku-imeyili
  1. Imibono Yokuvota - Ungasebenzisa inhlolovo noma inhlolovo ukuze ufunde kabanzi mayelana nababhalisile bakho. Ungakwazi ukwengeza isixhumanisi kuhlolovo, kodwa abamukeli abaningi bayangabaza ukwenza lokhu njengesinyathelo esengeziwe. Ngakho-ke, ukwenza lokhu kuphumelele, shumeka ifomu noma inhlolovo khona kanye ngaphakathi kwama-imeyili akho, wenze i-imeyili yakho ihlanganyele futhi ukhuthaze abafundi bakho ukuthi banikeze izimpendulo ngokushesha. Ngenkathi wenza ifomu, ungakwazi ukwengeza imibuzo yangokwezifiso nezimpendulo eziningi ongakhetha kuzo, wengeze ilogo yebhizinisi lakho futhi usebenzise imibala emeshayo efomini.
Inhlolovo nge-imeyili

Amathiphu Okusebenzisa Izinto Ezisebenzisanayo Ku-imeyili

Nawa amathiphu angu-3 okusebenzisa izinto zibe namandla amakhulu kuma-imeyili akho:

  • I-Dynamic Content Blocks - Ukusebenzisa amabhlogo okuqukethwe ashukumisayo ikusiza ekuhlukaniseni ama-imeyili akho abe amasethi amaningi. Kuzokusiza ukuthi wenze kube ngokwakho ama-imeyili akho. Ngaphambilini, lokhu bekungenzeki, kodwa ngentuthuko ekubhalweni ngekhodi kwe-HTML, abathuthukisi be-imeyili bathole indlela yokudala amabhulokhi athile okuqukethwe avuselelayo lapho i-imeyili ivulwa. Kukunika inkululeko yokwenza ama-imeyili akho abe ngokwakho kakhulu usebenzisa amasethi amaningi wemibandela yokuhlukanisa.
  • Ukwenza okuthandwa nguwe - Ukusebenzisana ngaphandle kokwenza kube ngokwakho kunikeza isiginali engalungile kubasebenzisi. Abantu namuhla bafuna ukuxhumana nemikhiqizo ngokuqondile, futhi ama-imeyili asebenzisanayo anikeza isici esisha sokwenza i-imeyili kube ngokwakho. Ungasebenzisa imininingwane nezintandokazi zekhasimende lakho ngezinto ezisebenzisanayo ezifana nemidlalo, izinhlolovo ezibukhoma, ama-GIF, nezibali sikhathi ukuze uthwebule intshisekelo yazo.
  • Isilingo - Uyohlala ufunda izinto ezintsha ngawo wonke amasu owakhayo nowenzayo. Ukwenza amasu kuyinqubo yokufunda enempilo, yingakho ungesabi ukuzama ezinye izici nemibono kuhlelo lwakho lokumaketha lwe-imeyili. Kufanele uzame izici ezihlukile ngaphambi kokuthola i-elementi ephelele ekusebenzelayo. Futhi ngisho nangemva kokuthola isu elilungile, ungadinga ukulishintsha ngokohlobo lwe-imeyili kanye nemigomo ofuna ukuyifinyelela.

Iminyaka embalwa edlule ibe noguquko mayelana ne-inthanethi kanye nezinketho abakhangisi abanazo emhlabeni wedijithali. Isikhathi eside, ama-imeyili ayemile futhi ayebhekwa kakhulu njengendlela yokuxhumana yohlangothi olulodwa. Kodwa-ke, ama-imeyili asebenzisanayo aguqule igeyimu yokumaketha nge-imeyili, lapho manje usungakwazi ukuhlanganyela ngobuhlakani nabasebenzisi bakho, ubanikeze ulwazi olungcono kakhulu lomsebenzisi.

Aquibur Rahman

U-Aquibur Rahman uyi-CEO ye Mailmodo, isixazululo se-imeyili sokumaketha esenza abasebenzisi bakwazi ukuthumela ama-imeyili asebenzisanayo afana nohlelo lokusebenza. Unolwazi lokumaketha kumasu angenayo naphumayo, i-SEO, ukukhula, i-CRO, kanye ne-automation yokuthengisa. Usize izinhlobo eziningi ze-B2C ne-B2B, okuhlanganisa nokuqalwa kwezobuchwepheshe kwesigaba sangaphambi kwesikhathi ukusheshisa ukukhula kusetshenziswa izinqubo zokumaketha ezisheshayo neziqhutshwa idatha. Lapho i-Google ikhipha ama-imeyili e-AMP, i-Aquib yabona amandla amakhulu kuwo okubuyisela ukumaketha kwe-imeyili. Lokhu kumholele ekutheni aqale i-Mailmodo ukuze asize amabhizinisi athole i-ROI engcono ekukhangiseni nge-imeyili.

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