Ukukhangisa Okuqukethwe

Ipinki: Lapho iBusiness Is Bare

UVictoria Secret PinkLapho indodakazi yami eneminyaka engu-15 ifika ekhaya iphethe isikhwama iVictoria Secret esandleni ngacishe ngaba nesifo sohlangothi. Ngiyakwamukela konke ukuphawula kulokhu okuthunyelwe mayelana nokuthi kufanele ngibe ubaba omubi kanjani nokuthi kufanele ngiqaphele kangcono imikhuba yokuthenga yendodakazi yami.

Ngokwethembeka, bengingacabangi ukuthi kunesizathu sokuthi ayothenga eVictoria Secret iminyaka eminingi, eminingi. Uyazi… emva kokuba sengifile.

Bonke abangane bamadodakazi ami bagqoke izingubo ezifanayo ezisesitayeleni njengamanje… ezinelebuli pink ezinqeni zabo. Ngabona ukuthi bekuwumkhiqizo omusha, obizwa ngegama elibusayo ukuheha izintokazi. Kuvela ukuthi ngangiqinisile, kepha bengingazi ukuthi uVictoria Secret ubesemva kwayo. IVictoria Secret iphuma nayo yonke pink umugqa - ngewebhusayithi yePinki, umugqa weCollegiate wePinki, inethiwekhi yokuxhumana ebizwa ngokuthi Isizwe Esiphinki - ongakwazi ukugunyaza ngayo Facebook kunjalo, umculo, okulandwayo ngisho nomklami wesikibha.

Ngingaqonda ukuthi iVictoria Secret ifisa ukwandisa amaqoqo ayo futhi ifinyelele emaqenjini ahlukene wabantu, kepha ukufinyelela ebusheni obusha kushaya kancane kakhulu nasekhaya. Njengomngane omuhle u-Adam Small (

I-Indianapolis Marketing Marketing) washo kahle kakhulu,

I-Pink ibonakala njengesidakamizwa esangweni leVictoria Secret yokuthola abesifazane abasebasha babanjwe ngophawu lwabo eminyakeni yobudala.

Okungithusile kakhulu ukuthi iVictoria Secret ngokusobala iveze intsha esencane njengethuba elisha lemakethe. Izingubo zithengeka kakhulu kunezimbangi i-Abercrombie & Fitch neHollister… futhi kuyavela intsha inciphisa izindleko njengawo wonke umuntu.

Ngokwami, ngifisa ukuthi ulayini womkhiqizo ubize kakhulu kumntwana wami oneminyaka engu-15.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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