Ibhizinisi Lomphakathi, i-Quiet Revolution
Imithombo yezokuxhumana kanye nobuchwepheshe bezenhlalo manje sekuyingxenye ebalulekile yokuthi izinkampani zenza kanjani ibhizinisi. Sekuhlanganiswe ngokuphelele futhi kwahlanganiswa emizamweni yethu yokumaketha. Abathengisi bedijithali abakwazi ukukhuluma ngokuqukethwe, i-SEO, ukusebenzisa iwebhusayithi, i-PR. Amakhasimende, noma ngabe ayakuqonda noma cha, manje anendima entsha ngokuphelele angayidlala ngaphakathi kokuhlelwa kwezinkampani. Badlala indima ehluke kakhulu kubakhangisi abaningi bamaqhinga ake avikelwa ngemuva kodonga lokuthula.
Njengabakhangisi asinakukwazi ukucabanga “ukuba nomphakathi”Njengento ehlukile kweminye imisebenzi yethu.
Leli qiniso lomphakathi manje selingena kwesinye isigaba. Izinhlangano manje sezigxile emizamweni yazo yokuthi zingathuthuka kanjani ngaphakathi, zisebenzisa izinzuzo zale nguquko entsha yokubambisana kwezenhlalo.
Njengentuthuko eyenziwe ku-ERP, CRM, ukumaketha okuzenzakalelayo, nakwezinye izindawo, ibhizinisi lomphakathi kungenye inguquko ethulile, eyenzeka kancane ngezikhathi ezithile, ngokushesha kwabanye.
Impikiswano mayelana nokuthi kusho ukuthini ibhizinisi lomphakathi, nokuthi yiliphi inani “elinikeza”, uma likhona, iyaqhubeka eminye imibuthano. Kepha ngombono wami, imele enye inguquko ethule. Asivukanga nangelilodwa ilanga sathola i-IBM, i-SAP, i-Oracle, iSalesforce, nezinye, zakhiwe khona manjalo, zilungele ukuthunyelwa. Vele ubuze laba badlali bebhizinisi, bazokhuluma izindaba eziphoqayo zokuthi kungani ezenhlalo kuyinto enkulu elandelayo. Bamukela ukubambisana kwezenhlalo njengento ezuzisayo. Ithemba lami ukuthi sonke singasebenzisa leli thuba ukuthi singagcini ngokuletha inani elengeziwe lebhizinisi, kepha futhi nokunikeza indawo entsha lapho kungagujwa khona ama-nuances wokusebenzisana kwabantu okuyinkimbinkimbi. Yebo, ngikholelwa emandleni wama-geek.
Lawo mabhizinisi azohlomula kuqala kule mizamo angabonga kakhulu labo abahlanganise kahle imisebenzi yezenhlalo ekusebenzeni kwabo kwamakhasimende nasekusekeleni, ukumaketha, nakwezinye izindawo ezisebenzayo. Kubandakanya labo abenze utshalomali olubonakalayo ekwakheni izinkundla zomphakathi ezinekhono emphakathini, izinsizakalo kanye namaqembu okusekela, izinkundla zokuphatha ulwazi eziqinile, nalabo abathathe umqondo weCRM yezenhlalo, futhi bakhela phezu kwayo. Ngabe ibhizinisi lezenhlalo liyi-reashash nje yale mizamo? Ngicabanga ukuthi impendulo ithi cha, kepha okuningi okufundiwe, nokuthi okuningi ukubambisana kwezamabhizinisi kuzobukeka kuzobongwa ngale mizamo.
Ngakho-ke, kuthiwani ngebhizinisi lakho? Ngabe uziqonda ngokugcwele izinzuzo zesu lokukhangisa elihlanganisiwe elibandakanya izingxenye zomphakathi ezihlakaniphile? Iyini imicabango yakho ngalokho okushiwo ukuba yibhizinisi lomphakathi?