Ukukhangisa OkuqukethweSesha Marketing

Imibuzo engu-20 Yesu Lakho Lokumaketha Okuqukethwe: Ikhwalithi vs. Ubuningi

Mangaki amabhlogi okufanele sikubhale isonto ngalinye? Noma… Zingaki izihloko ozozihambisa inyanga ngayinye?

Lena kungase kube imibuzo emibi kakhulu engihlala ngiyiveza ngamathemba amasha namakhasimende.

Nakuba kulingeka ukukholelwa lokho Okuningi okuqukethwe kulingana nethrafikhi eyengeziwe nokuzibandakanya, lokhu akulona iqiniso ngempela. Okubalulekile kusekuqondeni izidingo ezihlukene zezinkampani ezintsha nezisunguliwe kanye nokwenza isu lokuqukethwe elihambisana nalezi zidingo.

Imikhiqizo Emisha: Yakha Ilabhulali Yokuqukethwe Okuyisisekelo

Abaqalayo namabhizinisi amasha bavame ukubhekana nenselelo yokusungula ubukhona babo ku-inthanethi. Kubo, ukudala isisekelo umtapo wokuqukethwe ngokushesha kubalulekile. Lo mtapo wolwazi kufanele uhlanganise inhlobonhlobo yezihloko ezihambisana nemikhiqizo namasevisi abo. Okugxilwe kakhulu kubuningi, kodwa hhayi ngezindleko zekhwalithi. Okuqukethwe kokuqala kusetha ithoni yomkhiqizo futhi kufanele kube okufundisayo, okubandakanyayo, nokumelela amanani nobungcweti benkampani.

  • Izinhlobo Zokuqukethwe: Indlela yokwenza umkhiqizo, izifundo zezethulo, imininingwane yokuqala yomkhakha, nezindaba zenkampani.
  • Injongo: Ukwethula umkhiqizo, fundisa abangaba amakhasimende, futhi wakhe SEO ukubonakala.

Cabanga ngezethameli ozihlosile kanye nemisebenzi yazo yansuku zonke eqhuba ukukhula kwazo komuntu siqu noma kwebhizinisi. Lezi izihloko ibhrendi yakho okufanele ube nobuchule kuzo futhi ubhale ngazo - ngale kwemikhiqizo namasevisi akho ukuze babone ukuthi bayakuqonda.

Amabhrendi Asunguliwe: Ukubeka phambili Ikhwalithi Nokufaneleka

Izinkampani ezimisiwe kufanele ziguqule ukugxila kwazo ekuthuthukiseni ikhwalithi yelabhulali yazo yokuqukethwe ekhona futhi zikhiqize okuqukethwe okusha okuthinta ngokujulile izethameli eziqondiswe kubo. Lapha, kugcizelelwa kuma-athikili anemininingwane, acwaningwe kahle anikeza inani.

  • Izinhlobo Zokuqukethwe: Izifundo ezithuthukile, ukuhlaziya okujulile komkhakha, imihlahlandlela yomkhiqizo enemininingwane, amaphuzu avelele emicimbi, nezingcezu zobuholi bemicabango.
  • Injongo: Ukuqinisa igunya lomkhiqizo, ukukhuthaza ukwethembeka kwamakhasimende, nokuzibandakanya ezingxoxweni ezijulile nezithameli.

Ngishicilele kabusha izinkulungwane zezindatshana ku Martech Zone, kuhlanganise nalona. Ibhalwe kusukela phansi namasu engiwasebenzisele amaklayenti amaningi kule minyaka eyishumi edlule. Kuyisihloko esibucayi, kepha ama-algorithms ashintshile, ubuchwepheshe buye bavela, nokuziphatha kwabasebenzisi kushintshile.

Ukuba nesihloko esidala esiphelelwe yisikhathi esineseluleko esingesihle ngeke kusize muntu. Ngokuyishicilela kabusha ku-URL efanayo, ngingakwazi ukuphinda ngicaphune igunya lokusesha elidala i-athikili eyayinayo futhi ngibone ukuthi ngingakwazi yini ukwakha umfutho ngokuqukethwe okusha. Kungaba ngcono uma wenza lokhu ngesayithi lakho futhi. Vele ubheke izibalo zakho futhi ubuke wonke amakhasi akho ngezivakashi ezingenalutho. Kufana nehange elibambe okuqukethwe kwakho ekufezeni isithembiso sakho.

Ikhwalithi kanye nemvamisa ye-trump kanye nenani.

Douglas Karr

Ikhwalithi Engaphezu Kobuningi: Umbono Oyiphutha Mayelana Nemvamisa kanye Nezinga

Ngokuphambene nenkolelo evamile, okuqukethwe imvamisa akuyona isici esiyinhloko emazingeni enjini yokusesha. Abantu bavame ukubona izinhlangano ezinkulu zikhiqiza intaba yokuqukethwe futhi bacabange ukuthi kunjalo. Kuyinkohliso. Izizinda ezinegunya elihle kakhulu lenjini yokusesha kuthanda zilinganisela kalula ngokuqukethwe okusha. Imfihlo emnyama ye-SEO… engimkhonze ngayo u-AJ Kohn ngokuyibhala ngokugcwele esihlokweni sakhe, I-Goog Yanele.

Ngakho-ke ukukhiqiza okuqukethwe njalo kungase kube ukuchofoza okuningi ezikhangisweni zalawo masayithi ama-crappy, kodwa ngeke kukhiqize okwengeziwe. ibhizinisi kwakho. Okubaluleke kakhulu ukwakhiwa kwama-athikili aklanywe ngokucophelela akhuluma ngezihloko nemibuzo izethameli zakho ezicwaningayo ku-inthanethi. Izinjini zokusesha zithanda okuqukethwe okufanele, okufundisayo okunikeza ulwazi oluhle lomsebenzisi.

Izinhlobo Zokuqukethwe Ezihlukahlukene Nezindima Zazo

Akukho ukushoda kwezinhlobo zokuqukethwe ezingasiza esigabeni ngasinye somjikelezo wokuthenga. Nalu uhlu lwezinhlobo ezihlukene zokuqukethwe ezibhekelela okuthandwayo kwezithameli ezihlukene nezinkundla, ezithuthukisa ukuqwashisa, ukuzibandakanya, ukuthengisa, nokugcinwa:

  • Okuqukethwe Okungemuva Kwezigcawu: Ukunikeza amazwibela ekusebenzeni kwenkampani, isiko, noma inqubo yokudala umkhiqizo. Lokhu kuvame ukwabiwa njengamavidiyo afushane noma ama-eseyi ezithombe ezinkundleni zokuxhumana.
  • Case Case: Bonisa izibonelo zempilo yangempela zomkhiqizo noma isevisi yakho esebenzayo, wakha ukwethembeka.
  • Izindaba Zenkampani: Yabelana ngezenzakalo ezibalulekile, ukwethulwa komkhiqizo omusha, noma ezinye izimpumelelo zenkampani ezibalulekile.
  • Izincwadi ze-E kanye nemihlahlandlela: Ulwazi oluphelele ngezihloko ezithile, ezivame ukusetshenziswa njengozibuthe abaholayo. Lezi zivamise ukudawunilodeka futhi zakhelwe ukufunda kalula.
  • I-imeyili Yezindaba: Izibuyekezo ezivamile ezindabeni zemboni, izibuyekezo zenkampani, noma okuqukethwe okukhethiwe. Izincwadi zezindaba zigcina izethameli zihlanganyele nomkhiqizo njalo... okulindelekile kobhalisile.
  • Izimemezelo zomcimbi: Gcina izethameli zakho zaziswe ngemicimbi ezayo, ama-webinars, noma izingqungquthela.
  • Imibuzo Evame Ukubuzwa kanye Nezikhathi ze-Q&A: Inikeza izimpendulo zemibuzo evamile yamakhasimende. Lokhu kungaba ngokuthunyelwe kwebhulogi, imihlahlandlela elandekayo, noma ama-webinars asebenzisanayo.
  • I-Infographics: Izethulo ezibonakalayo zedatha noma ulwazi, luwusizo ekwenzeni izihloko eziyinkimbinkimbi zibe lula. Lokhu kungabiwa kuwo wonke amapulatifomu ahlukahlukene okuhlanganisa amawebhusayithi nezinkundla zokuxhumana.
  • Izindaba Zomkhakha: Beka umkhiqizo wakho njengomthombo onolwazi futhi osesikhathini samanje embonini yakho.
  • Okuqukethwe Okusebenzisanayo: Imibuzo, izinhlolovo, noma i-infographics esebenzisanayo ebandakanya izethameli ngokuqhubekayo. Lezi zingasingathwa kumawebhusayithi noma kwabelwane ngazo ngezinkundla zokuxhumana.
  • podcasts: Okuqukethwe komsindo okugxile emininingwaneni yomkhakha, izingxoxo, noma izingxoxo. Ama-podcast abhekelela izethameli ezincamela ukusetshenziswa kokuqukethwe ohambeni.
  • Indlela Yokwenziwa Komkhiqizo: Ibalulekile ekufundiseni abasebenzisi ukuthi bangazuza kanjani ngokugcwele emikhiqizweni yakho.
  • Okuqukethwe Okukhiqizwa Ngabasebenzisi (UGC): Ukusebenzisa okuqukethwe okudalwe amakhasimende, njengezibuyekezo, ubufakazi, noma okuthunyelwe kwenkundla yezokuxhumana. Lokhu kungaboniswa kokuthunyelwe kwebhulogi, ezinkundleni zokuxhumana, noma ebufakazini bevidiyo.
  • Ama-Webinars kanye namaWorkshop aku-inthanethi: Ukunikeza ulwazi olujulile noma izikhathi zokuqeqesha, ezivame ukusetshenziswa kuzimo ze-B2B. Lezi zingasakazwa bukhoma noma zinikezwe njengokuqukethwe okulandekayo ukuze kubukwe kamuva.
  • Amaphepha amhlophe kanye nemibiko yocwaningo: Imibiko enemininingwane ngamathrendi embonini, ucwaningo lwangempela, noma ukuhlaziya okujulile. Lezi zivame ukunikezwa njengama-PDF alandekayo.

Ngalunye lwalezi zinhlobo zokuqukethwe lufeza injongo ehlukile futhi lubhekelela amasegimenti ahlukene ezethameli. Ngokuhlukanisa umtapo wolwazi ngalezi zinhlobo ezahlukene nezisetshenziswa, zombili B2C futhi B2B izinhlangano zingafinyelela ngempumelelo futhi zibandakanye izethameli eziqondiswe kuzo, zivumelane nezinhlobonhlobo zezintandokazi nezindlela zokusebenzisa.

Nayi eminye imibuzo emihle mayelana nokuqukethwe kwakho okungahola inkampani ekwakheni isu lokuqukethwe eliphelele nelisebenzayo:

  • Sesikubhalile ngalokho? Ingabe leyo ndatshana isesikhathini samanje? Ingabe leyo ndatshana inembe kakhulu kunesiqhudelana nayo?
  • Imiphi imibuzo izithameli zethu esizihlosile eziyiseshayo ku-inthanethi?
  • Ingabe sinazo izindatshana ezisukela esinyathelweni ngasinye somjikelezo wokuthenga? Via: B2B Buyers' Journey Stages
  • Ingabe sinakho okuqukethwe ngezindlela izithameli zethu esiziqondise ezifisa ukukusebenzisa ngazo?
  • Ingabe sihlala sibuyekeza okuqukethwe kwethu ukuze sikugcine kufaneleka?
  • Kukangaki sihlola okuqukethwe kwethu ukuze siqinisekise ukuthi kuhambisana namathrendi amanje embonini kanye nezintshisakalo zamakhasimende?
  • Ingabe okuqukethwe kwethu kuhlanganisa izihloko ngokujulile ngokwanele, noma kukhona lapho esinganikeza khona ulwazi oluningiliziwe?
  • Ingabe zikhona izihloko eziyinkimbinkimbi lapho singanikeza khona imihlahlandlela ebanzi noma amaphepha amhlophe?
  • Abafundi basebenzisana kanjani nokuqukethwe kwethu? Idatha yokuzibandakanya (okuthandwayo, ukwabelana, amazwana) isitshelani?
  • Ingabe sifuna ngenkuthalo futhi sihlanganisa impendulo yabasebenzisi ukuze sithuthukise okuqukethwe kwethu?
  • Ingabe sithuthukisa okuqukethwe kwethu kwezinjini zokusesha ukuze siqinisekise ukubonakala okuphezulu?
  • Siqhathanisa kanjani nezimbangi zethu ngokwezinga lamagama angukhiye kanye nekhasi lemiphumela yenjini yokusesha (SERP)?
  • Ingabe sihlinzeka ngemininingwane eyingqayizivele noma inani elingekho izimbangi zethu?
  • Ingabe okuqukethwe kwethu kunezwi elihlukile noma umbono osihlukanisayo emakethe?
  • Izibalo zethu zokuqukethwe (ukubukwa kwamakhasi, amanani okugxuma, isikhathi ekhasini) zibonisani mayelana nekhwalithi nokufaneleka kokuqukethwe kwethu?
  • Singayisebenzisa kanjani kangcono idatha ukuze sazise isu lethu lokudala okuqukethwe?
  • Ingabe sihlanganisa izinto ezihlukahlukene ze-multimedia (amavidiyo, i-infographics, ama-podcasts) ukuze sicebise okuqukethwe kwethu?
  • Singakwenza kanjani okuqukethwe kwethu kuhlanganyele futhi kuhehe izethameli zethu?
  • Ingabe sisakaza ngempumelelo okuqukethwe kwethu kuzo zonke izinkundla ezifanele?
  • Ingabe zikhona iziteshi ezingasetshenzisiwe noma izethameli esingase sizifinyelele ngokuqukethwe kwethu?

Kokubili imikhiqizo emisha kanye nesezinzile kudingeka iqonde ukuthi nakuba inani linendawo yalo, ikakhulukazi ezigabeni zokuqala, ikhwalithi yiyona esekela futhi iphakamise umkhiqizo ngokuhamba kwesikhathi. Umtapo wolwazi wokuqukethwe okhethwe kahle usebenza njengempahla eyigugu, eheha futhi eheha amakhasimende ngesikhathi esifanayo isungula umkhiqizo njengomholi emkhakheni wayo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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