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Isofthiwe Njengenkontileka Yesevisi Imikhonyovu Okufanele Uyigweme

Uma kukhulunywa ngokubhalisela iSoftware njengesevisi (SaaS) izinkontileka, kunezici ezibalulekile ezivame ukunganakwa kodwa ezingaba nomthelela omkhulu ebhizinisini lakho. Kubalulekile ukuqaphela imibhalo nemibandela yezivumelwano zakho. Ngemva kwamashumi eminyaka kule mboni, ngisamangazwe ukuthi bangaki abahlinzeki be-SaaS abenza kube lula ukubhalisa kodwa bamangale amakhasimende abo ngezindleko ezikhuphukayo noma izinkontileka okunzima ukuzishiya.

Ukusebenzisa ithemu umkhonyovu kulesi sihloko kungase kube kancane phezu phezulu kwabanye benu. Kunezizathu ezizwakalayo zale migomo yenkontileka eminingi noma yonke. Ngikholwa nje ukuthi uma ikhasimende limangele ngabo, kuwumkhonyovu ngempela. Okulindelekile kufanele kusethwe kunoma yisiphi isivumelwano senkontileka esingashaqisi ikhasimende kamuva. Ake singene kwezinye zezinto ezivame ukunganakwa ezingathinta ulwazi lwakho ngabahlinzeki be-SaaS.

  • Ubude Obuncane Benkontileka: Abahlinzeki abaningi be-SaaS, ikakhulukazi labo abanikeza ukuphathwa kwe-akhawunti okuqinile nezinqubo zokungena, batshala izinsiza ezinkulu ekutholeni nasekumiseni amakhasimende amasha. Nakuba lokhu kuqondakala, abanye abathengisi be-SaaS bafihla ubude benkontileka obuncane ngokwemibandela yabo. Kubalulekile ukuyihlolisisa le migomo. Uma ukwazi ukubhalisa ngekhadi lesikweletu futhi ngokushesha uqale ukusebenzisa isevisi, kufanele futhi ube nethuba lokukhansela i-akhawunti yakho ngaphandle kwezithiyo ezingadingekile. Izidingo ezincane ezifihliwe zenkontileka zingaholela emithwalweni yezezimali engalindelekile, ikakhulukazi uma inkundla yehluleka ukufeza izithembiso zayo.
  • Sayina Namuhla, Bill Kusasa: Ummeleli wakho wezokuthengisa we-SaaS angaba umngane wakho omkhulu kuze kube yilapho uvala isivumelwano. Kubalulekile ukuqaphela lapho izithembiso ezenziwa ngesikhathi sokuthengisa zingabhaliwe kunkontileka. Ukuqinisekisa ngomlomo ukuthi ukukhokha ngeke kuqale kuze kube yilapho usebenzisa inkundla kufanele kubhalwe ngokucacile ngokubhala. Ngaphandle kwamadokhumenti afanelekile, ungase ubhekane nama-invoyisi ongalindelekile kanye namaqoqo, njengoba kuboniswe isibonelo somhlaba wangempela lapho inkontileka yonyaka esayiniwe ibangele ama-invoyisi asheshayo, okubangela izingxabano zokukhokha kanye nezinkathazo.
  • Amaphakheji e-ejensi: Izinkontileka ze-ejensi zingabonakala ziheha, zinikeza izinzuzo ezifana nokwesekwa kwe-premium kanye nezinkokhelo ezehlisiwe. Nokho, kubalulekile ukuthi kubuyekezwe imigomo ngokucophelela. Ugibe olulodwa oluvamile ukuthola ukuthi unesibopho sokuhlinzeka ngo-100% wokusekelwa kumakhasimende akho ngaphansi kwephakheji ye-ejensi. Lezi zindleko ezifihliwe zingadlula izinzuzo, okungenzeka zenze uhlelo lwe-ejensi lungasimami.
  • Izindleko Zokusebenzisa kanye Nezikhawulelwe: Intengo esobala ibalulekile, ikakhulukazi mayelana nezindleko zokusebenzisa kanye nezindleko ezingaphezulu. Abanye abahlinzeki be-SaaS banikeza amamodeli afanelekile avuza ukusetshenziswa okuphezulu ngezindleko eziphansi, kuyilapho abanye bekujezisa ngokusetshenziswa okwengeziwe. Kubalulekile ukuhlola ukuthi lezi zimali zihambisana yini nembuyiselo yakho ekutshalweni kwezimali nokuthi ziyakhuthaza noma ziyakuqeda yini ukusetshenziswa kwenkundla. Sake sabhalisela inkundla enikeza izihlalo ezingenamkhawulo… ukuze sithole ukuthi bezingenamkhawulo
    ukubuka izihlalo kanye nanoma yiluphi olunye uhlobo lomsebenzi oludinga umsebenzisi okhokhelwayo.
  • Ukuvuselela Okuzenzakalelayo: Izigaba zokuvuselela ngokuzenzakalela ziyisici esivamile kuzinkontileka ze-SaaS. Kubalulekile ukuqinisekisa ukuthi imvume yakho iyadingeka yini ukuze kuvuselelwe inkontileka. Ukuvuselela okuzenzakalelayo kungase kukubambe ungalindele, okuholela ezindlekweni ezingalindelekile, ikakhulukazi uma ungenazo izinhlelo ezisheshayo zokuvuselela.

Ngokungeziwe kulezi zici, izici ezilandelayo ezihlobene nezinqubomgomo zokukhansela nobunzima enqubweni yokukhansela zifanelwe ukunakwa kwakho:

  • Izinqubomgomo zokukhansela: Qonda inqubomgomo yokukhansela yomhlinzeki we-SaaS. Ezinye izinkundla zokuzisiza zingase zinikeze ukuguquguquka kokukhansela okuku-inthanethi ngokushesha, kanti ezinye zingafuna isaziso sezinsuku ezingama-30, 60, noma izinsuku ezingama-90. Ukwazi lezi zidingo kukusiza ukuthi uhlelele ukunqanyulwa kwenkontileka.
  • Inqubo yokukhansela: Cabangela ukukhululeka noma ubunzima benqubo yokukhansela. Ngokufanelekile, inketho eqondile yokukhansela ku-inthanethi kufanele ibe khona ukuze kugwenywe izinkinga ezingadingekile, njengokushaya izingcingo ezidla isikhathi. Ngikholelwa ngempela ukuthi yonke inkampani enokubhalisa okulula kufanele futhi ibe nenqubo yokukhansela elula.
  • Izijeziso zokukhansela ngaphambi kwesikhathi: Ezinye izinkontileka zifaka izinhlawulo noma izinkokhelo zokukhansela kusenesikhathi. Ukubuyekeza imigomo nokuqonda uma uzokhokha izindleko ezengeziwe zokunqamula inkontileka ngaphambi kokuthi kuphele isikhathi sayo sokuqala kubalulekile.

Lapho uzibandakanya nabathengisi be-SaaS, hlola ngokucophelela izinkontileka, imigomo yesevisi, nemibandela yokukhokha—ukuqonda imininingwane ecokeme, okuhlanganisa izinqubomgomo zokukhansela, ubunzima benqubo yokukhansela, nezigaba zokuvuselela ngokuzenzakalela. Ukwengeza, ukuhlala uqaphile mayelana nezimali ezifihliwe kanye nezibopho zokusekela kumaphakheji e-ejensi kungasindisa ibhizinisi lakho emithwalweni yezezimali engalindelekile. Uma ungabaza, ukufuna umeluleki wezomthetho kungaba isinyathelo esihlakaniphile sokuqinisekisa ukuthi uvikela izintshisekelo zakho futhi ugcina ubudlelwano obunempilo nabahlinzeki bakho be-SaaS.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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