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Umthelela Wezikhathi Ezincane Ohambweni Lomthengi

Umkhuba oshisayo wokumaketha esiqale ukuzwa okuningi ngawo yizikhathi ezincane. Izikhathi ezincane njengamanje zinomthelela ekuziphatheni nasekulindelweni komthengi, futhi bashintsha indlela abathengi abathenga ngayo ezimbonini.

Kepha kuyini ngempela izikhathi ezincane? Zakha ngaziphi izindlela uhambo lwabathengi?

Kubalulekile ukuqonda ukuthi kanjani new umqondo wezikhathi ezincane usezweni lokukhangisa ledijithali. Cabanga nge-Google kuhola icala ekucwaningeni izindlela ubuchwepheshe be-smartphone obuguqula ngayo isikhala sokumaketha kwedijithali.

Yenza usesho oluyisisekelo ku-google ngezikhathi ezincane, futhi uzothola ukuthi zenzeka lapho abantu bengacabangi:

Jikela kudivayisi - ngokuya nge-smartphone - ukuze wenze ngokuvumelana nesidingo funda okuthile, ubuke okuthile, noma uthenge okuthile. Kuyizikhathi zokuceba lapho izinqumo zithathwa futhi izintandokazi zakhiwa.

Manje njengoba sesazi ukuthi yiziphi izikhathi ezincane, thina njengabakhangisi sizuza kanjani kulokhu kusesha nokuhamba ngomakhalekhukhwini okuvamile? Yiziphi izinhlobo zezikhathi ezincane okufanele sizinake? Thanda Douglas Karr okukhulunywe ngaphambili, kukhona izinhlobo ezine zezikhathi ezincane:

  1. Ngifuna ukwazi izikhathi
  2. Ngifuna ukuhamba izikhathi
  3. Ngifuna ukwenza izikhathi
  4. Ngifuna ukuthenga izikhathi

Ukugcina lawa ma-archetypes ama-micro-moment engqondweni lapho ehlanganyela nabathengi kunikeza amabhizinisi angama-savvy ithuba lokuzihlukanisa ngokwazi okwenzelwe wena okunikeza imininingwane efanelekile.

Ake sandise kancane ezintweni wonke amabhizinisi adinga ukuzazi ukuqonda ukuthi sizisebenzisa kanjani izikhathi ezincane ukuze zisizakale.

Abathengi Bafuna Ukuthola Ulwazi Ngokushesha nangokuqondile.

Abathengi banalo lonke ulwazi emhlabeni ezandleni zabo. Lapho bephendukela kumadivayisi abo ukuze bafunde, babuke, noma bathenge, abafuni ukuthatha isikhathi bemba bezungeza ukuthola abakufunayo noma kufanele bangabaze ukufaneleka komthombo.

Awungikholwa?

Masisebenzise abanye babasebenzi bethu ku I-PERQ njengezibonelo. Inkampani yethu igcwele abantu abancintisanayo, abakhuthele abathanda ukuhlala bephilile ngokuqina nangokuzivocavoca umzimba. Sengizibandakanye kakhulu ekuphakamiseni izinsimbi.

Ngelinye ilanga ejimini, ngibheka abaphakamisa izinsimbi abangizungezile, ngabona ukuthi ukukhulisa ukusebenza kwami ​​ekukhuphukeni kwamakhanda, cishe ngingahle ngithenge okusongelayo kwesihlakala. Ngikhiphe ifoni yami khona lapho futhi ngaqala ukufuna izinhlobo ezinhle kakhulu zokusonga izihlakala zabaqalayo. Eziningi bekumane kuyizikhangiso zomkhiqizo othile noma uhlobo oluthile lohlelo lokuqina, ngakho-ke ngeqe lawo masayithi ukuthola izilinganiso ezingezinhle nezibuyekezo ngabachwepheshe bemboni.

Kuvele kukhombise ukuthi abathengi bafuna imininingwane enembile ngokushesha. Okuqukethwe kwewebhusayithi yakho ne-SEO kuzoba yizici zokunquma ukuthi ngabe iwebhusayithi yakho ihlinzeka ngemiphumela efanele yini ngesikhathi somthengi esincane, nokuthi abathengi bazokugcina yini ukubandakanyeka isikhathi eside. Kubalulekile ukuqinisekisa ukuthi imininingwane oyinikezayo inembile.

Amabhizinisi Adinga Ukutholakala Kubathengi lapho Izikhathi Ezincane Zivela

Uhambo lwabathengi luguqulwa kabusha ngokuziphatha nokulindelwe okusha. Lokhu kufinyelela emvuthwandaba ngokuthi kube nesidingo samaphoyinti amasha asetshenzisiwe amancane nokukhangiswa kwedijithali ukuxhumana nabantu ngokwemibandela yabo ukuthi bahamba nini, kuphi futhi kanjani.

Omunye wabasebenzi bethu ungumshayi-sibhakela onentshisekelo futhi ubesemakethe yokuthola umqeqeshi omusha ngonyaka odlule. Ake sithi useshile umqeqeshi wesibhakela, e-Indianapolis, futhi imiphumela yakhipha inqwaba yabaqeqeshi abangahle babe khona. Njengoba kunikezwe isikhathi sakhe esimatasa, unjalo hhayi ngizolinda ngapha nangapha ukuze ngithole isikhashana sokuthula ukubiza bonke abaqeqeshi abakulolo hlu. Abantu badinga ikhono lokuhlunga imiphumela. Kulokhu, bahlunga phansi kubaqeqeshi kuphela ngaphakathi kwebanga elingamamayela amahlanu futhi abaqeqeshi kuphela abatholakala ngoLwesibili nangoLwesine. Lapho esethole abaqeqeshi abafanelekile, angafuna ikhono lokuthatha imibuzo yokufanisa ubuntu ukuze abone ukuthi yibaphi abafundisi azosebenza kangcono nabo; noma, angafuna ukugcwalisa amafomu okuxhumana nezikhathi ezithile angafinyelelwa ngazo.

Bona ukuthi kudingekile kanjani ukuthi amabhizinisi ahlinzeke ngolwazi olunembile lomsebenzisi kubathengi ngezikhathi ezincane? Amaqiniso wangaphambilini, izibalo, kanye nezibalo kungaphandle kwewindi uma kukhulunywa ngezikhathi ezincane. Ukuziphatha kwabathengi kulezi zikhathi akulindelekile futhi kuqhutshwa kuphela izidingo zabo ngaleso sikhathi esinikeziwe.

Ukuze ibhizinisi lisizakale ngalezi zidingo ezihlukile, okuhlangenwe nakho kwewebhusayithi kufanele kube okubandakanyayo, okunembile, futhi okutholakala kalula. Abangane bethu ku-CBT News

ukufingqa kahle lapho benxusa abalaleli babo ukuthi benze iwebhusayithi ngamakhasi anelebula ecacile, amadili atholakala kalula, ukunikezwa okukhethekile, nezithombe ezisezingeni eliphakeme zemikhiqizo enezincazelo ezijulile.

Izinto ezifana namafomu e-static nengxoxo ebukhoma kumele ibe namandla kubathengi ukubuza imibuzo ethile futhi bathole izimpendulo ezifika ngesikhathi. Noma kunjalo, amafomu e-static awavamile ukuhlinzeka ngekhono labathengi lokuba nezingxoxo ezi-2 nemikhiqizo.

Kafushane nje, amabhizinisi adinga ukukwazi ukuzibandakanya ngokuphelele nabathengi ukuhlinzeka abathengi ngakho konke abakudingayo ukwenza isinqumo sokuthenga esinolwazi.

Ukuzibandakanya Kuyachuma Lapho Umkhiqizo Wakho Ungakhuluma Ngendaba Yayo

Izikhathi ezincane akusho ukuthi umthengi ufuna ukuthenga okuthile. Imvamisa, abathengi bamane bafuna imininingwane.

Uma kunjalo, amabhizinisi nemikhiqizo kumele bakubone lokhu njengethuba lokunikeza imininingwane futhi, ngasikhathi sinye, babonise ukuthi bangobani nokuthi ibhizinisi labo limeleni. Badinga ukutshela indaba yomkhiqizo wabo ngoba ukuxoxa izindaba kuyindlela enamandla kakhulu yokuba umthengi axhumane nomkhiqizo.

HubSpot uvame ukukhuthaza ukubaluleka kokuxoxa izindaba uma kukhulunywa ngemikhiqizo exhuma nabathengi bayo. Ukubonisa ukuthi kungani ibhizinisi lenza lokho elikwenzayo ngokuxoxa izindaba kudlala isidingo sabantu esingokwemvelo sokubheka izindaba kunoma yini abayibonayo nabayenzayo. Umkhiqizo oveza kahle indaba yabo unikeza indawo yokuthinta esheshayo yomthengi ukuze axhumane nabo futhi aqhubeke nokuxhumana nabo esigabeni ngasinye ohambweni lwabo lokuthenga.

Ngokufaka ubuntu babo kokuhlangenwe nakho komthengi nabo, ama-brand angazenza avelele engqondweni yomthengi. Ukwenza umbono omuhle kungagcina kuholele umthengi emuva kusayithi lakhe lapho kufika isikhathi sokuthenga.

leticocwako kwandisa ukubonakala kanye nokuvuleleka mayelana nebhizinisi noma umkhiqizo. Ngokwenza indaba yabo ilungile, ama-brand akha umusa ezikhathini zawo ezincane.

Khumbula: Izikhathi ezincane zingasetshenziswa

Uma unikeza abathengi umuzwa omuhle impela kumzuzwana wabo omncane, bangaphazanyiswa ukuthenga ngokushesha. Ijubane nge ukusebenza kahle kungukuhleleka kosuku.

Nasi isibonelo esihle: UFelicia engangisebenza naye wayesejimini ngolunye usuku lapho eqonda ukuthi ukukhulisa ukusebenza kwakhe, wayedinga umfutho ekudleni kwakhe. Uye ku-inthanethi esitolo samavithamini ngenkathi ephuma egumbini lokushintshela, washaya ukuthenga ku-canister ye-supplement powder.

Izikhathi ezincane ezinje zenzeka izikhathi eziyizigidigidi ngosuku, futhi amabhizinisi nemikhiqizo kudingeka ihlale ifanelekile ukuze izuze kuzona. Ngoba ziqhutshwa isenzo, izikhathi ezincane zinikeza amabhizinisi ithuba lokusebenzisa okuhlangenwe nakho okuhlukile ukukhombisa ukuthi abathengi bakuphi ohambweni lwabo. Bona ukuthi izikhathi ezincane zakha kanjani okwendabuko Uhambo lomthengi?

Bafuna ukuthi amabhizinisi ahlole ngokuphelele ukunyatheliswa kwawo kwedijithali kuzo zonke izigaba zenqubo yokuthenga ukuze akwazi ukuphendula izidingo zomthengi ngesikhathi sangempela.

Izikhathi ezincane zisho ukuthi amabhizinisi kufanele asheshe futhi asebenze ngokuqinile ngezinhlobo zokuqukethwe nokuhlangenwe nakho abakubeka kuwebhusayithi yabo, nokuthi okuqukethwe kanye nokuhlangenwe nakho kungakha ukuxhumana okunengqondo phakathi kwamabhizinisi nabathengi.

UBrooke Kovanda

UBrooke Kovanda uyi-Orr Fellow & Marketing Coordinator e I-PERQ, inkampani yezobuchwepheshe yokubandakanya e-Indianapolis. Lapho ushayela okuqukethwe nokuqanjwa kwemikhiqizo yokukhangisa, futhi anikeze ukwesekwa kocwaningo olusha lwemakethe nokuhlola. Ngaphandle komsebenzi, uBrooke uyakujabulela ukufunda, ukuhamba, nokulalela iRock 'n' Roll yakudala.

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