Ukukhangisa Okuqukethwe

Yini i-RFM yebhulogi yakho?

Imvamisa Yakamuva kanye Nenani LemaliEmsebenzini ngizobe ngenza i-webinar kuleli sonto. Isihloko besisengqondweni yami kudala ngaphambi kokuthi ngisebenzele iCompendium Blogware, nokho. Ezinsukwini zokuqala zomsebenzi wami wokumaketha kusizindalwazi, ngasiza ekuthuthukiseni nasekuklameni isofthiwe ezosiza abakhangisi ukuthi bakhombise isisekelo samakhasimende abo.

I-equation ayishintshi, isikhathi eside imayelana okwakamuva, imvamisa kanye nenani lemali. Kuya ngomlando wokuthenga wekhasimende, ungaba nomthelela ekuziphatheni kwawo ngokusebenzisa lezi zingxenye ukuze uzimakethe kuzo ngempumelelo.

Okwakamuva, Imvamisa kanye Nenani Lemali:

  • Amakhasimende akamuva zikulungele ukwenza ukuvakasha okwengeziwe noma ukuthenga - ngakho-ke zingamathemba amahle. Ungakuqaphela lokhu njengomthengi, uthola ithoni yezokuxhumana zokumaketha namakhathalogi ngemuva kokuthenga enkampanini - bese beshiya. Ngezinye izikhathi baze baphonse isigqebhezana noma isaphulelo. Konke okokukhulisa imali engenayo kusukela ekuguqulweni kokuqala.
  • Amakhasimende avamile ziwukhilimu wesivuno, kanye nenhloso yakho ephelele yamathuba okuthengisa. Umgomo onamakhasimende avamile ngokuvamile ukukhulisa inani lendali ngayinye. Lokhu kungakhulisa kakhulu umugqa wakho ophansi.
  • Amakhasimende abalulekile kusekelwe enanini lemali amakhasimende akho ayichitha nawe ngezikhathi ezithile (isikhathi sincike ebhizinisini nasembonini yakho). Ivalue ikunikeza ukuqonda kokuthi ubani ikhasimende 'elimaphakathi', elingamakethwa ukuze linyuse isilinganiso salo… futhi ubani ongaklonyeliswa ngokuba ikhasimende elingaphezu kwesilinganiso.

Uma ungasebenzisi le ndlela ukuze uhlukanise amakhasimende akho, kufanele uyisebenzise!

Izinjini zokusesha ziyefana kakhulu ngendlela ezihlukanisa ngayo… er… zilinganisa iwebhusayithi yakho noma ibhulogi. Okwakamuva kokuqukethwe kwakho, imvamisa yokuqukethwe kwakho kanye nenani lokuqukethwe kwakho yikona okubalulekile enjinini yokusesha.

  • Okuqukethwe kwakamuva - I-Google ithanda okuqukethwe kwakamuva. Angizazi izimfihlo ze-algorithm ye-Google kodwa akumangazi ukuthi amabhulogi ami amadala abonakala ephelelwa yisikhathi futhi okuthunyelwe okusha kukhuphuka ezingeni - ngisho noma okuqukethwe kufana ngendlela emangalisayo.
  • Okuqukethwe njalo - Izinkomba ze-Google futhi zihlaziya isayithi lakho lapho uthumela. I-Google bot hlola isayithi lakho kaningi, futhi wandise ukuthi isayithi lakho lifakwe kaningi kangakanani ku-indexation kuye ngokuthi izinguquko eziphindaphindiwe kusayithi lakho. Ukubhala njalo kusiza ukufundisa ama-bots ukuthi abuya kangaki (amasayithi asebenzayo anethoni yokuqukethwe okukhiqizwa umsebenzisi afakwa inkomba kaningi futhi, okuxakayo, alethwa kahle).

    Okuqukethwe okuvamile futhi kwenza inqwaba yokuqukethwe ukuze i-Google iqale ukuqonda ukuthi isayithi lakho limayelana nani. Uma ngibhala iposi elihle namuhla mayelana nokuwohloka komnotho, isiza sezomnotho esinezinga elifanayo nokufaneleka sizovela phezulu kakhulu kunalokho engizokwenza ezilinganisweni. Akumangazi lokho, akunjalo?

  • Inani Lokuqukethwe - I-Google ikala ukuhlobana kokuqukethwe kwakho ekhasini ngokuthi yimaphi amagama angukhiye owashoyo bese ikuqinisekisa ngaphandle kwekhasi ngamagama angukhiye asetshenziswa lapho kubhekisela kusayithi lakho noma ibhulogi. Ukubhala okuqukethwe okwengeziwe ngokwemvelo kunikeza umthombo omuhle we-backlink kuwo, ngakho amasayithi anokuqukethwe okuningi okuhle avame ukuba nama-backlink amaningi amahle futhi; ngenxa yalokho, zibalwa kahle.

Njengoba ubheke isayithi lakho noma ibhulogi kuleli sonto, uyazibuza ukuthi ungabathinta kanjani ithrafikhi yakho yosesho... zicabange njengekhasimende le-Google. Thuthukisa inani lesayithi lakho noma amabhulogi ku-Google ngokugxila ku-RFM yakho. Bhala manje, bhala njalo futhi ubhale okuqukethwe okuhle.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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