Ukuncika Kwesu Lokumaketha Kwangaphakathi
Besixoxisana namaklayenti amakhulu namancane izinyanga ezimbalwa manje futhi sikholelwa ngempela ukuthi kukhona izikhala kumasu amaningi kanye nokuxokozela okuningi nabanye. Lapho amaklayenti ethu edonsa kanzima, sivame ukubona ukuthi kunegebe ekuncikeni okuyinhloko ekukhangiseni kwawo konke. Isu eliyimpumelelo lokumaketha kwangaphakathi lingase lingafaki ukumaketha komkhiqizo, ukufinyelela, noma ukuthuthukiswa komphakathi - kodwa kuncike kakhulu kubo.
- Brand - cishe akunakwenzeka ukuba neqhinga lokumaketha elingenayo eliyimpumelelo uma ungenakho ukubukeka nomuzwa ofanayo, imilayezo eqinile, kanye nezwi lenkampani yakho, imikhiqizo, namasevisi. Abantu badinga ukukubona futhi baqonde ukuthi uzuza kanjani kubo.
- Isiphathimandla - ukufinyelela kubonwa kakhulu njengomzamo wobudlelwano bomphakathi kepha ukwelula izethameli zakho ngokuthola abanye ku-inthanethi kubalulekile. Abantu abaningi ezinkundleni zokuxhumana bazokutshela nje ukuthi uzakhela ezakho izethameli. Kungani ungenza lokhu uma othile esenabo abalaleli? Hamba uyobathola!
- Community - ukukhiqiza nokukhula izethameli zibe umphakathi ochumayo idinga isu eliyingqayizivele lokuqukethwe, ukunakwa okukhulu, nethimba elinekhono. Nokho, uma usunomphakathi – usunebutho labakhangisi. Kuyinto engcwele yezokuxhumana!
- Ukuguqulwa - ngaphandle kokuqaliswa okufanele kwe analytics , ukulungiselelwa, nokuhlola, ngeke ukwazi ukuguqula imikhondo onayo ibe amakhasimende. Ukuhlonza, ukukala, kanye nokwenza ngcono indlela yakho yokuzibandakanya kubalulekile.
Ama-ejensi amaningi okumaketha akhathazeke kakhulu ngokuthola isabelo sawo sesabelomali sokumaketha futhi ngokuvamile aphushela izinkampani lapho zibheke khona. Inkinga ukuthi lezi zifana nemilenze etafuleni… uma ukhipha eyodwa, eminye iyancipha ukusebenza kahle. Uma sisebenza neklayenti, sivame ukugcizelela noma siliphushe ukuthi lisebenze nama-ejensi afaka uphawu, amafemu obudlelwano bomphakathi, nezinkampani ezithuthukisa umphakathi.
Ngisho noma sisebenza ngempumelelo ngo-100%, ngaphandle kwanoma iyiphi enye i-elementi, isu lonke lokumaketha kwangaphakathi alisebenzi ngendlela efanayo. Ukuqinisekisa ukuthi ukuncika ngakunye kwenziwa ngempumelelo kunikeza inkampani ngokufinyelela okukhulu kokumaketha, amandla, nokusebenza.