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Ngubani Ochaza Ubuchwepheshe eNkampanini Yakho?

Incazelo yezobuchwepheshe yile:

ukusetshenziswa okusebenzayo kwesayensi kwezentengiselwano noma embonini

Esikhathini esedlule, ngabuza, “Uma umnyango wakho we-IT ubulala okusha“. Kwakuwumbuzo owawucela impendulo impela! Iminyango eminingi ye-IT inamandla okuvimba noma ukunika amandla ukuqamba izinto ezintsha… ingabe iminyango ye-IT ingavimba noma inike amandla ukukhiqiza nokuthengisa?

Namuhla, ngibe nenjabulo yokuhlangana noChris kusuka Ukuhlanganiswa. Kwakuyingxoxo evuthayo futhi sagcina ngokuhamba cishe imizuzu engama-45 edlule lapho sasifuna ukuya khona.

Esinye sezingcezu ezithokozisayo zengxoxo bekudingida ukuthi ngubani ophethe isinqumo sokuthenga ipulatifomu noma izinsizakalo ze-SEO. Sobabili sabubula lapho leso sinqumo siwela ezandleni zommeleli we-IT. Angizami nakancane ukujivaza ochwepheshe be-IT - ngithembele kubuchwepheshe babo nsuku zonke. Ukubhloga i-SEO isu lokuthola imikhondo… a umthwalo wokumaketha.

Kodwa-ke, kuyathakazelisa ukuthi umnyango we-IT uvame ukubeka ukuphatha ipulatifomu noma inqubo enquma imiphumela yebhizinisi. Izikhathi eziningi kakhulu, ngibona imiphumela yebhizinisi (ukuqamba izinto ezintsha, ukubuyela ekutshalweni kwemali, ukusetshenziswa okulula, njll.) Kuthatha isihlalo sangemuva esinqumweni sokuthenga.

Ekusikhetheni njengeplatifomu yabo yokubloga ezinkampani, iminyango ye-IT ivame ukukholelwa ukuthi bangasebenzisa uhlelo lwe- khulula Isixazululo sokubhuloga. Ibhulogi ibhulogi, akunjalo?

  • Ungakhathazeki ukuthi okuqukethwe akulungiselelwe
  • Ungakhathazeki ukuthi ipulatifomu ayivikelekile, ayizinzile, ayinalondolozo, ayisebenzi, njll.
  • Ungakhathazeki ukuthi ipulatifomu ayinabungozi kwizigidi zokubukwa kwamakhasi kanye nabasebenzisi abayizinkulungwane ezingamashumi.
  • Ungakhathazeki ukuthi inkampani eyakhile ichithe amakhulu ezinkulungwane zamaRandi ocwaningweni nasentuthukweni ukuqinisekisa izindlela ezihamba phambili kanye nokuhambisana nezinjini zokucinga kufakiwe.
  • Ungakhathazeki ukuthi i-interface yomsebenzisi ilula ukuthi isetshenziswe noma ngubani, ngaphandle kwesidingo sokuqeqeshwa okunamandla.
  • Ungakhathazeki ukuthi uhlelo luzenzakalelayo ngakho-ke aludingi ulwazi lokumaka nokuhlukanisa ngezigaba.
  • Ungakhathazeki ukuthi abasebenzi bethu baqaphe inqubekela phambili yamakhasimende ethu ukuqinisekisa impumelelo yawo.
  • Ungakhathazeki ukuthi ipulatifomu iza nokuqeqeshwa okuqhubekayo ukusiza ama-blogger ukuthi athuthukise amakhono awo futhi andise ukubuya kwawo ekutshalweni kwemali ngokuhamba kwesikhathi.

Nge-SEO, imvamisa kuyimpikiswano efanayo. Ngike ngaba ngakolunye uhlangothi lwempikiswano ye-SEO, ngikutshele lokho awudingi uchwepheshe we-SEO. UJeremy ungikhumbuze lokhu okuthunyelwe… doh!

Iphuzu lami bekungukuthi izinkampani eziningi kakhulu azinayo i-injini yokusesha futhi zilahlekelwa yimigwaqo eminingi efanele. Ukube benze nje i- ubuncane, okungenani bangabeka lelo sayithi elihle abasebenzise ngalo ama- $ 10k phambi kwezivakashi ezimbalwa. Lokhu okuthunyelwe kwabhalelwa iningi lezinkampani ezingenakho ukuncintisana nokungasebenzisi kahle… kwakuyisicelo sokuthi okungenani kwenziwe okungenani.

Izinkampani ezisezimbonini zokuncintisana, noma kunjalo, i-80% elungiselelwe ayisondele. Ama-90% akwanele. Ukuthola isikhundla se- # 1 ngetemu elincintisana kakhulu kudinga ubuchwepheshe benkampani eyodwa emhlabeni. Uma ukwikhasi lemiphumela yenjini yokusesha enokuncintisana okulingene, umnyango wakho we-IT ngeke ukulethe ku- # 1. Uzoba nenhlanhla uma bengakuthola ekhasini lokuqala lemiphumela.

Ubungeke ubeke umnyango wakho we-IT ukuthi uphathe iqembu lakho lokuthengisa, kepha uzobabeka baphathe ubuchwepheshe obungavimbela inkampani yakho ekutholeni ukuthengisa. Uma uzosebenzisa ubuchwepheshe ngokoqobo… qiniseka ukuthi uphenya ngokugcwele amathuba nobuhle ngaphambi kokuba ucabange ukuthi ungakwenza wedwa!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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