I-imeyili Marketing & AutomationI-Marketing Infographics

Ungawandisa Kanjani Amathuba E-imeyili Yakho Okungena Ebhokisini Lemilayezo Engenayo

Abantu abaningi abaqapheli ukuthi kunomehluko omkhulu phakathi kwe- ukukhishwa kwe-imeyili futhi ngikwenze ungene ebhokisini lokungenayo. Ikhono lomhlinzeki wesevisi ye-imeyili lokuletha i-imeyili yakho lichazwa futhi lilinganiswe njengokuhanjiswa. Kepha lokho kusho nje ukuthi kube nokusizakala phakathi kwamaseva okwamukelwa i-imeyili yakho. Lokho akusho ukuthi manje ikwi-ibhokisi lokungenayo lomuntu obhalisile. Kuvamile ukuthi i-imeyili ikwazi ukuletha u-100% kanye nokubekwa kwebhokisi lokungenayo elingu-0%… nawo wonke ama-imeyili akho eya kufolda yogaxekile. Udinga isethi yamathuluzi efana Ibhokisi lokungenayo Informant kusuka kubaxhasi bethu ku 250ok ukubona ukuthi uqhuba kanjani ngaleyo ndaba.

Uma uthumela i-imeyili yebhizinisi lakho, ulindela ukuthi livele livele kumabhokisi wokungenayo wababhalisile bakho, akunjalo? Yebo, kunokunye okuningi ekuthumeleni i-imeyili kunokuba ungalindela. Abahlinzeki Besevisi Ye-imeyili (ESP), njenge I-VerticalResponse, yenza okuningi ukuqinisekisa ukuthi i-imeyili yakho iyangena ebhokisini lokungenayo, kepha nawe ubamba iqhaza kwezidingo. Le infographic ichaza okufanele ungakwenza nokungafanele ukwenze ukulandela ukusiza ama-imeyili akho angene ebhokisini lokungenayo, kunokuba ifolda esesabekayo yogaxekile.

Angikho esivumelwaneni esiphelele ne- konke izeluleko ezikule infographic. Lapho ngisebenzela uMhlinzeki Wensizakalo ye-imeyili, sihlala senza izincomo ezifanayo; kodwa-ke, ngemuva kokushiya nokubonisana namabhizinisi amaningi, sabona izinkampani eziningi zisebenzisa ngonya uhlu lwamaqembu esithathu futhi zisebenzisa amasu azodonsela intukuthelo cishe kubo bonke abaxhumanisi bokuhlinzekwa kokuhlinzeka nge-imeyili. Kodwa-ke, asibabonanga nje kuphela ukuthi bathola imiphumela emihle, lapho bebulawa kahle ukufakwa kwabo ebhokisini lokungenayo nezikhalazo ze-SPAM zazihlukile kunezinkampani ezazingenabo ubudlova.

Sagijimela kuyo ngephepha lethu lezindaba. Ezilethwe ngokugcwele izinyanga ezimbalwa, sishintshele abahlinzeki kumhlinzeki wesevisi we-imeyili odumile futhi balunqabile khona manjalo uhlu lwethu nge-super-duper list reputation checker… uhlelo lobunikazi abaluthengise kuwo wonke umuntu njengolungcono kakhulu. Bacele ukuthi sithumele umyalezo omusha futhi sicele ukuthi wonke umuntu obhalisile angene ohlwini futhi. Ngakho… babefuna ukuthi sithumele okunye ukuxhumana nge-imeyili ngemuva kokuthi sesivele sinemvume - akunjalo!

Siphikisane kwaze kwaba yilapho i-ESP isivumela ukuthi siyithumele ohlwini lwethu (cha - bekungeyona i-VerticalResponse). Sithumele ohlwini… futhi asikho nesisodwa isikhalazo esarekhodwa. Kufanele ukhumbule ukuthi i-ESP ngayinye inamaseva ayo anezincomo okufanele azivikele ngazo zonke izindlela. Lokho kusho ukuthi bazohlala bephutha ngasohlangothini lwengozi engcupheni. Ngeshwa, amabhizinisi awavame ukusebenza endaweni engeyona ingozi.

Angincomi UKUGXEKA abantu ongenabo ubudlelwano nabo. Ukuthi kunezindawo ezithile ezimpunga ongamangala usebenze kahle kakhulu.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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