Amasu Afakazelwe angama-25 Okwengeza Ithrafikhi Efanelekile Kusayithi Lakho, Ibhulogi, Isitolo, noma Ikhasi Lokufikela
Khulisa ithrafikhi… yitemu engilizwa ngokuphindaphindiwe. Akukhona ukuthi angikholelwa ekwandeni kwezimoto; ukuthi imvamisa abadayisi bazama kanzima ukukhulisa ithrafikhi baze bakhohlwe ukuzama ukukhulisa ukugcinwa noma ukuguqulwa ngethrafikhi asebenayo. Kubalulekile ukuthi isivakashi ngasinye siqonde ukuthi isikhathi saso esiku-inthanethi asidunwanga ngendlela engafanele. clickbait.
Iyini i-Clickbait?
I-Clickbait ibhekisela ezihlokweni ezabiwe eziklanyelwe ukuheha ukunaka nokukhiqiza izixhumanisi zangaphakathi ezivela kwamanye amawebhusayithi. Inhloso ye-clickbait ukuheha umsebenzisi wenjini yokusesha, umsebenzisi wenkundla yezokuxhumana, noma abanye abasebenzisi bangaphandle ukuthi bachofoze isixhumanisi bese befika kusayithi lakho.
I-Clickbait ingathatha izinhlobo eziningi, njenge-athikili ethokozisayo, ucezu lwemibono eyimpikiswano, ividiyo ehlekisayo, noma i-infographic ehlinzeka ngolwazi olubalulekile. Isici esibalulekile se-clickbait ukuthi iyabiwa futhi kungenzeka ukuthi ixhunywe ngamanye amawebhusayithi futhi kwabelwane ngayo ezinkundleni zokuxhumana.
Nakuba i-clickbait ingaba indlela ephumelelayo yokushayela ithrafikhi futhi uthuthukise izinga lenjini yokusesha, kubalulekile ukudala okuqukethwe kwekhwalithi ephezulu okunikeza inani esivakashi sakho. Ukuzama ukukhohlisa noma ukukhohlisa abafundi ukuthi bachofoze isixhumanisi noma ukwabelana ngokuqukethwe kungase kubangele futhi konakalise isithunzi sewebhusayithi. Ngokudabukisayo, sesibonile a ukukhula okukhulu ezihlokweni ezingezinhle nezemizwa ngabezindaba ngenxa yalesi sizathu (futhi, ekugcineni, imali engenayo yokukhangisa).
Nawa amasu aphezulu angu-25 afanelekile angafaki i-clickbait engabalulekile esiwasebenzisile ezimpahleni zethu kanye nakumakhasimende ethu ukuze akhulise ithrafikhi enengqondo, efanele… nokuqinisekisa ukuthi athola imiphumela ngayo!
Izindlela zokwandisa ithrafikhi enenzuzo:
Sisebenzisa amasu alandelayo okwandisa ithrafikhi kumasayithi amaklayenti ethu kanye nawethu:
- Lungiselela isayithi ukuze izinjini (SEO). Ngaphandle kokungabaza, lena indlela elula yokwandisa ithrafikhi efanele. Qonda amagama angukhiye nezihloko ezisetshenziswa izethameli zakho ukucwaninga okuhlobene nokuthenga imikhiqizo noma amasevisi akho. Ukulinganisa kahle le migomo kuyindlela ekahle yokuthola ithrafikhi eguqukayo.
- Sebenzisa izihloko ezidonsa amehlo, ezifuna ukwazi, noma ezithinta imizwa. Ubuwazi ukuthi abantu bachofoza kuphela U-20% wezihloko zezindaba abazifundayo? Ungakwazi ukwandisa ithrafikhi kakhulu ngokugxila kakhulu esihlokweni sakho njengokuqukethwe. Kulesi sihloko, isibonelo, ngibeka okulindelekile ukuthi kukhona uhlu… futhi ngiphakamisa ilukuluku lalabo abangase bafunde isihloko ukuze babakhuthaze ukuthi bachofoze.
- Sebenzisa kucindezela izincazelo zemeta emakhasini akho kanye nokubhalwe kubhulogi. Izincazelo ze-Meta zingaba unqenqema lokuthola amanani aphezulu okuchofoza emakhasini emiphumela yenjini yokusesha; leli kube yisu elibalulekile lokwandisa ithrafikhi namakhasimende ethu. Cabanga ngencazelo ye-meta njengethuba lakho lokusekela isihloko futhi ukhuthaze umsebenzisi ukuthi achofoze.
- Hlola wakho sipelingi neluhlelo lwelulwimi. Abanye abantu baba nesibindi mayelana nesipelingi nohlelo lolimi, bashiye isayithi ngokushesha nje lapho bebona iphutha. Ngithuthukise kakhulu ukubhala kwami eminyakeni edlule ngamaphutha ambalwa kakhulu ngokusebenzisa Ngegrammar.
- Thuthukisa a umtapo wokuqukethwe egxile ekuhlinzekeni inani kusivakashi esiqondiwe esikhundleni sokungabalulekile, okuthunyelwe kwamabhulogi njalo noma izindatshana ezikhuthaza kuphela imikhiqizo namasevisi ahlinzekwayo. Njengoba le labhulali isikhona, kufanele ukwazi ukuhambisana nezithameli zakho ukuthi uyaziqonda izinkinga zazo futhi unikeza inani lezixazululo.
- Faka imali ekwakhiweni izinsiza. Umklamo omuhle uzoheha, umklamo omubi uzojikisa amakhasimende. Kunenqwaba yamasayithi amahle laphaya anokuqukethwe okumangalisayo okungadonsi ukunaka ngoba kubi nje. Imiklamo emihle akudingekile ukuba ikubize izinkulungwane… kunendathane yamasayithi anezihloko anezakhiwo ezimangalisayo nobuhle ngemali engaphansi kwama-$20!
- Faka ubunikazi bakho noma abasebenzi bakho kusayithi lakho. Abantu abathandi ukufunda i-marketing drivel, bafuna ukuzizwa sengathi bafunda umlayezo ovela kumuntu wangempela. Abantu abaningi bazokhangwa isayithi noma ibhulogi yakho futhi abantu abaningi bazobuyela kubhulogi yakho lapho bazi ukuthi abasebenzisani nombhali wokuqukethwe ongaziwa.
- Faka okwakho ikheli lendawo kanye inombolo yocingo kusayithi lakho. Futhi, umuntu ozifihlayo angase athathwe njengomuntu ongathenjwa. Yazisa abantu ukuthi bakuthole kanjani… futhi ungase umangale ngokuvakashelwa okutholayo uma bekwenza! Ingasaphathwa eyokuthi ikheli lendawo kusayithi lakho lingathuthukisa amathuba akho okutholakala imiphumela yosesho lwendawo.
- Hlanganisa umklamo ophendulayo ezethamelini zeselula-zokuqala. Ama-Smartphones adlule amadeskithophu ezimbonini eziningi ngakho-ke kufanele uqinisekise ukuthi isayithi lakho libukeka lihle esikrinini esincane. Idizayini ephendulayo ibalulekile kulezi zinsuku… futhi iyadingeka ukuze kubekwe ezingeni ekusesheni kweselula.
- Thuthukisa ubukhona bakho bezokuxhumana. Lapho othile ekuthanda noma ekulandela, usanda kungeza isivakashi esingahle sibe khona kunethiwekhi yakho. Khulisa inethiwekhi yakho futhi uzokhulisa ivolumu yethrafikhi evela kwinethiwekhi yakho yokuxhumana nabantu. Cela inethiwekhi yakho ukuthi ixhumane nawe ukuze ukwazi ukuyivuselela ngezikhathi ezithile ngokuqukethwe kwakho okuhambisanayo.
- Faka iphephandaba! Izivakashi eziningi ngeke zikuthole abakudingayo… kepha uma isayithi noma ibhulogi kufanelekile, bazokulandela ezinkundleni zokuxhumana noma babhalisele nencwadi yakho yezindaba. Uma uxhuma ubuyela kusayithi lakho, incwadi yakho yezindaba izokwandisa ithrafikhi ngokushesha. Ukumaketha nge-imeyili inembuyiselo emangalisayo ekutshalweni kwezimali… kanye nembuyiselo engcono nakakhulu yethrafikhi! Ngingajabula uma ubhalisele Martech Zone:
- Engeza izixhumanisi kumasiginesha akho e-imeyili. Ngeke wazi ukuthi uzothatha kanjani ukunaka kothile… futhi ngokusobala, usuvele unobudlelwano nomuntu omthumelela i-imeyili.
- Sebenzisa amamenyu wokuzulazula osebenzayo. Ukuzulazula okusebenzayo kwenza indawo yakho isebenziseke kalula futhi izogcina ithrafikhi ibuya. Ukubekwa okuvelele kwezinto zokuzulazula kuzokwazisa nezinjini zokusesha ukuthi ziyini izinto eziyinhloko kusayithi lakho.
- Nikeza amathuluzi asebenzisanayo njengezibali, izinhlolovo, nemiboniso. Abantu abafundi okuningi ngendlela ocabanga ngayo… abaningi basuke befuna ithuluzi elilungile lokuthola ulwazi abalidingayo. Isibali esihle kusayithi sizogcina abantu bebuya njalo.
- Sebenzisa izithombe, ividiyo, amashadi, kanye ne-infographics. Izithombe namashadi akusizi nje kuphela abantu ukuthi baqonde futhi bakhumbule ulwazi, kodwa amasu afana ne-infographics nawo akwenza kube lula ukwabelana ngalolo lwazi nokuludlulisela. Ukwabelana komphakathi nakho kufaka nezithombe zakho ezifakiwe. Futhi ungakhohlwa ukuthi izithombe zivela ekusesheni kwezithombe, futhi amavidiyo avela enjinini yokusesha yesibili ngobukhulu emhlabeni... YouTube!
- Thuthukisa abanye abaholi bemboni namabhulogi abo. Ukusho ontanga yakho kuyindlela enhle yokubamba ukunaka kwabo. Uma okuqukethwe kwakho kufanelekile, bazokwabelana ngakho nezithameli zabo. Iningi lalabo baholi linezethameli ezinkulu ngokumangazayo. Imvamisa, lapho osebenza nami engikhuluma, ngiphoqeleka ukuba ngiphawule bobabili kusayithi labo bese ngabelana ngesixhumanisi nomphakathi wami nezilaleli zami. Uma okuqukethwe kungakholeki, mhlawumbe ngingahle ngibelane ngokuthunyelwe ngakho. Lokho kuzokhiqiza izixhumanisi ezisuka kusayithi lami ziye kwezabo, umthelela omusha wethrafikhi ozohamba kuwo.
- Engeza izinkinobho zokwabelana nabantu izivakashi ku-Twitter, Facebook, LinkedIn, nezinye izinkundla zokwenza izwi lomlomo lisebenze. Lokhu kuvumela izethameli zakho ukuthi zikukhuthaze… mahhala.. kubabukeli bazo! Ngokuvamile kusho okukhulu kakhulu uma othile kunethiwekhi yakho encoma okuqukethwe. Ukugxila ekwabelaneni komphakathi kukhiqize ukwanda okukhulu kwethrafikhi isayithi lethu elake lakubona ngaphandle kokusesha.
- Khokhela ukunyuswa. Uma wenze umzamo kokuthunyelwe okuhle, kungani ungakhokhi ukukuphromotha? Akudingi isabelomali esikhulu ukuheha ithrafikhi efanele ngokuchofoza okukodwa kusayithi lakho.
- Hlanganisa okuqukethwe okudala. Ngenxa yokuthi okuqukethwe kwakho kundala, akusho ukuthi kuphelelwe isikhathi. Gwema ukusebenzisa amadethi ekwakhiweni kwe-URl nokuthumela kuma-athikili - ufuna ukwenza isiqiniseko sokuthi izethameli zakho zicabanga ukuthi uyasebenza futhi okuqukethwe kwakho kusabalulekile. Kanye ngenyanga, hlola okuqukethwe okukleliswe kahle usebenzisa ithuluzi elifana ne-Semrush futhi ulungise kabusha izihloko zekhasi, okuqukethwe, kanye nemethadatha yamagama angukhiye ebekwe kuwo.
- Shayela inani elikhulu lomgwaqo nge imincintiswano, amakhuphoni, izaphulelo, amaphromoshini, nemiklomelo. Lawa maqhinga awahlali ekhipha izivakashi ezifanele kakhulu, kepha ngoba akhiqiza i-buzz nokuphromotha, uzogcina ithrafikhi entsha.
- Ungayithathi kancane i- amandla wemidiya yendabuko, ikakhulukazi uma ungasebenzi emkhakheni wezobuchwepheshe. Ukushiwo embonini nakomagazini, izethulo zezohwebo, isibambiso sokuthengisa, amakhadi ebhizinisi, ngisho nama-invoyisi... ukuhlinzeka abantu ngesixhumanisi sewebhusayithi yenkampani yakho, ibhulogi, nezingosi zokuxhumana kuzokhuphula ukugcwala kwabantu. Ezimayelana Nomphakathi abantu banobudlelwano nezimboni futhi banesikhathi nethalente lokufaka indaba yakho… awunjalo. Eminye yemigwaqo yethu ehamba phambili kube ngezintatheli zendabuko ezinkampanini ezinkulu zabezindaba ezibhale ngathi noma zaxoxisana nathi.
- Sabalalisa okuqukethwe kwakho ku amaqembu embonini ku-LinkedIn nezinkundla. Abanye abantu UGAXEKILE kwamanye amaqembu, kodwa abanye basebenza kakhulu - futhi lapho abantu bebona ukuthi uwusizo futhi uyazazi izinto zakho, ekugcineni bazobuyela kusayithi lakho. Bangase futhi bathole izingxoxo zakho ngokusesha.
- Njengoba nje amaqembu ezimboni esiza ukwandisa ithrafikhi, yenza kanjalo ukuphendula imibuzo efanelekile Umbuzo nempendulo amasayithi. Ezinye zazo zikuvumela ukuthi ubhekise isixhumanisi kuzimpendulo zakho. Izindawo ze-Q & A beziqhuma ngokuthandwa kodwa kubonakala ngathi zehle kancane. Kodwa-ke, kulapho abantu bafuna izimpendulo - futhi uma unesixhumanisi kokuqukethwe kwakho kumbuzo omuhle, bazokubuyisela kusayithi lakho.
- Ukucinga nokuqapha komphakathi ngamagama angukhiye ashiwo ezingxoxweni isayithi lakho noma ibhulogi engasiza ngazo. Ingabe unazo izexwayiso ezihlelelwe amagama oqhudelana naye, amagama emikhiqizo, namagama angukhiye embonini? Ukubukeza lokhu njalo kuzokuvezela kubabukeli abaningi abangaba izivakashi. Izophinda yakhe inethiwekhi yakho yomuntu siqu kanye negunya lapho unikeza ulwazi olubalulekile.
- Isetshenziswa ngempumelelo, clickbait kuseyindlela esebenzayo yokwandisa ithrafikhi, vele uqiniseke ukuthi ihambisana nezithameli eziqondiwe kanye nokuqukethwe ezizokwethulwa ngakho. Ngokuvumelana ne Injini Yokusesha, Izinhlobo ze-5 zezihloko zibonakala zikhiqiza ama-backlink amaningi kanye nomsebenzi omningi wegciwane. Ziyizindaba (izindaba-jacking), Ngokuphambene, Ukuhlasela, Insiza, kanye Namahlaya. Lokhu okuthunyelwe kwebhulogi, njengesibonelo, kuyinsiza okuthunyelwe.