Ubuchwepheshe BokukhangisaIzibalo nokuhlolaUkukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmavidiyo Wokumaketha NokuthengisaAmathuluzi OkukhangisaUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Ukumaketha Ukuphathwa Kwezakhiwo: I-Entrata Ikhulisa Kanjani Ukukhula Kwebhizinisi Futhi Ithuthukisa Isipiliyoni Sekhasimende

Abantu baseMelika baya ngokuya bekhetha izindlu eziqashisayo njengoba inani lemibhangqwana enezingane lincipha kakhulu futhi izinkulungwane zeminyaka zikhetha ukuba abaqashi ngenxa yokuhamba, ukunethezeka, kanye nezizathu zezimali.

Ngokuphakama kwezinkulungwane zeminyaka kugcwalisa imakethe yokuqasha, akumangazi ukuthi izifundo zakamuva zikutholile lokho Amaphesenti angama-74 alabo abafuna ukuqasha amafulethi bangena ku-inthanethi besebenzisa amadivaysi abo eselula ukusesha amafulethi. Ukuthumela kumasayithi ohlu lwe-inthanethi, ukwenziwa ngcono kwewebhusayithi yeselula, inkundla yezokuxhumana, kanye nokuphathwa kwesithunzi kuyinto ehamba phambili kubaphathi bamafulethi. Kodwa-ke, isimo sentengo esihlala sishintsha samafulethi, ukuthutheleka kokuthunyelwe kwabahlali ezinkundleni zokuxhumana kanye nezingosi zokubuyekeza, kanye nenqwaba yamasayithi ohlu lwe-inthanethi kwenze kwaba umsebenzi ocishe ungenzeki ukuthi abaphathi baqhubeke.

I-Entrata: Ukuphathwa Kwezakhiwo Kulungisiwe

Izinkampani zokuphatha izakhiwo zisebenzisa indawo yokumaketha ye-Entrata ukuze zenze futhi zigcine ubukhona obuqinile ku-inthanethi, zihehe abangaba abaqashile, futhi ziqondise inqubo yokuqashisa. I-suite ihlanganisa amathuluzi afana namawebhusayithi enziwe ngokwezifiso, i-SEO, ukuphathwa kwesithunzi, nokuhlanganiswa kwenkundla yezokuxhumana, okusiza izinkampani ukukhulisa imizamo yazo yokumaketha futhi zikhuphule amanani okuhlala.

Ukucabanga Ngaphakathi Kwebhokisi

Abaphathi bempahla bangathola zonke izici nezinsizakalo abazidingayo ukumaketha impahla yabo ngaphakathi kwesikhulumi se-Entrata. Azisekho isidingo sokudala noma cabanga ngaphandle kwebhokisi ngezidingo zabo zokumaketha ngoba inkundla yethu ibenzela konke. Iminikelo ihlanganisa:

  • Isofthiwe Yokuphathwa Kwempahla: Inkundla eyinhloko ye-Entrata isofthiwe yokuphatha impahla esekelwe emafini ehlanganisa imisebenzi ehlukahlukene efana nokubala, ukuqashisa, nokunakekela. Abaphathi bezakhiwo bangaphatha zonke izici zezakhiwo zabo ohlelweni olulodwa olumaphakathi, bonga isikhathi nokunciphisa amaphutha.
  • Ukuqashisa & Ukuphathwa Kwabahlali: Amathuluzi e-Entrata okuqashisa nokuphatha abahlali asiza abaphathi bezakhiwo ukuthi bahlele inqubo yokuqashisa, kusukela ekukhangiseni nasekuhlolweni komfakisicelo kuya ekusayindeni kokuqashisa nokugcinwa kwabahlali. Lawa mathuluzi athuthukisa ulwazi lwamakhasimende futhi andise amanani okuhlala.
  • I-Resident Portal: Ingosi yendawo yokuhlala yakwa-Entrata ivumela abahlali ukuthi bathumele izicelo zesondlo, bakhokhe irenti nge-inthanethi, futhi baxhumane nabasebenzi abaphethe izakhiwo. Lokhu kuthuthukisa ulwazi lwabahlali futhi kusiza ukugcina abaqashi.
  • Ukuphathwa Kwezondlo: Imojula yokuphatha ukulungiswa kwe-Entrata inika amandla abaphathi bezakhiwo ukuthi balandelele futhi baphathe kahle ama-oda omsebenzi, ukuhlolwa, nemisebenzi yokuvikela yokuvikela. Lokhu kuqinisekisa ukuqedwa ngesikhathi kwemisebenzi kanye nempahla enakekelwa kahle.
  • I-Business Analytics: I-Entrata inikeza amathuluzi anamandla ezibalo zebhizinisi asiza izinkampani eziphethe izakhiwo zihlaziye idatha yazo, zihlonze amathrendi, futhi zenze izinqumo ezinolwazi ukuze ziqhubekisele phambili ukukhula kwemali engenayo nokusebenza kahle.

I-Entrata Marketing Suite

Nalu uhlu olunamachashazi lwemikhiqizo ehlobene nokumaketha namasevisi i-Entrata ewanikezayo, ahlanganiswe nesixazululo sayo sokuphathwa kwezakhiwo:

  1. Amawebhusayithi enziwe ngokwezifiso: I-Entrata inikeza amawebhusayithi ezakhiwo asabelayo kumaselula, enziwe ngendlela oyifisayo abonisa izici zendawo nezinsiza, okuvumela abaphathi bezakhiwo ukuthi bamakethe ngempumelelo izakhiwo zabo ku-inthanethi.
  2. Injini Yokusesha (SEO): I-Entrata inikezela ngamathuluzi nezinsizakalo ze-SEO ukuze kuthuthukiswe ukubonakala kwamawebhusayithi ezakhiwo ezinjinini zokusesha, ukusiza ukushayela ithrafikhi yezinto eziphilayo kanye nokwandisa inani labaholayo.
  3. Ukuphathwa Kwezimpawu: Amathuluzi okuphatha isithunzi se-Entrata asiza abaphathi bezakhiwo ukuthi baqaphe futhi baphathe isithunzi sabo esiku-inthanethi ngokulandelela izibuyekezo, izilinganiso, kanye nokukhulunywa ngakho kuzo zonke izinkundla ezihlukahlukene.
  4. Ukuhlanganiswa Kwemidiya Yezenhlalo: Inkundla ye-Entrata ihlanganisa nezinkundla zokuxhumana ezidumile, ivumela abaphathi bezindawo ukuthi balawule ubukhona babo benkundla yezokuxhumana, bahlanganyele nezithameli zabo, futhi bakhuthaze izakhiwo zabo ngempumelelo kakhudlwana.
  5. I-Marketing Analytics: I-Entrata ihlinzeka ngamathuluzi okuhlaziya okumaketha asiza abaphathi bezakhiwo ukuthi bahlaziye imizamo yabo yokumaketha, balandelele imithombo eholayo, futhi balinganise ukusebenza kahle kwemikhankaso yabo.
  6. imeyili Marketing: I-Entrata inikezela ngamathuluzi okuthengisa nge-imeyili anika amandla abaphathi bezakhiwo ukuthi bakhe futhi bathumele imikhankaso ye-imeyili eqondisiwe kulabo abazoba izakhamuzi kanye nezakhamuzi zamanje, esiza ekukhuliseni umkhondo nokuthuthukisa ukugcinwa kwabahlali.
  7. Ukuphathwa koPhambili: Amathuluzi okuphatha okuholayo e-Entrata asiza abaphathi bezakhiwo balandelele futhi baphathe imikhondo, baqinisekise ukulandelwa okufika ngesikhathi kanye namazinga okuguqulwa anyusiwe.
  8. Ukukhangisa Okudidiyelwe: Inkundla ye-Entrata ivumela abaphathi bezindawo ukuthi badale futhi baphathe imikhankaso yokukhangisa ku-inthanethi ezinkundleni ezifana nezikhangiso ze-Google kanye nezikhangiso ze-Facebook, okusiza ukushayela ithrafikhi eqondiswe kakhulu futhi kukhiqize umkhondo.

Singakwazi ukukala impumelelo yanoma yiluphi uhlobo lwemikhankaso yokumaketha esiyiqhubayo, noma ngabe injini yokusesha ingcono, ukhokhe ngokuchofoza ngakunye noma umkhankaso wekhadi leposi. Kusukela kuthrafikhi yewebhu, inombolo yamakhadi ezivakashi namazinga okuguqulwa, inkundla isitshela konke okudingeka sikwazi.

I-Meghan Hill, i-Guardian Real Estate, izakhiwo eziyi-150 zisebenzisa i-Prospect Portal

Hlela idemo ye-Entrata

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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