I-Indiana: Imali Yokukhangisa Elinganisiwe Yomhlaba
I-TechPoint iyamemezela ngokusemthethweni I-Indiana's Measured Marketing Initiative, umkhankaso kazwelonke wobudlelwane nabezindaba wokubeka i-Indiana njengomholi wesigaba sebhizinisi lezobuchwepheshe elikhula ngokushesha, nelisafufusa i-TechPoint esiqambe njenge ukumaketha okulinganisiwe.
Imigomo Ye-Measured Marketing Initiative:
- Yazisa ukuthi lesi sifunda sakha ezinye zezinhlangano ezithuthuke kakhulu zomkhiqizo nesevisi ezweni uma kuziwa emizamweni yokumaketha esekelwe emiphumeleni kanye nobuchwepheshe.
- Khiqiza amakhasimende amabhizinisi akhona ngamaphromoshini kazwelonke. Lokhu, kuzosisiza ukuthi siqhubeke sinxenxa abafundi abanekhono kakhulu ezikoleni zase-Indiana futhi siqhubeke nokukhulisa amathuba emisebenzi namabhizinisi.
- Heha izinkampani ukuthi zidale imisebenzi nokutshalwa kwezimali e-Indiana. I-Indiana yaziwa ngokungaguquki njengesinye sezifundazwe ezithengeka kakhulu kwabathweswe iziqu ekolishi. Isimo sethu sisesimweni esihle ngokwezimali futhi izindleko zethu zokuphila eziphansi zenza ukuqala amabhizinisi kungabizi kakhulu - kusinika amathuba angcono okuphumelela nokukhula.
Kanye noChris Baggott, ngiyaziqhenya ngokuba yingxenye yalolu hlelo kusukela ezinyathelweni zakuqala. Ngincoma u-Jim Jay kanye namaqembu e-Techpoint ne-Ball State. Benze umsebenzi oncomekayo ekuthuthukiseni nasekuqhubekiseni lolu hlelo.
I-Indiana's Measured Marketing Initiative
- Kuyini ukumaketha okukaliwe? I-Measured Marketing i-microcluster yebhizinisi lobuchwepheshe egxile ekuthuthukiseni amathuluzi namasu ukuze amabhizinisi asebenzise idatha ukuze athuthukise noma alungise imizamo yawo yokumaketha kubathengi nakumabhizinisi.
- Iyini inkampani yokumaketha elinganisiwe? Izinkampani zokumaketha ezilinganisiwe zihlinzeka ngenkundla noma isevisi yokumaketha kwedijithali nge-imeyili, inkundla yezokuxhumana, ukusesha, ividiyo, iselula nobunye ubuchwepheshe obuvela ngokushesha, futhi zinikeza amaklayenti ukulandelela ukubuya ekutshalweni kwezimali. DK New Media iyaziqhenya ngokuba yinkampani emaphakathi nale microcluster ethuthukayo.
- Kungani i-Indiana ingumdlali omkhulu embonini yokumaketha elinganisiwe? Ngaphezu kwe Izinkampani zokumaketha ezikaliwe ezingama-70 shayela izwe lase-Indiana ekhaya, futhi ngokusekelwe kudatha etholakalayo, umkhakha ose-Indiana ukhulile 48% ngaphezu kwaso sonke isizwe.
Ngakho-ke - uma ungumfundi wasekolishi, ibhizinisi elifisa ukubamba iqhaza, ibhizinisi lobuchwepheshe bokumaketha elibheke ukuthuthela kwenye indawo ukuze lithole amathuba angcono, noma inkampani yemali emabhizinisi efuna ukutshala imali…. gcina amehlo akho ebhekile ukuze uthole ukwaziswa okuthile kuzwelonke ku-Indiana's Measured Marketing Initiative!