Izibalo nokuhlolaI-Social Media & Influencer Marketing

Kufanele Siyeke Ukuthi Sibe Nethonya Lapho Sisho Ukuthandwa

Ngiphinde ngayibona namuhla… enye umthelela Uhlu. Nokho, angikwazanga ukudlula kulo lonke uhlu, ngoba ngangimatasa kakhulu ngihlehlisa izinzipho zami ebusweni bami futhi ngikhipha izinwele zami. Bekungelona nhlobo uhlu lwabathonyayo, bekungolunye uhlu lokuduma. Ukuze siqiniseke ukuthi sonke siyawuqonda umehluko, asiqhubeke futhi sichaze okubili:

  • Okudumile: Kuthandwe, kunconywe, noma kuthokozelwe abantu abaningi noma umuntu noma iqembu elithile.
  • Okunomthelela: Ukuba nethonya elikhulu kumuntu noma kokuthile.

Kuni bakhangisi laphaya, kunomehluko omkhulu phakathi kwalokhu okubili. Kunjalo ama-eyeballs ngokumelene nenhloso. Uma ufuna abantu abaningi bheka izinto zakho… hamba ngokuduma. Kodwa uma ufuna abantu abaningi buy izinto zakho… hamba ukuze uthole ithonya. Abantu abadumile noma amabhrendi anabantu abaningi abanjalo like bona. Abantu abanethonya noma amabhrendi banabantu abanjalo ukwethemba kubo.

Snooki

Awukayitholi? Omunye womama abadume kakhulu ngo-2012 kwakunguNicole Snooki Polizzi. Ku-Twitter, uSnooki unabalandeli abayizigidi ezingu-6.1. Izihloko zika-Snooki zihlanganisa izithombe, i-pizza, ukubhaka, amasosha, nezicathulo. Igama lika-Snooki libuye lifane nokuba ngumama kulo nyaka ezinhlwini eziningi.

Akungabazeki ukuthi u-Snooki ethandwa. Kodwa noma ngabe ukhona nomthelela ngalezi zihloko kuyaphikiswana. Abantu bangase babheke ku-Snooki ukuze bathole izitayela zezicathulo zakamuva njengoba eyisithonjana se-pop… kodwa kuyangabazeka ukuthi uzosiza ekuthinteni umbono wakho ekuthengeni kwakho okulandelayo kwekhamera, ukuthengwa kwe-pizza, umbuzo wamasosha, iresiphi yokubhaka, noma umbuzo wokukhulisa izingane. Angingqongqozi u-Snooki… ngiveza nje ukuthi u-Snooki udume ngokuphelele, kodwa unomthelela ongabazekayo.

Inkinga yilezi ithonya amaphuzu nezinhlu azinawo nhlobo umthelela. Ukufaka ku-Snooki ohlwini njengomuntu onethonya akulungile. Uma ngifuna umbono wokuthatha izithombe, ngizowufuna UPaul D'Andrea. I-pizza? Ngiya kumngane wami uJames ongumnikazi I-Brozinni. Ukubhaka? Umama wami.

Uyalithola iphuzu. Kodwa kukhona okubonayo ngabathonya bami? Abadumile futhi abanazo izigidi zabalandeli noma abalandeli. Bathenjwa ngoba ngizakhele ubudlelwano bomuntu siqu nomuntu ngamunye ngokuhamba kwesikhathi futhi bathole ukwethenjwa kwami. Angikwehli ukuthi abantu abadumile bangaba nethonya… baningi. Kodwa-ke, ngehlisa ukuthi ukuze umuntu abe nomthelela, kufanele adume. Akunjalo.

Njengesibonelo somuntu siqu, ngiyazi ukuthi sengiyikho nomthelela endaweni yobuchwepheshe bokumaketha. Ngixoxile mayelana nokutholwa nokutshalwa kwezimali okungaphezu kwezigidi eziyizinkulungwane ezine zamaRandi eminyakeni embalwa edlule futhi nganikeza umhlahlandlela omuhle ezinkampanini eziningi. Lokho kusho, angiyena ethandwa esikhaleni. Ngeke ungithole ohlwini oluyi-10 oluningi kakhulu futhi angiyona imicimbi ephambili ezinkundleni zokuxhumana nasekukhangiseni. Ngikholwa ukuthi, uma izinhlu bezibhalwe ngokusekelwe ebuholini bemboni kanye nokwethenjwa, bengizozithola ngikleliswe phezulu kakhulu. Lokho akusona isikhalo… ukubonwa nje.

Sidinga ukuthola indlela yokuhlukanisa kangcono phakathi kwethonya nokuduma, noma kunjalo. Abakhangisi badinga ukukhomba abathonya futhi batshale imali nabathonya ukuze basize ukwabelana ngemikhiqizo namasevisi abo. Kodwa-ke, abadayisi kufanele futhi bagweme ukumosha imali kulabo abadumile futhi abangathonyeli lutho.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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