Kungani Ukumaketha Okunomthelela Kungahle Kube Yiqhinga Lakho Elilandelayo

ukuthonya ukumaketha infographic

Lapho ngikhuluma ukumaketha kwamathonya kwaSocial Media Marketing World, ngashaywa umoya yisidingo nengxoxo eqhubekayo ebenginayo nezinkampani eziningi kuyo yonke ingqungquthela. Benginekamelo eligcwele phama futhi ngineqembu labantu ebelingilandela ngaphandle kwesethulo seminye imibuzo ngemuva kweseshini.

Ngabelane nge rap ividiyo ukuthi Rappitt yenzelwe mina - manje efinyelele kuzithameli ezibanzi kakhulu ngaphandle kokudinga ukunginxephezela njengomuntu onethonya ngoba wangikhomba futhi wangenzela ividiyo. Ngikhulume ngokwakha izindaba namasu wokuqinisekisa impumelelo nomgqugquzeli futhi ngiphume lapho bengasebenzi. Futhi nginikeze impendulo ethile ekuxoxweni kwezindaba engasiza othonya ukuthi axhumane kangcono ngomkhiqizo noma insizakalo ofisa ukuba babelane ngayo.

Amabhizinisi afana ne-Influencer Marketing ngoba angasebenza ngezinhloso ezahlukahlukene (ngaphezu kwenhloso esobala kakhulu, ukuthengisa okwandayo): isikhundla sekhasi, ukuvezwa, ukwethembeka kwamakhasimende, isizukulwane se-UGC, ukukhula eziteshini zenhlalo, okuqukethwe kokuqukethwe, nokuningi. Abathengi bayayithanda ngoba ibonakala ingeyangempela. FUTHI yethulwa kubo ngesikhathi esifanele. Lapho umthengi ephequlula ibhulogi mayelana nokuhlobisa kwasekhaya… leso yisikhathi esikahle sokubethula ngesixhumanisi salesi sihlalo se-Eames (esivezwa ngumkhiqizo wakho njengamanje), naso sikhonjiswa kumongo wekhaya lomshushisi othembekile. Le ndlela yokuqukethwe isebenza kangcono kakhulu kunokubathumelela i-imeyili eyi-spammy into yokuqala ekuseni… khona lapho beqala ukusebenza.

Isici esiyinhloko sokuthola umuntu onomthelela akuyona impikiswano edidayo ngokufinyelela noma ukuthandwa. Ukulandela okukhulu akusho ukuthi izethameli noma umphakathi uzothutheleka ukuthenga umkhiqizo noma insiza yakho. Eqinisweni, ngenkathi abaningi okuthiwa abanethonya benokuthandwa okumangazayo - lokho akusho ukuthi bangathinta indlela yokuziphatha yokuthenga yalabo ababalandelayo.

Kubalulekile ukuthi uthole umuntu onezithameli ezihambisanayo onekhono lokungagcini nje ngokukhuthaza umkhiqizo noma insizakalo yakho - kepha ukuheha abalandeli futhi abaholele ebhizinisini lakho lapho ungabaguqula khona. Ithonya alithengisi, igama elithi ithonya ngokoqobo livela egameni flow. Umsebenzi womgqugquzeli ukuqondisa ukugeleza kuwe ukuze ukwazi ukusebenzisa ukwethenjwa negunya lowo onomthelela aselakhile futhi walisebenzisa njengelakho.

Ishalofu ithuthukise le infographic futhi iyinkundla yokuthengisa enethonya ukukhomba nokuxhumana nabathonya nokulinganisa impumelelo yemikhankaso eyenziwayo.

I-Infographic Infographic Infographic - INkosi Entsha Yokuqukethwe

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