Inani lesixhumi liqhathaniswa ne-Influencer

Izixhumanisi

Siyaqhubeka nokushikashikeka ngaphakathi komkhakha onomthelela ngamamethrikhi okuyize nezinombolo eziphakeme. Bengilokhu ngigxeka le mboni selokhu yaqala ezinkundleni zokuxhumana ukuthi amamethrikhi amaningi namapulatifomu awalinganisi empeleni ithonya, bamane balinganise ubukhulu benethiwekhi, izethameli, noma umphakathi.

Mina ngokwami ​​nginenethiwekhi enkulu kakhulu… kangangoba ivame ukungalawuleki futhi ngiba nesikhathi esinzima sokukhuthaza ukuxhumana okuhle nabantu abaningi engibahloniphayo. Ngokuhamba kwesikhathi, abantu nezinkampani bathambekele ekungeneni nasekunakekelweni njengoba sinaka ukunakwa kwethu yibhizinisi eliseduze. Kwesinye isikhathi siphinda sixhume ngenhloso njengoba ngibafuna njengesisetshenziswa esithembekile esihlokweni enginabo ubuchwepheshe kuso. Kwesinye isikhathi, ngingahle ngibe sengqungqutheleni noma emcimbini bese kwenzeka ukuthi babekhona bese sibusha kabusha ubuhlobo bethu.

Ngaphakathi kwenethiwekhi yami, kwesinye isikhathi ithonya izinqumo zokuthenga zabanye abantu ezixhuma noma ezingilandelayo… kepha leyo nombolo empeleni iphansi impela. Nginamakhasimende ambalwa angithemba ngokuphelele futhi ngingawathathela nesinqumo. Nginabanye abantu kwinethiwekhi yami abafinyelele isandla bathi ngilekelele ekuqhubekeleni phambili ngenkundla nangamasu ngaphandle kokuzibandakanya mathupha. Futhi-ke, namanje, nginabaqamekeli engibathonyile kodwa abangabelananga ngalokhu esidlangalaleni futhi angilazi ithonya ngokuphelele. Ngivame ukuzwa ezixazululweni engizibhalile mayelana nokuthi ngubani ongibongile futhi wathi kuholele ekwakhiweni kokuqwashisa noma ngisho nakwikhasimende elihle. Uma bengangitshelanga, empeleni bengingeke ngazi ngakho, noma kunjalo.

Kaningi kunokuthonya isinqumo sokuthenga, mina ukuxhuma abantu kwinethiwekhi yami nabantu be ithonya. Izolo, isibonelo, ngihlangane nengxenyekazi engixhumanisa nomgqugquzeli embonini yokukhangisa yezokuxhumana. Ngithenjwe womabili ngothonya futhi ngiyazethemba epulatifomu, ngakho-ke ukuxhumana okuhle ukwenza. Nginesiqiniseko sokuthi kuzoholela ekwakheni ukuqwashisa nakwimali engenayo eyengeziwe.

Ngakho-ke, ingabe ngithonya noma isixhumi? Ngenkathi ngithonye abanye izinqumo zokuthenga, ngikholelwa ukuthi ngingaphezulu kwe- Isixhumi. Ngiyazazi izinkundla, ngiyabazi abantu, ngiyaziqonda izinqubo… ngakho-ke ngiyakwazi ukuxhuma amathemba afanele kubantu abafanele ukuze ngibasize bathathe isinqumo sokuthenga.

Inkinga yalokho, kunjalo, ukuthi akunasichasiso esibambekayo salokhu kulwazi lobudlelwano noma kunoma iyiphi ipulatifomu elinethonya. Ngiyazi ukuthi inani lami libalulekile - ukuxhumana okukodwa engikwenzile kuholele ekutholeni ngqo inkampani. Ngiphinde ngabandakanyeka ekutshaleni nasekutholakaleni okungaphezulu kwamadola angaphezu kwezigidi eziyinkulungwane embonini yeMartech. Ngisize namakhasimende amaningi ngokukhetha kwabo abathengisi… okuthinte amakhulu ezigidi zamaRandi ngemali engenayo eqondile.

Angikusho lokhu ukuze ngiziqhayise… Ngivame ukuba ngomunye wabantu abaningi kula maqembu abasiza ukuqhuba isinqumo sokuthenga. Bengilokhu ngikwenza lokhu amashumi ambalwa eminyaka ngakho bengizungeze ibhulokhi amahlandla ambalwa futhi ngiyazi ukuthi ngenzani. Ngiyisixhumi esihle.

Ama-connectors aqhathaniswa nabathonya

Ake ngifike ephuzwini. Siliphambanisa ngokuphelele ithonya nokuxhuma futhi likhulisa izinselelo ezimbili ezihlukile:

  • Abathonya kwesinye isikhathi bayizixhumi zangempela - kunezinkampani ezifuna abantu abanjengami abanokulandela okubalulekile embonini noma esifundeni. Kwesinye isikhathi iba nomthelela, kwesinye isikhathi ibonwa njengethonya elincane (uma izinombolo zincane futhi isihloko sithi niche). Kepha mhlawumbe abanalo ithonya lesinqumo sokuthenga… bamane nje bayisixhumi esimangalisayo. Izinkampani zivame ukudumala kulokhu kutshalwa kwezimali… ngoba kungenzeka zingakhiphi imiphumela eqondile yemali ebilindelekile.
  • Izixhumi zinenani elingakholeki futhi - kunabantu abanamanethiwekhi amakhulu ku-inthanethi ayizinsizakusebenza ezinhle zokusiza ukuxhuma amachashazi - kusuka kubatshalizimali, kuzingxenyekazi, kumakhasimende - kepha kunezindlela ezimbalwa zokufaka inani lalokho kuxhumana. Uma, ngokwesibonelo, ngethula inkampani yakho kumuntu onomthelela futhi wafaka imali kulobo budlelwano… okungaholela ekukhuleni okuyimpumelelo… futhi noma iyiphi imali engenayo (kufanele) ikhonjelwe kulowo mgqugquzeli. Kodwa-ke, ngaphandle kokuxhuma bekungeke kwenzeke.

Njengomuntu owenza ibhizinisi lami lingabi nolwazi lomkhakha wami futhi enze utshalomali olubonakalayo kwinethiwekhi yami, ngilwa nokuthola imali ngokugcwele la mandla enginawo. Wenza kanjani imali ukuba yi- Isixhumi? Amanye amaklayenti ami alibona inani ngemuva kokuba nobudlelwano obunesikhathi eside futhi abonile imiphumela esezansi.

Amapulatifomu amaningi asondela kimi efuna imiphumela esheshayo. Ngibeka okulindelwe ngokusemandleni ami ukuthi ukuthengisa umkhiqizo noma insizakalo yabo akuyona impahla ebaluleke kakhulu engiletha yona… futhi bavame ukuyeka ukuqala noma yikuphi ukuzibandakanya nami. Ukubona okusemandleni, kuyadumaza… kepha ngiyayiqonda ingcindezi abangaphansi kwayo nobunzima bokubaluleka kwenani ebudlelwaneni.

Uma ubona izinombolo ezinkulu, ungahle ulingeke ukuthi uqashe umuntu onalezo zinombolo njengo umthelela. Vele ukhumbule ukuthi inani lezo zinombolo ezinkulu ezilethayo kungenzeka lingagcini ngokuthengisa imikhiqizo noma izinsizakalo zakho… kungaba ukuxhumana abakulethela kona.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.