I-Influencer Outreach Versus Brand Advocacy

abagqugquzeli vs abameli

UJay Baer ungomunye wezikhulumi ezihamba phambili zokumaketha ezenhlalo nabalobi engibanakayo. Muva nje ubhale okuhle nge-blog post kanye ne-infographic enikezela ngokuqhathanisa okukhulu kwabashushisi kuqhathaniswa nabameli bomkhiqizo.

Ukufinyelela kwabathonya kuyinto esemqoka ezinhlelweni eziningi zokuxhumana nomphakathi nezinhlelo zesimanje zobudlelwano nomphakathi. Kepha kuvame ukungaziphathi kahle ekuziphatheni okungaphezu kokuxoxa nomphakathi. Ngibhale okuthunyelwe mayelana nokuthi kungani lokhu kubizwa kanjalo Kungani i-Online Influencer Outreach yeqiwe nokuthi Ungayilungisa Kanjani. Inkinga enkulu ukuthi sivame ukudida izethameli ngethonya. Ukuba nabalandeli abaningi be-Twitter akukuniki amandla okuqhuba isenzo, kukunika amandla okushayela ulwazi.

Okuthunyelwe “uma kuqhathaniswa” kuyathandwa kodwa akulona iqiniso. Ngenhlanhla, abathengisi akudingeki benze ukukhetha phakathi kokutshala imali kucebo elilodwa noma elinye. Lesi ngesinye salezo zindlela. Okokuqala, ubufakazi busembuyisweni yotshalo-mali. Ungathola ukuthi uhlelo lokufinyelela kumathonya luyindlela engabizi kakhulu yokunaka umkhiqizo wakho nokuguqulwa okulandelayo. Uma ungumkhiqizo noma insizakalo entsha, ungahle ungabi nabameli abanele futhi udinga ukusebenzisa izithameli ezinethonya. Okwesibili, kunomqondo womhlambi onamandla kakhulu kuwebhu. Ithonya lingaholela ekumeleleni, akudingeki ukuthi libe linye noma elinye.

Ngingakhuthaza wonke umuntu ukuthi afunde okuthunyelwe futhi abuyekeze i- infographic. Izinhlelo zokukhuthaza umkhiqizo zingashayela imiphumela emnandi… hlola ukuthi yini Zuberance engakwenza kuwe!

Abagqugquzeli ngokumelene nabameli

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