Ithengani i-$100,000 ekukhangiseni Ngokumaphakathi?
I-infographic evela ku-WebFX iveza ukubuka konke okuphelele kwezindleko ezihlobene nemidiya yokukhangisa ehlukene kazwelonke. Kwephula kafushane ukutshalwa kwezimali okudingekayo ekusethweni nasekugcinweni okuqhubekayo kwezindlela zokukhangisa ezahlukahlukene, okuhlanganisa I-TV Kazwelonke, Umagazini, Nokukhangisa Kwephephandaba, kanye ne-Direct Mail, Telemarketing, Ukuthuthukisa Injini Yokusesha, Ukumaketha Kokukhokha Ngokuchofoza, Ukumaketha Nge-imeyili, kanye Imikhankaso Yokumaketha Okuqukethwe Kwewebhu.
Imidiya ngayinye inemininingwane ngenqubo yayo yokusetha nezindleko, kanye nezindleko ezimaphakathi zokubekwa kwemidiya kanye nezindleko ezihambisana nokukhangisa okuqhubekayo. Lo mhlahlandlela obonakalayo usebenza njengesisetshenziswa esibalulekile sabakhangisi abafuna ukuqonda isimo sezimali semizamo yokukhangisa kazwelonke kuzo zonke izinkundla zemidiya eziningi.
Uma ucubungula isabelomali sokukhangisa esingu-$100,000, kubalulekile ukuqonda ukufinyelela kanye nembuyiselo engaba khona ekuchithweni kwezikhangiso (I-ROAS) kuzo zonke izindlela ezahlukahlukene. Nansi incazelo yalokho okungafinyelela ku-$100,000 endaweni ngayinye yokukhangisa, kanye nemininingwane yamakhono okukhomba kanye nokuhlaziywa kwe-ROAS.
I-National TV Advertising
Ngezindleko ezisukela ku-$63,000 ukuya ku-$8 wezigidi zokusetha kanye nezindleko zemidiya ezimaphakathi ezingaba ngu-$342,000 ngesikhangiso samasekhondi angu-30, isabelomali sika-$100,000 singase singanele kuzwelonke. TV ukukhangisa. Kodwa-ke, ingathenga isikhathi somoya esilinganiselwe uma sifakwe engxenyeni yesifunda noma njengengxenye yephakheji ebanzi. Izikhangiso ze-TV zinokufinyelela okubanzi kodwa okuqondisiwe okunganembe kangako kunemithombo yedijithali. Ukuhlaziya i-ROAS ye-TV kuhlanganisa ukulandelela ukunyuka kwethrafikhi yewebhu, ukuthengiswa okuqondile, noma ukusesha okunegama phakathi nangemuva komkhankaso.
I-National Magazine Advertising
Izikhangiso zomagazini zibiza phakathi kuka-$500 kuya ku-$397,800 ngokuklama, ngezindleko ezimaphakathi zemidiya ezingu-$250,000 ngesikhangiso ngasinye. Ngo-$100,000, umuntu angakhokhela ukubekwa kwezikhangiso ezincane noma ezingavelele ezindabeni ezimbalwa noma ukubekwa okukhulu kumagazini owodwa. Omagazini banikeza ukuqondiswa kwezibalo zabantu ngokusekelwe ekufundeni. I-ROAS ingakalwa kusetshenziswa amakhodi ephromo ahlukile noma Ama-URL ukulandelela izilinganiso zokuphendula.
Ukukhangisa Kwephephandaba Likazwelonke
Izindleko zokuklama zezikhangiso zamaphephandaba zisukela ku-$11 ukuya ku-$1.4 wezigidi, futhi izindleko ezimaphakathi zemidiya zingaba ngu-$113,000 ngesikhangiso ngasinye. Isabelomali sika-$100,000 singavikela uchungechunge lwezikhangiso ezincane noma ukubekwa okumbalwa okukhulu. Amaphephandaba ahlinzeka ngokukhomba ngokwendawo kanye nezibalo zabantu. I-ROAS ngokuvamile ihlolwa kusetshenziswa amanani okusetshenziswa kwekhuphoni noma izinombolo zocingo ezilandelelwayo.
Ukukhangisa Ngemeyili Eqondile
Ngezindleko zokuklama kusuka ku-$50 kuya ku-$7,200 kanye nesilinganiso esingu-$51.40 nge-oda ngalinye, u-$100,000 ungaxhasa umkhankaso we-imeyili oqondile. Lesi sikhungo sivumela imikhankaso eqondiswe kakhulu esekelwe ezintweni ezihlukahlukene ze-demographic kanye ne-psychographic. I-ROAS yemeyili eqondile ikalwa ngezinga lokuphendula kanye namamethrikhi ezinga lokuguqulwa.
Ucingo
Ukubhalwa kweskripthi sokumaketha ngefoni kusuka ku-$1,000 kuya ku-$5,200, nezindleko zokushaya ucingo phakathi kuka-$7 kuya ku-$70 ngehora noma u-$35 kuya ku-$60 ukuhola ngakunye. I-$100,000 ingase ixhase umkhankaso wokuthengisa ngocingo ofinyelela izinkulungwane zabaholayo. I-Telemarketing inikeza ukwenza kube ngokwakho kodwa engcupheni yokumelana okuphezulu kwabathengi. Isilinganiso se-ROAS sibandakanya ukulandelela amazinga okuguqulwa kanye nenani lesikhathi sempilo yekhasimende.
I-National Search Engine Optimization (SEO)
Ngezindleko zokuqala zokucushwa kwewebhusayithi phakathi kuka-$4,000 kuya ku-$10,000 kanye nezindleko eziqhubekayo ezizungeze u-$900/ngenyanga kumkhangisi we-inthanethi, isabelomali se-$100,000 singaphezu kokwanele umkhankaso we-SEO wonyaka wonke onamandla.
SEO iqondise abasebenzisi abafuna ngenkuthalo amagama angukhiye ahlobene, futhi i-ROAS ikalwa ngokukhula kwethrafikhi ephilayo, amazinga okusesha, namazinga okuguqulwa kusuka kuthrafikhi yosesho lwendalo.I-National Pay Per Click (PPC) Marketing
PPC izindleko zokusetha zifana ne-SEO, ngezindleko ezingeziwe zokuchofoza ezisukela kumasenti angu-5 ukuya ku-$3 ngesivakashi ngasinye esifanelekayo. Isabelomali sika-$100,000 sizoshayela ukuchofoza okubalulekile, ngokukhomba okunembayo okusekelwe kumagama angukhiye, izibalo zabantu, nokuziphatha komsebenzisi. I-ROAS ibalwa ngokuqhathanisa izindleko ngokuchofoza ngakunye (I-CPC) nezinga lokuguqulwa okuvela ezikhangisweni.
Ukumaketha Nge-imeyili Kazwelonke
Ngezindleko zokuklama zama-$4,000 kuya ku-$50,000 kanye nemodeli ye-CPC efanayo ku-PPC, u-$100,000 ungaxhasa umkhankaso omkhulu wokumaketha we-imeyili. Ukumaketha nge-imeyili kuvumela imikhankaso eqondiwe ngokusekelwe kumasegimenti wamakhasimende. Ukuhlaziywa kwe-ROAS kubandakanya ukulandelela amanani avuliwe, amanani okuchofoza (CTR), kanye namazinga okuguqulwa kwe-imeyili.
Umkhankaso Wokumaketha Okuqukethwe Kwewebhu
Ukuthuthukiswa kwezimpahla zokuqukethwe kuwebhu kanye nezici zesithombe kungabiza kusuka ku-$6,000 kuya ku-$12,000, futhi okuqukethwe kuhlale kuluhlaza, azikho izindleko eziqhubekayo. Lesi sabelomali singakha ingcebo yokuqukethwe ukushayela ukufinyelela kwe-organic kanye nokuzibandakanya. Ukuqondisa kusekelwe ekuhlobaneni kokuqukethwe kumasegimenti ahlukahlukene ezithameli. I-ROAS yokumaketha okuqukethwe ayiqondile kangako kodwa ingakalwa ngokuhamba kwesikhathi ngamamethrikhi okubandakanya nokusebenza kwe-SEO.
Kuzo zonke izindlela, ukuhlola ukuthi imali yokukhangisa iveza i-ROAS enhle, kubalulekile ukucacisa ngokusobala. I-KPIs (izinkomba zokusebenza ezibalulekile) ngaphambi kokuthi umkhankaso uqale. Lawa ma-KPI kufanele ahambisane nezinjongo zebhizinisi, njengokukhiqiza umkhondo, ukukhulisa ukuthengisa, noma ukukhulisa ukuqwashisa ngomkhiqizo. Amathuluzi afana ne-web analytics, CRM amasistimu, kanye namadeshibhodi okusebenza kwezikhangiso kubaluleke kakhulu ekulandeleni nasekuvezeni lezi zinkomba kuzindlela zokukhangisa ezifanele.