Ukukhangisa OkuqukethweI-Marketing Infographics

I-DIY Infographic Production: Umhlahlandlela Wesinyathelo Ngesinyathelo

Ukudala i-infographics enomthelela kuyikhono elibalulekile ekukhangiseni okuku-inthanethi. Ngabantu abayizigidi ezingu-200 ohlwini lwe-FTC lokungashayeli, okuncipha ukusetshenziswa kwe-imeyili, kanye no-78% wabasebenzisi be-inthanethi abenza ucwaningo lomkhiqizo ku-inthanethi, i-infographics isiphenduke isu lokuya kubakhangisi abafuna ukwenza i-buzz, enhle. PR, futhi bathuthukise ukubonakala kwabo ku-inthanethi.

Kodwa kuthiwani uma ungenaso isabelomali sokuqasha inkampani ye-infographic design futhi ufuna ukuzenza ngokwakho (DIY)? Nawu umhlahlandlela ophelele wokuthi ungayenza kanjani i-infographics yakho ephoqayo.

  1. Imibono: I-Ideation isinyathelo sokuqala esibalulekile ekudaleni i-infographic. Qala ngokuqapha izinkundla zokuxhumana ezidumile, njenge-Twitter ne-Facebook, ukuze ulinganise umsebenzi esihlokweni osikhethile. Hlola izihlanganisi zezindaba zomphakathi ezifana ne-Digg ne-Reddit ukuze uhlonze izihloko ezithrendayo. Hlela izikhathi zokuxoxisana ukuze uthuthukise imibono yakho, usebenzise imibono evela kwabanye ukuze uqinisekise ukuthi usendleleni efanele. Ukwengeza, sebenzisa amathuba emicimbini efika ngesikhathi enomsebenzi ophezulu we-inthanethi futhi uhlose ukwenza izihloko eziyinkimbinkimbi zibe lula noma unikeze imihlahlandlela yokuthi abantu bazoyithola kanjani ibalulekile.
  2. Ukukhethwa Kombono: Ngemva kokukhiqiza iqoqo lemibono, yisikhathi sokukhetha lowo othembisa kakhulu. Hlola umbono ngamunye ngokusekelwe kumibandela embalwa: Ingabe uyahambisana nokugxila kokuhlela kwewebhusayithi lapho izoshicilelwa khona? Ingabe kukhona ukwesekwa okukhulu nokwethembekile kombono wakho? Ingabe umqondo ulula kuzithameli zakho eziqondiwe ukuba ziwuqonde? Ingabe wena ngokwakho unesithakazelo kulo mbono? Ingabe inikeza i-engeli entsha ngesihloko? Khetha umbono ohlangabezana kangcono nale mibandela ukuze uqhubekele phambili.
  3. Ucwaningo: Ucwaningo lwakha isisekelo sokwethembeka kwe-infographic yakho. Qala ucwaningo lwakho ngemithombo egunyaziwe, njengama-ejensi kahulumeni nezikhungo zemfundo, noma imithombo ye-inthanethi ehloniphekile. Qinisekisa ukuthi idatha oyiqoqayo isekela isihloko osikhethile. Kulesi sinyathelo, kubalulekile ukukhetha nokukhetha kuphela ulwazi olufanele kakhulu noluthembekile ongalufaka ku-infographic yakho.
  4. Hlela Ulwazi: Ukuhleleka okusebenzayo kuyisihluthulelo se-infographic ephumelelayo. Qala ngokwakha umbono ongokomqondo we-infographic yakho, ucabangele amaphalethi emibala nemifanekiso edlulisa umlayezo ohlosiwe. Sebenzisa izihloko, imibhalo engezansi, nezinye izinkomba ukuze uhlele okuqukethwe kwakho ngokunengqondo ngaphakathi kwe-infographic. Le nhlangano izoqondisa umklami ekwethuleni ulwazi ngokubuka.
  5. Uhlaka Oluphelele Lokuqala: Uma usuhlele okuqukethwe kwakho, sekuyisikhathi sokudala uhlaka lokuqala olugcwele lwe-infographic yakho. Hlola ukuze uqinisekise ukuthi konke okuqukethwe okudingekayo kukhona futhi kunembile. Linganisa ukusebenza kwemifanekiso ekusizeni izithameli zakho ziqonde isihloko. Qinisekisa ukuthi izigaba zigeleza ngokuhlangana futhi ugcine itimu engaguquki kuyo yonke i-infographic.
  6. Izibuyekezo: Ukucolisiswa kwe-infographic kubalulekile kumkhiqizo wokugcina ophucuziwe. Buyekeza i-infographic yakho ngezindlela ezintathu ezihlukene: okokuhlela, okomqondo, nokubukwayo. Hlola ukuphelela, ukuhambisana, nokutholakala okunembile ngokombono wokuhlela. Hlola ukugeleza nokuhambisana kwe-infographic ngokomqondo. Okokugcina, qinisekisa ukuthi okubonwayo kuthuthukisa ukuqonda nokuzibandakanya, kunokuba kuphazamise umlayezo.
  7. Uhlelo Lokukhiqiza: Isinyathelo sokugcina sibandakanya ukuhlela inqubo yokukhiqiza. Nikeza isikhathi socwaningo lokuqukethwe, njengoba amakhono okusesha ku-inthanethi abalulekile ukuze uthole imithombo yakamuva nefanelekile. Zinike isikhathi sokubuka ngeso lengqondo nesiqondiso sobuciko, njengoba idizayini yekhwalithi ithuthukisa ukufaneleka nokukhanga kwe-infographic yakho. Khomba okusalungiswa kokuqala okucishe kulingane nama-75%. Beka kuqala ukukhetha kombono ngokukhetha umqondo ongcono kakhulu esigabeni sakho sombono. Gcina imibono iqhubeka ngokuhlala uhambisana nezindaba zakamuva namathrendi. Okokugcina, hlela imijikelezo yokubuyekeza engu-3-4 ukuze ulungise i-infographic yakho.

Ngokulandela lezi ziqondiso zesinyathelo nesinyathelo, ungasebenzisa amandla e-infographics ukuze uqinise imizamo yakho yokumaketha ku-inthanethi, ukhulise ukubonakala kwewebhusayithi yakho, futhi ubandakanye izethameli ozihlosile ngempumelelo.

Khumbula ukuthi i-infographics ingamathuluzi ayigugu, akuvumela ukuthi udlulise ulwazi oluyinkimbinkimbi olubandakanyayo futhi olubukekayo. Zifake esu lakho ukuze uhlale uncintisana ku-inthanethi ehlala ishintsha.

DIY Infographic Guide
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Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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