I-Flash Sales: Ithuluzi Le-E-commerce Elisebenzayo Lokushayela Imali Engenayo Ebalulekile
Kuyini a ukudayiswa kwe-flash? Ukuthengiswa kwe-flash kuwumnikelo onesaphulelo esisheshayo nokuphelelwa yisikhathi ngokushesha. Abahlinzeki be-E-commerce bashayela ukuthengisa okuningi okwengeziwe ngokunikela ngokuthengisa kwe-flash nsuku zonke kumasayithi abo. Abathengi bagcina bebuyile nsuku zonke ukuze babone ukuthi yini isivumelwano… bathenga izinto eziningi kaningi. Kodwa ziyasebenza?
Amabhrendi ajwayelekile anamakhasimende athembekile awasakwazi ukuziba ukuyenga kokuthengiswa kwe-flash. Abathengisi bangahlanganisa ukuthengiswa kwe-flash kumawebhusayithi abo akhona ngaphandle kokuthi baxhumane nomnyango we-IT noma batshale isikhathi esiningi nemali.
Isimali
Ukunyuka Kokuthengiswa Kwe-flash
Esimeni esiguqukayo se-e-commerce, ukuthengiswa kwe-flash kuye kwavela njengethuluzi elinamandla labathengisi. Le mititilizo yesikhathi esikhawulelwe, evusa injabulo yezitolo, ibone ukwanda okukhulu kokuduma. Ukuyenga kwabo kudala umuzwa wokuphuthuma nokukhethekile, okuqhubeza abathengi ukuthi bangene bathenge baze behle.
Kusukela ngo-2009, amawebhusayithi athengisa nge-flash abone ukukhuphuka okumangazayo kwama-368% esabelo semakethe sanyanga zonke. Sezifana nezitolo zezitolo, eziheha amakhasimende ngezaphulelo eziphakeme isikhathi esilinganiselwe. Lokhu kukhula kubonisa ukushintsha kokuziphatha kwabathengi okuvuna amadili asheshayo, amanani aphezulu. Nazi izinzuzo ezibonwa izinkampani ze-e-commerce:
- Amathuba Amasha Emali Engenayo: Abathengisi bangahlanganisa ukuthengiswa kwe-flash kumawebhusayithi akhona, benze ukukhushulwa kwemali engenayo ngokushesha ngaphandle kokudinga imodeli yebhizinisi ehlukile.
- Brand Leverage: Imikhiqizo emisiwe, nedumela layo, inenzuzo enkulu ekubambeni isabelo semakethe kule ngxenye ye-e-commerce ekhula ngokushesha.
- Ukuzibandakanya Kwamakhasimende: Ukuthengiswa kwe-flash kukhuthaza ukusebenzelana kwamakhasimende okujulile, kwesikhathi eside, okuhlinzeka ngendlela esebenzayo yokuphathwa kwempahla kanye nokukhushulwa okukhethekile.
- Uxhaso Oluhlaba umxhwele kanye Namanani: Izinkampani ezifana ne-Gilt Groupe, i-Vente-privee.com, ne-Nordstrom zibonise impumelelo yezezimali efinyelelwa ngokuthengiswa kwe-flash, ngezibalo ezikhuphukela kumabhiliyoni.
Ukuhlela Ukuthengisa Okuphumelelayo Kwe-Flash
- Ubude besikhathi: Ngokuvamile kuthatha amahora ambalwa kuya ezinsukwini ezimbalwa, isikhathi esifanelekile kufanele sidale ukuphuthuma ngaphandle kokukhungathekisa ikhasimende.
- Inventory and Promotion Management: Sebenzisa ukuthengiswa kwe-flash ukuze usule i-inventory eyeqile noma uthuthukise ithrafikhi yasesitolo ukuze uthole amaphromoshini akhethekile.
Ukukhuthaza ukuthengiswa kwe-Flash
- imeyili Marketing : Umshayeli obalulekile wokuthengiswa kwe-flash, no-18% wethrafikhi yokudluliselwa evela kuma-imeyili. Idlula inkundla yezokuxhumana kanye nokusesha kulesi sizinda.
- Isikhathi Esifanelekile: Isikhathi esingcono kakhulu sokuthumela ama-imeyili okuthengiswa kwe-flash kukusihlwa, okubonisa imali engenayo ephezulu nge-imeyili ngayinye kanye namazinga okuguqulwa anyukile.
- Ukuphuthuma Nokungafihli: Xhumana nesikhathi/ubude besikhathi sokuthengisa futhi ufake iminikelo yokuthumela. Lokhu kuphumela obala kwakha ukwethembana nokuphuthuma.
- Ukuvumelana Kwezokumaketha: Qinisekisa ukuthi umlayezo wokumaketha uyahambisana ukusuka ku-imeyili kuye kuwebhusayithi. Sebenzisa amabheji omkhiqizo nezibhengezo ezidayiswayo ukuze ugcine lokhu kuvumelana.
Imikhuba Engcono Kakhulu Yezilinganiso Zokuguqulwa Okuphezulu
- Isikhathi singukhiye: Ukuthengisa okufushane kuvame ukukhiqiza amanani angcono okuchofoza ukuze uvule. Iwindi lokuthengisa lamahora amabili lisebenza kakhulu.
- Echoed Marketing: Bonisa itimu yokuthengisa ekhanyayo ngokungaguquki kuwo wonke amakhasi lapho amakhasimende echofoza ukusuka kuma-imeyili.
- Ukuhlanganyela Kwangemva Kokuthengisa: Thumela izibhengezo eziphawula ukuphela kwendali ukuze ugcine ukusebenzelana nokwazisa amakhasimende aphuthelwe.
Ukuthengiswa kwe-flash akuyona into edlulayo kodwa iyithuluzi lempumelelo ye-e-commerce. Banikeza indlela ephumelelayo yokuthi abathengisi bahlanganyele namakhasimende, baphathe i-inventory, futhi baqhube ukuthengisa. Ngokuhlela okufanele, ukumaketha okuhlosiwe, kanye nedumela lomkhiqizo, ukuthengiswa kwe-flash kungaba yisisekelo sesu le-e-commerce.