Izingxenyekazi zeCRM kanye nezeDatha

Izindlela Ezingu-10 Izinkampani Ezinciphisa Isitoreji Sedatha Nezindleko Zokugcina

Sisiza inkampani yenza ikhophi yasenqolobaneni futhi ithuthe i-Universal Analytics yabo idatha. Uma ngabe kwaba khona isibonelo esihle kakhulu izindleko zedatha, nazo ke. Izibalo zithwebula idatha ngokungami futhi zethulwa ngehora, usuku, isonto, inyanga, nonyaka. Uma sifisa ukwenza yonke idatha ifinyeleleke, iklayenti lingasebenzisa amashumi ezinkulungwane zamaRandi emalini yokugcina... ingasaphathwa yezindleko zokubuza idatha kanye nemibiko yokucubungula. Ekugcineni, isisombululo sizoba kabili:

  • Isixazululo sokubika nedatha esilinganisa ukuhlaziya okudingekayo njalo kanye nezindleko zokugcina nokuphatha leyo datha.
  • Ikhophi yasenqolobaneni ethengekayo yayo yonke idatha uma sidinga ukuyifinyelela kamuva.

Njengoba izindleko zokugcina zehla, izinkampani zaqala ukunganaki umthamo wedatha ezaziwathola, eziwathwebulayo, futhi ziwagcina ngokuhamba kwesikhathi. Izitaki zedatha yebhizinisi ziqhubekile zanda, amaphuzu wokuthwebula idatha anda, futhi amakhulu emithombo manje anezela ngokuphawulekayo kudatha yenhlangano.

Ivolumu yedatha edaliwe futhi yaphindaphindwa emhlabeni wonke
Umthombo: IDC

Akuyona inkinga engabizi:

Amabhizinisi achitha isilinganiso esingu-.5 trillion ngonyaka ekuphathweni kwedatha, nokuthi u-30% waleyo nkcitho umosheka ekugcinweni nasekugcinweni kwedatha okungadingekile noma okungasebenzi kahle.

Ubudala bedatha 2025

Ibhizinisi elimaphakathi lisebenzisa u-$1.2 wezigidi ngonyaka ekugcinweni nasekugcinweni kwedatha, kodwa leyo mali engu-30% yaleyo mali imosheka ekugcinweni nasekugcinweni kwedatha okungadingekile noma okungasebenzi kahle.

Forrester

Enye indlela yokuphatha kangcono izindleko zedatha yakho iwukuhlanganisa inqubomgomo yokugcinwa kwedatha nemisebenzi yenhlangano efanele.

Inqubomgomo Yokugcinwa Kwedatha

Inqubomgomo yokugcinwa kwedatha isethi yezinkombandlela nemithetho esungulwe inhlangano ukuze inqume ukuthi izinhlobo ezihlukahlukene zedatha kufanele zigcinwe isikhathi esingakanani nokuthi kufanele ziphathwe kanjani kuwo wonke umjikelezo wazo wokuphila. Le nqubomgomo ibalulekile ekugcineni ukulawulwa kwedatha, ukuqinisekisa ukuthobelana nezidingo zomthetho nezokulawula, kanye nokuthuthukisa izinqubo zokuphatha idatha.

Amabhizinisi angama-35% kuphela anenqubomgomo yokugcinwa kwedatha esebenzayo.

IBM

Ngomongo wokuthengisa, ukumaketha, nobuchwepheshe be-inthanethi, inqubomgomo yokugcinwa kwedatha ingase icacise ukuthi idatha yekhasimende, imikhondo yokuthengisa, idatha yomkhankaso wokumaketha, nolunye ulwazi oluhlobene okufanele luphathwe ngayo. Nazi izici ezibalulekile zenqubomgomo yokugcinwa kwedatha:

  1. Izikhathi Zokugcina: Chaza ubude besikhathi okufanele kugcinwe ngaso izinhlobo ezahlukene zedatha. Lokhu kungahluka ngokuya ngezidingo zomthetho, amazinga emboni, nezidingo zebhizinisi. Isibonelo, amarekhodi ezezimali angase adinge ukugcinwa iminyaka embalwa, kuyilapho idatha yesikhashana yokumaketha ingase ibe nesikhathi esifushane sokugcinwa.
  2. Ukulawula Ukufinyelela: Cacisa ukuthi ubani onokufinyelela izinhlobo ezihlukahlukene zedatha ngaphakathi kwenhlangano. Ukufinyelela kufanele kukhawulelwe kubasebenzi abagunyaziwe kuphela ukuze kuvinjelwe ukusetshenziswa okungagunyaziwe noma ukudalulwa.
  3. Ukuphepha Kwedatha: Sebenzisa izinyathelo zokuphepha ukuze uvikele idatha phakathi nesikhathi sayo sokugcinwa. Lokhu kuhlanganisa ukubethela, izilawuli zokufinyelela, nokuhlolwa kokuphepha okuvamile.
  4. Isipele sedatha: Yenza ikhophi yasenqolobaneni yedatha njalo ukuze uvimbele ukulahleka ngenxa yokwehluleka kwesistimu, ukonakala kwedatha, noma izehlakalo ze-cybersecurity.
  5. Ukususwa Kwedatha: Chaza izinqubo zokususa idatha ngokuphephile lapho ifika ekupheleni kwesikhathi sayo sokugcinwa noma lapho icelwa izihloko zedatha (isb, amakhasimende). Qinisekisa ukuthobela imithetho yobumfihlo bedatha, njenge I-GDPR or CCPA.
  6. Izindlela Zokuhlola: Gcina amalogi ocwaningo ukuze ulandelele ukuthi ubani ofinyelele idatha nokuthi nini, okungaba usizo ngezinjongo zokuthobelana nezokuvikela.
  7. Ukuthobelana Nomthetho: Qinisekisa ukuthi inqubomgomo yokugcinwa kwedatha ihambisana nemithetho esebenzayo nezimiso. Xhumana nochwepheshe bezomthetho ukuze uhlale unolwazi mayelana nezimfuneko ezishintshayo.
  8. Ukuqeqeshwa Nokuqwashisa: Qeqesha abasebenzi ngenqubomgomo yokugcinwa kwedatha futhi uhlale uqwashisa ngokubaluleka kwayo ukuze uqinisekise ukuthotshelwa kwemithetho.
  9. Ukubuyekezwa Kwezikhathi: Hlala ubuyekeza futhi ubuyekeze inqubomgomo yokugcinwa kwedatha ukuze ivumelane nezidingo zebhizinisi ezishintshayo kanye nezidingo zokulawula.

Inqubomgomo echazwe kahle yokugcinwa kwedatha isiza izinhlangano zilawule idatha ngempumelelo, zinciphise izingozi ezihlobene nokuphulwa kwedatha noma ukungathobeli, futhi zithuthukise izindleko zokulondoloza ngokugcina idatha kuphela isikhathi eside njengoba kudingeka.

Amasu Okunciphisa Izindleko Zedatha

Kunezindlela ezimbalwa izinkampani ezingonga ngazo imali ezindlekweni zedatha kuyilapho zigcina ubuqotho nokuphepha kwedatha. Nawa amanye amasu okonga, kanye nezibonelo:

  1. Ukuhlanzwa Kwedatha kanye Nokubuyisela: Hlanza njalo idatha yokuxhumana eyisidala, engavumelekile, eyimpinda, nengafaneleki Ekuphathweni Kobudlelwane Bekhasimende (CRM) amasistimu. Lokhu kunciphisa izindleko zokugcina futhi kuqinisekisa ukuthengisa nokuthengisa imizamo iqondiswe emithonjeni enembile nefanelekile. Uma udinga usizo lokunciphisa izindleko zedatha yakho ye-Salesforce, xhumana nathi ku- DK New Media.

I-Salesforce ilinganisela ukuthi amaphesenti angu-91 edatha ye-CRM ayiphelele futhi amaphesenti angu-70 aleyo datha ayawohloka futhi abe engalungile minyaka yonke. 

UDun noBradstreet
  1. Ingobo yomlando yedatha kanye nesitoreji esinezigaba: Hambisa idatha endala nengafinyelelwanga kangako endaweni yokugcina umlando engabizi kakhulu. Isibonelo, amarekhodi okwenziwayo omlando angathuthelwa endaweni yokugcinwa kwengobo yomlando, kukhululwe indawo yokugcina eyisisekelo ebizayo.
  2. Ukwenza Ikhophi Yasenqolobaneni: Linganisa izinqubomgomo zokwenza ikhophi yasenqolobaneni ukuze kuncishiswe ukuphinda kusetshenziswe futhi kwandiswe izindleko zokulondoloza. Sebenzisa amasu afana nokuphindaphinda kanye nokuminyanisa ukuze unciphise izidingo zokulondoloza isipele. Cabangela ukuguqula izipele uziyise ezinsizakalweni eziyisipele ezisekelwe emafini ezinikeza izinketho zokulondoloza ezingabizi kakhulu. Abahlinzeki bamafu bavame ukunikeza izinhlelo zesitoreji esinezigaba lapho idatha efinyelelwa kancane igcinwa ngezindleko eziphansi.
  3. Ukuphathwa kwe-Data Lifecycle: Misa izinqubomgomo ezicacile zokugcina idatha ezisho ukuthi idatha kufanele igcinwe isikhathi esingakanani. Susa idatha engasadingeki, wehlise izindleko zesitoreji kanye nezingozi ezingokomthetho ezingaba khona. Sebenzisa izinqubo zokusula idatha ezizenzakalelayo ezisekelwe kuzinqubomgomo zokugcinwa ukuze ugweme ukusetshenzwa mathupha.
  4. Ukuthuthukisa Izindleko Zefu: Hlala uqapha izinsiza zamafu ezinosayizi olungile ukuze ufanise ukusetshenziswa. Lokhu kungafaka ukwehlisa noma ukumisa izinsiza ngesikhathi sesidingo esiphansi. Sebenzisa izinsiza zamafu njenge-AWS Spot Instances noma i-Azure Reserved Instances ukuze wonge ezindlekweni zekhompyutha.
  5. Ukucindezelwa Kwedatha Nokubethela: Cindezela idatha ngaphambi kokulondoloza ukuze unciphise izindleko zokulondoloza kuyilapho ugcina ukufinyeleleka. Sebenzisa izindlela eziphumelelayo zokubethela ukuze uvikele idatha ngaphandle kokwandisa kakhulu izidingo zesitoreji.
  6. Ukuphathwa Kwedatha Nokuqeqeshwa: Sebenzisa izinqubo zokulawula idatha ukuze uqinisekise ikhwalithi yedatha nokuhambisana, unciphisa ingcuphe yezindleko ezingadingekile ngenxa yamaphutha edatha. Qeqesha abasebenzi ngezinqubo ezingcono kakhulu zokuphatha idatha ukuze bagweme ukusakazeka kwedatha ngephutha futhi banciphise izindleko ezihlobene nokudalwa kwedatha okungadingekile.
  7. Ukuhlaziywa kokusetshenziswa kwedatha: Hlola futhi uhlaziye ukuqoqwa kwedatha namaphethini okusetshenziswa ukuze uhlonze futhi uqede amasethi edatha angasetshenzisiwe noma angasetshenziswa kancane, kukhululwe izinsiza zesitoreji.
  8. Izingxoxo zomthengisi: Buyekeza njalo izinkontileka nabahlinzeki besitoreji sedatha ukuze uxoxisane ngamanani angcono noma uhlole izinketho ezingabizi kakhulu. Njengoba umkhawulokudonsa, amandla ekhompuyutha, kanye nesitoreji kuphumelela kakhulu, izindleko ezinzima ziyehla kubathengisi. Ukugcina izinkontileka zakho zingashintshi akusona isidingo ngaso sonke isikhathi.
  9. Ukwenziwa Kwedatha: Sebenzisa ubuchwepheshe obuvumela idatha ukuthi ifinyelelwe futhi isetshenziswe ngaphandle kokuphinda futhi igcinwe ezindaweni eziningi, ukwehlisa izindleko zokulondoloza.

I-Global DataSphere kulindeleke ukuthi ibe ngaphezu kokuphindwe kabili ngosayizi kusukela ngo-2022 kuya ku-2026. I-Enterprise DataSphere izokhula ngokushesha okuphindwe kabili kune-Consumer DataSphere kule minyaka emihlanu ezayo, ibeke ingcindezi eyengeziwe ezinhlanganweni zamabhizinisi ukuthi zilawule futhi zivikele idatha yomhlaba. ngenkathi sidala amathuba okwenza kusebenze idatha yebhizinisi nezinzuzo zomphakathi."

UJohn Rydning, iPhini Likamongameli Wocwaningo, iGlobal DataSphere ye-IDC

Ngokusebenzisa la masu, izinkampani zingakwazi ukuthuthukisa izinqubo zazo zokuphatha idatha, zehlise izindleko ezingadingekile, futhi ziqinisekise ukuthi idatha ebalulekile ihlala ifinyeleleka futhi ivikelekile.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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