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Ukwehla Kwamaphephandaba

Ngihlale ngibonga iminyaka yami ngisebenza embonini yamaphephandaba. Ukuqeqeshwa, ulwazi, namathuba enganginawo embonini kwakuyizisekelo zomsebenzi wami ophumelelayo wokumaketha ngedijithali. Uma usunesikhathi eside ungumfundi, uyazi uthando lwami ngalo mkhakha. Ngiyazikholelwa izihloko zami lapha, lapha, futhi lapha kuhle ukumboza!

Kodwa-ke ngokuqhubekela phambili okungenakuphikiswa kwesikhathi kanye nokuvela kobuchwepheshe, imboni yamaphephandaba eyake yaba namandla kakhulu ibonakala ingena entweni eyenzeka emhlabeni wonke, i-inthanethi. Ngokufinyelela kwayo emhlabeni wonke, ukufinyeleleka kalula nokuthandwa phakathi kwentsha ehlakaniphile enolwazi lwezobuchwepheshe, imboni yamaphephandaba yehle kakhulu emalini esetshenziswayo ekusakazweni nasekukhangiseni, okubuza umbuzo onamandla othi “ingabe likhona ikusasa lamaphephandaba?

Ukwehla Kwephephandaba

Amaphephandaba angakwenza ukholwe ukuthi inkinga imane nje iwukuba i-inthanethi intshontshe abakhangisi. Ngihlale ngitshela abantu ukwehla kwemboni yamaphephandaba kwaba ukuzibulala, hhayi a ukubulala. Lapho amamajini enzuzo ayengu-30% kanye no-40%, amagumbi okuhlala akhetha ukuthi angalokothi atshale leyo mali kukhwalithi yobuntatheli noma ukufuduka ku-inthanethi.

Ngabuka izintatheli ezingomakadebona ezazikhathalela idolobha lethu zidilizwa, futhi imisebenzi yazo ithunyelwa ngomkhumbi iyiswa endlunkulu yenkampani. Ngibuke njengoba ama-classified ehamba ku-inthanethi, futhi ubuholi abuzange buntengantenge. Ngaphinde ngabuka amaphephandaba aqasha ithalente ngaphakathi kuphela, engaphinde avuselele ubuholi bawo ngethalente elivela ngaphandle kwemboni ngombono omusha. Ngokujabulisayo, umsebenzi wami wasinda lapho ngixoshwa kafushane ngenxa yokuphumela obala ngokushabalala kwethu kwekusasa.

Umlando Wamaphephandaba

Lesi sifinyezo sigqamisa izigigaba ezibalulekile nezinselelo ekuwohlokeni kwamaphephandaba, kugxilwe ekutheni ubuchwepheshe, i-inthanethi, kanye nemikhuba eshintshayo yokufunda kudlale indima ebalulekile ekulolongeni isiphetho semboni.

  • Iminyaka Eyishumi Yokubusa: Amaphephandaba abewumthombo oyinhloko wolwazi ezigidini zeminyaka eminingi, enikeza izindaba zansuku zonke kubabukeli bomhlaba wonke.
  • Umncintiswano ovela kuRadio: Ngawo-1920, amaphephandaba abhekana nokuncintisana okuqondile okuvela ekukhuleni kokusakaza emsakazweni, okwaholela ezinselele ezithile ekugcineni abalaleli bawo.
  • Isikhathi Sokucindezeleka: Phakathi neminyaka yawo-1930, amaphephandaba agxekwa ngokungakulindeli ukuwohloka komnotho, futhi amanye azabalaza ukuze aqhubeke entanta.
  • I-Suburban Newspapers: Ngemuva kweMpi Yezwe II, kwaba nokushintshashintsha kwabantu baseMelika bebheke ezindaweni ezingaphansi kwedolobha, okuholele ekusungulweni kwamaphephandaba angaphansi kwedolobha.
  • Izivumelwano Nokuthengiswa Kwezikhangiso: Ngawo-1960, amaphephandaba abhekana neziteleka kanye nezinguquko kwezomnotho, okwaholela emabhizinisini ahlangene kanye nezivumelwano phakathi kwezinkampani zamaphephandaba. Ukuthengiswa kwezikhangiso nokuphrinta kwahlanganiswa phakathi nalesi sikhathi, namaphephandaba azuza ingxenye enkulu yemali engenayo yokukhangisa yezwe.
  • Ukukhula kwe-Intanethi: Ngo-1962, i-intanethi yethulwa futhi yakhula kancane kancane. Ngawo-1990, yaqala ukuba nomthelela embonini yamaphephandaba.
  • Okunye kwabezindaba nokubika kophenyo: Ngeminyaka yawo-1970, izehlakalo ezifana nehlazo le-Watergate zaholela ekwenyukeni kombiko wophenyo, okuhlanganisa nokukhuphuka kweminye imithombo yezindaba kanye namaphephandaba amasonto onke okuhlosiwe kakhulu.
  • I-USA Today kanye Nokuphrinta Kwesathelayithi: Ngawo-1980, i-USA Today yazibiza ngokuthi “iphephandaba lesizwe” futhi yethula izindlela ezintsha zokuklama amaphephandaba nokunyathelisa ngesathelayithi.
  • Izinguquko Zobunikazi kanye ne-Inthanethi Boom: Ngeminyaka yawo-1990, ubunikazi kwabezindaba banda, futhi uMthetho Wezokuxhumana we-1996 waxegisa imingcele yobunikazi bemidiya. Amaphephandaba ahehe abatshalizimali bakwa-Wall Street kodwa abhekana nezinselelo zokujwayela inkathi yokushicilelwa.
  • I-Digital Age iyaqala: Ngeminyaka yawo-2000, i-inthanethi yaba nomthelela oqondile embonini yamaphephandaba, ngokukhula kokubhuloga kanye nezinkundla zokuxhumana kushintsha indlela izindaba ezisetshenziswa ngayo nezikhangiswa ngayo.
  • Yenqaba Ukukhangisa Nokusakazwa: Imboni yamaphephandaba yabhekana nokwehla okukhulu kwezokukhangisa, ukusakazwa kwegazi, nokufunda.
  • I-Glimmer of Hope: Ngaphandle kwalezi zinselelo, amaphephandaba aku-inthanethi abone inhlansi yethemba ngenani elikhulayo labasebenzisi be-inthanethi abadala abavakashela amawebhusayithi ephephandaba njalo.
  • Ikusasa Lokukhangisa Kwephephandaba: Ikusasa lokukhangisa ngamaphephandaba livela ku-inthanethi, namawebhusayithi ephephandaba aheha izigidi zezivakashi zanyanga zonke ezikhanga abakhangisi.
  • Yehlisa Inombolo Yamaphephandaba: Kusukela ngeminyaka yawo-1990, lehle ngo-14% isibalo samaphephandaba abhalwe e-USA.

Abathengi badla izindaba eziningi kunangaphambili emlandweni. Kodwa bathola ulwazi oluhlukahlukene olungcono kakhulu, baluthole ngokushesha, futhi babe nolwazi olungcono kakhulu lomsebenzisi ku-inthanethi. Ngesikhathi esifanayo, abakhangisi banezinketho ezingcono kakhulu zokufinyelela izethameli eziqondiwe abazidingayo.

isithombe 2
Source: Ishadi

I-infographic engezansi izama ukuba nethemba ngekusasa lamaphephandaba, kodwa iqiniso leshadi elingenhla lidweba isithombe esibi kakhulu sekusasa lamaphephandaba.

iphephandaba lethu liyehla infographic

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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