I-imeyili Marketing & AutomationI-Marketing Infographics

Umlando We-imeyili Nokwakhiwa Kwe-imeyili

Eminyakeni engu-52 edlule, ngo-October 29, 1971, URaymond Tomlinson yayisebenza I-ARPANET (isandulela sikaHulumeni wase-US ku-inthanethi etholakala esidlangalaleni) kanye ne-imeyili esunguliwe. Kwakuyinto enkulu kakhulu ngoba, kuze kube yileso sikhathi, imilayezo yayingathunyelwa futhi ifundwe kukhompuyutha efanayo kuphela. Lokhu kuhlukanise umsebenzisi nendawo ngophawu @.

I-imeyili yokuqala uRay Tomlinson ayithumele kwakuyi-imeyili yokuhlola u-Tomlinson echazwa njengengabalulekile, into efana nale QWERTYUIOP. Lapho ebonisa uzakwabo uJerry Burchfiel, impendulo yaba:

Ungatsheli muntu! Lokhu akuyona into okufanele sisebenzele kuyo.

Kusukela ngo-2023, inani labantu abasebenzisa i-imeyili selifinyelele izinombolo ezibalulekile, okubonisa indima ebalulekile yobuchwepheshe ekuxhumaneni komhlaba wonke. Bangu abasebenzisi be-imeyili abangaphezu kwezigidi ezi-4 emhlabeni jikelele, nomuntu ojwayelekile onama-akhawunti e-imeyili angu-1.75, okuphakamisa inani elikhulu lama-akhawunti e-imeyili asebenzayo.

Uma kucatshangelwa inani elimaphakathi lama-akhawunti e-imeyili ngomsebenzisi ngamunye, inani eliphelele lama-akhawunti e-imeyili emhlabeni wonke lingaba phezulu kakhulu kunabasebenzisi, njengoba abantu abaningi bagcina ama-akhawunti amaningi ngenjongo yomuntu siqu, yobungcweti, nezinye.

Ngaphezu kwalokho, umthamo wama-imeyili athunyelwa nsuku zonke ugcizelela ukusetshenziswa okusabalele kwe-imeyili, nge imibiko ukusikisela nxazonke 333.2 billion ama-imeyili athunyelwa ngosuku, isibalo okulindeleke ukuthi sikhule eminyakeni ezayo.

Umlando Wezinguquko Zokwakhiwa Kwe-imeyili

Abaphezulu ihlanganise le vidiyo enhle ngokuthi yiziphi izici nokusekelwa kwesakhiwo okungeziwe ku-imeyili eminyakeni edlule.

Umlando wedizayini ye-imeyili ubonisa inguquko ebanzi yobuchwepheshe bewebhu nokuncanyelwayo komuzwa womsebenzisi. Nakhu ukubuka okuphelele kokuthi ukwakheka kwe-imeyili kuthuthuke kanjani phakathi namashumi eminyaka:

1970s: The Dawn of Digital Communication

Ngawo-1970, ama-imeyili ayesekelwe emibhalweni, kusetshenziswa i-ARPANET (Advanced Research Projects Agency Network), isandulela se-Inthanethi. Bezingekho ihluzo, imiyalo yombhalo elula nemiyalezo ethunyelwa phakathi kwabasebenzisi kunethiwekhi efanayo.

1980s: Ukuvela Kwamazinga

Njengoba i-imeyili idume kakhulu ngeminyaka yawo-1980, amazinga afana nalokhu SMTP (I-Simple Mail Transfer Protocol) yathuthukiswa ukuze ithumele imilayezo kumanethiwekhi ahlukene. Idizayini ye-imeyili yayisengumbhalo kuphela, kodwa ukusetshenziswa kwamakhasimende e-imeyili kwaqala ukulinganisa indlela ama-imeyili abhalwa futhi afundwa ngayo.

1990s: Ukwethulwa kwe-HTML

Ngeminyaka yawo-1990 kwethulwa i-HTML (Ulimi Lwemakhaphu Ye-HyperText) kuma-imeyili, okuvumela amafonti, imibala, nezakhiwo eziyisisekelo. Lesi bekuyisinyathelo sokuqala esiya kuma-imeyili anothile we-multimedia esiwajwayele namuhla.

2000s: Ukunyuka kwe-CSS nokufinyeleleka

Iminyaka yawo-2000 ilethe ubunkimbinkimbi ekwakhiweni kwe-imeyili ngokwamukelwa kwe CSS (I-Cascading Style Sheets), evumele ukulawula okungcono kwesakhiwo nesitayela sezinto ze-imeyili. Ukufinyeleleka kuphinde kwaba ukucatshangelwa, ngemiklamo ecutshungulwa ukuthi amadivayisi ahlukene nabasebenzisi abakhubazekile bawafunda kanjani ama-imeyili.

I-Present ne-HTML5

Idizayini ye-imeyili yanamuhla isabela kakhulu futhi iyasebenzisana, sibonga I-HTML5 kanye ne-CSS ethuthukisiwe. Amaklayenti e-imeyili esimanje asekela:

  • I-HTML5 ividiyo nomsindo izici zivumela okuqukethwe kwe-multimedia eshumekiwe ngokuqondile ngaphakathi kwama-imeyili.
  • Izakhiwo ze-CSS3 ukuze uthole okwengeziwe izakhiwo eziguquguqukayo nokugqwayiza, ithuthukisa ukusebenzisana komsebenzisi.
  • Imibuzo yemidiya ye-CSS ivumelanisa ukwakheka kwe-imeyili ku- idivayisi yombukeli, ukuqinisekisa ukufundeka nokusebenza kuwo wonke amafoni aphathekayo, amathebulethi, namadeskithophu.
  • IsiSemantic Ama-elementi e-HTML5 athuthukisa ukufinyeleleka nokwakheka kokuqukethwe kwe-imeyili, okwenza kube lula kubafundi besikrini ukuthi bazulazule.
  • Amathegi e-Meta ekhanda le-HTML le-imeyili elingachaza izitayela, amasethi ezinhlamvu, nolunye ulwazi lwezinga ledokhumenti.

Izibuyekezo Kumethadatha Namaklayenti E-imeyili

Amaklayenti e-imeyili manje avamise ukusekela imethadatha ethuthukisa umuzwa we-imeyili:

  • Schema.org Imakhaphu yengeza umongo kokuqukethwe kwe-imeyili, ithuthukisa ukubonakala kwama-imeyili kusesho futhi ivumela izici ezifana nezenzo ezisheshayo ku
    Gmail.
  • Izihloko zangokwezifiso zokuthuthukiswa ukulandelela i-imeyili nokuhlaziya.
  • Advanced CSS amasu afana izakhiwo zegridi kanye ne-flexbox ukuze uthole imiklamo eyinkimbinkimbi esakwazi ukuguquguquka futhi esabelayo.

Ikusasa Lomklamo We-imeyili

Uma sibheka esikhathini esizayo, ukwakheka kwe-imeyili kungenzeka kusebenze kakhulu futhi kwenziwe kube ngokwakho. Singabona:

  • Ukwamukelwa okwengeziwe AMP (Amakhasi Eselula Asheshisiwe) wama-imeyili, okuvumela ukubuyekezwa kokuqukethwe okubukhoma nezici ezisebenzisanayo ngaphakathi kwe-imeyili ngokwayo.
  • Ukwengeza ukwenza kube ngokwakho nge AI nokufunda ngomshini (ML), ukuhlela okuqukethwe ngendlela yokuziphatha komsebenzisi ngamunye kanye nokuthandwayo.
  • Ukuhlanganiswa okungcono namanye amathuluzi edijithali nezinkundla, okwenza ama-imeyili abe ingxenye engenazihibe yamasu okumaketha nokuxhumana okubanzi.

Umlando wokwakhiwa kwe-imeyili uwubufakazi bokuvela kokuxhumana kwedijithali. Kusukela kumilayezo yombhalo elula kuya kumiklamo ecebile, ephendulayo, i-imeyili ijwayele ukujwayela ukuhlangabezana nezidingo ezishintshayo zabasebenzisi kanye nokulindelwe. Ngokuthuthuka okuqhubekayo kubuchwepheshe bewebhu, ukwakheka kwe-imeyili kuzoqhubeka nokuvela, kunikeze izindlela zokuxhumana ezinamandla nezihehayo.

Umlando We-imeyili Nokwakhiwa Kwe-imeyili

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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