Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweI-Marketing InfographicsI-Social Media & Influencer Marketing

Yini i-POE? Imithombo Ekhokhelwayo, Engumnikazi, Ezuzwayo… Futhi Eyabiwe… neMedia Converged

Kukhokhelwe, Kunomnikazi, Futhi Kuzuziwe (Poe) imidiya ingamasu asebenzayo okwakha igunya lakho nokusabalalisa ukufinyelela kwakho ezinkundleni zokuxhumana.

Imidiya ekhokhelwe, engumnikazi, etholiwe

  • Imidiya ekhokhelwayo – ukusetshenziswa kweziteshi ezikhokhelwayo zokukhangisa ukushayela ithrafikhi kanye nomyalezo wonke womkhiqizo kokuqukethwe kwakho. Isetshenziselwa ukudala ukuqwashisa, ukuqala ezinye izinhlobo zemidiya, futhi wenze okuqukethwe kwakho kubonwe ababukeli abasha. Amaqhinga ahlanganisa ukuphrinta, umsakazo, i-imeyili, ukukhokha ngokuchofoza ngakunye, izikhangiso ze-Facebook, nama-tweets anyusiwe. Abagqugquzeli abakhokhayo nabo bangakhokhelwa imidiya lapho kufinyelelwa esivumelwaneni sokunxeshezelwa.
  • Imidiya Ephethwe - kuyimithombo yezindaba, okuqukethwe, kanye nezinkundla eziphethwe ngokwengxenye noma ngokuphelele noma ezilawulwa yibhizinisi. Indima iwukugcina okuqukethwe, kwakhiwe igunya kanye nobudlelwano, futhi ekugcineni kubandakanye umcabango noma ikhasimende. Amaqhinga ahlanganisa ukushicilela okuthunyelwe kwebhulogi, ukukhishwa kwabezindaba, amaphepha amhlophe, izifundo zecala, ama-ebook, nezibuyekezo zenkundla yezokuxhumana.
  • Imidiya etholakele - ukutholwa kwezinkulumo ezishiwo nama-athikili eziteshini ezimisiwe ezingazuzwanga ngokukhangisa - ngokuvamile, lokhu ukusakazwa kwezindaba. Imithombo yemidiya ezuziwe ngokuvamile isivele inegunya, izinga, nokuhambisana nomkhakha othile noma isihloko, ngakho ukuthola okushiwo kusiza ukwakha igunya lakho nokusabalalisa ukufinyelela kwakho. Amaqhinga ahlanganisa ubudlelwano bomphakathi, ukusesha kwezinto eziphilayo, izinhlelo zokufinyelela ezingakhokhelwa kubagqugquzeli bemboni nama-blogger, kanye nezinkundla zokuxhumana.

Kuthiwani Ngemidiya Ehlanganyelwe?

Kwesinye isikhathi abadayisi bayahlukana Imidiya eyabiwe ukukhuluma ngqo kumasu okushayela ithrafikhi ngokwabelana ngemithombo yezokuxhumana. Lokhu kungabhekelwa ngokukhangisa kwezokuxhumana nabantu, ukumaketha okunomthelela, noma ngokumane kusungulwe amasu okwabelana nomphakathi. Amasu wemidiya abiwe kungaba inhlanganisela yemidiya ekhokhelwayo, ephethwe nabatholile ehlanganiswe ngakunye.

Linda… Nemidiya Eguquliwe?

Leli isu elikhulayo labakhangisi bokuqukethwe. Imidiya eguquliwe nayo iyinhlanganisela yemidiya ekhokhelwayo, ephethwe, nezuziwe. Isibonelo kungaba ukubhala kwami ​​​​kwaForbes. Ngizuze indawo yokubhalela kuMkhandlu we-Ejensi ye-Forbes… futhi wuhlelo olukhokhelwayo (lonyaka). Iphethwe ngabakwaForbes futhi inezisebenzi zokuhlela nezenyuso ezabelwe eziqinisekisa ukuthi noma yikuphi okuqukethwe okushicilelwe kuhlangabezana neziqondiso eziqinile zokuqinisekisa ikhwalithi futhi kusakazwa kabanzi.

I-POE ayigcini Kumithombo Yezokuxhumana

Le infographic emnandi ku-POE evela ku- I-Interactive Advertising Bureau yaseCanada futhi Iqembu leBrainstorm. Ikhuluma ngqo ne-POE ngokwenkundla yezokuxhumana engikholwa ukuthi inciphisa kancane. Ukumaketha okuqukethwe, ukukhangisa, ukumaketha kokusesha, ukumaketha kweselula… zonke iziteshi zokumaketha zihlanganiswe nanoma yimaphi amasu emidiya akhokhelwayo, aphethwe, noma azuziwe.

Futhi lawa maqhinga anganwebeka adlulele endaweni yedijithali abe yintengiso yendabuko. Amabhizinisi aphinda asebenzisa izinto zokuphrinta, ngokwesibonelo, zibe ezedijithali. Amabhizinisi athenga indawo yezikhangiso kumabhodi ukuze ashayele ithrafikhi kumawebhusayithi abanikazi. Futhi… I-POE iwumongo kunoma yiliphi isu lokumaketha elikhokhelwayo noma eliphilayo.

I-POE infographic ihamba ngokulandelayo:

  • Ukuchaza amamodeli we-POE
  • Izibonelo zamasu we-POE
  • Ungahlela kanjani isu lakho le-POE
  • Amacebo ngamasu we-POE
  • Amasu we-Digital POE kuwo wonke amadivayisi
  • Izinto zokuzibandakanya ze-POE
  • Izinhlobo zemidiya ekhokhelwayo, imidiya ephethwe, kanye nemidiya ezuziwe
  • Ukulinganiswa kwempumelelo ye-POE
Imidiya Ekhokhelwayo Ephethwe Nezuziwe Kwezokumaketha Kwemidiya Yezokuxhumana
Ukuhlela isu lakho le-POE
Ukuzibandakanya kokuqukethwe kwe-POE
Imidiya ekhokhelwayo
Imidiya Ephethwe
Imidiya etholakele

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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