Yini i-POE? Imithombo Ekhokhelwayo, Engumnikazi, Ezuzwayo… Futhi Eyabiwe… neMedia Converged

I-POE - Imidiya ekhokhelwayo, engumnikazi, neholo

Poe kuyinto isifinyezo ngezindlela ezintathu zokusatshalaliswa kokuqukethwe. Imidiya ekhokhelwayo, engumnikazi kanye nomholo wonke amasu asebenzayo wokwakha igunya lakho nokusabalalisa ukufinyelela kwakho emithonjeni yezokuxhumana.

Imidiya ekhokhelwe, engumnikazi, etholiwe

  • Imidiya ekhokhelwayo - ukusetshenziswa kweziteshi zokukhangisa ezikhokhelwayo ukushayela ithrafikhi nomyalezo jikelele womkhiqizo kokuqukethwe kwakho. Isetshenziselwa ukudala ukuqwashisa, ukuqala ezinye izinhlobo zemidiya nokwenza okuqukethwe kwakho kubonwe izethameli ezintsha. Amacebo afaka ukuphrinta, umsakazo, i-imeyili, ukukhokha ngokuchofoza ngakunye, izikhangiso ze-facebook, nama-tweets anyuswayo. Abathonya abakhokhelayo bangakhokhelwa nabezindaba lapho kufinyelelwa esivumelwaneni sesinxephezelo.
  • Imidiya Ephethwe - yimidiya, okuqukethwe namapulatifomu aphethwe ngokwengxenye noma ngokuphelele noma aphethwe yibhizinisi. Indima ukufaka okuqukethwe, ukwakha igunya nobudlelwano, futhi ekugcineni ukubandakanya okulindelekile noma ikhasimende. Amacebo afaka ukushicilela okuthunyelwe kwebhulogi, ukukhishwa kwabezindaba, amaphepha amhlophe, izifundo zamacala, ama-ebook nezibuyekezo zemidiya yomphakathi.
  • Imidiya etholakele - ukutholwa kokushiwo nezindatshana eziteshini ezisunguliwe ezingatholakali ngokukhangisa - kaningi lokhu kungukusakazwa kwezindaba. Imithombo yezindaba etholakele imvamisa isivele inegunya, ukulinganiswa nokuhlobana embonini noma esihlokweni esithile, ngakho-ke ukuthola okushiwo kusiza ekwakheni igunya lakho nokusabalalisa ukufinyelela kwakho. Amacebo afaka ubudlelwano bomphakathi, ukusesha okuphilayo, nezinhlelo zokufinyelela ezingakhokhelwa kubathonya bezimboni nama-blogger kanye nokuxhumana nabantu.

Kuthiwani Ngemidiya Ehlanganyelwe?

Kwesinye isikhathi abathengisi nabo bayahlukana Imidiya eyabiwe ukukhuluma ngqo kumasu okushayela ithrafikhi ngokwabelana ngemithombo yezokuxhumana. Lokhu kungabhekelwa ngokukhangisa kwezokuxhumana nabantu, ukumaketha okunomthelela, noma ngokumane kusungulwe amasu okwabelana nomphakathi. Amasu wemidiya abiwe kungaba inhlanganisela yemidiya ekhokhelwayo, ephethwe nabatholile ehlanganiswe ngakunye.

Linda… Nemidiya Eguquliwe?

Leli isu elikhulayo labathengisi bokuqukethwe. Imidiya eguquliwe futhi iyinhlanganisela yemidiya ekhokhelwayo, ephethwe nabatholile. Isibonelo kungaba ukubhala kwami ​​iForbes. Mina zitholiwe indawo yokubhalela ene- Umkhandlu weForbes Agency… Futhi kuyi- zikhokhwe (ngonyaka) Uhlelo. Kuyinto ophethe yiForbes enabasebenzi bokuhlela nokwenyusa ababelwe ukuqinisekisa ukuthi noma yikuphi okuqukethwe okushicilelwe kuhlangabezana nemihlahlandlela yabo eqinile yokuqinisekisa ikhwalithi futhi kusatshalaliswa kabanzi.

I-POE ayigcini Kumithombo Yezokuxhumana

Le infographic emnandi ku-POE evela ku- I-Interactive Advertising Bureau yaseCanada futhi Iqembu leBrainstorm. Ikhuluma ngqo ne-POE kusuka ezingeni lezokuxhumana engikholwa ukuthi likhawulela kancane. Ukumaketha kokuqukethwe, ukukhangisa, ukusesha ukumaketha, ukumaketha kwamaselula… zonke iziteshi zokumaketha zihlangene ngokuphelele nanoma yiliphi isu lemidiya elikhokhelwayo, eliphethwe noma elizuziwe.

Futhi lawa masu anganwetshwa ngaphesheya kombuso wedijithali abe ukumaketha kwendabuko. Amabhizinisi abuyisela kabusha izinto zokuphrinta, ngokwesibonelo, zibe ezidijithali. Amabhizinisi athenga isikhala sesikhangiso kumabhodi amakhulu okuhambisa ithrafikhi kumawebhusayithi aphethwe. Futhi… I-POE ingumgogodla kunoma yiliphi isu lokumaketha elikhokhelwayo noma elezinto eziphilayo.

I-infographic ye-POE ikuhamba:

  • Ukuchaza amamodeli we-POE
  • Izibonelo zamasu we-POE
  • Ungahlela kanjani isu lakho le-POE
  • Amacebo ngamasu we-POE
  • Amasu we-Digital POE kuwo wonke amadivayisi
  • Izici zokuzibandakanya maqondana ne-POE
  • Izinhlobo Zemidiya Ekhokhelwayo, Engumnikazi, Netholwayo
  • Ukulinganiswa kwempumelelo ye-POE

Okukhokhelwe Kuzuziwe Okungumnikazi

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