Ngubani Ubani Wokukhangisa Kwenjini Yokusesha Kwakho
Akunandaba ukuthi ufaka imfundo engakanani ekuhlanganyeleni okusha, kuzovela isigebengu se-Search Engine Marketing uma ungasilindele. Ngikhombe uhlu olufushane lwama-Villains esibonakala sihlangana nalo lapho sihlanganisa amathemba amasha.
Ngabe kukhona okuhlobene nawe kulokhu?
Ukuntuleka Kwemigomo
Ungasho ukuthi Ufuna Ukuchitha Imali Engakanani, Ngitshele ukuthi Ufuna Ukwenza Malini
Kuyo yonke imihlangano emisha yethemba sibuza umbuzo, "Ziyini izinjongo zakho zebhizinisi?". Futhi cishe ngaso sonke isikhathi lapho impendulo ithi "shayela ithrafikhi eyengeziwe" noma "izinga ngamagama angukhiye athile". Uzakwethu we-Search Engine Marketing udinga ukuqonda ukuthi yini eyenza ibhizinisi lakho lisebenze. Khona-ke singakhomba amagama angukhiye alungile azoshayela ithrafikhi yekhwalithi eyengeziwe kuwebhusayithi yakho. Ukwehluleka ukuqondisa ibhizinisi lakho kanye nezinjongo zokumaketha zokusesha kungenye yezimbangela ezivame kakhulu zokuhluleka kokumaketha ku-inthanethi.
Ukuntuleka kwezinsizakusebenza nokuzibophezela
Ukuntuleka Kwezinsizakusebenza Kulengise Abantu Abaningi
Akungabazeki ukuthi uzodinga izinsizakusebenza ukufeza izinhloso zakho zokumaketha ezinjini yokusesha. UShirley Tan ubhale iposi elihle ku-SearchEngineLand ngesonto eledlule mayelana naleli qiniso. Amabhizinisi awaqondi ngokugcwele ukuthi ukuzuza impumelelo kudinga izinsiza zabantu nokuzibophezela kwezezimali. Ukushayela ithrafikhi yeWebhu eyengeziwe kusayithi lakho kusekude nokukhululeka. Zimbalwa kakhulu izinkampani ezinezinsiza ezanele kusukela ekuqaleni ukuze zifinyelele izinhloso ezizifunayo.
Ukuntuleka kokubekezela nokugxila
Akukho Kokukhona Osekufezile Okuzobaluleka Kokuncane Uma Ungaphishekeli Impumelelo Ngokungenasiphelo
Akuvamile ukuthi umkhankaso wokumaketha wokusesha usebenze ngemva kwenyanga eyodwa noma ezimbili. Kunesizathu sokuthi Ababonisi Bokumaketha Kwenjini Yokusesha bafuna amabhizinisi asayine inkontileka yezinyanga eziyisi-6 noma eziyi-12. Ukufinyelela imigomo efiswayo yebhizinisi kuthatha isikhathi. Ukuthuthukisa Injini Yokusesha (
SEO) akwenziwa kanyekanye. I-SEO iyinqubo eqhubekayo yokwenza endaweni kanye nangaphandle kwesayithi. Khokha Ngokuchofoza ngakunye (PPC) ayisethiwe futhi ukhohlwe. I-PPC iyinqubo yokuthuthukisa eqhubekayo ukuze uthole isamba esikhulu semali yakho.Ukuntula Ukunakwa Nokubulawa
UDeveli useMininingwaneni
Ibhizinisi lakho necebo lokumaketha ku-inthanethi lingase lingabi nasici, kodwa ukuntula ukunaka nokusebenza kungafakazela ukuthi isu elingcono kakhulu alilungile. Ukunganaki nokwenza ngcono kuvame ukuholela emathubeni alahlekile okwandisa RIO. I-SEO ayikona konke mayelana nokwakhiwa kwesixhumanisi, ukunaka ukwenziwa kwakho kahle kwesayithi kungakhuphula izinga ngokumangazayo. Amakhasi okufika ayisihluthulelo sokuguqula ithrafikhi ye-PPC. I-PPC ayikona ukwehlisa i-akhawunti yakho Ukuchofoza ngezindleko (I-CPC), imayelana nokwehlisa owakho Izindleko Ngokuguqulwa ngakunye.