Ukumakethwa Kwamaselula NethebulethiSesha Marketing

UChaCha's Shift to Mobile wayekhazimulisa

Mina (futhi abanye) akuqondakali ngempela ChaCha. U-ChaCha uyiqhawe lasekhaya e-Indianapolis futhi uthole imali eningi ngemuva kwayo. Ngangingaqondi ukuthi kungani umuntu engenza phonsa imali enjinini yokusesha enamandla abantu. Bengicabanga ukuthi bekudinga izinsiza kakhulu futhi kuwukumosha isikhathi… kugwetshwe ukufa kwechashaza.

Ngenze iphutha.

UChaCha wenze into eyangimangaza. Babazi ukuthi benzani kahle - imiphumela yokusesha enembile okokuqala ngqa - futhi bathola indlela okwakuzosetshenziswa kangcono ngayo = Iselula. Babenenzuzo yabantu ngasohlangothini lwabo futhi bawasebenzisa ngokugcwele amandla abo, ukusesha okusekelwe ezwini.

I-ChaCha Mobile Search

I-ChaCha isizethule kabusha, ivota Uhlelo lokusebenza oluhle kakhulu lweselula nge-AT&T futhi ukwethula kokubili usesho lweselula olususelwa kuzwi kanye nosesho lwe-SMS oluhle kakhulu.

Ngazivivinya uChaCha ngokwami, ngithumela umlayezo ku-242242 futhi ngibuza

Inini futhi maphi amahora iNational Restaurant Association kulo nyaka?

Phakathi nemizuzu embalwa ngizitholile izinsuku, amahora, kanye nalapho ibibanjelwe khona - ifomethwe kahle futhi ifundeka kalula kumakhalekhukhwini wami (Razr).

UChaCha ungifundise izifundo ezithile

  1. Ungalinge ubukele phansi umholi onothando, onomdlandla. Scott Jones unesipiliyoni seminyaka engaphezu kwamashumi amabili futhi ungumakadebona wezohwebo, umsunguli, usomaqhinga, kanye ne-venture capitalist. Ngicabanga ukuthi ugqozi lukaScott kanye nethimba elinekhono alibeke endaweni efisa le nkampani iphumelele. Ngangingelona ikholwa, kodwa babeqinisekile!
  2. Ngenxa yokuthi inkampani ayenzi kahle namuhla, ungazibali kusasa. Siphila ezweni eliqhutshwa imiphumela, elingenasineke, akunjalo? Ngibona isiqalo, ngibheka uhlelo lwabo lwebhizinisi, ngibabuke bezabalaza, futhi ngicabanga ukuthi ukufa sekuseduze. Iqiniso liwukuthi inkampani enkulu yinkampani enkulu futhi ngezinye izikhathi idinga ukuthola indlela yayo. Ukunyakaza kweselula kwe-ChaCha kuyi-3M's Post-It Note encwadini yami.
  3. Uxhaso olukhulu lwandisa amathuba akho okuphumelela. Abantu abaningi kakhulu bacabanga ukuthi, kule webhu yomhlaba wonke enonya, noma ubani angaba usozigidi we-dot-com. Siyazithanda lezo zindaba futhi sizifunda yonke indawo. Iqiniso liwukuthi kusadingeka imali ukwenza imali.

Ngicabanga ukuthi nginomona omncane ngezimali ezimangalisayo uChaCha abe nazo ezithandweni zikaScott, (Jeff) IBezos Expeditions kanye nabakwaSimon Equity Partners. Ngiqinisekile ukuthi, uma kubhekwa izinsiza amanye amachashazi abe nazo, ngingakha ibhizinisi eliphumelelayo nabanye babangane bami nemibono yethu. Usomabhizinisi ongenazo izinsiza ulithola kanjani ithuba elifana nalezi zinsizwa?

Ngethemba ukuthi ngizohlangana noScott ngolunye usuku futhi ngimbuze. Okwamanje, ngizoqhubeka nokusebenzisa umsipha wami ukushayela imibono yami ukuze imakethe kancane futhi ngobuqotho. Mhlawumbe ngizothola umfutho kuCisco.

Noma mhlawumbe ngizothumela umbhalo ku-242242.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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